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市场调查报告书
商品编码
1971492

马格利酒市场－全球产业规模、份额、趋势、机会与预测：依口味、通路、地区和竞争格局划分，2021-2031年

Makgeolli Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Flavor (Flavored, Unflavored), By Distribution Channel (On-trade, Off-trade), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球马格利酒市场预计将从 2025 年的 5.5477 亿美元成长到 2031 年的 7.9097 亿美元，年复合成长率为 6.09%。

这种传统的韩国米酒，以其乳白色的酒体、低酒精浓度和均衡的甜酸口感而着称，随着韩国文化在全球的传播以及人们对有益肠道的发酵饮料日益增长的偏好，正变得越来越受欢迎。根据韩国农林畜产食品部预测，包括米酒在内的米加工食品的出口额预计将在2024年上半年达到1.369亿美元，反映出国际需求的成长。

市场概览
预测期 2027-2031
市场规模：2025年 5.5477亿美元
市场规模：2031年 790,970,000 美元
复合年增长率：2026-2031年 6.09%
成长最快的细分市场 调味
最大的市场 亚太地区

然而，该市场在物流和分销基础设施方面面临严峻挑战。由于新鲜马格利酒保质期短，且需要严格的低温运输管理，长途出口困难重重，导致营运成本增加。这些物流限制意味着，正宗的马格利酒目前仅在拥有先进分销网络的地区才能买到，这成为其进一步拓展全球市场的主要障碍。

市场驱动因素

韩流文化的全球影响力是推动韩国米酒市场发展的关键动力，韩国娱乐和饮食文化的普及将这种米酒介绍给了西方消费者。美国已成为韩国米酒的主要成长市场。韩国农水产食品贸易公社（KAFTC）报告称，预计到2025年2月，韩国米酒对美出口额将达到276万美元，年增7.9%。正如《每日经济新闻》2025年2月报道，美国已成为韩国米酒的第二大出口目的地，标誌着韩国米酒的贸易模式正从亚洲内部贸易转向更广泛的国际市场。

为了配合这一文化发展势头，政府正提供战略支持，旨在减轻监管负担并鼓励传统生产。政策制定者正在实施税收改革，将传统酒类饮品视为高附加价值出口产品。根据《朝鲜日报》2025年2月报道，享有税收优惠的年产量上限已翻倍至1,000千公升。这些措施旨在支持中小酿酒企业扩大规模、实现现代化生产，消除物流低效，并培育具有竞争力的出口导向製造业基地。

市场挑战

全球马格利酒市场的主要障碍在于物流的复杂性以及维持新鲜未杀菌产品严格低温运输标准的高成本。由于新鲜马格利酒保留了活性酵母，并在装瓶后继续发酵，因此若不保持恆温低温储存，则有变质或爆炸的风险，这就要求出口商使用昂贵的空运或专用冷藏集装箱。这种经济负担使得正宗产品难以销往许多缺乏完善低温运输基础设施的远距离市场。

因此，这些物流壁垒限制了优质新鲜产品的供应范围，使其仅限于地理位置相近的地区，阻碍了市场渗透，也使该行业无法充分利用全球对韩国饮食文化的兴趣。贸易数据也印证了这些限制的严重性。根据韩国海关总署的报告，2023年米酒和传统米酒的总出口量下降了9.2%，约1,3982吨。这一降幅表明，儘管消费者意识不断提高，但物流障碍仍然有效地限制了国际扩张，阻碍了销售成长。

市场趋势

果味和甜点风味的兴起正在重塑市场格局，迎合了「MZ世代」的口味偏好，突破了传统口味的限制。酿酒师积极研发添加栗子、柚子、伯爵茶等风味的产品，重塑饮品形象，吸引寻求新选择的年轻消费者。这项策略成功提振了国内需求；根据《韩国时报》2024年5月报道，BGF零售公司的风味马格利酒销量年增14.2%，其中20至30岁的消费者约占70%。

