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市场调查报告书
商品编码
1971040

烧烤调味料市场－全球产业规模、份额、趋势、机会、预测：按类型、销售管道、地区和竞争格局划分，2021-2031年

BBQ Seasoning Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Barbecue Sauces, Barbecue Rubs), By Sales Channel (Hypermarkets/Supermarkets, Foodservice, Online, Others), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球烧烤调味料市场预计将从 2025 年的 179.9 亿美元成长到 2031 年的 242.6 亿美元，复合年增长率为 5.11%。

这些调味料是由特製的香草、香辛料和调味品混合而成，旨在提升烤肉、烟熏肉类和蔬菜的风味，或用于腌製。推动市场成长的关键因素是户外社交餐饮文化的兴起以及人们对高品质、餐厅级家庭烹饪的显着转变。烧烤菜餚的流行进一步刺激了这一强劲的需求。美国国家畜牧协会 (NCBA) 在 2024 年发布的报告显示，96% 的消费者计划在今年夏天进行烧烤，凸显了该行业庞大的消费群。

市场概览
预测期 2027-2031
市场规模：2025年 179.9亿美元
市场规模：2031年 242.6亿美元
复合年增长率：2026-2031年 5.11%
成长最快的细分市场 在线的
最大的市场 北美洲

儘管存在这种潜力，但原料和配料价格上涨带来的通膨压力正在威胁消费者的购买力，市场面临许多挑战。必需品价格上涨可能导致家庭烧烤频率下降，进而可能造成调味品整体销售量下滑。这些经济压力阻碍因素了市场成长，而消费者对价格的敏感度增强，往往促使他们选择普通替代品，而不是投资购买专业或手工调配的调味品。

市场驱动因素

烧烤在家庭菜园烹饪和户外休閒中日益普及，是推动市场成长的主要动力。消费者越来越将户外空间视为室内住宅的延伸，而对精緻户外娱乐的文化追求也刺激了对各种专业烧烤产品的需求。这促使人们不再满足于基本的烧烤需求，而是转向更广泛、更复杂的烹饪应用。当前的消费行为也反映了这一趋势的可持续性。 Acosta Group 2024 年 6 月的夏季烧烤调查显示，五分之一的消费者表示他们使用烧烤炉的频率比前一年更高。持续增加的住宅设备投资进一步强化了这一趋势。根据壁炉、庭院和烧烤协会 (HPBA) 2024 年的报告，79% 的户外壁炉产品用户计划进行升级，从而确保烧烤活动的长期稳定运作。

同时，消费者对世界各地异域风味的日益浓厚的兴趣，正迫使製造商突破传统的甜味和烟熏味标准，进行创新。随着人们的饮食偏好日益多元化，对融合了非洲、拉丁美洲和亚洲等地域特色食材的复杂辛辣口味的需求也随之激增。这种对浓郁风味的追求正在改变产品开发。根据味好美公司2024年7月发布的年中市场洞察报告，82%的消费者偏好辛辣食品和饮料。这种对强烈感官体验的偏好，正在加速采用辣椒脆片、罗望子和韩式辣酱等独特食材的混合口味产品的普及，从而扩大市场吸引力。

市场挑战

原料和配料价格上涨是全球烧烤调味料市场成长的主要障碍。肉类和蔬菜等主食价格的上涨推高了烧烤的整体成本，并直接影响消费者的习惯。随着家庭购买力的下降，人们越来越倾向于减少户外烧烤，这自然导致干料和腌料的消费量下降。此外，这种经济压力也提高了消费者的价格敏感度，促使他们从高端手工调配产品转向价格实惠的基础产品，从而限制了高价值细分市场的利润成长。

近期有关烧烤原料成本的产业数据也印证了这一上涨趋势。根据美国农业服务联合会2024年的报告，10人份夏季标准烧烤的平均成本上涨至71.22美元，较去年同期成长5%。烧烤基本原料成本的上涨直接抑制了市场成长势头，因为这些上涨会减少刺激调味品需求的社交聚会。

市场趋势

随着注重健康的消费者对香辛料混合物的营养品质和透明度要求日益提高，洁净标示和无无添加成分的趋势正在改变烧烤调味料行业。为了顺应这「更健康」的趋势，製造商正积极去除味精（麸胺酸钠）等增味剂、二氧化硅等抗结剂以及人工防腐剂。这一趋势推动了无麸质、低钠和有机配方的发展，这些配方依靠天然萃取物来延长保质期，同时又不影响烧烤所需的浓郁风味。近期行业趋势表明，这一转变的重要性不言而喻。在《食品业高管》杂誌2024年12月发布的洁净标示调查报告中，50%的专家认为洁净标示成分是消费者的首要需求，甚至超过了个人化营养和永续性。

