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市场调查报告书
商品编码
1621996

扩增实境游戏的全球市场规模:各产品，各用途，各地区，范围及预测

Global Augmented Reality Gaming Market Size By Product (Head Mounted Display, Handheld Display, Spatial Display), By Application (Commercial Use, Home Use), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

扩增实境游戏市场规模及预测

2024 年扩增实境游戏市场规模为 88.4 亿美元，预计 2024 年至 2031 年复合年增长率为 21.98%，到 2031 年将达到 433.4 亿美元。扩增实境游戏的可负担性和可用性的提高是预计推动全球扩增实境游戏市场的关键因素。世界的扩增实境

扩增实境游戏

这份研究报告提供了对市场的整体评估。它对关键细分市场、趋势、市场推动因素、竞争格局以及在市场中发挥关键作用的因素进行了全面分析。

全球扩增实境游戏市场的定义

扩增实境游戏是指将游戏的音讯和视讯内容与使用者的环境即时同步。扩增实境游戏旨在将虚拟世界与现实世界连接起来，利用现有环境创建一个与该环境相符的游戏环境。扩增实境游戏适用于智慧型手机、平板电脑、笔记型电脑和手持游戏机等装置。在扩增实境游戏中，预先创建的环境迭加到现实生活环境中。

在扩增实境游戏中，游戏体验有四个面向的特征：社交、情绪、心理和身体。娱乐产业利用扩增实境的趋势日益增长。与传统游戏相比，娱乐产业的AR提供了更具互动性的游戏方式。 Earthquake是一款着名的AR游戏，用户会戴上头戴式显示器来玩游戏。由于扩增实境游戏在教育领域提供增强学习技巧的好处，预计全球扩增实境游戏市场将在预测期内以持续的速度成长。

扩增实境游戏的世界市场概况

扩增实境游戏的可承受性和可用性的提高是预计推动全球扩增实境游戏市场的主要因素。领先的开发人员正在投资将扩增实境游戏技术融入智慧型手机和平板电脑等行动装置中，改善和增强游戏体验，并促使扩增实境游戏技术开发人员的扩张。提供创新游戏解决方案的设备製造商和技术供应商之间不断加强的合作预计将进一步增加对扩增实境游戏设备的需求，从而在预测期内推动全球扩增实境游戏市场。

在预测期内，隐私问题可能会阻碍全球扩增实境游戏市场的扩张。扩增实境游戏的用户经常洩露个人讯息，这对隐私构成了威胁。然而，一些用户以匿名游戏玩家的身份进行游戏，这防止了扩增实境游戏用户的任何个人资讯的暴露。推动这一市场发展的是手机和其他穿戴式装置中 AR 和 VR 技术的日益采用和整合。

AR 和 VR 被认为可以在当今生活中无缝地提供地球上最令人兴奋的新技术。预计到 2025 年，使用 AR 和 VR 技术的产业估值将超过 1 兆美元。无论哪种方式，AR 在蓬勃发展的行动游戏世界中都占有特殊的地位。由于内建相机的手机成为扩增实境 (AR) 游戏的主要来源，全球游戏市场约 50% 的应用程式并未显示出成长势头。行动游戏以及更大的游戏世界对 AR 的需求不断增长，可能会推动市场成长。

目录

第1章 全球扩增实境游戏市场:简介

  • 市场概要
  • 调查范围
  • 前提条件

第2章 摘要整理

第3章 VERIFIED MARKET RESEARCH的调查手法

  • 资料探勘
  • 验证
  • 一次采访
  • 资料来源一览

第4章 扩增实境游戏的全球市场展望

  • 概要
  • 市场动态
    • 促进因素
    • 阻碍因素
    • 机会
  • 波特的五力分析
  • 价值链分析

第5章 扩增实境游戏的全球市场:各产品

  • 概要
  • 头戴式显示器
  • 手持显示器
  • 空间显示器

第6章 扩增实境游戏的全球市场:各用途

  • 概要
  • 商业
  • 家庭

第7章 扩增实境游戏的全球市场:各地区

  • 概要
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 全球其他地区
    • 南美
    • 中东·非洲

第8章 全球扩增实境游戏市场竞争情形

  • 概要
  • 企业的市场排行榜
  • 主要的发展策略

第9章 企业简介

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Infinity Augmented Reality
  • Metaio
  • Qualcomm
  • Total Immersion
  • VividWorks
  • Wikitude

