市场调查报告书
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1570987
冷冻食品市场:现况分析与预测(2024-2032)Frozen Food Market: Current Analysis and Forecast (2024-2032) |
由于对简便食品和省时膳食解决方案的需求不断增加,冷冻食品市场在预测期内仍保持 5.10%的稳定成长率。近年来,冷冻食品市场迅速发展,尤其是在当今繁忙的社会中,简便食品的市场趋势不断成长。人们工作繁忙,生活水准提高,需要冷冻食品等方便的产品。冷冻技术的进步和更好的包装材料的出现进一步促进了这些趋势,改善了冷冻产品的营养和品质。这里的便利性不仅指准备好的食品,也指冷冻食品,可以轻鬆准备美味、新鲜的食物。此外,冷冻食品在货架上的展示面不仅关係到新鲜度,还关係到减少食物浪费和消费者对环保产品的渴望。因此,冷冻食品消费预计也将继续成长,特别是考虑到发展中国家的就业和城市化进程。
突出这一趋势的最新示例和发展包括:
例如,根据美国冷冻食品研究所(AFFI)的报告,2023年美国冷冻食品销售额在2022年达到 722亿美元,这一成长是在疫情期间实现的。与2019年大流行前的水准相比,增加了 23%。
2023年 9月,B&G Foods 旗下品牌 Green Giant 向市场推出了九种新的冷冻蔬菜产品。
因此,对便利食品和省时饮食解决方案不断成长的需求推动全球冷冻食品市场的发展。
冷冻食品市场依产品分为水果和蔬菜、乳製品、肉类和海鲜、简便食品和预製食品等。由于烹饪所需的供应有限,即食食品鼓励消费者优先考虑简便食品而不是其他选择。同样,随着都市化进程的加快,由于城市的时间敏感度不断增强,对简便食品的需求也随之增加。2023年,泰森食品采取措施加强对冷冻鸡肉产品的生产控制,并随着对更快、富含蛋白质的食品替代品的需求成长而扩大其冷冻产品线。此外,冷冻技术的发展提高预製食品的品质和风味,并增强消费者对冷冻简便食品的信心。该区还提供披萨、冷冻晚餐和休閒食品等多种简便食品选择,吸引了不同的口味和喜好,进一步提高了人气。
依消费情况,冷冻食品市场分为外食和零售。食品服务业将在2023年占据市场主导地位,预计在预测期内将保持不变。成长的主要驱动力是餐厅和快餐连锁店需求的增加。快餐连锁店严重依赖冷冻食品来为顾客即时准备餐点。此外,过去几年,忙碌的生活方式和多样的美食增加了即食和熟食的受欢迎程度和消费量,推动了这一领域的成长。例如,Walmart增加了冷冻食品区隔,尤其是植物性产品,因其营养价值而需求量大。此外,高效冷链物流和储存解决方案的开发使餐厅经营者更容易存取和管理其冷冻食品库存,确保供应的连续性并减少腐败。
冷冻食品市场依通路分为线下和线上。线下产业在过去一年中占据了市场主导地位,预计在预测期内也将继续占据主导地位。超市、大卖场和便利商店对冷冻食品的需求很大。此外,这些商店呈现出通用的外观,顾客更有可能透过与产品的身体接触来购买产品。目前,大多数消费者更喜欢在实体店购买冷冻食品,但那是因为消费者还没有采用现代化的购物方式,并相信超市产品是新鲜的、高品质的。例如,欧洲的Tesco透过增加植物性和有机冷冻食品的数量,增加了冷冻食品的选择,以满足越来越多注重健康的消费者的需求。线下商店有大量品牌和自有品牌冷冻食品可供选择,持续的促销活动吸引了更多消费者到店购物。冷冻食品放置在实体店的特定位置,具有吸引人的特点,尤其是对于线下部分而言。
为了更深入了解冷冻食品市场导入,市场根据北美 (美国、加拿大、北美其他地区) 、欧洲 (德国、英国、法国、西班牙、义大利、欧洲其他地区) 、亚太地区 (中国、日本、印度、亚太其他地区) 和世界其他国家的全球布局进行分析。北美冷冻食品市场目前占据主导占有率,预计在预测期内将保持其主导占有率。由于技术创新和不断变化的客户趋势,以美国和加拿大为中心的北美冷冻食品行业快速成长。这个市场得到了先进的冷冻机的支持,这些冷冻机可以以更高的品质冷冻物品,并且包装可以方便地获取物品。该行业的主要参与者包括ConAgra Foods公司、General Mills公司和Kraft Heinz公司,儘管这些公司使其产品组合多样化以跟上新趋势,但冷冻食品行业的特点仍然是激烈的竞争。电商的扩张也扩大了冷冻食品市场,并提高了冷链技术。此外,随着健康生活意识的增强,市场日益扩大,这给製造商带来了提供更高品质冷冻食品,甚至有机冷冻食品的压力。例如,2023年6月,ConAgra Foods公司根据冷冻食品市场日益成长的健康意识,宣布推出新的有机冷冻食品系列。这些产品目的是透过解决用餐困境和满足渴望来满足消费者的期望。
市场上的主要参与者包括Unilever, Nestle, The Kraft Heinz Company, General Mills Inc., Cargill, Incorporated, Ajinomoto Co., Inc., WK Kellogg Co, Conagra Brands, Inc., Tyson Foods, Inc., FRoSTA AG等。
The Frozen Food Market is growing at a steady rate of 5.10% in the forecast period due to the growing demand for convenience foods and time-saving meal solutions. Over the recent past, the frozen food market has been rapidly developing, primarily as a result of an increasing market trend of convenience foods especially in the current busy world. People are busy with their jobs and have higher standards of living and hence require convenient products like frozen products. This trend is further promoted due to developments in freezing technology and the availability of better packaging materials which has led to better nutrition and quality of these frozen products. What is meant by convenience here is not just referring to ready meals but other frozen foods that allow one to prepare delicious and fresh foods with much ease. Furthermore, the indicated aspect of frozen foods on the shelf relates not only to freshness but also to the reduction of food waste and consumer desire for environmentally friendly products. Hence, consumption of frozen foods will equally continue to grow given employment and urbanization, especially in developing countries, which are also likely to continue to alter consumer food trends and choices in the years ahead.
