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1496144

通讯服务保障市场：现况分析与预测（2024-2032年）

Telecom Service Assurance Market: Current Analysis and Forecast (2024-2032)

出版日期: 2024年05月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 143 Pages | 商品交期: 最快1-2个工作天内

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由于各行业数位化趋势不断增强，通讯服务保障市场预计将以约10.2%的复合年增长率成长。随着世界透过数位技术变得越来越互联，对可靠、高品质通讯服务的需求从未如此之大。电信业者面临巨大的压力，需要确保其网路和服务以最佳状态运行，以满足消费者和企业不断变化的需求。这促使人们越来越重视营运商的保证，这是营运商维持服务品质、提高客户满意度和提高营运效率的关键准则。快速的数据消费是推动产业成长的主要因素。视讯串流、行动游戏和智慧型装置的激增是数据消耗激增的主要驱动力。例如，Ericsson Mobile的一份报告预计，行动数据总流量将从 2023 年的每月 26 EB 增加到 2029 年的每月 73 EB，复合年增长率为 19%。此外，5G网路的推出和物联网（IoT）的快速发展也为营运商带来了新的课题。5G网路需要更先进的网路管理和服务保障能力，以确保使用者一致的体验品质（QoE），从而增加了对通讯服务保障的需求。例如，根据IDC（International Data Corporation）的数据，到2023年，物联网设备的数量预计将从2020年的184亿增加到293亿。此外，承运商还面临着优化成本和提高营运效率以维持获利能力的持续压力。有效的承运商保证可以帮助您主动识别和解决问题、降低营运费用并提高整体效率。这些因素正在推动环境并影响各个市场对可靠通讯服务保障提供者的需求。

根据组件，市场分为故障和事件管理、性能管理、品质和服务管理、智慧保证和分析以及服务。绩效管理领域常常为各市场的电信服务保障提供者带来可观的收入。通讯服务保障中的效能管理涉及监视和控製网路的效率。解决吞吐量问题、减少网路瓶颈并解决潜在问题。对高品质服务的需求是需求的主要驱动力。在当今竞争激烈的市场中，维持高品质标准比以往任何时候都更加重要。客户期望可靠、有效率的服务，绩效管理系统旨在满足这些需求。此外，绩效管理系统提供了持续评估和改善组织运作的架构。这种持续改进可以增强服务内容，吸引并留住客户，从而产生收入。这些都是影响各个市场绩效管理需求的一些关键驱动因素。

根据运营商类型，市场分为行动运营商和固网运营商。行动电话业者主导着市场。全球手机用户数量的快速成长是主要驱动力。随着行动电话用户数量持续增长，对全面的服务保障解决方案来管理不断增长的客户群的需求至关重要。此外，行动网路技术从3G到4G再到5G的演进导致网路架构变得越来越复杂。这种复杂性需要强大的服务保障能力来确保无缝连接和最佳效能。此外，行动用户对可靠、高品质服务的期望也越来越高。电信服务保障解决方案使行动电信商能够主动监控网路效能、识别和解决问题并提供卓越的客户体验。这些因素促使需要可靠的行动营运和通讯服务保障的场景变得更加普遍。

根据组织规模，市场分为大公司和小公司。中小企业已成为各市场电信服务保障的重要终端用户群。中小企业数量稳定增加，刺激了企业电信服务的需求。小型企业是许多经济体的支柱，它们的不断成长为通讯服务提供者满足其通讯需求创造了巨大的市场。此外，与大公司相比，小型企业的 IT 基础设施往往较差，内部技术专业知识也有限。人们严重依赖外部通讯服务提供者来确保可靠且可扩展的通讯解决方案，从而推动了对通讯服务保障的需求。此外，小型企业通常比大型企业预算更紧张，因此对成本更加敏感。提供有竞争力的价格和具成本效益的服务的电信服务保障解决方案对该细分市场尤其有吸引力，从而进一步增加了市场占有率。最后，中小型企业持续的数位转型和云端技术的日益采用正在推动对综合通讯服务保障的需求。这些公司需要可靠且安全的通讯解决方案来支援他们的数位计画。诸如此类的进步正在帮助小型企业取得成功。

