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市场调查报告书
商品编码
1803098
全球肠脑康普茶市场:未来预测(至 2032 年)—按产品类型、属性、包装、分销管道、最终用户和地区进行分析Gut-Brain Kombucha Market Forecasts to 2032 - Global Analysis By Product Type (Traditional Gut-Brain Kombucha and Flavored Gut-Brain Kombucha), Nature, Packaging, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球肠脑康普茶 (茶菌) 市场预计在 2025 年达到 13 亿美元,到 2032 年达到 46 亿美元,预测期内的复合年增长率为 19.4%。
肠脑康普茶是机能饮料,配方中加入了益生菌、益生元、适应原或精神活性化合物,旨在作用于肠脑轴。这款饮料超越了传统的康普茶发酵工艺,透过微生物多样性和生物活性化合物,促进消化器官系统健康、改善情绪平衡并支持认知功能。该产品旨在利用消化器官系统和中枢神经系统之间的双向沟通,提供自然的健康解决方案。
《自然科学报告》 2024 年的一项研究发现,短期康普茶干预导致肠道菌群组成和生化标记物发生适度变化,特定益生菌/SCFA 产生类群的表达增加。
消费者对肠道健康的兴趣日益浓厚
消费者对肠道健康日益增长的兴趣推动了肠脑康普茶产品的需求。消化器官系统疾病的盛行率不断上升,加上人们对肠脑轴的认识不断加深,促使人们选择富含益生菌的饮料。消费者越来越追求天然的功能性饮料,以改善心理健康和消化器官系统健康。在健康趋势和生活方式转向预防性营养的推动下,有益于肠脑系统的康普茶正在全球范围内受到欢迎。这种向整体健康解决方案的转变仍然是推动成长的主要因素。
新兴地区认知度较低
新兴地区认知度低阻碍了市场渗透。儘管益生菌饮料在已开发经济体中日益流行,但新兴市场的消费者教育仍不足。在许多地区,康普茶仍然被视为小众且不为人所知的产品。分销挑战、产品供应有限以及高昂的价格分布进一步限制了消费者的购买。因此,消费者的犹豫以及对肠脑益处缺乏了解,是阻碍其在新兴市场扩张步伐的重大障碍。
风味和配方创新
口味和配方创新为肠脑康普茶类别创造了巨大的机会。各大品牌纷纷推出异域风味、功能性饮品和低糖配方,以吸引註重健康的千禧世代和Z世代消费者。此外,一些品牌还将康普茶与适应原、植物成分和益生元结合,以提升产品的吸引力。这种多样化不仅扩大了消费者覆盖范围,也使产品在竞争激烈的市场中脱颖而出。在不断变化的口味偏好和对高端健康饮品日益增长的需求的推动下,创新将推动下一波成长。
关于益生菌的严格规定
益生菌的严格监管标准仍是肠脑康普茶市场面临的重大威胁。标籤要求、健康声明检验和益生菌含量标准因地区而异,使得製造商的合规工作变得复杂。企业需要承担巨额成本来遵守这些框架,并面临产品召回和因错误标示而受到处罚的风险。此外,对机能饮料类别的监管审查通常会延迟产品的发布。这些挑战限制了产品的上市速度,并为新兴的康普茶品牌带来了巨大的监管风险。
新冠疫情对肠脑康普茶市场产生了许多影响。最初,供应链中断和零售活动减少阻碍了销售。然而,疫情期间,消费者对免疫力、心理健康和消化器官系统健康的兴趣飙升,重新点燃了人们对益生菌饮料的兴趣。随着实体通路放缓,线上销售和直销模式发展势头强劲。因此,疫情加速了注重健康的饮料消费,使肠脑康普茶成为后疫情时代预防性和功能性营养生活方式转变的长期受益者。
预计传统肠脑康普茶细分市场在预测期内将占据最大份额
预计传统肠脑康普茶细分市场将在预测期内占据最大市场占有率,这得益于其成熟的消费者认知度和值得信赖的健康益处。采用天然发酵工艺的传统配方在註重健康的消费者中仍然广受欢迎,他们寻求的是真正的健康产品。受天然发酵饮料需求日益增长的推动,该品类已建立起强大的消费者忠诚度。其作为功能性益生菌饮料的信誉,使传统肠脑康普茶成为全球市场的主导细分市场。
预计有机部分在预测期内将以最高复合年增长率成长
预计有机饮料细分市场将在预测期内实现最高成长率,这得益于消费者对洁净标示和无化学成分饮料的日益偏好。有机肠脑康普茶对注重环保和健康的消费者极具吸引力,他们更重视永续的农业实践和天然成分。监管机构对有机认证的支持日益增多,进一步提升了认证的可靠度和市场认可度。此外,机能饮料的优质化趋势也推动了对有机产品的需求。因此,预计该细分市场将在全球范围内迅速普及,收益也将加速成长。
由于健康意识的增强、中阶人口的扩大以及快速的都市化,预计亚太地区将在预测期内占据最大的市场占有率。饮食习惯的改变和健康意识的提升,推动了中国、日本和印度等国家对富含益生菌的饮料的需求激增。此外,对发酵饮料的文化认同也推动了该地区对发酵饮料的接受度不断提高。在强大的分销网络和不断增长的本地产量的推动下,亚太地区将继续主导全球肠脑康普茶市场。
预计北美地区将在预测期内实现最高的复合年增长率,这得益于消费者对肠道健康和心理健康的强烈关注。美国和加拿大已确立了康普茶的消费趋势,并因创新新兴企业的蓬勃发展而进一步增强。零售渗透率的提高、积极的行销以及对机能饮料日益增长的需求,正在推动康普茶的普及。此外,高端定位和电子商务的快速成长也支持着规模扩张。这些因素共同作用,使北美成为全球肠脑康普茶成长最快的市场。