第10章 附录

  • 相关调查
简介目录
Product Code: 14557

Augmented Reality Gaming Market Size And Forecast

Augmented Reality Gaming Market size was valued at USD 8.84 Billion in 2024 and is projected to reach USD 43.34 Billion by 2031 , growing at a CAGR of 21.98% from 2024 to 2031. Rising affordability of Augmented Reality games coupled with increasing availability is key factors that are anticipated to drive the global Augmented Reality Gaming Market. The Global Augmented Reality Gaming Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Augmented Reality Gaming Market Definition

Augmented reality gaming, or Augmented Reality Gaming, refers to the synchronization of the audio and visual content of a game with the user's environment in real-time. Augmented reality gaming aims at connecting the virtual world with the real world and utilizes the existing environment to create a playing field with it. Augmented Reality Gaming operates in devices such as smartphones, tablets, laptops, and portable gaming systems. A pre-created environment is superimposed on a real-life environment in Augmented Reality Gaming.

In Augmented Reality Gaming, the experience of gaming is characterized into four aspects, viz., social, emotional, mental, and physical. There is a rising trend of using augmented reality in the entertainment industry. AR in the entertainment industry provides a much more interactive style of gameplay compared to traditional gameplay. earthquake is a well-known AR game in which the user has to wear a head-mounted display to play the game. The global Augmented Reality Gaming Market is estimated to expand at a consistent growth rate during the forecast period due to the benefits of Augmented Reality Gaming in education, which provides enhanced learning techniques.

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Global Augmented Reality Gaming Market Overview

The rising affordability of AR games coupled with increasing availability is key factors that are anticipated to drive the global Augmented Reality Gaming Market. Leading organizations have been investing in incorporating Augmented Reality Gaming techniques in mobile devices, such as smartphones and tablets, which provide improved and enhanced gaming experience, and lead to expansion of the developers of Augmented Reality Gaming techniques. The rising collaboration of technology providers with manufacturers of devices who offer innovative gaming solutions is further projected to increase the demand for Augmented Reality Gaming devices, and thereby drive the global Augmented Reality Gaming Market during the forecast period.

Concerns regarding privacy are likely to hamper the expansion of the global Augmented Reality Gaming Market during the forecast period. Augmented Reality Gaming users often reveal their personal information, which creates a threat to their privacy. However, some users play as anonymous gamers that prevent the revelation of any kind of personal information of the Augmented Reality Gaming user. The market is driven by the increasing popularity and integration of AR and VR technologies in mobile phones and other wearable devices.

AR and VR are considered to seamlessly offer the most exciting emerging technologies on the planet for today's life. The industries using AR and VR technologies are forecasted to achieve the targeted valuation of over a Trillion dollars by 2025. Howsoever, AR has occupied a special place in the burgeoning mobile gaming world. About 50% of global game market apps displays no sign to lift up as the handset that comes incorporated with the built-in camera serves as a great source of Augmented Reality gaming. The increasing demand for AR in mobile gaming, as well as the larger world of gaming, will drive market growth.

Global Augmented Reality Gaming Market Segmentation Analysis

The Global Augmented Reality Gaming Market is Segmented on the basis of Product, Application, and Geography.

Augmented Reality Gaming Market, By Product

  • Head Mounted Display
  • Handheld Display
  • Spatial Display

Based on Product, the market is segmented into Head Mounted Display, Handheld Display, and Spatial Display. The completely immersive AR experience is delivered with the help of HMDs, whereas partial experience delivery is subject to AR support device usage. The market is anticipated to witness a critical transformation as the technology initiates integration with multiple media devices and adjacent arcades.

Augmented Reality Gaming Market, By Application

  • Commercial Use
  • Home Use

Based on Application, the market is bifurcated into Commercial Use, Home Use. The global Augmented Reality Gaming Market can be segmented into consumer electronics, education, entertainment, healthcare, and others. The entertainment application segment is estimated to hold a significant share of the global Augmented Reality Gaming Market, followed by the education sector, during the forecast period.

Augmented Reality Gaming Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

Based on Geography, the Global Augmented Reality Gaming Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America is anticipated to emerge as a leading global augmented reality gaming market in the overall gaming business. This growth has been spurred by growth in consumers' disposable income and constant technological innovation. However, South Korea and China in Asia Pacific region are poised to remain as lucrative growth regions throughout the forecast period. From the global standpoint, factors such as technological breakthroughs are foreseen to drive market growth, whereas the upgrade cost of augmented reality devices and high maintenance is expected to curtail growth to some extent.