同时，果香浓郁的甜辣风味组合正在兴起，拓展了市场感官体验的边界，超越了传统的咸味和烟熏味。这一趋势将凤梨、芒果和桃子等独特水果香气与适度的辛辣味巧妙融合，打造出层次丰富的「甜美」风味，与烤蔬菜和肉类相得益彰。这种对细腻、果香浓郁的辛辣味的需求，正推动着现代腌料和干料不断发展，除了辛辣味之外，还增添了柑橘和热带水果的清新气息。某些特定食材日益增长的人气，也印证了这种风味演变。根据味好美公司2025年1月发布的《风味预测》，以其果香和适度辛辣味而闻名的黄辣椒（ahi amarillo pepper）预计在未来四年内，其菜单使用率将增长59%，这表明果香浓郁的辛辣混合调味料在零售业拥有非常广阔的发展前景。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球烧烤调味料市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 按类型（烧烤酱、烧烤香辛料）
    • 销售管道（大型超级市场/超级市场、餐饮服务业、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美烧烤调味料市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲烧烤调味料市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区烧烤调味料市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲烧烤调味料市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美烧烤调味料市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球烧烤调味料市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Ken's Foods, Inc.
  • Grace Foods UK Limited
  • McCormick & Company, Incorporated
  • J&J Group LLC dba Rufus Teague
  • Traeger Pellet Grills LLC
  • Aliminter, SA
  • Conagra Brands, Inc.（Open Pit）
  • McIlhenny Company
  • Croix Valley Foods
  • The Clorox Company（KC Masterpiece）

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 23020

The Global BBQ Seasoning Market is projected to expand from USD 17.99 Billion in 2025 to USD 24.26 Billion by 2031, reflecting a compound annual growth rate of 5.11%. These seasonings consist of specialized blends of herbs, spices, and flavorings designed to marinate or elevate the taste of grilled or smoked meats and vegetables. Growth is primarily driven by the flourishing culture of outdoor social dining and a notable transition toward premium, restaurant-quality home cooking. This strong demand is supported by widespread grilling participation; the National Cattlemen's Beef Association noted in 2024 that 96 percent of consumers intended to grill during the summer, underscoring the massive consumer base underpinning the sector.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 17.99 Billion
Market Size 2031USD 24.26 Billion
CAGR 2026-20315.11%
Fastest Growing SegmentOnline
Largest MarketNorth America

Despite this potential, the market encounters significant obstacles due to the inflationary costs of ingredients and raw materials, which jeopardize consumer purchasing power. Escalating prices for essential goods may compel households to decrease the frequency of cookouts, thereby reducing the overall volume of seasoning sales. This economic pressure acts as a constraint on growth, as increased price sensitivity often prompts consumers to select basic alternatives rather than investing in specialized or artisanal blends.

Market Driver

The growing popularity of backyard dining and outdoor recreational grilling acts as a primary engine for market growth, with consumers increasingly viewing outdoor zones as functional extensions of their indoor homes. This cultural evolution toward sophisticated al fresco entertainment fuels the need for a diverse range of specialized flavor enhancers, pushing demand beyond basic grilling needs to more complex culinary applications. Current consumer behavior reflects the sustainability of this trend; Acosta Group's June 2024 summer grilling insights revealed that one in five consumers intended to grill more frequently than in prior years. This increased activity is reinforced by ongoing investments in residential outdoor setups, with the Hearth, Patio & Barbecue Association reporting in 2024 that 79 percent of outdoor hearth product owners planned further upgrades, securing a long-term foundation for seasoning usage.

Concurrently, rising consumer curiosity regarding global and exotic flavor profiles is driving manufacturers to innovate past traditional sweet and smoky standards. As culinary tastes become more adventurous, there is a surge in demand for complex, high-heat blends utilizing regional ingredients from African, Latin American, and Asian cuisines. This desire for intensity is transforming product development; according to McCormick & Company's July 2024 'Mid-Year Insights Recap', 82 percent of consumers are attracted to hot and spicy food and beverage options. This distinct preference for bold sensory experiences is accelerating the adoption of unique blends featuring ingredients such as chili crisp, tamarind, and gochujang, thereby expanding the market's demographic appeal.

