线上外送市场:传输模式，菜色，定购金额，各地区预测，2024年～2031年

2024-2031 年线上外送市场评估

对便利性和快速采用数位技术的需求不断增加智慧型手机的使用和互联网的普及使消费者更容易在线购买食品，从而促使市场活动增加，到 2024 年将超过 2121 亿美元，并达到2031 年为4660.1 亿美元。

此外，随着人们寻求更安全、更方便的用餐选择，COVID-19 的爆发加速了非接触式送货和线上订购的趋势。即时追踪、个人化推荐以及与数位支付系统的连接将改善消费者体验，从而提高参与度和重复使用率，预计 2024 年至 2031 年复合年增长率约为 10.34%。

线上外送市场：定义/概述

线上外送餐是一种服务，客户使用数位平台（例如网站或行动应用程式）从餐厅或食品供应商购买食品并将其运送到他们的位置。该服务因其便利性以及人们对按需、非接触式购买的日益青睐而非常受欢迎。该应用程式包括多种食品选择，从快餐到美味晚餐，配送到您的家中、办公室或其他地点，以满足客户的不同需求。该服务还包括购物送货和餐包。随着人工智慧和机器学习等个人化推荐的技术突破以及消费者对便利性需求的不断增加，线上外送的未来看起来充满希望。

智慧型手机使用和网路普及的需求会推动网路外送市场吗？

不断成长的智慧型手机使用率和网路普及率是网路外送食品配送产业的关键成长因素。随着智慧型手机变得越来越普遍以及全球网路存取的扩展，人们越来越多地转向行动应用程式和线上平台来轻鬆订购和交付食物。根据国际电信联盟（ITU）2024年6月发布的报告，全球网路普及率已达65%，行动宽频用户数已超过85亿人。这种广泛的连结为线上送餐服务的蓬勃发展创造了理想的环境。 2024 年4 月发表在《商业研究杂誌》上的一项研究发现，智慧型手机用户使用线上送餐服务的可能性是非智慧型手机用户的3.5 倍，并且设备拥有量和市场增长之间存在着很强的相关性。

2024年1月，美国政府投资开发5G网络，以进一步提高线上外送餐业务的速度和可靠性。这种增强的连接性使这些平台能够为以前被忽视的地点提供服务，从而进一步扩大该领域。

高昂的营运成本会阻碍网路外送市场的成长吗？

虽然营运成本上升无疑会阻碍网路外送产业的成长，但不太可能完全阻碍其进步。送货人员成本、增加的燃料和车辆维护成本以及维护应用程式和网站等技术基础设施所需的投资都是重要的成本因素。此外，物流、最后一哩交付和订单履行等领域的营运效率低下可能会促使成本更高。随着您的业务成长，这些成本可能会上升并降低您的利润率，特别是对于较小或新市场中的竞争对手。虽然较大、较成熟的组织可能由于规模经济而能够承受这些成本，但较小或区域性的参与者可能会受到影响。

儘管存在这些成本压力，但对便利性的需求和线上送餐平台的快速采用预计将超过营运挑战。许多公司正在寻找应对这些高成本的方法，包括使用人工智慧和自动化来简化营运、利用动态定价模型以及与餐厅签订成本分摊协议。此外，无人机和自动送货等即将推出的技术有可能大幅降低未来的送货成本。儘管高营运成本是一个问题，但随着公司创新以保持盈利能力，该行业预计将扩大。

目录

第1章 简介

• 市场定义
• 市场区隔
• 调查手法

第2章 摘要整理

• 主要调查结果
• 市场概要
• 市场亮点

第3章 市场概要

• 市场规模与成长的可能性
• 市场趋势
• 推动市场要素
• 阻碍市场要素
• 市场机会
• 波特的五力分析

第4章 线上外送市场:各传输模式

• 整合商型
• 餐厅直接经营输送
• 混合模式

第5章 线上外送市场:饭菜各类型

• 速食
• 中华料理
• 印度菜
• 义大利菜
• 墨西哥菜
• 其他

第6章 线上外送市场:定购各金额

• 低额顺序
• 中额顺序
• 高额顺序

第7章 各地区分析

• 北美
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 南美
• 巴西
• 阿根廷
• 智利
• 中东·非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯联合大公国

第8章 市场动态

• 推动市场要素
• 阻碍市场要素
• 市场机会
• COVID-19对市场的影响

第9章 竞争情形

• 主要企业
• 市场占有率分析

第10章 企业简介

• DoorDash
• Uber Eats
• Grubhub
• Meituan Dianping(China)
• Swiggy(India)
• Delivery Hero(Europe)
• Just Eat Takeaway.com(Europe)
• Ele.me(China)
• Zomato(India)
• Rappi(Latin America)

第11章 市场展望和机会

• 新兴技术
• 今后的市场趋势
• 投资机会

第12章 附录

• 简称清单
• 出处和参考文献

Online Takeaway Food Delivery Market Valuation - 2024-2031

The growing need for ease and the quick adoption of digital technologies. The rise of smartphone usage and internet penetration has made it easier for consumers to purchase food online, resulting in an increase in market activity is surpassing USD 212.1 Billion in 2024 and reachingUSD 466.01 Billion by 2031.

