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市场调查报告书
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1615142

康普茶（Kombucha）市场:现状分析与预测 (2024年～2032年)

Kombucha Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 150 Pages | 商品交期: 最快1-2个工作天内

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简介目录

康普茶（Kombucha）市场预计将呈现约17.3%的成长率。这是由对有机、清洁标籤和天然产品不断增长的需求所推动的。此外，该行业不断增加的研发、投资、产品进步和合作正在推动康普茶市场的发展。例如，2022 年 2 月，Remedy Drinks 在英国推出了野生浆果味产品，扩大了其产品线。 "Remedy Kombucha Wild Berry" 最初仅在 Tesco 商店销售。该公司还计划推出 Remedy Kombucha Mango Passion，将现有口味（覆盆子柠檬水、姜柠檬水）的分销量增加一倍，并努力扩大更健康产品的销售。

依产品类型，市场分为传统市场和硬体市场。传统类别预计将占据康普茶市场的最大占有率。传统康普茶针对的是对社会价格敏感的消费者，因为它是采用传统酿造工艺製成的，并且比优质或有机类型便宜。透过此细分市场，您可以接触到对有机认证不感兴趣，但对康普茶的好处感兴趣的消费者。

依类型划分，市场分为天然产品和调味产品。其中，天然部分对康普茶产业的贡献最大。天然类别针对的是想要不含人工成分或防腐剂的产品的消费者。普通康普茶通常作为更健康、更纯净的产品包装和销售，吸引了注重消费品质的客户群。

根据分销管道，市场分为超市/大卖场、便利商店、保健食品店和线上零售。其中，超市和大卖场是康普茶市场最重要的分销管道之一，对市场成长至关重要。将您的产品放在常规货架上可以使其更容易被更多人看到和购买。

为了更了解康普茶的市场介绍，市场为北美（美国、加拿大、北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利、欧洲其他地区）、亚太地区（中国） 、日本）、印度、亚太地区其他地区）和世界其他地区。特别是，由于消费者对健康益处、产品可用性的认识不断增强，以及美国消费者对功能性和天然食品的偏好，北美康普茶市场正在经历显着增长。美国是最发达的市场，新的康普茶品牌不断以新口味和有机产品为市场注入活力，占领不同消费者的市场。加拿大是该地区经济成长的重要组成部分，康普茶这种产品越来越多地出现在杂货店的天然食品货架上，并受到注重健康的消费者的欢迎。随着传统零售店的经销不断扩大，北美已被证明是康普茶利润最高、竞争最激烈的市场。

向(到)进入到这个市场的主要企业，PepsiCo, Inc.，GT's Living Foods，Health-Ade LLC，The Hain Celestial Group, Inc.，SYSTM Foods Inc. (Humm Kombucha)，Wonder Drink，NessAlla Kombucha，Cruz Group, Inc. (Vigo Kombucha)，MOMO Kombucha，Norrebro (Laesk) 等处于。

目录

第1章 市场概要

  • 市场定义
  • 主要目的
  • 相关利益者
  • 限制事项

第2章 分析方法或前提条件

  • 分析流程
  • 分析方法
  • 受访者简介

第3章 摘要整理

  • 产业摘要
  • 各市场区隔预测
    • 市场成长的强度
  • 地区展望

第4章 市场动态

  • 促进因素
  • 机会
  • 阻碍因素
  • 趋势
  • PESTEL分析
  • 需求面分析
  • 供给面分析
    • 企业合併·收购 (M&A)
    • 投资Scenario
    • 产业考察:主要Start-Ups企业与其独自的策略

第5章 价格分析

  • 价格分析:各地区
  • 价格的影响因素

第6章 全球康普茶（Kombucha）的市场收益 (2022～2032年)

第7章 市场分析:各产品种类

  • 传统
  • 硬

第8章 市场分析:各类型

  • 天然
  • 味道(调味香料)

第9章 市场分析:各流通管道

  • 超级市场/大卖场
  • 便利商店
  • 健康食品店
  • 网路零售

第10章 市场分析:各地区

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 全球其他地区

第11章 价值链分析

  • 限制分析
  • 市场参与企业的一览

第12章 竞争情形

  • 竞争仪表板
  • 企业的市场定位分析
  • 波特的五力分析

第13章 企业简介

  • PepsiCo, Inc.
    • 企业概要
    • 主要的财务指标
    • SWOT分析
    • 产品系列
    • 近几年趋势
  • GT's Living Foods
  • Health-Ade LLC
  • The Hain Celestial Group, Inc.
  • SYSTM Foods Inc. (Humm Kombucha)
  • Wonder Drink
  • NessAlla Kombucha
  • Cruz Group, Inc. (Vigo Kombucha)
  • MOMO Kombucha
  • Norrebro (Laesk)

第14章 缩写与前提条件

第15章 附录

简介目录
Product Code: UMCG213108

The kombucha market has been growing steadily across the world due to increased consumer awareness on the health benefits of functional beverages that support the gut." Kombucha is a newly famous fermentation tea containing probiotics and is a healthy and good substitute for sugar-filled soft drinks and energy drinks. It's aided by new exciting flavors, organic products, and wider and varied distribution outlets, coupled with the public's growing understanding of the health benefits of the products. As the millennial generation and other health-conscious consumers keep on demanding more and more kombucha, the drink has found its way into both mass and specialty markets.

