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市场调查报告书
商品编码
1820160
2025 年至 2033 年电信服务保障市场报告,按营运商(固定、行动)、解决方案(软体、服务)、部署(本地、基于云端)、组织规模(中小型企业、大型企业)和地区划分Telecom Service Assurance Market Report by Operator (Fixed, Mobile), Solution (Software, Services), Deployment (On-premises, Cloud-based), Organization Size (Small and Medium-sized Enterprises, Large Enterprises), and Region 2025-2033 |
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2024年,全球电信服务保障市场规模达83亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到159亿美元,2025-2033年期间的复合年增长率(CAGR)为7.22%。网路架构日益复杂,需要全面的监督和管理,大众对安全的担忧日益加深,以及对以客户为中心的方法的日益重视,这些都是推动市场需求成长的一些因素。此外,5G和物联网等尖端技术的引进也为市场成长带来了机会。
手机用户数量不断增加
手机用户数量的成长是推动电信服务保障市场发展的关键因素之一。行动用户数量大幅增加。例如,国际电信联盟 (ITU) 估计,2023 年全球行动用户数约为 89 亿,高于 2022 年的 86 亿和 2019 年的 80 亿。智慧型手机普及率的飙升为电信服务保障产业创造了巨大的发展机会。此外,随着用户群的扩大,网路故障和故障排除的复杂性也随之增加。服务保障工具可以自动侦测故障、执行根本原因分析并促进更快解决问题,从而确保服务的持续可用性。例如,2024 年 6 月,专注于互联互通行业的专业公司 Prodapt 推出了 TechCo Toolkit,它与 ServiceNow 集成,旨在帮助通讯服务提供商 (CSP) 加快服务激活速度、自动化关键工作流程并利用人工智慧 (AI) 实现营运转型。它可以快速进行故障排除和诊断,从而更快地处理事件,并使用人工智慧 (AI) 预测和防范未来的中断。这些因素进一步对电信服务保障市场价值产生了正面影响。此外,为了支援日益增长的手机用户,电信业者正在采用5G和虚拟化网路功能等先进技术。针对这些技术量身订製的服务保障解决方案提供了增强的监控功能,并支援下一代网路的高效部署和管理。例如,2023年7月,为通讯服务供应商(CSP)提供网路保障和服务体验保障的MYCOM OSI推出了其EAA服务保障套件和电信转型解决方案的新功能和新特性,以支援5G通讯服务供应商、企业和私人行动网路。这些因素对电信服务保障市场预测产生了正面影响。
日益严重的安全问题和网路攻击
随着网路威胁日益复杂和普遍,对安全可靠的电信网路的需求也空前高涨。例如,根据 AAG 发表的一篇文章,39% 的英国企业报告在 2022 年遭受网路攻击。与 2020 年相比,2021 年全球网路攻击显着增加了 12%。由于企业和个人在银行、医疗保健和个人通讯等各种用途上严重依赖电信,这些服务的完整性已成为至关重要的问题。例如,根据联邦通讯委员会发表的一篇文章,美国电信业服务近 3.35 亿人。此外,远距医疗和远距病患监护的日益普及也推动了对保障的需求。例如,根据 Statista 的数据,2022 年,52% 的受访美国成年人表示透过与医疗保健从业者进行即时视讯会议使用远距医疗,这比前几年有了显着增长。同样,在印度,59%的受访者在2021年使用了远距医疗服务。预计到2024年,亚太地区一些国家的远距医疗采用率将超过70%,其中中国将以76%的采用率位居榜首。这些因素正在推动电信服务保障市场占有率的成长。
网路管理系统的采用日益广泛
网路管理系统 (NMS) 的普及是推动电信服务保障市场需求的关键因素之一。 NMS 提供网路基础架构(包括实体和虚拟元件)的全面可视性。这种可视性对于检测网路问题、分析效能指标和确保最佳网路运作至关重要。此外,越来越多的营运商正在采用 5G、物联网和云端运算。例如,根据全球行动供应商协会 (GSM) 的数据,截至 2023 年第三季度,全球约有 121 家行动网路营运商投资了公共网路的 5G 独立组网 (5G SA) 基础设施,而 2022 年这一数字为 115 家。 NMS 提供了有效管理多样化网路环境所需的可扩展性和灵活性。此外,在网路管理中主动监控多个站点的趋势日益增长。这种主动方法有助于在潜在问题影响服务品质或客户体验之前发现它们,从而最大限度地减少停机和服务中断。例如,VMware 的电信云端服务保障 (Telco Cloud Service Assurance) 让 DISH Wireless 网路营运中心 (NOC) 能够监控和分析来自超过 20,000 个基地台的资料。这种配置可以快速识别问题,VMware 服务会立即向网路营运中心 (NOC) 工作人员发出警报,从而快速采取纠正措施并确保网路完整性。这些因素正在增强电信服务保障市场的收入。
The global telecom service assurance market size reached USD 8.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 15.9 Billion by 2033, exhibiting a growth rate (CAGR) of 7.22% during 2025-2033. The increasing complexity of network architectures necessitating comprehensive oversight and management, growing security concerns among the masses, and an enhanced focus on customer-centric approaches represent some of the factors that are propelling the market demand. In addition, the introduction of cutting-edge technologies, such as 5G and IoT is opportunistic for the market growth.
