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市场调查报告书
商品编码
1489333

2030 年康普茶市场预测：按类型、包装类型、口味、分销管道、最终用户和地区进行的全球分析

Kombucha Market Forecasts to 2030 - Global Analysis By Type (Regular Kombucha, Flavored Kombucha, Low-Sugar Kombucha, Organic Kombucha, Alcoholic Kombucha and Other Types), Packaging Type, Flavor, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，2023 年全球康普茶市场规模将达到 20 亿美元，预计到 2030 年将达到 77 亿美元，预测期内复合年增长率为 21.4%。

康普茶是一种发酵茶饮料，近年来因其潜在的健康益处而广受欢迎。康普茶是使用细菌和酵母的共生培养物（SCOBY）发酵甜茶製成的。在发酵过程中，SCOBY 消耗红茶中的糖并产生有机酸、酵素和维生素。这个过程创造了康普茶特有的辛辣风味和轻微的发泡。康普茶含有益生菌，通常饮用以支持肠道健康、消化和整体健康。

根据世界卫生组织（WHO）统计，每年有近300万人因有害饮酒而死亡，占总死亡人数的5.3%。

对健康饮料的需求不断增长

由于消费者对益生菌和天然成分益处的认识不断增强，市场对健康饮料的需求激增。消费者正在寻找含糖饮料的替代品，并且越来越偏好康普茶的低糖含量和潜在的健康益处。这一趋势促使製造商透过新口味、有机成分和功能性添加剂进行创新，以满足注重健康的消费者不断变化的偏好。

消费者意识有限

儘管它们对健康有益，并且在註重健康的消费者中越来越受欢迎，但由于消费者意识较低，市场面临重大挑战。许多潜在消费者不熟悉康普茶、其发酵过程及其各种口味和健康特性。这种意识的缺乏限制了客户群并抑制了产品的采用，从而限制了市场的成长。

对天然和有机产品的偏好

在这个市场上，消费者对天然和有机产品有明显的偏好。这一趋势是由于人们越来越认识到天然成分对健康的益处以及避免人工添加剂的愿望而推动的。消费者正在寻找由有机成分製成、不含合成化学物质或防腐剂的康普茶饮料。这一趋势反映出人们向更健康的生活方式和永续消费模式的更广泛转变。

保存期限短

充满活力的市场面临产品保质期短的挑战。这种发酵茶未经高温消毒，可让有益细菌和酵母生长，增加其健康益处，但也相对较快变质。对冷藏的需求进一步限制了其使用寿命，影响了分销和消费者的便利性。运输和储存期间的温度控制等分销挑战进一步影响保质期。

COVID-19 的影响：

随着消费者消费转向必需品，COVID-19 大流行对康普茶市场产生了重大影响。在早期阶段，由于经济不确定性和零售商店人流量减少，需求下降。然而，随着人们健康意识的增强，康普茶被认为具有增强免疫力的作用，人们逐渐康復。线上销售额激增，反映出消费行为向电子商务的转变。

风味康普茶预计将在预测期内成为最大的细分市场

调味康普茶预计将在预测期内成为最大的市场。口味多种多样，从芒果和草莓等水果混合物到熏衣草和生姜等草本植物，可满足各种偏好。这项创新扩大了康普茶的吸引力，超越了传统的鑑赏家，并吸引了寻求更健康替代品的年轻族群。市场对风味康普茶的接受反映了不断发展的饮料市场向更具冒险精神和风味的选择的转变。

预计香辛料细分市场在预测期内复合年增长率最高

由于消费者对独特风味和健康益处的需求的推动，预计香辛料细分市场在预测期内将出现最高的复合年增长率。香辛料康普茶注重天然成分和发酵技术，为传统饮料提供了清爽的替代品。该细分市场的主要参与者不断创新生姜、肉桂和丁香等成分，以吸引註重健康、寻求美味且富含益生菌饮料的消费者。

