![]() |
市场调查报告书
商品编码
1620240
全球音讯串流媒体市场规模:按平台、终端服务、地区、范围和预测Global Audio Streaming Market Size By Platform (Smartphones, Laptops And Desktops), By End Services (Subscription-Based Services, Ad-Supported Services), By Geographic Scope And Forecast |
音频串流媒体市场规模在过去几年中一直以温和的速度增长,增长率显着,预计在市场估计和预测期间(2021-2028年)将显着增长。
年轻音乐消费者的增加、从广播电台转向串流平台、授权音乐消费、消费者在音乐上的支出增加、独特的内容/功能、艺术家和唱片公司透过免费播放货币化的能力增强、音乐各种因素支援全球音讯串流媒体市场,包括轻鬆开发串流应用程式。这些原因增加了对高品质音讯串流的需求。这份研究报告对全球音讯串流媒体市场进行了全面的评估和分析。它对关键细分市场、趋势、市场推动因素、竞争格局以及在市场中发挥关键作用的因素进行了全面分析。
定义全球音讯串流媒体市场
音讯串流结合了缓衝系统和安全资料流平台,为使用者提供对完整音讯檔案的不间断存取。使用网路连线传输即时音讯。向订阅者提供点播内容需要某种方法来处理资料包和其他通讯的时间序列。传统上,有几种主要类型的连接无法提供不间断的音频,例如拨接互联网或低频宽连接,但现在对高品质音讯串流的需求不断增长。
音讯串流是一种透过网路将音讯檔案(例如音乐和画外音)串流传输到您的电脑的技术。如果您想听音乐等音频,必须先下载MP3、WAV、WMA等格式的音频檔案。但对于音讯串流,无需先下载整个音讯檔案。在音讯串流中,音讯檔案以小资料包的形式发送。当接收到资料时,会延迟几秒钟后再次播放。随着音讯的播放,总是会有更多资讯出现。只要将这种一致的资料包流馈送到您的电脑/手机,您就能够听到音讯。
全球音讯串流媒体市场概况
数位平台的日益普及和智慧型装置使用的增加预计将对预测期内的行业成长产生有利影响。提供音乐串流服务的平台允许用户收听音讯、播客和观看音乐影片。此外,这些平台还提供歌曲建议、自动播放清单自订以及应用程式和浏览器上的无障碍存取等功能,所有这些都可能在预测期内吸引最终用户的注意力。这些平台上播客类型的激增进一步推动了市场的发展。为了防止病毒传播,大多数受 COVID-19 影响的国家已宣布封锁。
结果,更多用户在 YouTube 和 Instagram 等平台上进行直播。根据Tencent Music Entertainment(TME)的业务,2020年第一季线上音乐发行收入较去年同期成长。此外,在线上支付音乐费用的人数几乎增加了。此外,直播的日益普及和线上平台上本地内容的可用性也推动了市场的发展。服务供应商数量的增加和智慧型手机的全球普及正在推动该行业的成长。
此外,为了获得相对于竞争对手的竞争优势,领先的市场参与者正在利用 5G 串流媒体、扩增实境 (AR)、虚拟实境 (VR)、全像和人工智慧 (AI) 等先进技术来整合。媒体平台。MelodyVR 是一个虚拟实境音乐平台,它累积了一个现场活动库,可以在 Oculus Go 和 Samsung Gear VR 等 VR 耳机上观看,也可以透过应用程式在 Android 和 iPhone 装置上观看。与此同时,法国音乐串流服务 Deezer 正在透过 Snapchat 的镜头为客户提供完全身临其境的 AR 音乐体验。
Audio Streaming Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2021 to 2028.
Various factors such as an increase in young music consumers, a shift from broadcast radio to streaming platforms, licensed music consumption, an increase in consumer spending on music, unique content/features, a huge ability for artists and labels to monetize free play, and the ease of developing a music streaming app are supporting the Global Audio Streaming Market. The demand for high-quality audio streaming is increasing as a result of these causes. The Global Audio Streaming Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
Global Audio Streaming Market Definition
Audio streaming combines a buffering system with a secure data stream platform to provide users with uninterrupted access to full audio files. It uses a network connection to transmit real-time audio. Certain methods for handling the chronology of data packets or other communication kinds are required in order to provide on-demand content to its subscribers. Traditionally, several primary types of connections were utilized that did not deliver uninterrupted audio, such as dial-up internet or lesser bandwidth connections, but there is now an increasing demand for high-quality audio streaming.
Audio streaming is a technique that allows you to stream audio files to your computer over the Internet, such as music or voice-overs. If you wish to listen to music or any other type of audio, you must first download an audio file in a format such as MP3, WAV, or WMA. In the case of audio streaming, however, there is no need to first download the entire audio file. The audio file is sent in tiny packets via audio streaming. When the data is received, it is delayed for a few seconds before being played again. As the audio plays, more info is always arriving. You will hear the audio as long as there is a consistent stream of these packets supplied to your computer/mobile phone.
Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.
Global Audio Streaming Market Overview
During the projected period, the rising popularity of digital platforms and the increasing usage of smart devices are expected to have a beneficial impact on industry growth. On platforms that provide music streaming services, users can listen to audio, and podcasts, and see music videos. Furthermore, these platforms provide features such as song suggestions, automatic playlist customization, and hassle-free accessibility on apps and browsers, all of which are likely to attract end-user attention during the forecast period. The market is being pushed even further by an increase in podcast genres on these platforms. To prevent the virus from spreading, the majority of countries affected by COVID-19 have declared lockdowns.
As a result, the number of users that engage in live streaming on platforms like YouTube and Instagram has increased. The revenue from online music subscriptions grew year over year in the first quarter of 2020, according to the China-based Tencent Music Entertainment (TME) business. In addition, the number of people who pay for music online has increased by almost. Furthermore, the market is being propelled forward by the rising popularity of live streaming and the availability of local content on online platforms. The increase in the number of service suppliers and the widespread use of smartphones around the world are boosting industry growth.
Furthermore, to get a competitive advantage over competitors, leading market participants are working on the integration of sophisticated technologies such as 5G for streaming, Augmented Reality (AR), Virtual Reality (VR), holographic, and Artificial Intelligence (AI) into their music streaming platforms. MelodyVR, a virtual reality music platform, has amassed a library of live events that can be viewed on VR headsets such as the Oculus Go and Samsung Gear VR, as well as Android and iPhone devices via its app. Meanwhile, Deezer, a French music streaming service, offers clients a total immersion AR music experience through a Snapchat lens.
The Global Audio Streaming Market is Segmented on the basis of Platform, End Services, And Geography.
Based on Platform, The market is segmented into Smartphones, Laptops & Desktops, and Tablets. During the forecast period, Smartphones are expected to see the fastest growth. The increase in the number of service providers and the widespread use of smartphones around the globe are propelling industry growth. In addition, prominent market players are concentrating on the integration of modern innovations such as 5G for streaming and Augmented Reality.
Based on End Services, The market is segmented into Subscription-Based Services and Ad-Supported Services. During the forecast period, the Subscription-based services segment is expected to see the fastest growth. Music streaming services such as Apple Music, Spotify, and others offer millions of soundtracks available for immediate streaming. The audio streaming smart device curates the music playlist based on the genres selected.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.