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市场调查报告书
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1971037

数位媒体与娱乐市场－全球产业规模、份额、趋势、机会及预测（按类型、平台、地区及竞争格局划分，2021-2031年）

Digital Media & Entertainment Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Audio, Video, Text, Images, Others), By Platform (Smartphone, Television, Computer & Tablets, Others), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球数位媒体和娱乐市场预计将从 2025 年的 189.2 亿美元成长到 2031 年的 292.2 亿美元，复合年增长率为 7.51%。

该领域涵盖透过电子网路传输的内容，包括影片串流、数位音讯、线上游戏和数位出版。高速网路基础设施的全球发展和智慧型装置的广泛普及是推动该产业发展的主要因素，使用户能够便捷地获取点播娱乐内容。此外，消费者越来越重视柔软性和更丰富的内容库，而非实体媒体，因此，从传统的拥有模式转向订阅模式的转变也促进了市场的持续成长。

市场概览
预测期 2027-2031
市场规模：2025年 189.2亿美元
市场规模：2031年 292.2亿美元
复合年增长率：2026-2031年 7.51%
成长最快的细分市场 声音的
最大的市场 北美洲

阻碍市场扩张的主要障碍是持续存在的数位盗版和智慧财产权侵权威胁，这些威胁会减少收入来源，并阻碍对高品质内容製作的投资。因此，内容创作者面临着如何在复杂的监管环境中巧妙应对的挑战，既要保护自身资产，也要确保内容的可近性。儘管存在这些挑战，合法的数位管道仍然是该行业经济发展的主要驱动力。例如，根据国际唱片业协会（IFPI）的报告，到2024年，全球录製音乐收入将达到296亿美元，其中串流媒体服务将占总数的69.0%。

市场驱动因素

订阅制OTT（Over-the-Top）串流服务的快速成长正在改变市场格局。观众正逐渐远离传统的线性广播，越来越倾向于点播服务的柔软性和高品质的原创节目。这一转变的驱动力在于对独家内容库的大量投资，以及跨多种设备便捷的媒体访问，从而促进了用户的长期留存。各大平台正透过分级定价模式和密码共用限制有效地利用这一趋势，从而大幅扩大用户群。根据Netflix于2024年10月发布的2024年第三季财报，该公司新增用户超过500万，使其全球付费用户总数达到2.8272亿。音讯领域也呈现类似的成长动能；Spotify于2024年11月发布的2024年第三季财报显示，其全球月有效用户激增至6.4亿，凸显了消费者对数位娱乐生态系统的日益依赖。

广告预算加速转移到数位管道是第二个关键驱动因素，为免费和混合内容模式提供了资金基础。广告主正加速将资金从传统媒体转移到社群媒体、影片和零售媒体网络，以便利用详细数据实现精准定位和即时效果追踪。广告支援的串流媒体服务的兴起进一步强化了这一转变，使品牌能够进入先前受限的高端市场。根据电通于2024年12月发布的《全球广告支出预测》报告，预计到2024年，全球广告支出将达到7,724亿美元，其中数位管道预计将占市场份额的约59.5%。这笔巨额资金不仅支持平台运营，也推动了内容传送技术的持续创新。

市场挑战

数位盗版和智慧财产权侵权的持续威胁严重阻碍了全球数位媒体和娱乐市场的经济成长。这个问题直接阻碍了市场扩张，因为它从合法平台吸走了大量用户流量和潜在收入，动摇了支撑该行业盈利的订阅模式的根基。当消费者透过非官方管道获取加值内容时，高品质作品的投资报酬率就会下降，导致相关人员不愿意为高成本的创造性项目提供资金。非法内容库的易得性造成了扭曲的竞争环境，迫使授权者与免费的侵权内容竞争。

这个问题规模庞大，给数位经济带来了沉重负担，并限制了合法服务的潜在市场规模。根据美国电影协会（MPA）统计，光是2025年8月，盗版网站Myflixerz的访问量就达到了约6.22亿次，这表明非法平台能够攫取庞大的用户群。大量观众的流失正在将订阅和广告收入从市场中转移出去，而这些收入对于产业的长期发展至关重要。

市场趋势

生成式人工智慧在自动化内容创作领域的普及，正透过优化工作流程和降低游戏和影像产业的製作成本，改变整个产业。工作室和开发者越来越多地利用大规模语言模型和神经网路来自动化诸如资产创建、编码和剧本编写等劳动密集型任务，从而缩短复杂数位产品的上市时间。这种技术融合从根本上改变了资源分配策略，使创作者能够优先考虑高价值的艺术创新，而非繁琐的体力劳动。根据 Unity 于 2024 年 3 月发布的《Unity 游戏报告 2024》，62% 的受访工作室已采用人工智慧解决方案来优化工作流程，这表明在竞争激烈的市场中，这些工具已成为维持经济永续性的重要手段。

