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市场调查报告书
商品编码
1736656
2026 年至 2032 年通讯服务保障市场(依部署模式、营运商类型、最终用户和地区划分)Telecom Service Assurance Market By Deployment Mode (On-Premises, Cloud-Based), By Operator Type (Mobile Operators, Fixed-Line Operators), By End-User (Telecom Service Providers, Managed Service Providers (MSPs), Enterprises), & Region For 2026-2032 |
通讯服务保障产业旨在透过监控、管理和故障排除解决方案,确保通讯服务的最佳效能和可靠性。市场对高品质、不间断服务的需求日益增长,以及通讯网路日益复杂,推动着该市场的发展。因此,预计2024年市场规模将超过68.3亿美元,到2032年将达到约143亿美元。
通讯网路投资的不断增长以及对高效服务交付的需求正在推动该行业的成长。主要企业正在投资人工智慧和机器学习等最新技术,以提高服务品质和业务效率,这极大地推动了市场的成长。对通讯服务保障日益增长的需求,使得该市场在2026年至2032年间的复合年增长率达到9.67%。
通讯服务保障市场定义/概述
通讯服务保障涉及用于确保通讯服务品质和可靠性的策略和技术。这包括监控、维护和优化服务效能以满足用户期望。
这包括即时监控网路效能、诊断问题并实施纠正以防止服务品质下降、确保消费者始终获得可靠的通讯服务、减少服务中断并提高客户满意度。
未来,通讯服务保障将越来越依赖人工智慧和机器学习来发现并处理问题,以防其发生。这项演进旨在提高服务可靠性和营运效率,满足日益增长的高品质通讯服务需求。
客户体验管理日益重要,预计将显着推动通讯服务保障产业的发展。为了防止客户流失并提高客户忠诚度,通讯业者将消费者体验放在首位。根据 Analysys Mason 的一项研究,提升客户体验可使客户离职率降低高达 27%,同时将收益提升高达 14%。这种对客户满意度的关注推动了对增强型服务保障技术的需求,这些技术能够主动侦测和修復网路问题,从而带来更无缝的使用者体验。随着电信业者采用新的解决方案来提高服务品质并满足客户期望,服务保障市场预计将扩大,使电讯电讯更具竞争力和盈利。
预计训练有素的人才短缺将抑制通讯服务保障市场的扩张。光辉国际(Korn Ferry)的分析预测,到2030年,高科技、媒体和电讯业将出现430万的劳动力短缺。这种短缺阻碍了复杂服务保障系统的成功实施和管理,使企业难以采用和利用先进技术。如果缺乏充足的劳动力,电信业者可能难以跟上不断变化的网路效能和客户体验要求,从而限制其创新和提升服务品质的能力。因此,这种技能差距可能会限制业务成长,并削弱该行业应对市场变化的能力。为了解决这些问题,电讯需要投资培训和发展项目,以培养一支能够在竞争环境中支援日益复杂的服务保障解决方案的优秀员工队伍。
The Telecom Service Assurance industry is concerned with assuring the best performance and dependability of telecom services via monitoring, management and troubleshooting solutions. The market is being driven by rising demand for high-quality, uninterrupted services and the increasing complexity of communication networks. This is likely to enable the market size surpass USD 6.83 Billion valued in 2024 to reach a valuation of around USD 14.3 Billion by 2032.
The industry is growing due to increasing telecom network investments and the demand for efficient service delivery. Key companies are investing in modern technologies such as artificial intelligence and machine learning to improve service quality and operational efficiency, hence driving considerable market growth. The rising demand for Telecom Service Assurance is enabling the market grow at a CAGR of 9.67% from 2026 to 2032.
Telecom Service Assurance Market: Definition/ Overview
Telecom service assurance encompasses the tactics and technology used to ensure the quality and dependability of telecommunications services. It includes monitoring, maintaining and optimizing service performance to satisfy user expectations.
This entails real-time monitoring of network performance, diagnosing problems and implementing fixes to prevent service deterioration. This guarantees that consumers receive constant and dependable communication services, reducing disruptions and increasing customer satisfaction.
In the future, telecom service assurance will increasingly rely on AI and machine learning to detect and handle issues before they arise. This evolution intends to increase service dependability and operational efficiency, hence meeting the growing demand for high-quality telecom services.
The growing importance of customer experience management is expected to considerably drive growth in the telecom service assurance industry. To prevent churn and build loyalty, telecom providers prioritize the consumer experience. According to Analysys Mason research, improving the customer experience can reduce turnover by up to 27% while increasing revenue by up to 14%. This emphasis on client happiness fuels demand for enhanced service assurance technologies that proactively detect and repair network issues, resulting in a more seamless user experience. As telecom providers embrace new solutions to improve service quality and fulfill customer expectations, the market for service assurance is likely to grow, boosting the telecom sector's competitiveness and profitability.