Key Players

  • The "Global Augmented Reality Gaming Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
  • Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude, and Zappar.
  • The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

  • Partnerships, Collaboration and Agreements
  • In March 2021, Nitro Games has signed with PlaySide to offer game development services for a new unannounced game by PlaySide.
  • In February 2021, Nonvoice Agency has added mobile AR combat game Reality Clash to its 5G apps portfolio after entering a global partnership with publisher Reality Gaming Group.
  • Acquisition & Mergers
  • In February 2020, Facebook Has Acquired VR Game Developer Sanzaru Games, Sanzaru Games is behind one of the well-received games on the Oculus Rift.
  • In January 2021, Pokemon GO creator Niantic has acquired a small SF gaming startup building a league and tournament organization platform to help gamers create their own communities around popular titles
  • Product launch and Product Expansion
  • In April 2021, Security First International Holdings Inc, announced the launch of ViRiZ Go, a location-based mobile game, to the WAZE community. ViRiZ Go is an augmented reality mobile game that utilizes GPS data to place virtual 3D objects at desired locations for discovery by users through ViRiZ virtual camera technology.
  • In December 2020, Krikey an augmented reality mobile gaming company has launched the augmented reality-based game 'Yaatra' with Jio

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL AUGMENTED REALITY GAMING MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL AUGMENTED REALITY GAMING MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL AUGMENTED REALITY GAMING MARKET, BY PRODUCT

  • 5.1 Overview
  • 5.2 Head Mounted Display
  • 5.3 Handheld Display
  • 5.4 Spatial Display

6 GLOBAL AUGMENTED REALITY GAMING MARKET, BY APPLICATION

  • 6.1 Overview
  • 6.2 Commercial Use
  • 6.3 Home Use

7 GLOBAL AUGMENTED REALITY GAMING MARKET, BY GEOGRAPHY

  • 7.1 Overview
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 U.K.
    • 7.3.3 France
    • 7.3.4 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 Japan
    • 7.4.3 India
    • 7.4.4 Rest of Asia Pacific
  • 7.5 Rest of the World
    • 7.5.1 Latin America
    • 7.5.2 Middle East & Africa

8 GLOBAL AUGMENTED REALITY GAMING MARKET COMPETITIVE LANDSCAPE

  • 8.1 Overview
  • 8.2 Company Market Ranking
  • 8.3 Key Development Strategies

9 COMPANY PROFILES

  • 9.1 Augmented Pixels
    • 9.1.1 Overview
    • 9.1.2 Financial Performance
    • 9.1.3 Product Outlook
    • 9.1.4 Key Developments
  • 9.2 Aurasma
    • 9.2.1 Overview
    • 9.2.2 Financial Performance
    • 9.2.3 Product Outlook
    • 9.2.4 Key Developments
  • 9.3 Blippar
    • 9.3.1 Overview
    • 9.3.2 Financial Performance
    • 9.3.3 Product Outlook
    • 9.3.4 Key Developments
  • 9.4 Catchoom
    • 9.4.1 Overview
    • 9.4.2 Financial Performance
    • 9.4.3 Product Outlook
    • 9.4.4 Key Developments
  • 9.5 Infinity Augmented Reality
    • 9.5.1 Overview
    • 9.5.2 Financial Performance
    • 9.5.3 Product Outlook
    • 9.5.4 Key Developments
  • 9.6 Metaio
    • 9.6.1 Overview
    • 9.6.2 Financial Performance
    • 9.6.3 Product Outlook
    • 9.6.4 Key Developments
  • 9.7 Qualcomm
    • 9.7.1 Overview
    • 9.7.2 Financial Performance
    • 9.7.3 Product Outlook
    • 9.7.4 Key Developments
  • 9.8 Total Immersion
    • 9.8.1 Overview
    • 9.8.2 Financial Performance
    • 9.8.3 Product Outlook
    • 9.8.4 Key Developments
  • 9.9 VividWorks
    • 9.9.1 Overview
    • 9.9.2 Financial Performance
    • 9.9.3 Product Outlook
    • 9.9.4 Key Developments
  • 9.10 Wikitude
    • 9.10.1 Overview
    • 9.10.2 Financial Performance
    • 9.10.3 Product Outlook
    • 9.10.4 Key Developments

10 Appendix

  • 10.1 Related Research