根据部署类型，市场分为本地和云端。云端部分是最广泛采用的电信服务保障手段。基于云端的通讯服务保障解决方案提供无与伦比的可扩展性，使服务供应商能够根据不断变化的业务需求和波动的客户需求轻鬆增加或减少资源。这种灵活性对于网路和服务需求快速变化的动态通讯产业至关重要。本地系统通常无法与基于云端的平台的可扩展性和适应性相匹配。此外，与传统的本地部署相比，基于云端的模式通常需要更少的前期投资。电信业者可以利用云端解决方案的即用即付或基于订阅的定价来更有效地管理成本并使服务保障投资与实际使用和需求保持一致。这种成本优化对于IT预算有限的中小型业者尤其有利，进一步推动了云端服务的采用。此外，基于云端的通讯服务保障解决方案的部署和部署速度比本地系统快得多，而本地系统通常需要复杂的现场安装和漫长的整合过程。基于云端的方法使通讯提供者能够快速采用新功能和更新，从而能够灵活地回应不断变化的市场需求和客户期望。因此，基于云端的通讯服务保障部署已在各市场广泛采用。

为了更瞭解电信服务保障的市场实施情况，市场包括北美（美国、加拿大、北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利、欧洲其他地区）、亚太地区（中国、日本）、印度）、澳洲和世界其他地区（亚太地区）以及世界其他地区。亚太地区，特别是中国、日本和澳大利亚，是技术创新的温床。这些国家处于 5G 技术进步的前沿。例如，预计到2025年，中国5G用户数将超过6亿人。5G 的快速采用推动了对强大的通讯服务保障解决方案的需求，以管理复杂的网路基础设施并实现无缝服务交付。此外，该地区是一些世界上人口最多的国家的所在地，例如中国和印度。这些国家的行动和网路普及率不断提高，对通讯服务的需求也迅速增加。截至2023年，亚太地区智慧型手机用户数量预计将达到11亿，其中印度和中国占大多数。这个庞大的用户群需要有效的服务保障解决方案来维持网路效能和客户满意度。此外，亚太地区政府政策对电信服务保障市场的成长也扮演重要角色。世界各国政府都在积极推动数位转型和5G等先进技术的采用。例如，印度政府的 "Digital India" 倡议旨在将国家转变为数位化社会，并促进电信业的成长。此外，我们也致力于在整个地区推广电信服务保障。

该市场的主要参与者包括NEC Corporation、Telefonaktiebolaget LM Ericsson、Amdocs、NETSCOUT、Broadcom、Hewlett Packard Enterprise Development LP、Accenture、Comarch SA、Huawei Technologies Co.等。

Telecom service assurance (SA) refers to the set of processes, tools, and technologies that telecommunications providers use to ensure the delivery of high-quality, reliable, and consistent services to their customers. The primary goals of service assurance in the telecom industry are to continuously monitor and optimize network performance to meet or exceed defined service level agreements (SLAs) and ensure a positive customer experience. Furthermore, streamlines network operations, reduces operational costs, and improves overall business agility through automation and data-driven decision-making.

The Telecom Service Assurance Market is expected to grow at a strong CAGR of around 10.2% owing to the growing digitalization trend across various industries. As the world becomes increasingly interconnected through digital technologies, the demand for reliable and high-quality telecommunication services has never been higher. Telecom operators are under immense pressure to ensure their networks and services are functioning optimally to meet the evolving needs of consumers and businesses. This has led to a growing emphasis on telecom operator assurance, a critical discipline that helps telecom providers maintain service quality, improve customer satisfaction, and drive operational efficiency. Exponential data consumption is a major factor driving the growth of the industry. The surge in video streaming, mobile gaming, and the proliferation of smart devices are primary contributors to the skyrocketing data consumption. For instance, as per the report by Ericsson Mobile, total mobile data traffic is estimated to grow from 26 EB per month in 2023 to 73 EB per month in 2029, growing at a strong CAGR of 19 percent. Furthermore, the deployment of 5G networks and the rapid growth of the Internet of Things (IoT) are creating new challenges for telecom operators. 5G networks require more sophisticated network management and service assurance capabilities to ensure consistent quality of experience (QoE) for users, necessitating the need for telecom service assurance. For instance, the number of IoT devices is expected to reach 29.3 billion by 2023, up from 18.4 billion in 2020, according to the International Data Corporation (IDC). Additionally, telecom operators are under constant pressure to optimize costs and improve operational efficiency to maintain profitability. Effective telecom operator assurance can help identify and address issues proactively, reducing operational expenses and improving overall efficiency. Factors such as these are fostering a conducive environment, influencing the need for reliable telecom service assurance operators across various markets.

