查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1856822

2032年全球精酿酒精饮料市场预测：按产品类型、包装类型、分销管道、最终用户和地区分類的分析

Alcoholic Craft Beverages Market Forecasts to 2032 - Global Analysis By Product Type (Craft Beer, Craft Spirits, Craft Cider, Craft Wine, and Ready-to-Drink Cocktails), Packaging Type, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，预计到 2025 年，全球精酿酒精饮料市场规模将达到 601 亿美元，到 2032 年将达到 1,011 亿美元，预测期内复合年增长率为 7.7%。

精酿酒精饮品是指采用独特配方和当地原料，以小批量手工製作的饮品，例如啤酒、苹果酒和烈酒。这些饮品由独立酿酒师生产，注重品质、创意和道地风味。每一批产品都展现出独特的风味、传统工艺或大胆的创新。这些饮品颂扬匠心和个性，吸引那些偏好探索味觉和手工酿造而非大量生产的消费者。精酿机芯促进了社群发展、创新，并让人们与每一口饮品背后的起源和艺术建立起深厚的联繫。

向小批量、手工饮品转变

小批量、手工饮品的兴起正推动着精酿酒精饮品市场的蓬勃发展。消费者越来越青睐本地生产、品质正宗、注重工艺和产地的优质啤酒。在消费者偏好转变的驱动下，小型啤酒厂和精酿酒厂正致力于打造独特的风味和永续性的生产方式。此外，体验式行销和酒吧文化正在重塑餐饮场所的消费趋势，将手工饮品定位为个人化生活方式和文化品味的体现。

严格的商品税和生产限制

严格的消费税和生产法规给精酿啤酒生产商带来了巨大挑战。政府强制执行的许可规定、税收制度和标籤标准往往成为企业扩充性和市场准入的障碍。小型酿酒厂和啤酒厂面临不断上涨的营运成本和行政负担，限制了创新和盈利。因此，行业相关人员正在倡导政策改革和简化合规框架，以确保公平竞争，使小型精酿啤酒品牌能够在不影响监管合规和品质保证的前提下实现扩张。

融合与实验口味的新趋势

融合与实验风味的新趋势为精酿饮品生态系统带来了丰厚的商机。消费者越来越乐于接受跨品类创新，将传统酿造流程与异国水果、香辛料和植物原料结合。这种实验性方法使生产者能够打造差异化的产品组合，同时满足不同口味和季节性需求。此外，桶装陈酿鸡尾酒和咖啡啤酒等高端混合饮品的兴起，不断重塑消费者体验，并推动全球精产品系列产业的优质化。

小型生产商的供应中断

小型生产商面临的供应中断问题仍然是其业务稳定性的主要威胁。特种原料供应的波动，加上包装短缺和物流限制，影响生产週期的稳定性。小型手工艺製造商由于采购能力有限且依赖本地供应商，尤其容易受到影响。为了应对这些挑战，市场参与者正在拓展采购管道，投资供应链数位化，并采取在地采购策略，确保产品供应并维护品牌真实性。

新冠疫情的影响：

新冠疫情对精酿酒精饮料市场造成了重大衝击，虽然扰乱了线下销售，但也推动了线上零售的成长。封锁措施加速了电子商务的普及，促使品牌加强直销管道和数位化互动。同时，居家调酒术的潮流和线上品鑑活动也维持了消费者对手工饮品的兴趣。疫情过后，市场强劲反弹，这反映出精酿啤酒商和蒸馏酒商重新重视永续性、真实性和体验式消费，以及眼光独到的消费者对本地生产的高品质精酿酒精饮料的重新青睐。

预计精酿啤酒市场在预测期内将占据主导地位。

预计在预测期内，精酿啤酒细分市场将占据最大的市场份额，这主要得益于精酿啤酒的广泛认可以及消费者对特色啤酒不断变化的偏好。微型啤酒厂和区域性精酿品牌的蓬勃发展，以及发酵、调味和小批量生产技术的创新，都推动了这个细分市场的成长。此外，旅游业主导的啤酒厂体验的兴起和不断发展的酒吧文化，也持续巩固了精酿啤酒在全球酒精饮料生态系统中的主导地位。

预计在预测期内，瓶装饮料细分市场将以最高的复合年增长率成长。

预计在预测期内，瓶装饮品细分市场将呈现最高的成长率，这主要得益于其高端的视觉吸引力和永续性优势。消费者越来越倾向于将瓶装精酿饮品与正宗、新鲜和收藏价值联繫起来。此外，轻质玻璃製造技术和环保包装的进步也增强了产品的差异化。因此，瓶装饮品正成为餐饮场所和外部部署销售的首选，提升了精酿饮品类别的品牌知名度和消费者忠诚度。

