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低酒精饮料市场规模、份额和成长分析（按类型、通路和地区划分）—产业预测（2026-2033 年）
市场调查报告书
商品编码
1899551

低酒精饮料市场规模、份额和成长分析（按类型、通路和地区划分）—产业预测（2026-2033 年）

Low Alcoholic Beverages Market Size, Share, and Growth Analysis, By Type (Low-Alcohol Beer, Low-Alcohol Spirits), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores), By Region - Industry Forecast 2026-2033
出版日期: | 出版商: SkyQuest | 英文 165 Pages | 商品交期: 3-5个工作天内

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简介目录

全球低酒精饮料市场规模预计在 2024 年达到 14.7 亿美元，从 2025 年的 15.5 亿美元增长到 2033 年的 23.2 亿美元，在预测期（2026-2033 年）内复合年增长率为 5.2%。

受健康意识增强和消费者对低酒精饮品日益增长的偏好推动，全球低酒精饮品市场正经历快速成长。这些饮品的酒精浓度通常在0.05%至1.2%之间，深受追求低卡路里、更健康饮食人士的青睐。新兴市场，尤其是那些可支配收入不断成长的市场，正在推动对这类饮品的需求。此外，葡萄酒和啤酒等传统饮品的低酒精版本，为消费者提供了风味十足的选择，同时避免了高酒精浓度带来的健康风险，并有助于减少因过量饮酒而引发的健康问题。随着偏好生活方式的转变，高品质低酒精葡萄酒和啤酒的供应和种类也在不断增加，以满足这种不断变化的需求。

推动全球低酒精饮料市场发展的因素

全球低酒精饮料市场正经历显着增长，这主要得益于年轻一代对无酒精调饮日益增长的热爱，以及人们对传统酒精饮料的持续兴趣。低酒精和无酒精饮料的日益普及和接受度的提高，大大拓展了市场机会。生活方式的改变，尤其是居家时间的增加，在转变消费者偏好发挥了关键作用，促使许多成年人开始探索既能满足「享受」又能「适度」的低酒精饮料。这种转变重新激发了人们对低酒精浓度却能带来愉悦体验的饮料的兴趣，从而吸引了更广泛的消费群体。

全球低酒精饮料市场限制因素

全球低酒精饮料市场面临的主要挑战之一是消费者对碳酸饮料日益增长的偏好，这可能会抑制低酒精饮料的消费。此外，对糖等关键原料课税，以及对生产过程中用水量的严格监管要求，都可能阻碍市场成长。这些因素可能会给生产商带来财务压力，并最终影响消费者获得低酒精产品的途径和价格。多种因素迭加，共同构成了全球低酒精饮料市场扩张的严峻挑战。

低酒精饮料市场的全球趋势

全球低酒精饮料市场正呈现显着成长趋势，这主要得益于「无酒精」饮品，尤其是18至24岁年轻消费者群体中「无酒精」饮品的日益流行。这群人积极选择低酒精或无酒精饮品，将其视为更健康的生活方式，让他们能够享受社交乐趣，而无需承受高酒精摄取带来的负面影响。知名啤酒商推出的创新产品正在推动市场发展，并日益受到注重健康的消费者的青睐。这种转变不仅标誌着饮酒文化的演变，也凸显了人们更加重视理性饮酒的趋势，从而推动了全球低酒精饮料市场的强劲成长和多元化发展。

目录

介绍

  • 调查目标
  • 调查范围
  • 定义

调查方法

  • 资讯收集
  • 二手资料和一手资料方法
  • 市场规模预测
  • 市场假设与限制

执行摘要

  • 全球市场展望
  • 供需趋势分析
  • 细分市场机会分析

市场动态与展望

  • 市场规模
  • 市场动态
    • 驱动因素和机会
    • 限制与挑战
  • 波特分析

关键市场考察

  • 关键成功因素
  • 竞争程度
  • 关键投资机会
  • 市场生态系统
  • 市场吸引力指数（2025）
  • PESTEL 分析
  • 总体经济指标
  • 价值链分析
  • 定价分析
  • 监管分析
  • 案例研究
  • 消费者分析

全球低酒精饮料市场规模（按类型及复合年增长率划分）（2026-2033 年）

  • 低酒精啤酒
  • 低酒精蒸馏酒
  • 低酒精葡萄酒
  • 低酒精即饮饮料
  • 低酒精苹果酒

全球低酒精饮料市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

  • 大卖场/超级市场
  • 便利商店
  • 专卖店
  • 线上零售

全球低酒精饮料市场规模及复合年增长率（2026-2033）

  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 德国
    • 西班牙
    • 法国
    • 英国
    • 义大利
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 亚太其他地区
  • 拉丁美洲
    • 巴西
    • 其他拉丁美洲地区
  • 中东和非洲
    • 海湾合作委员会国家
    • 南非
    • 其他中东和非洲地区

竞争资讯

  • 前五大公司对比
  • 主要企业的市场定位（2025 年）
  • 主要市场参与者所采取的策略
  • 近期市场趋势
  • 公司市占率分析（2025 年）
  • 主要企业公司简介
    • 公司详情
    • 产品系列分析
    • 依业务板块进行公司股票分析
    • 2023-2025年营收年比比较

主要企业简介

  • Accolade Wines Australia Ltd.
  • Allagash Brewing Co.
  • Anheuser Busch InBev SA NV
  • Asahi Group Holdings Ltd.
  • Bacardi Ltd.
  • Beam Suntory Inc.
  • Bells Brewery Inc.
  • Carlsberg Breweries AS
  • CODYs Drinks International GmbH
  • Constellation Brands Inc.
  • Curious Elixirs
  • Diageo Plc
  • Heineken NV
  • Kirin Holdings Co. Ltd.
  • Molson Coors Beverage Co.

