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行动附加价值服务市场:现状分析与预测(2022-2030年)
市场调查报告书
商品编码
1290938

行动附加价值服务市场:现状分析与预测(2022-2030年)

Mobile Value-Added Services Market: Current Analysis and Forecast (2022-2030)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 145 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

由于智能手机和平板电脑用户数量的增加以及电信行业的进步，移动增值服务市场预计将以15%左右的稳定速度增长。此外，互联网普及率的提高、智能手机普及率的提高以及移动应用程序使用量的增加等因素也是推动市场增长的因素。此外，全球数字化的快速进步是推动市场增长的最突出因素之一。

为了更好地了解移动增值服务行业的市场采用情况，将市场分为北美（美国、加拿大、北美其他地区）、欧洲（德国、英国、法国、西班牙、意大利、欧洲其他地区） ）、亚太地区（中国、日本、印度和亚太地区其他地区）以及世界其他地区的存在。预计亚太地区在预测期内将以强劲的复合年增长率增长。人口增长、收入增加、数字技术的采用以及年轻且精通技术的消费者基础是推动市场增长的一些最突出的因素。此外，众所周知，亚太地区是一个竞争激烈的市场，多家公司都在争夺市场占有率。因此，创新的商业模式、定价策略和服务产品正在被开创，进一步促进市场增长。

目录

第1章 市场简介

  • 市场定义
  • 主要目的
  • 相关利益者
  • 限制事项

第2章 调查手法或前提

  • 调查流程
  • 调查手法
  • 受访者简介

第3章 市场摘要

第4章 摘要整理

第5章 COVID-19对行动附加价值服务市场带来的影响

第6章 行动附加价值服务市场收益，2020-2030年

第7章 市场洞察:各解决方案

  • 短讯服务
  • 多媒体讯息服务
  • 地理定位为基础的服务
  • 行动广告
  • 其他

第8章 市场洞察:各业界

  • 银行及金融服务
  • 媒体和娱乐
  • 医疗保健
  • 资讯通讯技术
  • 其他

第9章 市场洞察:各地区

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 全球其他地区

第10章 行动附加价值服务市场动态

  • 推动市场要素
  • 市场课题
  • 影响分析

第11章 行动附加价值服务市场机会

第12章 行动附加价值服务市场趋势

第13章 需求面和供给面的分析

  • 需求面分析
  • 供给面分析

第14章 价值链分析

第15章 价格分析

第16章 策略性洞察能力

第17章 竞争模式

  • 竞争情形
    • 波特的五力分析

第18章 企业简介

  • Apple Inc.
  • Vodafone Group Plc
  • SAMSUNG ELECTRONICS CO., LTD
  • Reliance Industries Limited
  • Huawei Technologies Co., Ltd.
  • OnMobile Global Limited
  • AT&T
  • Airtel India
  • Google
  • Verizon

第19章 免责声明

简介目录
Product Code: UMTE2118053

Mobile value-added services (VAS) are non-core services offered by mobile network operators (MNOs) beyond the standard voice and messaging services. These services are designed to enhance the customer experience and provide additional features and benefits to mobile users. Examples of mobile VAS include mobile banking, mobile entertainment, mobile marketing, and mobile health services. Mobile VAS typically require an internet connection and can be accessed through mobile applications, SMS, or USSD.

The Mobile Value-Added Services Market is expected to grow at a steady rate of around 15% owing to the rising number of smartphone and tablet users and advancements in the telecom industry. Moreover, the increasing internet penetration and smartphone rate, and higher use of mobile applications are some other factors helping the market to grow. Additionally, the rapidly growing digitalization around the globe is one of the most prominent factors contributing to the growth of the market. For instance, according to the World Economic Forum, USD 100 trillion of additional value for the world economy is expected from digital transformation by 2025.