According to Stratistics MRC, the Global Gut-Brain Kombucha Market is accounted for $1.3 billion in 2025 and is expected to reach $4.6 billion by 2032 growing at a CAGR of 19.4% during the forecast period. Gut-Brain Kombucha is a functional beverage segment infused with probiotics, prebiotics, adaptogens, or nootropics designed to target the gut-brain axis. Beyond traditional kombucha fermentation, these drinks are formulated to enhance digestive health, improve mood balance, and support cognitive function through microbial diversity and bioactive compounds. The products aim to harness the bidirectional communication between the gastrointestinal system and central nervous system, offering natural wellness solutions.
According to a 2024 Nature Scientific Reports study, a short-term kombucha intervention produced modest changes in gut microbiome composition and biochemical markers, with increased representation of certain probiotic/SCFA-producing taxa.
Growing consumer focus on gut health
Growing consumer focus on gut health is propelling demand for gut-brain kombucha products. Rising prevalence of digestive disorders, coupled with heightened awareness of the gut-brain axis, is spurring adoption of probiotic-rich beverages. Consumers are increasingly seeking natural and functional drinks that improve both mental well-being and digestive health. Spurred by wellness trends and lifestyle shifts toward preventive nutrition, kombucha infused with gut-brain benefits is gaining traction globally. This shift toward holistic health solutions remains a primary growth accelerator.
Limited awareness in emerging regions
Limited awareness in emerging regions hampers widespread market penetration. While developed economies are witnessing high adoption of probiotic beverages, consumer education in developing countries remains inadequate. In many regions, kombucha is still perceived as a niche or unfamiliar product. Distribution challenges, limited product availability, and higher price points further constrain accessibility. As a result, consumer hesitancy and lack of understanding about gut-brain benefits present a significant barrier, slowing the pace of expansion in less developed markets.
Innovation in flavor and formulations
Innovation in flavor and formulations is creating significant opportunities within the gut-brain kombucha sector. Brands are introducing exotic flavors, functional infusions, and low-sugar formulations to attract health-conscious millennials and Gen Z consumers. Additionally, combining kombucha with adaptogens, botanicals, and prebiotics is enhancing product appeal. This diversification not only expands consumer reach but also differentiates offerings in a competitive marketplace. Spurred by evolving taste preferences and rising demand for premium wellness beverages, innovation is set to drive the next growth wave.
