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汽车资讯娱乐显示单元市场:现况分析与预测(2023-2030)Display Unit in Vehicle Infotainment Market: Current Analysis and Forecast (2023-2030) |
随着豪华和高檔汽车销量的增加,汽车资讯娱乐显示装置市场正在不断增长,製造商不断为其汽车引入新功能和技术,以从竞争对手中脱颖而出,预计将以复合年增长率增长。 具有触控萤幕、手势控制和扩增实境等先进功能的显示器单元正在成为高阶车型的标准配备。 此外,技术的进步使製造商能够生产更复杂、更易于使用的显示装置。 这些设备现在拥有直觉的介面、更大的萤幕和改进的图形,为用户提供身临其境的体验。
依尺寸划分,市场分为7吋以下、7至10吋以及10吋以上。 特别是,10 吋及更大的市场正在显着成长,因为大显示器提供了更多的萤幕空间和更高的可视性,使其成为扩增实境(AR) 和虚拟驾驶舱系统等高级应用的理想选择。 此外,数位驾驶舱和连网汽车的兴起推动了对能够无缝整合多种功能的先进显示器的需求。
根据显示器技术,市场分为液晶显示器 (LCD)、发光二极体 (LED) 和有机发光二极体 (OLED)。 其中,有机发光二极体(OLED)领域在汽车资讯娱乐显示器单元市场中成长显着,因为它具有比LCD或LED萤幕更高的对比度,并且可以实现更深的黑色和更亮的白色。 这使得 OLED 萤幕非常适合需要高品质影像的应用,例如导航地图和影片播放。 此外,OLED 萤幕比传统 LCD 和 LED 萤幕更薄、更轻,更容易安装在空间有限的车辆中。
根据销量,市场分为 OEM 和售后市场。 其中,售后市场领域的汽车资讯娱乐显示单元市场呈现显着成长。 这是因为用最新技术改装旧车的日益流行,产生了对可以轻鬆安装到现有系统中的售后显示器的需求。 此外,电子商务平台和线上市场的兴起使消费者更容易自行购买和安装售后产品。 最后,汽车个人化和客製化趋势的不断增长正在推动对售后市场显示器的需求,这些显示器可以为用户提供更身临其境和引人入胜的体验。
功能分为触控式和非触控式。 触控显示器因其提供直觉的操作和互动而受到消费者的欢迎。 它操作简单,不需要额外的硬体或週边设备即可运作。 此外,触控萤幕的价格每年都在变得越来越便宜,这使得更广泛的客户更容易使用它们。 此外,随着智慧型手机和平板电脑的普及,人们已经习惯了使用触控介面,现在要求他们的汽车具有类似的功能。 所有这些因素都促进了汽车资讯娱乐市场中显示单元触控部分的显着增长。
依位置,市场分为前排和后排。 其中,前排细分市场在汽车资讯娱乐显示单元市场中占有很大占有率。 前排显示器通常更靠近驾驶员,使其更易于控制和存取。 此外,前排显示器通常配备触控萤幕控制装置,允许乘客直接操作系统,而不会打扰驾驶员。
为了更瞭解汽车资讯娱乐显示器产业的市场介绍,将市场分为北美(美国、加拿大等北美地区)、欧洲(德国、英国、荷兰、法国、义大利、西班牙和其他欧洲地区) 、亚太地区(中国、日本、印度、亚太地区其他地区)以及世界其他国家。 北美在汽车资讯娱乐市场上拥有较大占有率的显示装置有几个原因。 首先,北美是全球最大的汽车市场之一,对先进汽车技术和功能的需求很高。 其次,北美消费者往往是新技术的早期采用者,包括与车载资讯娱乐系统相关的技术。 第三,Ford, GM, Toyota等主要汽车製造商总部均设于北美,使北美成为新车、新技术研发和生产的重要地区。 第四,许多北美消费者更喜欢SUV和卡车等较大的车辆,因此他们往往在前排和后排有更多的空间来放置大型显示器。 第五,汽车连接性和个人化的成长趋势正在创造对提供直觉介面和可自订设定的高品质显示单元的需求。 所有这些因素结合在一起,使北美在汽车资讯娱乐市场的显示单元中占了很大的占有率。
市场包括LG DISPLAY、SAMSUNG DISPLAY、BOE Technology Group Co.Ltd.、AUO Corporation、Innolux Corporation、Japan Display Inc.、Harman International、Continental AG、Robert Bosch GmbH、ALPINE ELECTRONICS, Inc。迁移在。
The Display Unit in Vehicle Infotainment refers to the screen or screens installed in a vehicle that displays various types of information and entertainment content. It includes the instrument cluster, infotainment system, head-up display, and other similar features. These displays are typically equipped with touchscreens, voice recognition systems, and other interactive interfaces to enable users to access and control different functions such as navigation, music, phone calls, and climate control. Nowadays, Consumers are increasingly using their smartphones and tablets to access various applications and content on the go. This trend has created a significant opportunity for the automotive industry to integrate these devices into vehicles to provide seamless connectivity and entertainment options.