Increasing Number of Mobile Phone Users
The rising number of mobile phone users is one of the crucial factors driving the telecom service assurance market. There has been a significant increase in mobile subscriptions. For instance, the ITU estimated approximately 8.9 Billion mobile subscriptions worldwide in 2023, up from 8.6 Billion in 2022 and 8 Billion in 2019. The spike in smartphone penetration creates a substantial development opportunity for the telecom service assurance sector. Moreover, with a larger user base, the complexity of network faults and troubleshooting increases. Service assurance tools automate fault detection, perform root cause analysis, and facilitate quicker resolution of issues, ensuring continuous service availability. For instance, in June 2024, Prodapt, a specialized company focused on the connectedness industry, launched TechCo Toolkit, an integration with ServiceNow to assist Communications Service Providers (CSPs) in accelerating service activation, automating key workflows, and leveraging AI to transform operations. It enables quick troubleshooting and diagnosis to address events faster and uses AI to forecast and guard against future interruptions. These factors are further positively influencing the telecom service assurance market value. Apart from this, to support the growing number of mobile phone users, telecom operators are adopting advanced technologies, such as 5G and virtualized network functions. Service assurance solutions tailored for these technologies offer enhanced monitoring capabilities and support the efficient deployment and management of next-generation networks. For instance, in July 2023, MYCOM OSI, a network assurance and service experience assurance for Communications Service Providers (CSPs), launched new features and capabilities of its EAA Service Assurance suite and Telco Transformation Solutions to support 5G Communications Service Providers, Enterprises, and Private Mobile Networks. These factors are positively influencing the telecom service assurance market forecast.
Rising Security Concerns and Cyber Attacks
With cyber threats becoming more sophisticated and prevalent, the need for secure and reliable telecom networks has never been greater. For instance, according to an article published by AAG, 39% of UK businesses reported suffering a cyber-attack in 2022. Cyber-attacks experienced a significant increase of 12% in 2021 as compared to 2020 across the globe. As businesses and individuals rely heavily on telecommunications for various purposes, such as banking, healthcare, and personal communication, the integrity of these services becomes a critical concern. For instance, according to an article published by the Federal Communication Commission, the U.S. telecom industry serves nearly 335 million people. Moreover, the rising adoption of telemedicine and remote patient monitoring is also driving the demand for assurance. For instance, according to Statista, in 2022, 52% of interviewed American adults reported using telemedicine via a live video conference with their healthcare practitioner, representing a significant rise from previous years. Similarly, in India, 59% of respondents used telehealth services in 2021. Several countries in the Asia Pacific were projected to have telehealth adoption rates of more than 70% by 2024, with China leading the way at 76%. These factors are contributing to the telecom service assurance market share.
Growing Adoption of Network Management System
The rising adoption of network management systems is one of the key factors driving the telecom service assurance market demand. NMS offers comprehensive visibility into network infrastructure, including physical and virtual components. This visibility is essential for detecting network issues, analyzing performance metrics, and ensuring optimal network operation. Moreover, the rising number of operators are adopting 5G, IoT, and cloud computing. For instance, according to the Global Mobile Suppliers Association, as of the third quarter of 2023, around 121 mobile network operators worldwide invested in 5G standalone (5G SA) infrastructure for public networks, up from 115 in 2022. NMS provides the scalability and flexibility needed to manage diverse network environments effectively. Besides this, there's been a growing trend to proactively monitor multiple sites in network management. This proactive approach helps in identifying potential issues before they impact service quality or customer experience, thereby minimizing downtime and service disruptions. For instance, VMware's Telco Cloud Service Assurance enables the DISH Wireless NOC to monitor and analyze data from over 20,000 cell sites. This configuration allows for rapid problem identification, with the VMware service alerting the NOC staff immediately, permitting quick corrective steps and ensuring network integrity. These factors are bolstering the telecom service assurance market revenue.