Market Challenge

The inflationary costs associated with raw materials and ingredients represent a significant barrier to the growth of the Global BBQ Seasoning Market. Increasing prices for staples like meat and vegetables raise the total cost of grilling, which directly impacts consumer habits. As households face reduced purchasing power, they are often forced to cut back on outdoor cookouts, leading to a natural decline in the consumption of dry rubs and marinades. Furthermore, this economic pressure drives price sensitivity, causing consumers to shift away from premium, artisanal blends in favor of more affordable, basic options, which restricts revenue expansion in the high-value segment.

Recent industry data on grilling input costs confirms this trend of rising expenses. The American Farm Bureau Federation reported in 2024 that the average cost of a standard summer cookout for ten people rose to $71.22, a 5 percent increase from the prior year. These escalating costs attached to the fundamental components of grilling directly stifle market momentum by discouraging the very social dining events that stimulate the demand for seasonings.

Market Trends

The shift toward Clean Label and Free-From ingredient reformulations is reshaping the BBQ seasoning sector as health-oriented consumers insist on higher nutritional quality and transparency in spice blends. To align with this "better-for-you" trend, manufacturers are actively removing flavor enhancers like MSG, anti-caking agents such as silicon dioxide, and artificial preservatives. This movement is propelling the creation of gluten-free, low-sodium, and organic formulations that rely on natural extracts to maintain shelf stability without sacrificing the bold flavors essential to barbecue. The critical nature of this shift is highlighted by recent industry sentiment; the Food Industry Executive's December 2024 report on clean label insights noted that 50 percent of professionals ranked clean label ingredients as the top consumer demand, surpassing personalized nutrition and sustainability.

At the same time, the rise of fruit-infused and sweet-heat flavor combinations is broadening the market's sensory horizons beyond standard savory and smoky limits. This trend features the sophisticated blending of moderate spice with distinct fruit notes-such as pineapple, mango, and peach-to generate complex "swicy" profiles that enhance grilled vegetables and proteins. The demand for such nuanced, fruit-forward heat is guiding the development of modern marinades and dry rubs toward ingredients that provide citrusy or tropical brightness alongside spiciness. This evolution in taste is exemplified by the growing popularity of specific ingredients; McCormick & Company's January 2025 'Flavor Forecast' projects that the Aji Amarillo pepper, known for its fruity notes and moderate heat, will see a 59 percent menu growth over the next four years, indicating a robust future for fruit-infused spicy blends in retail.

Key Market Players

  • Ken's Foods, Inc.
  • Grace Foods UK Limited
  • McCormick & Company, Incorporated
  • J&J Group LLC dba Rufus Teague
  • Traeger Pellet Grills LLC
  • Aliminter, SA
  • Conagra Brands, Inc. (Open Pit)
  • McIlhenny Company
  • Croix Valley Foods
  • The Clorox Company (KC Masterpiece)

Report Scope

In this report, the Global BBQ Seasoning Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

BBQ Seasoning Market, By Type

  • Barbecue Sauces
  • Barbecue Rubs

BBQ Seasoning Market, By Sales Channel

  • Hypermarkets/Supermarkets
  • Foodservice
  • Online
  • Others

BBQ Seasoning Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global BBQ Seasoning Market.

Available Customizations:

Global BBQ Seasoning Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global BBQ Seasoning Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Barbecue Sauces, Barbecue Rubs)
    • 5.2.2. By Sales Channel (Hypermarkets/Supermarkets, Foodservice, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America BBQ Seasoning Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States BBQ Seasoning Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada BBQ Seasoning Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico BBQ Seasoning Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Sales Channel

7. Europe BBQ Seasoning Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany BBQ Seasoning Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France BBQ Seasoning Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom BBQ Seasoning Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy BBQ Seasoning Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain BBQ Seasoning Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific BBQ Seasoning Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China BBQ Seasoning Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India BBQ Seasoning Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan BBQ Seasoning Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea BBQ Seasoning Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia BBQ Seasoning Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa BBQ Seasoning Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia BBQ Seasoning Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE BBQ Seasoning Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa BBQ Seasoning Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Sales Channel

10. South America BBQ Seasoning Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil BBQ Seasoning Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia BBQ Seasoning Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina BBQ Seasoning Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global BBQ Seasoning Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Ken's Foods, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Grace Foods UK Limited
  • 15.3. McCormick & Company, Incorporated
  • 15.4. J&J Group LLC dba Rufus Teague
  • 15.5. Traeger Pellet Grills LLC
  • 15.6. Aliminter, SA
  • 15.7. Conagra Brands, Inc. (Open Pit)
  • 15.8. McIlhenny Company
  • 15.9. Croix Valley Foods
  • 15.10. The Clorox Company (KC Masterpiece)

16. Strategic Recommendations

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