占比最大的地区：

由于消费者健康意识的增强，预计北美在预测期内将占据最大的市场占有率。这种发酵茶饮料因其益生菌特性和潜在的健康益处而越来越受欢迎。促进市场扩张的关键因素包括对天然和有机产品的需求不断增加、创新风味产品以及行业参与者积极的营销策略。

复合年增长率最高的地区：

预计亚太地区在预测期内将维持最高的复合年增长率。随着消费者健康意识的增强，人们越来越偏好有益健康的饮料。都市化正在改变生活方式，包括饮食偏好。随着许多国家可支配收入的增加，消费者愿意在优质健康饮料上花费更多，从而推动康普茶等利基市场的成长。

免费客製化服务：

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
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  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球康普茶市场：按类型

  • 普通康普茶
  • 调味康普茶
  • 低碳水化合物康普茶
  • 有机康普茶
  • 康普茶加酒精
  • 其他类型

第六章全球康普茶市场：依包装类型

  • 瓶子和罐子
  • 能
  • 小袋
  • 标籤
  • 其他封装类型

第七章全球康普茶市集：依口味

  • 水果
  • 草药
  • 香辛料
  • 专门食品

第八章全球康普茶市场：依通路分类

  • 便利商店
  • 专卖店
  • 网路零售商
  • 超级市场/大卖场

第九章全球康普茶市场：依最终用户分类

  • 餐厅
  • 咖啡店
  • 杂货零售商
  • 保健食品
  • 其他最终用户

第10章全球康普茶市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第十一章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十二章 公司概况

  • Brew DR. Kombucha
  • GO Kombucha
  • Health-Ade LLC
  • Remedy Drinks
  • BB Kombucha
  • GT's Living Food
  • Real Kombucha
  • Equinox Kombucha
  • PepsiCo Inc
  • Brothers and Sisters
  • Tonica Kombucha
  • Clearly Kombucha
  • Revive Kombucha
  • Synergy Kombucha
Product Code: SMRC26119

According to Stratistics MRC, the Global Kombucha Market is accounted for $2.0 billion in 2023 and is expected to reach $7.7 billion by 2030 growing at a CAGR of 21.4% during the forecast period. Kombucha is a type of fermented tea beverage that has gained popularity in recent years for its potential health benefits. It's made by fermenting sweetened tea with a symbiotic culture of bacteria and yeast (SCOBY). During fermentation, the SCOBY consumes the sugar in the tea, producing organic acids, enzymes, and vitamins. This process gives kombucha its characteristic tangy flavor and slight effervescence. People often drink kombucha for its probiotic content, which may support gut health, digestion, and overall well-being.

According to the World Health Organization (WHO), nearly 3 million deaths occur every year as a result of harmful alcohol consumption, representing 5.3% of all deaths, which has shifted consumer preferences towards fermented tea and other low or non-alcoholic drinks around the world.

Market Dynamics:

Driver:

Rising demand for healthier beverages

The market is witnessing a surge in demand for healthier beverages, driven by increasing consumer awareness of the benefits of probiotics and natural ingredients. Consumers are seeking alternatives to sugary drinks, leading to a growing preference for Kombucha's low sugar content and potential health advantages. This trend is prompting manufacturers to innovate with new flavors, organic ingredients, and functional additives to cater to the evolving tastes and preferences of health-conscious consumers.

Restraint:

Limited consumer awareness

Despite its health benefits and growing popularity among health-conscious consumers, the market faces a significant challenge due to limited consumer awareness. Many potential consumers are unfamiliar with Kombucha, its fermentation process, and its various flavors and health properties. This lack of awareness hinders market growth as it limits the customer base and inhibits product adoption.

Opportunity:

Preference for natural and organic products

In the market, there's a discernible preference for natural and organic products among consumers. This inclination is fueled by the growing awareness of health benefits associated with natural ingredients and the desire to avoid artificial additives. Consumers are seeking Kombucha beverages that are made from organic ingredients, free from synthetic chemicals or preservatives. This trend reflects a broader shift towards healthier lifestyles and sustainable consumption patterns.