Furthermore, the COVID-19 pandemic has expedited the trend to contactless delivery and online ordering as individuals seek safer, more convenient dining options. Real-time tracking, personalized recommendations, and connection with digital payment systems improve the consumer experience, resulting in increased engagement and repeat usage is expected to grow at aCAGR of about 10.34% from 2024 to 2031.

Online Takeaway Food Delivery Market: Definition/ Overview

Online takeaway food delivery is a service that allows clients to purchase meals from restaurants or food vendors using digital platforms like websites or mobile applications and have it delivered to their location. This service is extremely popular due to its convenience and the growing preference for on-demand, contactless purchases. Applications include a wide range of food options delivered to homes, offices, and other sites to meet a variety of client needs, ranging from fast food to gourmet dinners. The service also includes shopping deliveries and meal kits. The future of online takeaway food delivery seems promising, thanks to technical breakthroughs such as AI and machine learning for personalized recommendations, as well as rising consumer demand for convenience.

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Will Rising Demand for Smartphone Usage and Internet Penetration Drive the Online Takeaway Food Delivery Market?

Rising smartphone usage and internet penetration are important growth factors for the online takeaway food delivery sector. As smartphones become more common and worldwide internet access grows, people are increasingly turning to mobile apps and online platforms for easy food ordering and delivery. In June 2024, According to a report published by the International Telecommunication Union (ITU), global internet penetration has reached 65%, with mobile broadband subscribers exceeding 8.5 billion. This extensive connectivity has created an ideal environment for online meal delivery services to flourish. A study published in the Journal of Business Research in April 2024 discovered that smartphone users are 3.5 times more likely to use online meal delivery services than non-smartphone users highlighting the strong correlation between device ownership and market growth.

In January 2024, The US government's investment in developing 5G networks improved the speed and dependability of online food delivery businesses even more. This expanded connection has enabled these platforms to provide services in previously neglected locations, resulting in further expansion in the sector.

Will High Operational Costs Hinder the Growth of the Online Takeaway Food Delivery Market?

High operational costs definitely present an obstacle to the growth of the online takeaway food delivery sector, but they are unlikely to completely stymie its progress. Labor prices for delivery people, increased fuel and vehicle maintenance costs, and investments required to maintain technology infrastructure such as apps and websites are all significant cost drivers. Furthermore, operational inefficiencies in areas such as logistics, last-mile delivery, and order fulfillment can increase costs even higher. As businesses grow, these costs can rise, reducing profit margins, particularly for smaller or newer market competitors. Larger, more established organizations may be able to withstand these costs due to economies of scale, whereas smaller or regional players may suffer.

Despite these cost pressures, the need for convenience and the fast adoption of online meal delivery platforms are expected to exceed the operational difficulties. Many businesses are implementing ways to counteract these high expenses, such as using AI and automation to simplify operations, using dynamic pricing models, and pursuing cost-sharing agreements with eateries. Furthermore, upcoming technology such as drones or autonomous deliveries have the potential to dramatically lower future delivery costs. While high operational costs are a worry, the industry is projected to expand as companies innovate to remain profitable.

Category-Wise Acumens

Will Rising Demand for Whole Bean Drive the Online Takeaway Food Delivery Market?

The growing demand for whole bean coffee has a significant impact on the online takeaway food delivery sector. Whole bean coffee has grown in popularity as consumers want fresher, higher-quality coffee. Companies are adjusting by increasing their online offers to include whole bean goods. For instance, in May 2024, Peet's Coffee introduced a new online service that allows users to order whole beans directly from their app, which is connected with major delivery companies such as DoorDash. This move caters to the rising market of coffee connoisseurs who value the freshness and flavor that whole beans give, indicating a shift in consumer preferences toward premium and artisanal coffee experiences.

Furthermore, in July 2024, the United States Department of Agriculture announced funding to assist coffee growers that prioritize high-quality beans, which is expected to improve the supply of premium whole beans available through online platforms. These examples demonstrate how market participants and policymakers are driving the expansion of whole bean coffee in the online takeaway food delivery business.

However, the Hybrid Model, which includes elements of both aggregator-based and restaurant-owned delivery models, is the fastest-growing market. In this strategy, restaurants use third-party platforms to place orders but manage the delivery themselves. This method allows for greater control over delivery operations and customer experience while retaining the reach of aggregator platforms. The hybrid model is gaining traction, particularly as more restaurants seek to lessen their reliance on third-party platforms while maintaining better margins.

Will Rising Demand of Fast Food Drive the Online Takeaway Food Delivery Market?