Recent instances and developments highlighting this trend include:
For instance, in 2023, according to a report by the American Frozen Food Institute (AFFI), frozen food sales in the United States reached USD 72.2 billion in 2022, maintaining the gains achieved during the pandemic. This represents a 23% increase compared to 2019 pre-pandemic levels.
In September 2023, Green Giant, a B&G Foods brand introduced 9 new frozen vegetable products in the market.
Therefore, the growing demand for convenience foods and time-saving meal solutions drives the frozen food market globally.
Based on the products, the frozen food market is segmented into fruits and vegetables, dairy products, meat & seafood products, convenience food & ready meals, and others. Due to their limited preparation requirements, ready-to-eat meals inspire consumers to prioritize convenience food over other choices. Likewise, as urbanization accelerates, there is a greater requirement for convenience foods due to the rise of cities valuing time. In 2023, Tyson Foods took enhanced action to administrate the production of its frozen chicken items, expanding its frozen product line as demand for quicker, protein-rich alternatives approaches an increase. In addition, developments in freezing techniques have strengthened the quality and flavor of ready meals, thus raising consumer confidence in frozen convenience foods. This section additionally provides a wide array of convenient food options, inclusive of pizzas, frozen dinners, and snacks, which attract a big spectrum of tastes and preferences, driving its popularity even higher.
Based on consumption, the frozen food market is bifurcated into food service and retail. The food service segment dominated the market in 2023 and is expected to behave in the same fashion in the forecast period. The major factors contributing to the growth include the rising demand from restaurants and fast-food chains. Fast-food chains heavily rely on frozen food for the instant preparation of meals to serve the customers. Additionally, the growing popularity and consumption of Ready-to-Cook and Heat-and-Eat Options has increased in the last couple of years due to busy lifestyles and a wide variety of available cuisines, which has bolstered the segment's growth. For instance, Walmart increased its frozen food segment, especially plant-based products that are in high demand due to their nutritional value. Furthermore, the development of efficient cold chain logistics and storage solutions has made it easier for food service providers to access and manage frozen food inventories, ensuring supply continuity and reducing spoilage.
Based on distribution channels, the frozen food market is segmented into offline and online. The offline segment has dominated the market in the historic year and is expected to dominate in the forecast period. Frozen food has its demand in supermarkets/hypermarkets/ convenience stores which gives consumers access to many numbers of products. These outlets also display general appearance and when a customer has any physical contact with products then they are likely to buy them. Currently, most consumers prefer to purchase frozen foods from physical stores because they have not adopted the modern method of shopping and trust supermarket products to be fresh and quality. For instance, Europe's Tesco expanded its range of frozen food that caters to the increasing number of consumers concerned with their health through the addition of more plant-based and organic frozen meals. Offline stores provide a large range of frozen foods, both branded and private label with- ongoing promotions and offers that entice more consumers to shop physically. Frozen foods are located in certain places in physical stores with the ability to entice one to purchase them, especially for the offline segment.
For a better understanding of the frozen food market, the market is analyzed based on its worldwide presence in countries such as North America (The US, Canada, and Rest of North America), Europe (Germany, The UK, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The North America frozen food market currently dominates and is expected to dominate in the forecasted period. The frozen food industry in North America, primarily in the United States and Canada, is growing at a fast pace due to innovations in technology and changing customer trends. The market is supported by advanced freezers that freeze items to a better quality and packaging that makes the items easily accessible. Some of the leading companies in the industry include ConAgra Foods, General Mills, and Kraft Heinz and while these players are diversifying their product portfolios to meet the new trends, the frozen food industry is characterized by intense competition. Also, the expansion of e-commerce has enabled a wider market for frozen foods and better cold chain technologies. Additionally, there is growing awareness of healthy living, and this is putting pressure on the manufacturers to provide better quality frozen foods, that are organic, hence extending the market. For instance, in June 2023, ConAgra Foods released its new line of organic frozen meals based on the increasing focus on healthier foods in the frozen food market. These products are designed to meet consumer expectations by solving mealtime dilemmas and satisfying cravings.
Some of the major players operating in the market include Unilever, Nestle, The Kraft Heinz Company, General Mills Inc., Cargill, Incorporated, Ajinomoto Co., Inc., WK Kellogg Co, Conagra Brands, Inc., Tyson Foods, Inc., and FRoSTA AG.