Fixed represents the largest market segment
According to the telecom service assurance market outlook, the fixed segment's growth in the market is driven by a continuous need for reliable and stable connections, especially in the business sector. Increasing dependence on fixed-line services for data-intensive tasks and a growing demand for high-quality services are essential drivers. The ongoing investments in infrastructure, regulatory support, and technological advancements further push the expansion of the fixed segment. Fixed connections remain critical in many areas, and the integration of new technologies continues to enhance the relevance of this segment.
Software accounts for the majority of the market share
According to the telecom service assurance market overview, the software segment within the market is driven by the need for real-time monitoring, troubleshooting, and sophisticated analytics. The demand for improved network performance and seamless integration with existing infrastructure is vital in today's rapidly changing telecom environment. Constant technological evolution and an increased focus on customer satisfaction contribute to the growth of this segment. Cost-effective solutions that enable telecom operators to stay competitive further enhance the importance of software in the market. This multifaceted approach places software as a major segment in the telecom service assurance market.
On-premises represents the largest market segment
On-premises solutions in the market are preferred for their ability to provide enhanced control and security. Organizations requiring customization and direct oversight of their systems lean toward on-premises solutions. Compliance with data security regulations is vital, and on-premises solutions allow for greater control over sensitive data. The flexibility and customization available in on-premises solutions make them appealing to the majority of businesses across the globe.
Large enterprises accounts for the majority of the market share
Large enterprises are heavily investing in the telecom service assurance market to manage extensive networks. They are seeking to improve efficiency and enhance customer satisfaction through these investments. The adoption of innovative technologies such as AI and big data analytics is pivotal in ensuring quality service. Increased competition and regulatory compliance are also driving large enterprises to adopt these solutions. These factors collectively contribute to the growth of the large enterprises segment. The telecom service assurance market scope is broadening as large enterprises increasingly invest in cutting-edge technologies like AI and big data to improve service quality and maintain a competitive edge in a highly regulated environment.
North America exhibits a clear dominance, accounting for the largest telecom service assurance market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
According to the telecom service assurance market statistics, the growth of the industry in the North American region is impelled by advanced technological infrastructure, high adoption rates of innovative solutions, and a strong focus on customer experience. Regulatory support and initiatives to enhance the connectivity in both urban and rural areas are further contributing to this growth. Moreover, the presence of major market players, substantial investments in research and development, and a mature telecom industry are also shaping the market in this region. The rise of IoT devices, increasing awareness about cybersecurity, and the need for scalable solutions are adding to the complexity and driving the demand for telecom service assurance. Furthermore, the integration of emerging technologies like AI and big data analytics, coupled with ongoing digital transformation initiatives, are definitive factors propelling the market in North America. Besides this, continuous investment by the key players in open radio access networks (Open RAN) is boosting the telecom industry further, proliferating the market growth. For instance, in December 2023, AT&T collaborated with Ericsson to spearhead the United States' commercial-scale open radio access network (Open RAN) rollout.
The key players are actively engaged in strategies aimed at ensuring continued market growth. These companies are investing in research and development (R&D) to innovate new solutions that align with emerging technologies and customer demands. Collaboration with technology partners and mergers and acquisitions are often part of their strategy to expand their offerings and market reach. They are focusing on automation and integrating artificial intelligence (AI), machine learning (ML) and cloud-based solutions to enhance service quality and efficiency. The prominent players are also concentrating on regulatory compliance, keeping abreast of legal requirements in various jurisdictions. The major companies are also implementing customer-centric approaches to retain existing customers and putting efforts into providing comprehensive training and support to their clients. Marketing initiatives are targeted to promote their assurance services across different segments and regions. In addition, these companies are often involved in social responsibility programs that align with their corporate values and build their brand reputation.