The Display Unit in Vehicle Infotainment Market is expected to grow at a strong CAGR of 8.79 % during the forecast period owing to rising sales of luxury and premium vehicles due to which manufacturers are continuously introducing new features and technologies in their cars to differentiate themselves from competitors. Display units with advanced features such as touch screens, gesture control, and augmented reality are becoming standard in high-end models. Additionally, Technological advancements have enabled manufacturers to produce more sophisticated and user-friendly display units. These devices now come equipped with intuitive interfaces, larger screens, and improved graphics, providing users with an immersive experience.
Based on size, the market is segmented into below 7 inches, 7-10 inches, and above 10 inches. Amongst these, the above 10 inches segment of the display unit in vehicle infotainment market has a significant growth because larger displays offer more screen space and better visibility, making them ideal for advanced applications such as augmented reality (AR) and virtual cockpit systems. Additionally, the rise of digital cockpits and connected cars has created a need for advanced displays that can integrate multiple functions seamlessly.
Based on display technology, the market is segmented into liquid crystal display (LCD), light emitting diode (LED), and organic light-emitting diode (OLED). Amongst these, the organic light-emitting diode (OLED) segment has significant growth in the display unit in vehicle infotainment market because OLED screens can achieve deeper blacks and brighter whites, resulting in higher contrast ratios than LCD or LED screens. This makes OLED screens ideal for applications where high-quality images are essential, such as navigation maps or video playback. Furthermore, OLED screens are thinner and lighter than traditional LCD or LED screens, making them easier to integrate into vehicles with limited space.
Based on sales, the market is segmented into OEM and aftermarket. Amongst these, the aftermarket segment has significant growth in the display unit in vehicle infotainment market because the increasing popularity of retrofitting older vehicles with modern technologies has created a demand for aftermarket displays that can be easily installed in existing systems. Furthermore, the rise of e-commerce platforms and online marketplaces has made it easier for consumers to purchase and install aftermarket products themselves. Lastly, the growing trend of personalization and customization in vehicles has increased the demand for aftermarket displays that can provide users with a more immersive and engaging experience.
Based on features, the market is segmented into touch and non-touch. Amongst these, the touch segment has significant growth in the display unit in vehicle infotainment market because the touch displays offer intuitive control and interaction, making them highly popular among consumers. They are easy to use and do not require any additional hardware or peripherals to operate. Additionally, touch screens have become increasingly affordable over the years, which has made them more accessible to a wider range of customers. Furthermore, the increasing popularity of smartphones and tablets has made people accustomed to using touch interfaces, leading to an expectation for similar functionality in their vehicles. All these factors contribute to the significant growth of the touch segment in the display unit in the vehicle infotainment market.
Based on location, the market is segmented into front row and rear row. Amongst these, the front row segment has a significant share in the display unit in vehicle infotainment market because the front row displays are typically located closer to the driver, which makes them easier to control and access. Furthermore, front row displays often come equipped with touchscreen controls, enabling passengers to interact with the system directly without disturbing the driver.
For a better understanding of the market adoption of the display unit in vehicle infotainment industry, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, UK, Netherlands, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India and Rest of Asia-Pacific), Rest of World. North America has a significant share in the display unit in the vehicle infotainment market due to several reasons. Firstly, North America is one of the largest automotive markets in the world, with a high demand for advanced technologies and features in vehicles. Secondly, North American consumers tend to be early adopters of new technologies, including those related to in-vehicle infotainment systems. Thirdly, major automakers such as Ford, General Motors, and Toyota have their headquarters in North America, making it a key region for the development and production of new vehicles and technologies. Fourthly, many consumers in North America prefer larger vehicles such as SUVs and trucks, which tend to have more space for larger displays in the front and rear rows. Fifthly, the increasing trend towards connectivity and personalization in vehicles has created a demand for high-quality display units that offer intuitive interfaces and customizable settings. All these factors combined have contributed to the significant share of North America in the display unit in the vehicle infotainment market.
Some major players operating in the market include LG DISPLAY CO., LTD, SAMSUNG DISPLAY, BOE Technology Group Co., Ltd., AUO Corporation, Innolux Corporation, Japan Display Inc, Harman International, Continental AG, Robert Bosch GmbH, and ALPINE ELECTRONICS, Inc.