The shortage of trained personnel is expected to stifle expansion in the telecom service assurance market. A Korn Ferry analysis predicts a 4.3 million workforce shortage in the tech, media and telecom sectors by 2030. This deficiency impedes the successful deployment and management of sophisticated service assurance systems, making it difficult for businesses to adopt and use advanced technology. Without a suitable labor pool, telecom companies may struggle to meet changing network performance and customer experience requirements, limiting their capacity to innovate and improve service quality. As a result, this skills gap could restrict business growth and limit the sector's ability to respond to market changes. To address these problems, telecom businesses must invest in training and development programs, cultivating a qualified staff to support the increasing complexities of service assurance solutions in a competitive landscape.
The growing requirement to ensure network uptime and improve service quality is propelling growth in the telecom service provider's market. Factors such as increasing demand for seamless connectivity, the proliferation of IoT devices and the spread of 5G networks all contribute to this trend. Furthermore, customer expectations for uninterrupted service are increasing, necessitating proactive network monitoring and management. As competition heats up, telecom service providers are forced to invest in advanced service assurance solutions to preserve operational efficiency and provide improved client experiences.
As a result, the emphasis on improving network dependability and service quality is projected to spur investments in innovative technology. These technologies are used to monitor network performance in real time, identify potential problems and take corrective action quickly. By prioritizing these aspects, telecom service providers are being positioned to improve customer satisfaction and retain a competitive edge in the evolving market landscape.
The growing demand for improved service assurance solutions is likely to fuel expansion in the mobile operator market. Rising data traffic, the proliferation of connected devices and the desire for better customer experiences all contribute to this trend. Furthermore, the implementation of 5G technology necessitates improved service assurance procedures to assure peak performance and dependability. As customer expectations for uninterrupted connectivity rise, mobile operators are pushed to employ innovative solutions capable of proactively identifying and resolving issues, hence enhancing service quality and satisfaction.
As a result, the demand for advanced service assurance solutions is expected to increase dramatically within the mobile operator industry. Enhanced analytics, automation and AI-driven insights are increasingly sought to provide real-time network performance monitoring and troubleshooting. By investing in these advanced solutions, mobile operators aim to remain competitive, optimize operational efficiency and effectively meet the evolving needs of their customers.
High smartphone adoption and data usage are expected to drive the telecom service assurance market in North America. The region has one of the highest smartphone adoption rates internationally, resulting in significant network traffic and growing demand for dependable connectivity. According to Ericsson's Mobility Report, North America's average monthly data traffic per smartphone is predicted to reach 55 GB by 2027, making it the most in the world.
This extraordinary increase in data consumption emphasizes the urgent need for enhanced service assurance solutions to ensure network availability and improve user experiences. To address these concerns, telecom operators are likely to invest in strong service assurance solutions that proactively monitor and handle network issues. This focus on service quality and reliability will drive the market expansion in North America, as operators strive to meet the growing expectations of consumers for seamless and high-quality mobile experiences.
The rapid development in mobile subscriber numbers and data usage is predicted to greatly boost the Asia Pacific telecom service assurance industry. According to the GSMA's The Mobile Economy Asia Pacific 2022 research, the area is expected to add 400 million new mobile consumers by 2025, bringing the total to 3.2 billion. This spike in mobile users will result in an exponential growth in data flow, driving the demand for improved service assurance solutions.
As mobile operators try to maintain network resilience and service quality in the face of an expanding user base, sophisticated monitoring and management technologies become increasingly important. Enhanced service assurance technologies will be sought to proactively address network issues and preserve smooth connectivity, hence boosting overall market expansion in the region. Consequently, telecom providers are likely to invest in innovative solutions to meet the rising expectations of consumers for high-quality and reliable mobile experiences.
The telecom service assurance market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.
Some of the prominent players operating in the telecom service assurance market include:
NEC Corporation, Telefonaktiebolaget LM Ericsson, Nokia, Amdocs, NETSCOUT, Broadcom, Huawei Technologies Co., Ltd., Comarch SA, Spirent Communications, and TEOCO.
In March 2024, ServiceNow expanded their partnership with NVIDIA, concentrating on offering industry-specific GenAI to telecoms. Their inaugural service, Now Assist for Telecommunications Service Management (TSM), leverages NVIDIA AI on the Now Platform to streamline AI-driven and automated operations, particularly in crucial telecom use cases such as network management assurance.
In February 2024, MYCOM OSI released new features for its Experience Assurance and Analytics (EAA) service assurance suite. These changes are intended to speed up the identification, diagnosis and resolution of network issues on mobile and fixed lines.