占比最大的地区：

预计亚太地区将在预测期内占据最大的市场份额，这主要得益于都市化加快、优质化趋势以及精酿啤酒文化的兴起。日本、印度和澳洲等国的消费者对手工精酿酒精饮料的兴趣日益浓厚。可支配收入的成长以及受西方饮酒习惯的影响，正在加速市场渗透。此外，各地区的生产商都在强调使用独特的本地原料和风味，从而丰富了精酿饮料的多样性。

复合年增长率最高的地区：

在预测期内，由于消费者对创新和高品质精酿饮品的强烈偏好，北美预计将实现最高的复合年增长率。美国和加拿大拥有庞大的微型啤酒厂和酿酒厂网络，这些酒厂积极探索实验性酿造过程并采用永续的原材料，因此在北美市场占据主导地位。在优质化和主导原汁原味趋势的推动下，北美消费者越来越青睐微型啤酒厂的产品。这种文化转变持续巩固该地区作为全球精酿饮品创新中心的地位。

免费客製化服务：

订阅本报告的用户可享有以下免费客製化服务之一：

  • 公司简介
    • 对其他市场参与者（最多 3 家公司）进行全面分析
    • 对主要企业进行SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行市场估算、预测和复合年增长率分析（註：基于可行性检查）
  • 竞争基准化分析
    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究资讯来源
    • 初级研究资讯来源
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球精酿酒精饮料市场（依产品类型划分）

  • 精酿啤酒
  • 精酿烈酒
  • 手工苹果酒
  • 精酿葡萄酒
  • 即饮鸡尾酒

6. 全球精酿酒精饮料市场（依包装类型划分）

  • 瓶子
  • 能
  • 桶
  • 纸盒

7. 全球精酿酒精饮料市场（依通路划分）

  • 精酿酒吧/啤酒屋
  • 酒吧和餐厅
  • 零售店
  • 电子商务平台
  • 特色酒类商店

8. 全球精酿酒精饮料市场（依最终用户划分）

  • 千禧世代
  • X世代
  • Z世代
  • 婴儿潮世代

9. 全球精酿酒精饮料市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十一章 企业概况

  • Boston Beer Company
  • Constellation Brands
  • Anheuser-Busch InBev
  • Heineken NV
  • Molson Coors Beverage Company
  • Diageo
  • Asahi Group Holdings
  • Kirin Holdings
  • Carlsberg Group
  • SABMiller
  • Pabst Brewing Company
  • Stone Brewing
  • BrewDog
  • Sierra Nevada Brewing Co.
  • New Belgium Brewing
  • Lagunitas Brewing Company
  • Ballast Point Brewing Company
Product Code: SMRC31694

According to Stratistics MRC, the Global Alcoholic Craft Beverages Market is accounted for $60.1 billion in 2025 and is expected to reach $101.1 billion by 2032 growing at a CAGR of 7.7% during the forecast period. Alcoholic Craft Beverages are artisanal, small-batch drinks like beers, ciders, and spirits made using unique recipes and local ingredients. Produced by independent makers, they highlight quality, creativity, and authenticity. Each batch showcases distinct flavor profiles, traditional techniques, or bold infusions. These beverages celebrate craftsmanship and individuality, attracting consumers who prefer flavor exploration and artisanal production over mass-market options. The craft movement fosters community, innovation, and a deeper connection to the origins and artistry behind every sip.

Market Dynamics:

Driver:

Shift toward small-batch artisanal drinks

The shift toward small-batch artisanal drinks is fueling robust expansion in the alcoholic craft beverages market. Consumers are increasingly gravitating toward authentic, locally sourced, and premium-quality brews that emphasize craftsmanship and origin. Fueled by changing consumption preferences, microbreweries and craft distilleries are leveraging distinctive flavor profiles and sustainability-driven production methods. Additionally, experiential marketing and taproom culture are reshaping on-premise consumption trends, positioning artisanal beverages as an expression of lifestyle individuality and cultural sophistication.

Restraint:

Strict excise and production regulations

Strict excise and production regulations pose significant challenges for craft beverage producers. Government-imposed licensing restrictions, taxation policies, and labeling standards often create barriers to scalability and market entry. Smaller distilleries and breweries face heightened operational costs and administrative burdens that constrain innovation and profitability. Consequently, industry participants are advocating for policy reforms and streamlined compliance frameworks to ensure fair competition, enabling smaller craft brands to expand without compromising regulatory adherence or quality assurance.

