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市场调查报告书
商品编码
1737175
全球外送和外带食品市场:市场规模(按订单类型、餐厅类型和地区)、未来预测Global Delivery Takeaway Food Market Size By Order Type, By Restaurant Type, By Geographic Scope And Forecast |
预计 2024 年食品配送和外带市场规模将达到 2,601 亿美元,到 2032 年将达到 5,900 亿美元,2026 年至 2032 年的复合年增长率为 9.7%。
餐饮外带市场的驱动因素可能受到多种因素的影响,其中包括:
消费者生活方式的改变:忙碌的生活、双收入家庭、都市化和越来越多的工作成年人正在推动对外卖和外带等便利食品选择的需求。
数位化与科技:智慧型手机的普及、快速的网路连线以及外送应用程式的兴起,让顾客在线上订餐变得更加轻鬆便捷。科技带来了更精准的订单监控、更灵活的支付方式以及个人化的推荐,从而提升了整体顾客体验。
新冠疫情:由于封锁和维持社交距离措施导致餐饮选择受限,新冠疫情大大加速了外送和外带服务的发展。即使限制有所放鬆,许多顾客仍然更喜欢在家中舒适地订餐,享受便利和安心。
都市化加快:越来越多的人居住在都市区,因为他们繁忙的日程使得他们没有时间做饭,这增加了送货上门的即食食品的需求。
不断壮大的中阶:随着中产阶级不断壮大,尤其是新兴经济体的中产阶级拥有更多的可支配收入,更有可能选择外带和外出就餐,因此外卖和外带食品市场正在扩大。
健康与保健趋势:儘管便利性仍然是首要考虑因素,但人们对更健康食品的需求也在增长。为了顺应消费者不断变化的健康偏好,许多外带和外带服务现在都提供更健康的选择。
美食全球化:透过旅行、移民和全球化,消费者机会到不同美食的机会增多,口味也随之扩大,对更广泛的美食选择产生了需求,其中许多美食都可以透过外带和外带服务获得。
行销和促销策略:食品配送服务和餐厅采用积极的行销手段、忠诚度计划、折扣和促销来吸引顾客并让他们再次光顾。
法规环境:有关劳动实务、食品安全、卫生要求和配送物流的法律会影响您如何营运和扩展外带食品配送业务。
限制全球外送与外带市场发展的因素
有多种因素可能会对餐饮外带市场造成限製或挑战,包括:
竞争:外带产业竞争激烈,众多公司争夺市场占有率。价格战、利润率缩水、吸引和留住客户困难等都是激烈竞争的后果。
监管与合规:外带食品业的公司在遵守监管义务方面可能面临挑战,例如劳动法、食品安全标准和授权要求。遵守这些规定通常需要在行政程序、基础设施和培训方面进行投资。
供应链中断:任何供应链中断都会影响外送和外带业者的食品供应和定价,包括原料短缺、运输问题或自然灾害,从而导致成本增加和营运困难。
不断变化的顾客偏好:不断变化的消费者偏好(包括饮食趋势、健康问题和便利选择)会影响外带和外带食品的需求。为了满足不断变化的顾客偏好,营运商必须不断调整其产品、行销计划和菜单。
技术成本和整合:对于外带和外带业务而言,投资线上订购、付款处理、送货物流和客户关係管理的技术成本可能很高,而且将这些技术整合到当前营运中可能会很复杂且耗时。
人事费用和运转率:送货和外带食品业务的盈利很大程度上受到人事费用的影响,包括工资、社会福利、培训成本等。此外,在竞争激烈的劳动力市场中,很难找到并留住合适的员工,例如送货司机和厨房工作人员。
经济状况:外带食品的需求可能受到许多经济因素的影响,包括通货膨胀、景气衰退和消费者支出的变化。在景气衰退时期,由于顾客减少可自由支配的支出,餐厅和外带服务的销售额可能会下降。
环境问题:随着人们对碳排放和塑胶废弃物等环境问题的认识不断提高,外带和配送公司可能会受到严格审查。实施环保包装和高效运输路线等永续做法可能成本高且难度高。
健康与安全问题:外带食品市场可能受到疫情或食物中毒等突发公共卫生事件的严重影响。食品安全和卫生问题可能会削弱消费者信心,并改变购买习惯。
Delivery Takeaway Food Market size was valued at USD 260.1 Billion in 2024 and is projected to reach USD 590 Billion by 2032, growing at a CAGR of 9.7% from 2026 to 2032.
The market drivers for the Delivery Takeaway Food Market can be influenced by various factors. These may include:
Changing Consumer Lifestyles: The need for quick dining options like delivery and takeaway has increased as a result of busy lives, dual-income homes, urbanisation, and the growth in the number of working professionals.
Digitalization and technology: Customers can now order meals online more easily and conveniently because to the widespread use of smartphones, quick internet connection, and the emergence of food delivery applications. Better order monitoring, more flexible payment choices, and tailored recommendations are all made possible by technology, which improves the client experience in general.