在去中心化的环境下，串流媒体服务的聚合和捆绑已成为解决订阅疲劳和降低解约率的关键策略。媒体集团正从独家垄断策略转向策略性的跨平台合作，使消费者能够以统一的方式以折扣价存取多样化的内容库。这种聚合模式透过提升价值提案来增强用户留存率，同时透过整合通路来扩大合作伙伴平台的潜在客户群。华纳兄弟探索频道在其2024年11月发布的2024年第三季财报中证实了此策略的有效性，报告显示其直接面向消费者的业务部门净增720万用户。这一快速成长归功于其Max服务与Charter Communications的线性广播和数位套餐的策略性捆绑。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球数位媒体与娱乐市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 按类型（音讯、影片、文字、图像、其他）
    • 按平台（智慧型手机、电视、电脑/平板电脑、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美数位媒体与娱乐市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲数位媒体与娱乐市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区数位媒体与娱乐市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲数位媒体与娱乐市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲数位媒体与娱乐市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球数位媒体与娱乐市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Comcast Corporation
  • Warner Digital Media Design LLC
  • The Walt Disney Company
  • Spotify AB
  • iHeartMedia, Inc
  • SiriusXM Media
  • Netflix Inc
  • Amazon.com, Inc.
  • Apple Inc
  • NBC Universal

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 15379

The Global Digital Media & Entertainment Market is projected to expand from USD 18.92 Billion in 2025 to USD 29.22 Billion by 2031, reflecting a compound annual growth rate of 7.51%. This sector includes content distributed via electronic networks, covering video streaming, digital audio, online gaming, and digital publishing. The industry is primarily driven by the worldwide development of high-speed internet infrastructure and the broad uptake of smart devices, which enable convenient access to on-demand entertainment. Furthermore, the shift from traditional ownership to subscription-based models underpins sustained market growth, as consumers increasingly value flexibility and extensive content libraries over physical media.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 18.92 Billion
Market Size 2031USD 29.22 Billion
CAGR 2026-20317.51%
Fastest Growing SegmentAudio
Largest MarketNorth America

A major obstacle hindering market expansion is the ongoing threat of digital piracy and intellectual property theft, which deplete revenue streams and deter investment in high-quality production. Consequently, content creators face the task of maneuvering through complex regulatory landscapes to safeguard their assets while ensuring accessibility. Despite these challenges, legitimate digital avenues continue to propel the sector's financial success. For instance, the International Federation of the Phonographic Industry reported that global recorded music revenues hit $29.6 billion in 2024, with streaming services accounting for 69.0% of that total.

Market Driver

The rapid rise of Subscription-Based Over-the-Top (OTT) Streaming Services is transforming the market, as audiences shift away from traditional linear broadcasts in favor of on-demand flexibility and high-quality original programming. This transition is propelled by substantial investments in exclusive content libraries and the convenience of accessing media across multiple devices, fostering long-term subscriber retention. Major platforms are effectively capitalizing on this trend through tiered pricing structures and efforts to curb password sharing, leading to significant user base expansion. According to Netflix's 'Q3 2024 Earnings Report' from October 2024, the company gained over five million new members, reaching a global total of 282.72 million paid memberships. Similar momentum is evident in the audio sector; Spotify's 'Q3 2024 Earnings Report' from November 2024 noted a surge to 640 million global monthly active users, underscoring the broad consumer dependence on digital entertainment ecosystems.

The accelerated migration of advertising budgets to digital channels acts as a second pivotal driver, providing the financial foundation for free and hybrid content models. Advertisers are increasingly moving funds from traditional media to social, video, and retail media networks to leverage granular data for precise targeting and real-time performance tracking. This shift is further reinforced by the rise of ad-supported streaming tiers, which grant brands access to premium environments that were previously restricted. According to the 'Global Ad Spend Forecasts' report by Dentsu in December 2024, total global advertising expenditure was expected to hit $772.4 billion in 2024, with digital channels accounting for approximately 59.5% of the market. This significant capital infusion not only supports platform operations but also drives ongoing technological innovation in content delivery.

Market Challenge

The enduring threat of digital piracy and intellectual property theft stands as a major obstacle to the financial growth of the Global Digital Media and Entertainment Market. This issue directly impedes market expansion by siphoning significant user traffic and potential revenue away from legitimate platforms, thereby undermining the subscription-based models essential for industry profitability. When consumers access premium content via unauthorized channels, it diminishes the return on investment for high-quality productions and dissuades stakeholders from funding costly creative endeavors. The accessibility of illegal libraries fosters a distorted competitive environment where licensed providers are forced to compete against free, infringing alternatives.