同时，与便利商店的独家合作已成为一项重要的分销策略，将零售连锁店转变为极具影响力的品牌建立平台。业界领导企业正与精酿啤酒厂合作，开发限量版自有品牌产品，并透过完善的物流网络销往国内外消费者。根据《每日经济新闻》2025年3月报道，这种以分销为主导的扩张正在推动销售量的显着增长，GS Retail 2024年的出口收入超过900万美元。这主要归功于这些合作产品在全球的受欢迎程度。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球马格利酒市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 口味类型（有味、无调味）
    • 分销通路（On-Trade、Off-Trade）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美马格利酒市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲马格利酒市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区马格利酒市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲马格利酒市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美马格利酒市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球马格利酒市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Hana Makgeolli LLC
  • KOOKSOONDANG BREWERY CO.LTD.
  • Lee Bros Winery Inc
  • Hite Jinro Co., Ltd.
  • Kim Seng Company
  • Seoul Jangsoo Co, Ltd.
  • Seek Sophie Private Limited
  • Kumbokju Co.,Ltd.
  • Baesangmyun Brewery Co.
  • BHD CO., LTD

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 25413

The Global Makgeolli Market is projected to increase from USD 554.77 Million in 2025 to USD 790.97 Million by 2031, expanding at a CAGR of 6.09%. Defined by its milky texture, low alcohol content, and a balance of sweet and tangy flavors, this traditional Korean rice wine is gaining popularity due to the global spread of Korean culture and a growing preference for gut-healthy fermented drinks. The Ministry of Agriculture, Food and Rural Affairs reported that exports of rice-based processed foods, including Makgeolli, totaled USD 136.9 million in the first half of 2024, reflecting rising international demand.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 554.77 Million
Market Size 2031USD 790.97 Million
CAGR 2026-20316.09%
Fastest Growing SegmentFlavored
Largest MarketAsia Pacific

However, the market faces substantial hurdles regarding logistics and distribution infrastructure. Fresh, unpasteurized Makgeolli possesses a short shelf life that requires rigorous cold-chain management, complicating long-distance export efforts and driving up operational costs. These logistical constraints limit the availability of authentic products to regions with advanced distribution networks, currently serving as a primary barrier to broader global market expansion.

Market Driver

The global influence of the "Hallyu" cultural wave is a significant driver for the Makgeolli market, as the mainstream success of Korean entertainment and cuisine introduces the rice wine to Western audiences. The United States has become a key growth area, with the Korea Agro-Fisheries & Food Trade Corporation reporting that annual exports to the U.S. reached USD 2.76 million in February 2025, reflecting a 7.9% year-over-year increase. As noted by the Maeil Business Newspaper in February 2025, the U.S. is now the second-largest export destination, marking a crucial shift from regional Asian trade to a wider international footprint.

Complementing this cultural momentum is strategic government support aimed at reducing regulatory burdens and incentivizing artisanal production. Policymakers have implemented fiscal reforms to treat traditional liquor as a high-value export, with the Chosun Ilbo reporting in February 2025 that tax benefits were expanded by doubling the eligible production limit to 1,000 kiloliters annually. These measures are designed to help small and medium-sized brewers scale up and modernize, thereby addressing logistical inefficiencies and fostering a competitive export-oriented manufacturing base.

Market Challenge

The primary obstacle hindering the Global Makgeolli Market is the logistical complexity and high cost associated with maintaining strict cold-chain standards for fresh, unpasteurized products. Because fresh Makgeolli retains active yeast and continues to ferment after bottling, it risks spoiling or exploding if not kept at consistently low temperatures, compelling exporters to use expensive air freight or specialized refrigerated containers. This economic burden renders the distribution of authentic products unviable for many long-distance markets that lack adequate cold-chain infrastructure.