COVID-19 Pandemic: As lockdowns and social distancing tactics limited dine-in options, the COVID-19 pandemic greatly hastened the development of food delivery and takeaway services. Many customers still favour the ease and security of ordering meals from the comfort of their homes, even when limitations loosen.
Growing Urbanisation: As more people reside in cities due to hectic schedules and lack of time for cooking, there is a greater demand for ready-to-eat meals to be delivered right to their door.
Growing Middle Class: The market for delivery and takeaway meals is expanding as a result of the growing middle class, particularly in emerging economies, which has larger discretionary incomes and a stronger preference for ordering takeaway or dining in.
Health and Wellness Trends: Demand for healthier food options is rising even as convenience is still a top concern. In response to the changing tastes of customers who are health-conscious, many delivery and takeaway services now provide a range of healthier options.
Globalisation of Cuisines: Consumers' palates have been broadened by increased exposure to a variety of cuisines through travel, migration, and globalisation. This has increased demand for a greater range of culinary options, many of which are offered through delivery and takeaway services.
Marketing and Promotional Strategies: Food delivery services and restaurants use aggressive marketing efforts, loyalty programmes, discounts, and promotions to draw customers and encourage repeat business.
Regulatory Environment: Laws pertaining to labour practices, food safety, hygienic requirements, and delivery logistics may have an impact on how the delivery takeaway food business operates and expands.
Global Delivery Takeaway Food Market Restraints
Several factors can act as restraints or challenges for the Delivery Takeaway Food Market. These may include:
Competition: There are many companies fighting for market share in the delivery and takeaway food industry, which is very competitive. Price wars, lowered business margins, and difficulties acquiring and keeping customers are all consequences of fierce competition.
Regulations and Compliance: Businesses that operate in the delivery and takeaway food industry may face difficulties complying with regulatory obligations, including labour laws, food safety standards, and licencing requirements. It is frequently necessary to invest in administrative procedures, infrastructure, and training in order to comply with these rules.
Supply Chain Disruptions: The availability and price of food goods for delivery takeaway enterprises can be affected by any supply chain disruptions, including ingredient shortages, transportation problems, or natural catastrophes. This may result in more costs and operational difficulties.
Changing Customer Preferences: The demand for delivery takeaway meals may be impacted by changes in consumer preferences, such as dietary trends, health issues, and convenience choices. To accommodate changing customer tastes, businesses must constantly modify their service offerings, marketing plans, and menus.
Technology Costs and Integration: For delivery takeaway businesses, investing in technology for online ordering, payment processing, delivery logistics, and customer relationship management can be costly. Additionally complicated and time-consuming is the integration of these technologies into current operations.
Labour Costs and Availability: The profitability of delivery and takeaway food businesses can be greatly impacted by labour costs, which include pay, benefits, and training fees. Additionally, in competitive labour markets, it might be difficult to locate and keep suitable employees, such as delivery drivers and kitchen workers.
Economic Conditions: The demand for takeaway and delivery meals can be impacted by a number of economic issues, including inflation, recessions, and shifts in consumer expenditure. Restaurant and delivery services may see a decline in sales during economic downturns when customers reduce their discretionary spending.
Environmental Concerns: As people become more conscious of environmental problems like carbon emissions and plastic waste, takeaway and delivery companies may come under closer inspection. It can be expensive and difficult to implement sustainable practices, such as eco-friendly packaging and effective transportation routes.
Health and Safety Concerns: The market for food delivery and takeaway can be greatly impacted by public health emergencies like pandemics or outbreaks of foodborne illnesses. Food safety and hygiene concerns may cause consumers to lose confidence and alter their buying habits.
The Global Delivery Takeaway Food Market is segmented on the basis of Order Type, Restaurant Type, And Geography.
Based on Order Type, The market is segmented into Online, Telephone Calls, Face to Face, and Others. In 2022, it is expected that the Face to Face order and takeaway category will have the biggest market share. This is due to increased urbanization and the rise in the number of nuclear families with two working parents in developing countries. Furthermore, almost all major fast-food chains in North America offer drive-thru ordering options, allowing consumers to make orders without having to depart their vehicle. However, due to their high convenience and the increase in smartphone users in developing nations, the online delivery and takeaway category is expected to grow at the highest rate.
Based on Restaurant Type, The market is segmented into Fast Food Chains, Independent restaurants, Cloud Kitchens, Coffee Houses, Cafes, and Others. Due to their low costs and strong appeal among the youthful population, the Fast Food Chains segment accounted for the highest part of the market. Fast food outlets, unlike traditional restaurants, just take a few minutes to make the cuisine. This makes them more convenient for clients, and it allows the chains to service more people on a daily basis. Furthermore, prominent fast-food businesses' use of the franchise model has resulted in rapid global expansion, increasing their client base.