The scale of this problem imposes a substantial burden on the digital economy and restricts the total addressable market for authorized services. According to the Motion Picture Association, in 2025, the piracy network Myflixerz received approximately 622 million visits in August alone, demonstrating the immense volume of engagement captured by illicit platforms. This massive diversion of viewership strips the market of essential subscription and advertising revenue required to support long-term industry development.

Market Trends

The mainstream adoption of Generative AI for automated content production is transforming the industry by optimizing workflows and lowering production costs within the gaming and video sectors. Studios and developers are increasingly utilizing large language models and neural networks to automate labor-intensive activities like asset creation, coding, and scriptwriting, which accelerates the time-to-market for complex digital products. This integration of technology enables creators to prioritize high-value artistic innovation over manual tasks, fundamentally shifting resource allocation strategies. As noted in Unity's 'Unity Gaming Report 2024' from March 2024, 62% of surveyed studios have adopted AI solutions specifically to enhance operational workflows, highlighting the widespread dependence on these tools to sustain economic viability in a competitive market.

The consolidation of streaming services through aggregation and bundling has become a vital strategy to address subscription fatigue and minimize churn in a fragmented landscape. Media conglomerates are shifting away from isolationist exclusivity strategies toward strategic cross-platform partnerships that provide consumers with unified access to diverse content libraries at discounted prices. This aggregation model improves user retention by enhancing the perceived value proposition and simultaneously broadens total addressable audiences for partner platforms via integrated distribution channels. Validating this approach, Warner Bros. Discovery reported in its 'Third Quarter 2024 Earnings Results' from November 2024 that its Direct-to-Consumer segment achieved 7.2 million net subscriber additions, a growth spike largely attributed to the strategic bundling of its Max service with Charter Communications' linear and digital packages.

Key Market Players

  • Comcast Corporation
  • Warner Digital Media Design LLC
  • The Walt Disney Company
  • Spotify AB
  • iHeartMedia, Inc
  • SiriusXM Media
  • Netflix Inc
  • Amazon.com, Inc.
  • Apple Inc
  • NBC Universal

Report Scope

In this report, the Global Digital Media & Entertainment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Digital Media & Entertainment Market, By Type

  • Audio
  • Video
  • Text
  • Images
  • Others

Digital Media & Entertainment Market, By Platform

  • Smartphone
  • Television
  • Computer & Tablets
  • Others

Digital Media & Entertainment Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Digital Media & Entertainment Market.

Available Customizations:

Global Digital Media & Entertainment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Digital Media & Entertainment Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Audio, Video, Text, Images, Others)
    • 5.2.2. By Platform (Smartphone, Television, Computer & Tablets, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Digital Media & Entertainment Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Platform
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Digital Media & Entertainment Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Platform
    • 6.3.2. Canada Digital Media & Entertainment Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Platform
    • 6.3.3. Mexico Digital Media & Entertainment Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Platform

7. Europe Digital Media & Entertainment Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Platform
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Digital Media & Entertainment Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Platform
    • 7.3.2. France Digital Media & Entertainment Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Platform
    • 7.3.3. United Kingdom Digital Media & Entertainment Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Platform
    • 7.3.4. Italy Digital Media & Entertainment Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Platform
    • 7.3.5. Spain Digital Media & Entertainment Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Platform

8. Asia Pacific Digital Media & Entertainment Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Platform
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Digital Media & Entertainment Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Platform
    • 8.3.2. India Digital Media & Entertainment Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Platform
    • 8.3.3. Japan Digital Media & Entertainment Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Platform
    • 8.3.4. South Korea Digital Media & Entertainment Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Platform
    • 8.3.5. Australia Digital Media & Entertainment Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Platform

9. Middle East & Africa Digital Media & Entertainment Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Platform
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Digital Media & Entertainment Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Platform
    • 9.3.2. UAE Digital Media & Entertainment Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Platform
    • 9.3.3. South Africa Digital Media & Entertainment Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Platform

10. South America Digital Media & Entertainment Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Platform
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Digital Media & Entertainment Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Platform
    • 10.3.2. Colombia Digital Media & Entertainment Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Platform
    • 10.3.3. Argentina Digital Media & Entertainment Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Platform

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Digital Media & Entertainment Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Comcast Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Warner Digital Media Design LLC
  • 15.3. The Walt Disney Company
  • 15.4. Spotify AB
  • 15.5. iHeartMedia, Inc
  • 15.6. SiriusXM Media
  • 15.7. Netflix Inc
  • 15.8. Amazon.com, Inc.
  • 15.9. Apple Inc
  • 15.10. NBC Universal

16. Strategic Recommendations

17. About Us & Disclaimer