Strict regulatory norms on probiotics
Strict regulatory norms on probiotics remain a critical threat to the gut-brain kombucha market. Variations in labeling requirements, health claims validation, and probiotic content standards across regions create compliance complexities for manufacturers. Companies face significant costs in adhering to these frameworks, with risks of product recalls or penalties for misrepresentation. Furthermore, regulatory scrutiny on functional beverage categories often slows down product launches. These challenges limit speed-to-market, making regulatory barriers a considerable risk for emerging kombucha brands.
Covid-19 created a mixed impact on the gut-brain kombucha market. Initially, supply chain disruptions and reduced retail activity hampered sales. However, consumer focus on immunity, mental wellness, and digestive health surged during the pandemic, driving renewed interest in probiotic-based beverages. Online distribution and direct-to-consumer sales models gained strong momentum as physical channels slowed. Consequently, the pandemic accelerated health-focused beverage consumption, positioning gut-brain kombucha as a long-term beneficiary of post-Covid lifestyle transformations in preventive and functional nutrition.
The traditional gut-brain kombucha segment is expected to be the largest during the forecast period
The traditional gut-brain kombucha segment is expected to account for the largest market share during the forecast period, owing to its established consumer familiarity and trusted health benefits. Traditional formulations with natural fermentation processes remain highly popular among health-conscious consumers seeking authentic wellness products. Spurred by the rising demand for naturally fermented beverages, this category has built strong consumer loyalty. Its credibility as a functional probiotic drink positions traditional gut-brain kombucha as the dominant segment across global markets.
The Organic segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Organic segment is predicted to witness the highest growth rate, impelled by escalating consumer preference for clean-label and chemical-free beverages. Organic gut-brain kombucha appeals strongly to eco-conscious and health-driven buyers who prioritize sustainable farming practices and natural ingredients. Rising regulatory support for organic certifications further enhances credibility and market acceptance. Additionally, premiumization trends in functional beverages amplify organic product demand. Consequently, this segment is poised for rapid adoption and accelerated revenue growth globally.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by increasing health awareness, expanding middle-class populations, and rapid urbanization. Countries like China, Japan, and India are witnessing surging demand for probiotic-rich beverages due to shifting dietary patterns and wellness trends. Furthermore, the region's cultural familiarity with fermented drinks enhances acceptance. Spurred by strong distribution networks and local production growth, Asia Pacific continues to dominate the global gut-brain kombucha market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR attributed to strong consumer awareness of gut health and mental wellness. The U.S. and Canada have established kombucha consumption trends, reinforced by a dynamic landscape of innovative startups. Expanding retail penetration, aggressive marketing, and growing demand for functional beverages drive adoption. Additionally, premium positioning and rapid e-commerce growth support scaling. These factors collectively make North America the fastest-growing market for gut-brain kombucha globally.
Key players in the market
Some of the key players in Gut-Brain Kombucha Market include GT's Kombucha, Health-Ade Kombucha, KeVita, Humm Kombucha, Brew Dr. Kombucha, Remedy Drinks, Lo Bros Kombucha, Equinox Kombucha, Captain Kombucha, Fix8, Revive Kombucha, Kombucha Wonder Drink, Reed's Inc., Kosmic Kombucha, Booch Organic Kombucha, GO Kombucha, Bucha Brew, Aqua ViTea, Better Booch and Live Soda.
In August 2025, Brew Dr. Kombucha unveiled an AI-optimized fermentation process for consistent probiotic profiles in their gut-brain focused kombucha drinks, improving batch quality and flavor stability.
In August 2025, GT's Kombucha launched its new adaptogen-infused gut-brain kombucha line, combining traditional fermentation with herbal extracts like ashwagandha and lion's mane to support cognitive function and stress relief.
In July 2025, Health-Ade Kombucha introduced a zero-sugar gut-brain variant enhanced with nootropics and prebiotics, targeting consumers seeking cognitive and digestive wellness in low-calorie beverages.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.