Consequently, these logistical barriers restrict market penetration by limiting the availability of high-quality fresh products to geographically proximate regions, preventing the sector from fully capitalizing on global interest in Korean gastronomy. The severity of this constraint is evident in trade data; the Korea Customs Service reported that in 2023, the total export volume of Makgeolli and traditional rice wines decreased by 9.2 percent to approximately 13,982 tons. This contraction demonstrates how logistical hurdles effectively cap international expansion and stifle volume growth despite broadening consumer awareness.

Market Trends

The market is being reshaped by the proliferation of fruit-infused and dessert-like flavors, moving beyond traditional profiles to attract the "MZ Generation." Breweries are aggressively launching varieties with aromas such as chestnut, yuzu, and Earl Grey to modernize the beverage's image and appeal to younger consumers seeking novel options. This strategy has successfully revitalized domestic demand; The Korea Times reported in May 2024 that BGF Retail saw a 14.2 percent year-on-year increase in flavored Makgeolli sales, with consumers in their 20s and 30s accounting for nearly 70 percent of these purchases.

Simultaneously, exclusive collaborations with convenience stores have emerged as a dominant distribution strategy, transforming retail chains into influential brand incubators. Major operators are partnering with craft breweries to release limited-edition, private-label products that leverage sophisticated logistics to reach both domestic and international consumers. According to the Maeil Business Newspaper in March 2025, this channel-led expansion is driving significant volume, with GS Retail's export revenue exceeding USD 9 million in 2024, largely attributed to the global popularity of these collaborative products.

Key Market Players

  • Hana Makgeolli LLC
  • KOOKSOONDANG BREWERY CO.LTD.
  • Lee Bros Winery Inc
  • Hite Jinro Co., Ltd.
  • Kim Seng Company
  • Seoul Jangsoo Co, Ltd.
  • Seek Sophie Private Limited
  • Kumbokju Co.,Ltd.
  • Baesangmyun Brewery Co.
  • BHD CO., LTD

Report Scope

In this report, the Global Makgeolli Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Makgeolli Market, By Flavor

  • Flavored
  • Unflavored

Makgeolli Market, By Distribution Channel

  • On-trade
  • Off-trade

Makgeolli Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Makgeolli Market.

Available Customizations:

Global Makgeolli Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Makgeolli Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Flavor (Flavored, Unflavored)
    • 5.2.2. By Distribution Channel (On-trade, Off-trade)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Makgeolli Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Flavor
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Makgeolli Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Flavor
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Makgeolli Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Flavor
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Makgeolli Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Flavor
        • 6.3.3.2.2. By Distribution Channel

7. Europe Makgeolli Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Flavor
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Makgeolli Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Flavor
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Makgeolli Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Flavor
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Makgeolli Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Flavor
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Makgeolli Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Flavor
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Makgeolli Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Flavor
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Makgeolli Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Flavor
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Makgeolli Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Flavor
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Makgeolli Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Flavor
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Makgeolli Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Flavor
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Makgeolli Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Flavor
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Makgeolli Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Flavor
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Makgeolli Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Flavor
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Makgeolli Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Flavor
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Makgeolli Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Flavor
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Makgeolli Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Flavor
        • 9.3.3.2.2. By Distribution Channel

10. South America Makgeolli Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Flavor
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Makgeolli Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Flavor
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Makgeolli Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Flavor
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Makgeolli Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Flavor
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Makgeolli Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Hana Makgeolli LLC
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. KOOKSOONDANG BREWERY CO.LTD.
  • 15.3. Lee Bros Winery Inc
  • 15.4. Hite Jinro Co., Ltd.
  • 15.5. Kim Seng Company
  • 15.6. Seoul Jangsoo Co, Ltd.
  • 15.7. Seek Sophie Private Limited
  • 15.8. Kumbokju Co.,Ltd.
  • 15.9. Baesangmyun Brewery Co.
  • 15.10. BHD CO., LTD

16. Strategic Recommendations

17. About Us & Disclaimer