Based on components, the market is segmented into fault and event management, performance management, quality and service management, intelligent assurance and analytics, and services. The performance management segment often generates major revenue for telecom service assurance operators across various markets. Performance management in telecom service assurance involves monitoring and controlling the efficiency of the network. It addresses throughput, reduces network bottlenecks, and handles potential issues. The demand for high-quality services is the major factor influencing the demand. In today's competitive marketplace, maintaining high-quality standards is more crucial than ever. Customers demand reliable and efficient services, and performance management systems are designed to meet these demands. Furthermore, performance management systems provide a framework for continuous evaluation and improvement of organizational operations. This continuous improvement leads to enhanced service delivery, which attracts and retains customers, thereby generating revenue. These are some of the major driving factors influencing the demand for performance management across various markets.

Based on operator type, the market is segmented into mobile and fixed operators. The mobile operators dominate the landscape. The exponential growth in mobile phone users worldwide has been a primary driver. As the number of mobile subscribers continues to rise, the need for comprehensive service assurance solutions to manage this expanding customer base has become paramount. Furthermore, the evolution of mobile network technologies, from 3G to 4G and now 5G, has led to increasingly complex network architectures. This complexity necessitates robust service assurance capabilities to ensure seamless connectivity and optimal performance. Additionally, mobile subscribers have growing expectations for reliable, high-quality services. Telecom service assurance solutions enable mobile operators to proactively monitor network performance, identify and resolve issues, and deliver a superior customer experience. Factors such as these have created a scenario necessitating the need for reliable mobile-operated telecom service assurance, further driving widespread adoption.

Based on the organization's size, the market is bifurcated into large enterprises and small and medium enterprises. Small and medium enterprises established themselves as a major end-user segment for telecom service assurance across various markets. The number of small and medium businesses is steadily rising, fueling the demand for enterprise telecom services. SMEs are the backbone of many economies, and their growing presence is creating a substantial market for telecom service providers to cater to their communication needs. Furthermore, Compared to large enterprises, SMEs often have leaner IT infrastructure and limited in-house technical expertise. They rely heavily on external telecom service providers to ensure reliable and scalable communication solutions, driving the demand for telecom service assurance. Additionally, SMEs typically have more constrained budgets than large enterprises, making them highly cost-sensitive. Telecom service assurance solutions that offer competitive pricing and cost-effective services are particularly appealing to this segment, further enhancing their market share. Lastly, ongoing digital transformation and the increasing adoption of cloud-based technologies among SMEs have fueled the demand for comprehensive telecom service assurance. These enterprises seek reliable and secure communication solutions to support their digital initiatives. These advancements among others have created a favorable environment, providing the industry with several tailwinds to thrive within small and medium enterprises.

Based on deployment type, the market is categorized into on-premise and cloud. The cloud segment stands out as the most widely adopted avenue for telecom service assurances. Cloud-based telecom service assurance solutions offer unparalleled scalability, allowing service providers to easily scale up or down their resources based on changing business needs and fluctuating customer demands. This flexibility is crucial in the dynamic telecom industry, where networks and service requirements can rapidly evolve. On-premise systems often struggle to match the scalability and adaptability of cloud-based platforms. Furthermore, the cloud-based model typically requires lower upfront capital expenditures compared to traditional on-premise deployments. Telecom companies can leverage the pay-as-you-go or subscription-based pricing of cloud solutions, which helps them manage costs more effectively and align their service assurance investments with their actual usage and needs. This cost optimization is particularly beneficial for smaller and medium-sized telecom operators who may have limited IT budgets, further driving the adoption of cloud services. Moreover, cloud-based telecom service assurance solutions can be implemented and rolled out much faster than on-premise systems, which often require complex on-site installations and lengthy integration processes. The cloud-based approach enables telecom providers to quickly adopt new features, functionalities, and updates, allowing them to respond more agilely to evolving market demands and customer expectations. Consequently, this has influenced the widespread adoption of cloud-based deployment of telecom service assurances across various markets.