Threat:

Short shelf life

In the dynamic market, products face a challenge due to their short shelf life. This fermented tea's unpasteurized nature allows beneficial bacteria and yeasts to flourish, enhancing its health benefits but also causing it to spoil relatively quickly. The need for refrigeration further limits its lifespan, impacting distribution and consumer convenience. Distribution challenges, such as temperature control during transport and storage, further impact shelf life.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the Kombucha market as consumer spending shifted towards essential goods. The initial phase saw a decline in demand due to economic uncertainty and reduced foot traffic in retail outlets. However, as health consciousness increased, there was a gradual recovery driven by the beverage's perceived immune-boosting properties. Online sales surged, reflecting changing consumer behavior towards e-commerce.

The flavored kombucha segment is expected to be the largest during the forecast period

The flavored kombucha segment is expected to be the largest during the forecast period. From fruity blends like mango and strawberry to herbal infusions like lavender and ginger, the range of flavors caters to various preferences. This innovation has expanded kombucha's appeal beyond traditionalists, attracting younger demographic seeking healthier alternatives. The market's embrace of flavored kombucha reflects a shift towards more adventurous and flavorful options in the ever-evolving beverage landscape.

The spiced segment is expected to have the highest CAGR during the forecast period

The spiced segment is expected to have the highest CAGR during the forecast period driven by consumer demand for unique flavor profiles and health benefits. With a focus on natural ingredients and fermentation techniques, spiced kombucha offers a refreshing alternative to traditional beverages. Key players in this market segment are continually innovating with ingredients like ginger, cinnamon, and cloves, appealing to health-conscious consumers seeking a flavorful and probiotic-rich beverage option.

Region with largest share:

North America is projected to hold the largest market share during the forecast period driven by increasing health consciousness among consumers. This fermented tea beverage is gaining popularity due to its probiotic properties and potential health benefits. Key factors contributing to market expansion include rising demand for natural and organic products, innovative flavor offerings, and aggressive marketing strategies by industry players.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period. With increasing health consciousness among consumers, there's a growing preference for beverages that offer health benefits. Urbanization has led to lifestyle changes, including dietary preferences. As disposable incomes rise in many countries, consumers are willing to spend more on premium and healthier beverage options, driving the growth of niche markets like kombucha.

Key players in the market

Some of the key players in Kombucha market include Brew DR. Kombucha, GO Kombucha, Health-Ade LLC, Remedy Drinks, BB Kombucha, GT's Living Food, Real Kombucha, Equinox Kombucha, PepsiCo Inc, Brothers and Sisters, Tonica Kombucha, Clearly Kombucha, Revive Kombucha and Synergy Kombucha.

Key Developments:

In January 2023, Remedy Kombucha announced the launch of a new line of "Remedy Rx" beverages, featuring functional ingredients like ginseng and ashwagandha for improved wellness.

Types Covered:

  • Regular Kombucha
  • Flavored Kombucha
  • Low-Sugar Kombucha
  • Organic Kombucha
  • Alcoholic Kombucha
  • Other Types

Packaging Types Covered:

  • Bottles and Jars
  • Cans
  • Pouches
  • Labels
  • Other Packaging Types

Flavors Covered:

  • Fruit
  • Herbal
  • Spiced
  • Specialty

Distribution Channels Covered:

  • Convenience Stores
  • Specialist Stores
  • Online Retailers
  • Supermarkets/Hypermarkets

End Users Covered:

  • Restaurants
  • Cafes
  • Grocery Retailers
  • Health Food Stores
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Kombucha Market, By Type

  • 5.1 Introduction
  • 5.2 Regular Kombucha
  • 5.3 Flavored Kombucha
  • 5.4 Low-Sugar Kombucha
  • 5.5 Organic Kombucha
  • 5.6 Alcoholic Kombucha
  • 5.7 Other Types

6 Global Kombucha Market, By Packaging Type

  • 6.1 Introduction
  • 6.2 Bottles and Jars
  • 6.3 Cans
  • 6.4 Pouches
  • 6.5 Labels
  • 6.6 Other Packaging Types