Based on the solution, the market is segmented into short messaging services, multimedia messaging services, location-based services, mobile advertising, and others. The short messaging service segment held a prominent share of the market in 2021 and is expected to grow at a prominent CAGR during the forecasted period owing to the cost-effectiveness and wider reach of short messaging services. Further, the rise of smartphones and mobile internet also contributed to the growth of this segment.

On the basis of industry, the market is categorized into banking & financial services, media & entertainment, healthcare, information & communication technology, and others. Among these, the banking & financial services segment is expected to grow at a robust CAGR during the forecast period. The growth of this segment can be attributed to the convenience, accessibility, affordability, and security that it offers to both customers and banks.

For a better understanding of the market adoption of the Mobile Value-Added Services industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia-Pacific is expected to grow at a robust CAGR during the forecast period. A large and growing population, rising incomes, the adoption of digital technologies, and a young and tech-savvy consumer base are some of the most prominent factors driving the growth of the market. Further on, Asia-Pacific is known as a highly competitive mobile market with multiple players competing for market share. This leads to the development of innovative business models, pricing strategies, and service offerings that further contribute to market growth.

Some of the major players operating in the market include: Apple Inc.; Vodafone Group Plc; SAMSUNG ELECTRONICS CO., LTD; Reliance Industries Limited; Huawei Technologies Co., Ltd.; OnMobile Global Limited; AT&T; Airtel India; Google; and Verizon.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Mobile Value-Added Services Market
  • 2.2. Research Methodology of the Mobile Value-Added Services Market
  • 2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 IMPACT OF COVID-19 ON THE MOBILE VALUE-ADDED SERVICES MARKET

6 MOBILE VALUE-ADDED SERVICES MARKET REVENUE, 2020-2030F

7 MARKET INSIGHTS BY SOLUTION

  • 7.1. Short Messaging Service
  • 7.2. Multimedia Messaging Service
  • 7.3. Location-Based Services
  • 7.4. Mobile Advertising
  • 7.5. Others

8 MARKET INSIGHTS BY INDUSTRY

  • 8.1. Banking & Financial Services
  • 8.2. Media & Entertainment
  • 8.3. Healthcare
  • 8.4. Information & Communication Technology
  • 8.5. Others

9 MARKET INSIGHTS BY REGION

  • 9.1. North America
    • 9.1.1. U.S.
    • 9.1.2. Canada
    • 9.1.3. Rest of North America
  • 9.2. Europe
    • 9.2.1. Germany
    • 9.2.2. U.K.
    • 9.2.3. France
    • 9.2.4. Italy
    • 9.2.5. Spain
    • 9.2.6. Rest of Europe
  • 9.3. Asia-Pacific
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. India
    • 9.3.4. Rest of Asia-Pacific
  • 9.4. Rest of World

10 MOBILE VALUE-ADDED SERVICES MARKET DYNAMICS

  • 10.1. Market Drivers
  • 10.2. Market Challenges
  • 10.3. Impact Analysis

11 MOBILE VALUE-ADDED SERVICES MARKET OPPORTUNITIES

12 MOBILE VALUE-ADDED SERVICES MARKET TRENDS

13 DEMAND AND SUPPLY-SIDE ANALYSIS

  • 13.1. Demand Side Analysis
  • 13.2. Supply Side Analysis

14 VALUE CHAIN ANALYSIS

15 PRICING ANALYSIS

16 STRATEGIC INSIGHTS

17 COMPETITIVE SCENARIO

  • 17.1. Competitive Landscape
    • 17.1.1. Porters Fiver Forces Analysis

18 COMPANY PROFILED

  • 18.1. Apple Inc.
  • 18.2. Vodafone Group Plc
  • 18.3. SAMSUNG ELECTRONICS CO., LTD
  • 18.4. Reliance Industries Limited
  • 18.5. Huawei Technologies Co., Ltd.
  • 18.6. OnMobile Global Limited
  • 18.7. AT&T
  • 18.8. Airtel India
  • 18.9. Google
  • 18.10. Verizon

19 DISCLAIMER