For a better understanding of the market adoption of Telecom Service Assurance, the market is analyzed based on its worldwide presence in countries such as North America (The U.S., Canada, and the Rest of North America), Europe (Germany, The U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Rest of Asia-Pacific), Rest of World. The Asia Pacific region, particularly countries like China, Japan, and Australia are hotbeds for technological innovation. These countries are at the forefront of advancements in 5G technology. China, for instance, is expected to have over 600 million 5G subscribers by 2025. This rapid adoption of 5G is driving the need for robust telecom service assurance solutions to manage the complex network infrastructure and ensure seamless service delivery. Furthermore, the region is home to some of the world's most populous countries, including China and India. With increasing mobile and internet penetration in these countries, the demand for telecom services is skyrocketing. As of 2023, the number of smartphone users in the Asia Pacific region is projected to reach 1.1 billion, with India and China accounting for the majority. This massive user base necessitates effective service assurance solutions to maintain network performance and customer satisfaction. Additionally, government policies in the Asia Pacific region also play a crucial role in the growth of the telecom service assurance market. Governments are actively promoting digital transformation and the adoption of advanced technologies like 5G. For instance, the Indian government's 'Digital India' initiative aims to transform the country into a digitally empowered society, fostering the growth of the telecom sector. Further, contributes to the widespread adoption of telecom service assurance across the region.

Some of the major players operating in the market include NEC Corporation; Telefonaktiebolaget LM Ericsson; Amdocs; NETSCOUT; Broadcom; Hewlett Packard Enterprise Development LP; Accenture; Comarch SA.; Huawei Technologies Co., Ltd; and Nokia

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Telecom Service Assurance Market
2.2. Research Methodology of the Telecom Service Assurance Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
3.3. Market Growth Intensity
3.4. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Investment Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL TELECOM SERVICE ASSURANCE MARKET REVENUE (USD MN), 2022-2032F

7.MARKET INSIGHTS BY COMPONENT

7.1. Fault and Event Management
7.2. Performance Management
7.3. Quality and Service Management
7.4. Intelligent Assurance and Analytics
7.5. Services

8.MARKET INSIGHTS BY OPERATOR TYPE

8.1. Mobile Operator
8.2. Fixed Operator

9.MARKET INSIGHTS BY ORGANIZATION SIZE

9.1. Large Enterprise
9.2. Small and Medium Enterprise

10.MARKET INSIGHTS BY DEPLOYMENT TYPE

10.1. On-Premises
10.2. Cloud

11.MARKET INSIGHTS BY REGION

11.1. North America
- 11.1.1. U.S.
- 11.1.2. Canada
- 11.1.3. Rest of North America
11.2. Europe
- 11.2.1. Germany
- 11.2.2. U.K.
- 11.2.3. France
- 11.2.4. Italy
- 11.2.5. Spain
- 11.2.6. Rest of Europe
11.3. Asia-Pacific
- 11.3.1. China
- 11.3.2. Japan
- 11.3.3. India
- 11.3.4. Australia
- 11.3.5. Rest of Asia-Pacific
11.4. Rest of World

12.VALUE CHAIN ANALYSIS

12.1. Marginal Analysis
12.2. List of Market Participants

13.COMPETITIVE LANDSCAPE

13.1. Competition Dashboard
13.2. Competitor Market Positioning Analysis
13.3. Porter Five Forces Analysis

14.COMPANY PROFILED

14.1. NEC Corporation
- 14.1.1. Company Overview
- 14.1.2. Key Financials
- 14.1.3. SWOT Analysis
- 14.1.4. Product Portfolio
- 14.1.5. Recent Developments
14.2. Telefonaktiebolaget LM Ericsson
14.3. Amdocs
14.4. NETSCOUT
14.5. Broadcom
14.6. Hewlett Packard Enterprise Development LP
14.7. Accenture
14.8. Comarch SA.
14.9. Huawei Technologies Co., Ltd
14.10. Nokia

15.ACRONYMS & ASSUMPTION

16.ANNEXURE

02-2729-4219

+886-2-2729-4219

License/价格

通讯服务保障市场：现况分析与预测（2024-2032年）

Telecom Service Assurance Market: Current Analysis and Forecast (2024-2032)

目录

第1章市场介绍

第2章研究方法或前提条件

第3章执行摘要

第4章市场动态

第5章价格分析

第6章 2022-2032年全球电信服务保障市场收入

第7章市场洞察：依组成部分

第8章市场洞察：依运营商类型

第9章市场洞察：依组织规模

第10章市场洞察：依部署类型

第11章市场洞察：依地区

第12章价值链分析

第13章竞争格局

第14章公司简介

第15章缩写与先决条件

第16 章附录