7 Global Kombucha Market, By Flavor

  • 7.1 Introduction
  • 7.2 Fruit
  • 7.3 Herbal
  • 7.4 Spiced
  • 7.5 Specialty

8 Global Kombucha Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Convenience Stores
  • 8.3 Specialist Stores
  • 8.4 Online Retailers
  • 8.5 Supermarkets/Hypermarkets

9 Global Kombucha Market, By End User

  • 9.1 Introduction
  • 9.2 Restaurants
  • 9.3 Cafes
  • 9.4 Grocery Retailers
  • 9.5 Health Food Stores
  • 9.6 Other End Users

10 Global Kombucha Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Brew DR. Kombucha
  • 12.2 GO Kombucha
  • 12.3 Health-Ade LLC
  • 12.4 Remedy Drinks
  • 12.5 BB Kombucha
  • 12.6 GT's Living Food
  • 12.7 Real Kombucha
  • 12.8 Equinox Kombucha
  • 12.9 PepsiCo Inc
  • 12.10 Brothers and Sisters
  • 12.11 Tonica Kombucha
  • 12.12 Clearly Kombucha
  • 12.13 Revive Kombucha
  • 12.14 Synergy Kombucha

List of Tables

  • Table 1 Global Kombucha Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Kombucha Market Outlook, By Type (2021-2030) ($MN)
  • Table 3 Global Kombucha Market Outlook, By Regular Kombucha (2021-2030) ($MN)
  • Table 4 Global Kombucha Market Outlook, By Flavored Kombucha (2021-2030) ($MN)
  • Table 5 Global Kombucha Market Outlook, By Low-Sugar Kombucha (2021-2030) ($MN)
  • Table 6 Global Kombucha Market Outlook, By Organic Kombucha (2021-2030) ($MN)
  • Table 7 Global Kombucha Market Outlook, By Alcoholic Kombucha (2021-2030) ($MN)
  • Table 8 Global Kombucha Market Outlook, By Other Types (2021-2030) ($MN)
  • Table 9 Global Kombucha Market Outlook, By Packaging Type (2021-2030) ($MN)
  • Table 10 Global Kombucha Market Outlook, By Bottles and Jars (2021-2030) ($MN)
  • Table 11 Global Kombucha Market Outlook, By Cans (2021-2030) ($MN)
  • Table 12 Global Kombucha Market Outlook, By Pouches (2021-2030) ($MN)
  • Table 13 Global Kombucha Market Outlook, By Labels (2021-2030) ($MN)
  • Table 14 Global Kombucha Market Outlook, By Other Packaging Types (2021-2030) ($MN)
  • Table 15 Global Kombucha Market Outlook, By Flavor (2021-2030) ($MN)
  • Table 16 Global Kombucha Market Outlook, By Fruit (2021-2030) ($MN)
  • Table 17 Global Kombucha Market Outlook, By Herbal (2021-2030) ($MN)
  • Table 18 Global Kombucha Market Outlook, By Spiced (2021-2030) ($MN)
  • Table 19 Global Kombucha Market Outlook, By Specialty (2021-2030) ($MN)
  • Table 20 Global Kombucha Market Outlook, By Distribution Channel (2021-2030) ($MN)
  • Table 21 Global Kombucha Market Outlook, By Convenience Stores (2021-2030) ($MN)
  • Table 22 Global Kombucha Market Outlook, By Specialist Stores (2021-2030) ($MN)
  • Table 23 Global Kombucha Market Outlook, By Online Retailers (2021-2030) ($MN)
  • Table 24 Global Kombucha Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
  • Table 25 Global Kombucha Market Outlook, By End User (2021-2030) ($MN)
  • Table 26 Global Kombucha Market Outlook, By Restaurants (2021-2030) ($MN)
  • Table 27 Global Kombucha Market Outlook, By Cafes (2021-2030) ($MN)
  • Table 28 Global Kombucha Market Outlook, By Grocery Retailers (2021-2030) ($MN)
  • Table 29 Global Kombucha Market Outlook, By Health Food Stores (2021-2030) ($MN)
  • Table 30 Global Kombucha Market Outlook, By Other End Users (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.