Opportunity:

New fusion and experimental flavor trends

New fusion and experimental flavor trends present lucrative opportunities across the craft beverage ecosystem. Consumers are increasingly open to cross-category innovation, combining traditional brewing techniques with exotic fruits, spices, and botanicals. This experimental approach enables producers to cater to diverse palates and seasonal demands while creating differentiated product portfolios. Moreover, the rise of premium hybrid beverages-such as barrel-aged cocktails and coffee-infused beers-continues to redefine consumer engagement and drive premiumization within the global craft alcohol landscape.

Threat:

Supply disruptions for small producers

Supply disruptions for small producers remain a major threat to operational stability. Fluctuating availability of specialty ingredients, coupled with packaging shortages and logistics constraints, impacts consistency in production cycles. Smaller craft manufacturers are particularly vulnerable due to limited procurement power and dependency on local suppliers. To counter these challenges, market players are diversifying sourcing channels, investing in supply chain digitalization, and adopting localized procurement strategies to ensure product availability and maintain brand credibility.

Covid-19 Impact:

The COVID-19 pandemic significantly influenced the alcoholic craft beverages market, disrupting on-premise sales but spurring online retail growth. Lockdowns accelerated e-commerce adoption, prompting brands to strengthen direct-to-consumer channels and digital engagement. Simultaneously, home mixology trends and virtual tasting sessions sustained consumer interest in artisanal drinks. Post-pandemic, the market has rebounded strongly as craft brewers and distillers re-emphasize sustainability, authenticity, and experiential consumption, reflecting a renewed appreciation for premium, locally crafted alcoholic beverages among discerning consumers.

The craft beer segment is expected to be the largest during the forecast period

The craft beer segment is expected to account for the largest market share during the forecast period, owing to its widespread acceptance and evolving consumer preference for distinctive brews. Fueled by the proliferation of microbreweries and regional craft brands, this segment benefits from innovation in fermentation, flavoring, and small-batch production techniques. Additionally, the rise in tourism-driven brewery experiences and evolving pub culture continue to strengthen craft beer's dominance within the global alcoholic beverage ecosystem.

The bottles segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the bottles segment is predicted to witness the highest growth rate, reinforced by its premium aesthetic appeal and sustainability benefits. Consumers increasingly associate bottled craft beverages with authenticity, freshness, and collectability. Furthermore, advancements in lightweight glass manufacturing and eco-friendly packaging enhance product differentiation. As a result, bottled formats are becoming the preferred choice for both on-premise and off-premise sales, amplifying brand recognition and consumer loyalty across craft beverage categories.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to growing urbanization, premiumization trends, and expanding craft brewery culture. Countries such as Japan, India, and Australia are witnessing surging consumer interest in artisanal alcoholic beverages. Increasing disposable incomes, coupled with exposure to Western drinking patterns, are accelerating market penetration. Additionally, regional players are emphasizing unique local ingredients and flavors, enriching the diversity of craft beverage offerings.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong consumer affinity for innovation and quality-driven craft beverages. The U.S. and Canada dominate with their extensive network of microbreweries and distilleries embracing experimental brewing styles and sustainable sourcing. Fueled by premiumization and authenticity trends, North American consumers increasingly prefer locally brewed products. This cultural shift continues to position the region as a global hub for craft beverage innovation.

Key players in the market

Some of the key players in Alcoholic Craft Beverages Market include Boston Beer Company, Constellation Brands, Anheuser-Busch InBev, Heineken N.V., Molson Coors Beverage Company, Diageo, Asahi Group Holdings, Kirin Holdings, Carlsberg Group, SABMiller, Pabst Brewing Company, Stone Brewing, BrewDog, Sierra Nevada Brewing Co., New Belgium Brewing, Lagunitas Brewing Company, and Ballast Point Brewing Company.

Key Developments:

In September 2025, Constellation Brands unveiled a major expansion of its "Craft Ventures & Beyond" division, focusing on acquiring and scaling non-alcoholic craft-style beers. Their first launch under this initiative is the "Athletic Brewing Reserve Series," featuring limited-run, AI-curated hop blends based on popular flavor profiles from their craft portfolio.

In August 2025, BrewDog announced the launch of its "BrewDog Neurological Nectar" series. This new line of craft beers uses an AI algorithm to analyze data from its global beer community to design hyper-targeted, small-batch IPAs and stouts, with the first release being a "Tropical Haze IPA" optimized for summer drinking patterns in North America and Europe.

In July 2025, Stone Brewing introduced its "Stone Delivered Freshness" program, a direct-to-consumer subscription service powered by an AI "IPA Sommelier." The platform curates monthly shipments of limited-release IPAs based on a subscriber's past ratings and current seasonal hop availability, guaranteeing peak freshness and personalized discovery.