The growing demand for fast food is a significant driver of the online takeaway food delivery sector. Fast food is a popular choice among consumers due to its convenience, low cost, and widespread availability, particularly in metropolitan areas where time is limited. In September 2024, Uber Eats announced a new agreement with McDonald's to streamline the delivery process and improve the user experience through faster delivery times and additional menu options. This indicates fast food restaurants' increased reliance on internet platforms to reach a larger audience and participate in the burgeoning on-demand economy.

Similarly, in June 2024, the Indian government advocated for infrastructure improvements to facilitate digital services, allowing for the spread of online food delivery in tier 2 and tier 3 cities, where fast food demand is increasing. These developments indicate that both private-sector innovation and favorable government legislation are increasing the online meal delivery market, with fast food playing a prominent role.

However, Asian cuisines, particularly Chinese and Indian, are the fastest expanding segment. These cuisines are growing in popularity due to their rich flavors, variety, and availability in a wide range of regions. These cuisines are undergoing tremendous growth, particularly in markets such as North America and Europe, as online food delivery platforms expand and people have more exposure to global culinary experiences.

Country/Region-wise

Will Rising Advanced Technology Infrastructure in North America Propel the Online Takeaway Food Delivery Market?

The growing advanced technological infrastructure in North America is expected to greatly boost the online takeaway meal delivery sector. The region's rich digital environment, which includes high-speed internet connectivity, extensive 5G adoption, and modern logistics networks, serves as a great foundation for the expansion and innovation of food delivery platforms. According to a report released by the Federal Communications Commission (FCC) in May 2024, 95% of North American households now have access to broadband internet speeds of at least 100 Mbps, up 15% from 2022. This increased connectivity allows for faster, more consistent app performance and real-time order tracking. Furthermore, in March 2024, a research article in the Journal of Marketing Technology, published, indicated that places with advanced technology infrastructure experienced a 40% greater adoption rate of online food delivery services compared to areas with less developed digital infrastructure.

Furthermore, in September 2024, the Canadian government set aside funds for technology upgrades in major cities to assist new delivery methods and e-commerce expansion. These investments are intended to strengthen the infrastructure required for efficient online takeaway food delivery, boosting market growth in North America.

Will Growing Preference for Online Food Ordering among Tech-Savvy Populations in Asia Pacific Drive the Online Takeaway Food Delivery Market?

The growing desire for online meal ordering among tech-savvy people in Asia Pacific is propelling the online takeaway food delivery business. In this region, rapid digital technology adoption and strong smartphone penetration are driving up demand for online food services. Companies are actively developing their digital products to appeal to this technologically aware group. For instance, in July 2024, Zomato launched a big platform overhaul, introducing AI-powered tailored suggestions and seamless payment alternatives to improve the user experience for tech-savvy customers. This move is consistent with the growing trend of using digital platforms for meal ordering, reflecting the preference of younger, technologically savvy populations in Asia Pacific.

Furthermore, in April 2024, the Chinese government issued new regulations to streamline e-commerce operations and assure secure online transactions, hence supporting the expansion of online meal delivery services. These government-backed initiatives are intended to build a vibrant digital ecosystem, hence driving the growth of online food ordering in Asia Pacific.

Competitive Landscape

The competitive landscape of the online takeaway food delivery market is characterized by a diverse array of players beyond the key market leaders. It includes a mix of regional and local companies that offer specialized services or cater to niche markets. Many competitors focus on differentiating themselves through unique features like exclusive restaurant partnerships, personalized user experiences, and advanced technology such as AI-driven recommendations. Additionally, there is significant competition from emerging startups leveraging innovative delivery models, such as hyper-local couriers or subscription-based services, aiming to capture specific market segments and enhance customer loyalty.

Some of the prominent players operating in the online takeaway food delivery market include:

DoorDash

Uber Eats

Grubhub

Meituan Dianping

Swiggy

Just Eat Takeaway.com

me

Zomato

Latest Developments

In April 2024 Swiggy launched a new effort in India that focuses on hyper-local delivery, leveraging technology to increase delivery route efficiency and service in highly populated areas.

In March 2024, Postmates launched a new eco-friendly delivery option that uses electric bikes and scooters to cut carbon emissions, in line with rising consumer demand for sustainable food delivery techniques.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Online Takeaway Food Delivery Market, By Delivery Model

• Aggregator-Based Model
• Restaurant-Owned Delivery
• Hybrid Model

5. Online Takeaway Food Delivery Market, By Type of Cuisine

• Fast Food
• Chinese
• Indian
• Italian
• Mexican
• Others

6. Online Takeaway Food Delivery Market, By Order Value

• Low-value orders
• Medium-value orders
• High-value orders

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• DoorDash
• Uber Eats
• Grubhub
• Meituan Dianping (China)
• Swiggy (India)
• Delivery Hero (Europe)
• Just Eat Takeaway.com (Europe)
• Ele.me (China)
• Zomato (India)
• Rappi (Latin America)

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References