The kombucha market is set to show a growth rate of about 17.3%. This is due to the rising demand for organic, clean-label, and natural products. Also, increasing R&D, investment, product advancements, and collaborations in this industry drive the Kombucha market. For instance, in February 2022, Remedy Drinks extended its product line by launching the product in wild berry flavor in the U.K. The 'Remedy Kombucha Wild Berry' beverage initially will be stocked exclusively at Tesco stores. The retail giant further plans to launch 'Remedy Kombucha Mango Passion', along with doubling the distribution of its existing flavors (raspberry lemonade and ginger lemon) in a commitment to increasing its sales of healthier products.

Based on product type, the market is bifurcated into conventional and hard. The conventional category is expected to have the largest market share of the kombucha market. Conventional kombucha is made from the normal brewing processes and is cheaper than the premium or organic types and hence targets price-sensitive consumers in society. This segment will enable the company to reach consumers who have not been concerned with the organic certification but have an interest in the benefits of the kombucha.

Based on the type, the market is bifurcated into natural and flavored. Among these, the natural segment is the largest contributor to the kombucha industry. The natural category targets consumers who want products that contain no artificial ingredients or preservatives. Regular kombucha is often packaged and presented as a healthier and purer product, which certainly appeals to the customer segment that pays much attention to the quality of what they consume.

Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, health stores, and online retail. Among these, Supermarkets and hypermarkets are among the most significant distribution channels in the kombucha market, which is why they are essential to the market's growth. In placing their product on normal shelves, they increase its availability and increase the chances of the product being seen and bought by more people therefore increasing the overall sales and market share.

For a better understanding of the market adoption of kombucha, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, North America's kombucha market is growing significantly because of increased consumer awareness of health benefits, availability of the product, and the American consumer's preference for functional and natural foods. The United States is the most developed market, with new brands of kombucha continually spicing up the market with new flavors and organic products to capture the market of different consumers. Canada is an important part of the region's growth, and kombucha is a product that is increasingly finding its way into the natural food sections of grocery stores and becoming more and more popular among consumers who are focused on their health. As the distribution in conventional retail outlets continues to grow, North America has been identified as the most profitable and most competitive market for kombucha.

Some major players running in the market include PepsiCo, Inc.; GT's Living Foods; Health-Ade LLC; The Hain Celestial Group, Inc.; SYSTM Foods Inc. (Humm Kombucha); Wonder Drink; NessAlla Kombucha; Cruz Group, Inc. (Vigo Kombucha); MOMO Kombucha; Norrebro (Laesk).

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Global Kombucha Market
  • 2.2. Research Methodology of the Global Kombucha Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Collaboration & Investment and Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL KOMBUCHA MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY PRODUCT TYPE

  • 7.1. Conventional
  • 7.2. Hard

8.MARKET INSIGHTS BY TYPE

  • 8.1. Natural
  • 8.2. Flavored

9.MARKET INSIGHTS BY DISTRIBUTION CHANNEL

  • 9.1. Supermarkets/ Hypermarkets
  • 9.2. Convenience Stores
  • 9.3. Health Stores
  • 9.4. Online Retail

10.MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. U.K.
    • 10.2.3. France
    • 10.2.4. Italy
    • 10.2.5. Spain
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific
    • 10.3.1. China
    • 10.3.2. Japan
    • 10.3.3. India
    • 10.3.4. Rest of Asia-Pacific
  • 10.4. Rest of World

11.VALUE CHAIN ANALYSIS

  • 11.1. Marginal Analysis
  • 11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.COMPANY PROFILED

  • 13.1. PepsiCo, Inc.
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. GT's Living Foods
  • 13.3. Health-Ade LLC
  • 13.4. The Hain Celestial Group, Inc.
  • 13.5. SYSTM Foods Inc. (Humm Kombucha)
  • 13.6. Wonder Drink
  • 13.7. NessAlla Kombucha
  • 13.8. Cruz Group, Inc. (Vigo Kombucha)
  • 13.9. MOMO Kombucha
  • 13.10. Norrebro (Laesk)

14.ACRONYMS & ASSUMPTION

15.ANNEXURE