Product Types Covered:

  • Craft Beer
  • Craft Spirits
  • Craft Cider
  • Craft Wine
  • Ready-to-Drink Cocktails

Packaging Types Covered:

  • Bottles
  • Cans
  • Kegs
  • Cartons

Distribution Channels Covered:

  • Brewpubs & Taprooms
  • Bars & Restaurants
  • Retail Stores
  • E-commerce Platforms
  • Specialty Liquor Stores

End Users Covered:

  • Millennials
  • Gen X
  • Gen Z
  • Baby Boomers

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Alcoholic Craft Beverages Market, By Product Type

  • 5.1 Introduction
  • 5.2 Craft Beer
  • 5.3 Craft Spirits
  • 5.4 Craft Cider
  • 5.5 Craft Wine
  • 5.6 Ready-to-Drink Cocktails

6 Global Alcoholic Craft Beverages Market, By Packaging Type

  • 6.1 Introduction
  • 6.2 Bottles
  • 6.3 Cans
  • 6.4 Kegs
  • 6.5 Cartons

7 Global Alcoholic Craft Beverages Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Brewpubs & Taprooms
  • 7.3 Bars & Restaurants
  • 7.4 Retail Stores
  • 7.5 E-commerce Platforms
  • 7.6 Specialty Liquor Stores

8 Global Alcoholic Craft Beverages Market, By End User

  • 8.1 Introduction
  • 8.2 Millennials
  • 8.3 Gen X
  • 8.4 Gen Z
  • 8.5 Baby Boomers

9 Global Alcoholic Craft Beverages Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Boston Beer Company
  • 11.2 Constellation Brands
  • 11.3 Anheuser-Busch InBev
  • 11.4 Heineken N.V.
  • 11.5 Molson Coors Beverage Company
  • 11.6 Diageo
  • 11.7 Asahi Group Holdings
  • 11.8 Kirin Holdings
  • 11.9 Carlsberg Group
  • 11.10 SABMiller
  • 11.11 Pabst Brewing Company
  • 11.12 Stone Brewing
  • 11.13 BrewDog
  • 11.14 Sierra Nevada Brewing Co.
  • 11.15 New Belgium Brewing
  • 11.16 Lagunitas Brewing Company
  • 11.17 Ballast Point Brewing Company

List of Tables

  • Table 1 Global Alcoholic Craft Beverages Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Alcoholic Craft Beverages Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Alcoholic Craft Beverages Market Outlook, By Craft Beer (2024-2032) ($MN)
  • Table 4 Global Alcoholic Craft Beverages Market Outlook, By Craft Spirits (2024-2032) ($MN)
  • Table 5 Global Alcoholic Craft Beverages Market Outlook, By Craft Cider (2024-2032) ($MN)
  • Table 6 Global Alcoholic Craft Beverages Market Outlook, By Craft Wine (2024-2032) ($MN)
  • Table 7 Global Alcoholic Craft Beverages Market Outlook, By Ready-to-Drink Cocktails (2024-2032) ($MN)
  • Table 8 Global Alcoholic Craft Beverages Market Outlook, By Packaging Type (2024-2032) ($MN)
  • Table 9 Global Alcoholic Craft Beverages Market Outlook, By Bottles (2024-2032) ($MN)
  • Table 10 Global Alcoholic Craft Beverages Market Outlook, By Cans (2024-2032) ($MN)
  • Table 11 Global Alcoholic Craft Beverages Market Outlook, By Kegs (2024-2032) ($MN)
  • Table 12 Global Alcoholic Craft Beverages Market Outlook, By Cartons (2024-2032) ($MN)
  • Table 13 Global Alcoholic Craft Beverages Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 14 Global Alcoholic Craft Beverages Market Outlook, By Brewpubs & Taprooms (2024-2032) ($MN)
  • Table 15 Global Alcoholic Craft Beverages Market Outlook, By Bars & Restaurants (2024-2032) ($MN)
  • Table 16 Global Alcoholic Craft Beverages Market Outlook, By Retail Stores (2024-2032) ($MN)
  • Table 17 Global Alcoholic Craft Beverages Market Outlook, By E-commerce Platforms (2024-2032) ($MN)
  • Table 18 Global Alcoholic Craft Beverages Market Outlook, By Specialty Liquor Stores (2024-2032) ($MN)
  • Table 19 Global Alcoholic Craft Beverages Market Outlook, By End User (2024-2032) ($MN)
  • Table 20 Global Alcoholic Craft Beverages Market Outlook, By Millennials (2024-2032) ($MN)
  • Table 21 Global Alcoholic Craft Beverages Market Outlook, By Gen X (2024-2032) ($MN)
  • Table 22 Global Alcoholic Craft Beverages Market Outlook, By Gen Z (2024-2032) ($MN)
  • Table 23 Global Alcoholic Craft Beverages Market Outlook, By Baby Boomers (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.