结论与建议

简介目录
Product Code: SQMIG30E2026

Global Low Alcoholic Beverages Market size was valued at USD 1.47 Billion in 2024 and is poised to grow from USD 1.55 Billion in 2025 to USD 2.32 Billion by 2033, growing at a CAGR of 5.2% during the forecast period (2026-2033).

The global market for low alcoholic beverages is burgeoning, fueled by rising health consciousness and a growing preference for lighter options among consumers. These beverages, typically containing an alcohol by volume (ABV) of 0.05% to 1.2%, appeal to those seeking lower-calorie alternatives that align with healthier dietary choices. Emerging markets, particularly in regions with increasing disposable income, are driving demand for these drinks. Additionally, low-alcohol variants of traditional beverages, such as wines and beers, offer consumers flavorful options without the risks associated with higher alcohol content, potentially mitigating health issues linked to excessive intake. As preferences shift toward wellness-focused lifestyles, the availability and diversity of high-quality low-alcohol wines and beers are expanding, catering to this evolving market trend.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Low Alcoholic Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Low Alcoholic Beverages Market Segments Analysis

Global Low Alcoholic Beverages Market is segmented by type, distribution channel and region. Based on type, the market is segmented into low-alcohol beer, low-alcohol spirits, low-alcohol wine, low-alcohol RTD and low-alcohol ciders. Based on distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, specialty stores and online retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Low Alcoholic Beverages Market

The Global Low Alcoholic Beverages market is experiencing significant growth driven by the rising popularity of mocktails among young adults, alongside a sustained interest in traditional alcoholic options. The availability and acceptance of low- or non-alcoholic beverages have greatly enhanced market opportunities. Lifestyle changes, including extended periods spent at home, have played a crucial role in shifting consumer preferences, leading many adults to explore low-alcohol options that offer a balance between enjoyment and moderation. This shift has created a new wave of interest in beverages that provide a satisfying experience without the higher alcohol content, appealing to a broader audience.

Restraints in the Global Low Alcoholic Beverages Market

One significant challenge facing the global low alcoholic beverages market is the increasing preference for carbonated beverages, which may hinder the consumption of lower-alcohol options. Additionally, heightened taxation on key raw materials, such as sugar, combined with strict regulatory requirements concerning water usage in production, are likely to impede market growth. These factors can place financial pressure on manufacturers, ultimately affecting the availability and affordability of low-alcohol products for consumers. The combination of these dynamics contributes to a challenging environment for the expansion of the low alcoholic beverages market on a global scale.

Market Trends of the Global Low Alcoholic Beverages Market

The global low alcoholic beverages market is witnessing a significant trend driven by the rising popularity of "nolo" drinks among younger consumers, particularly those aged 18-24. This demographic is increasingly opting for low and non-alcoholic alternatives as a healthier lifestyle choice, allowing them to enjoy social experiences without the adverse effects associated with higher alcohol consumption. The market is bolstered by innovative products from established brewers, which are resonating well with health-conscious consumers. This shift not only represents an evolving drinking culture but also highlights a broader movement towards moderation, leading to robust growth and diversification within the low ABV segment on a global scale.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers & Opportunities
    • Restraints & Challenges
  • Porters Analysis
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Market Attractiveness Index, 2025
  • PESTEL Analysis
  • Macro-Economic Indicators
  • Value Chain Analysis
  • Pricing Analysis
  • Regulatory Analysis
  • Case Studies
  • Consumer Analysis

Global Low Alcoholic Beverages Market Size by Type & CAGR (2026-2033)

  • Market Overview
  • Low-Alcohol Beer
  • Low-Alcohol Spirits
  • Low-Alcohol Wine
  • Low-Alcohol RTD
  • Low-Alcohol Ciders

Global Low Alcoholic Beverages Market Size by Distribution Channel & CAGR (2026-2033)

  • Market Overview
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail

Global Low Alcoholic Beverages Market Size & CAGR (2026-2033)

  • North America (Type, Distribution Channel)
    • US
    • Canada
  • Europe (Type, Distribution Channel)
    • Germany
    • Spain
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia Pacific (Type, Distribution Channel)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America (Type, Distribution Channel)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (Type, Distribution Channel)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2025
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2025
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

  • Accolade Wines Australia Ltd.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Allagash Brewing Co.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Anheuser Busch InBev SA NV
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Asahi Group Holdings Ltd.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Bacardi Ltd.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Beam Suntory Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Bells Brewery Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Carlsberg Breweries AS
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • CODYs Drinks International GmbH
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Constellation Brands Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Curious Elixirs
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Diageo Plc
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Heineken NV
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Kirin Holdings Co. Ltd.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Molson Coors Beverage Co.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendations