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市场调查报告书
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1621997

扩增实境头戴式耳机(头戴装置)的全球市场规模:各产品，各用途，各地区，范围及预测

Global Augmented Reality Headsets Market Size By Product (Standalone, Tethered), By Application (Enterprise, Consumer), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

扩增实境头戴装置市场规模及预测

扩增实境耳机市场规模在过去几年中一直以适度的速度增长，增长率相当可观，预计该市场将在市场估计和预测期间（即2020年至2027年）显着增长。

大型技术组织、创投公司和 VR 营运商增加了对扩增实境新创公司的资金和投资，正在积极引导市场的成长。全球扩增实境耳机市场报告提供了对市场的整体评估。它对关键细分市场、趋势、市场推动因素、竞争格局以及在市场中发挥关键作用的因素进行了全面分析。

全球扩增实境耳机市场的定义

虚拟实境行销涉及品牌使用虚拟实境和扩增实境技术来宣传自己及其产品。这种技术创造了一个虚假但真实的环境。 VR 行销可以是视觉行销，也可以是多感官行销，这取决于装置。虽然完整的虚拟实境耳机提供了完全身临其境的体验，但 VR Instagram 滤镜只是将物体或照片迭加到相机视图上。 AR行销是最常见的虚拟实境行销类型。对许多公司来说，它比创造耳机体验更可行、更便宜。扩增实境也更容易被消费者接受，因为它只需要手机或桌面应用程式。

扩增实境耳机的全球市场概况

产业对扩增实境技术的投资增加预计将推动成长。此外，企业越来越多地使用增强型图形物件来改善消费者体验，进一步推动了成长。改善消费者体验的沉浸式技术的兴起也有利于市场发展。由于人们对增强技术的认识不断增强，智慧穿戴装置和头戴式显示器的使用越来越多。根据各种研究，对公司的投资显着增加，由于意识的提高，AR 耳机的销量显着增加。

AR技术也为新旧企业提供了丰富的机会。协作和远端支援应用程式预计将在短期内推动该产品的采用。大型技术组织、创投公司和 VR 营运商增加对扩增实境 (AR) 新创公司的资金和投资，正在积极引导市场成长。随着人们对智慧型穿戴装置和头戴式显示器在 AR 技术中应用的认识不断增强，扩增实境变得越来越重要。企业越来越多地投资于边缘运算框架，以改善行销、广告和培训的业务运作。因此，企业对 AR 耳机优势的认识不断提高，促使 AR 耳机出货量大幅增加。

AR 耳机技术为新企业和现有企业提供了充足的机会。远端协助和协作应用程式预计将在未来几年推动产品的采用。该耳机允许用户使用 3D 模型与跨地理位置的其他用户协作和互动。空间房间可以使用 Holo Lens 改进眼动追踪、手部追踪和双向通讯。因此，预计它将呈现与远端用户进行虚拟通讯的新趋势，并成为扩增实境耳机市场的驱动力。

目录

第1章 扩增实境头戴式耳机(头戴装置)的全球市场:简介

  • 市场概要
  • 调查范围
  • 前提条件

第2章 摘要整理

第3章 VERIFIED MARKET RESEARCH的调查手法

  • 资料探勘
  • 验证
  • 一次采访
  • 资料来源一览

第4章 扩增实境头戴式耳机(头戴装置)的全球市场展望

  • 概要
  • 市场动态
    • 促进因素
    • 阻碍因素
    • 机会
  • 波特的五力分析
  • 价值链分析

第5章 扩增实境头戴式耳机(头戴装置)的全球市场:各类型

  • 概要
  • 独立
  • 繫绳

第6章 扩增实境头戴式耳机(头戴装置)的全球市场:各用途

  • 概要
  • 企业
  • 消费者

第7章 扩增实境头戴式耳机(头戴装置)的全球市场:各地区

  • 概要
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 全球其他地区
    • 南美
    • 中东·非洲

第8章 扩增实境头戴式耳机(头戴装置)的全球市场:竞争情形

  • 概要
  • 各公司的市场排行榜
  • 主要的发展策略

第9章 企业简介

  • Google LLC
  • Magic Leap
  • Microsoft
  • VUZIX
  • Seiko Epson Corporation
  • Osterhout Design Group
  • Kopin Corporation
  • Sony

第10章 附录

  • 相关调查
简介目录
Product Code: 14561

Augmented Reality Headsets Market Size and Forecast

Augmented Reality Headsets Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2020 to 2027.

The rise in funding and investments by large technological organizations, venture capitalists, and VR businesses in augmented reality startups are steering positive market growth. The Global Augmented Reality Headsets Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Augmented Reality Headsets Market Definition

Virtual reality marketing involves brands promoting themselves and their products using virtual and augmented reality technology. The technology creates a fake but realistic environment. Sometimes VR marketing is visual, and sometimes it's multi-sensory, depending on the device. A full virtual reality headset offers a completely immersive experience, while a VR Instagram filters simply overlays objects or pictures onto the camera view. AR marketing is the most common type of virtual reality marketing. It is more feasible & less expensive for many companies to use than creating a headset experience. Since augmented reality only requires a phone or desktop app, it's also more accessible for consumers.

Global Augmented Reality Headsets Market Overview

Increase in investments in augmented reality technology by the industries is anticipated to drive the growth. Moreover, the increasing usage of enhanced graphical objects to improve consumer experience among the enterprises further enhances the growth. Also, the increase in immersive technology for improving consumer experience favors the development of the market. A increase in the use of smart wearables and head-mounted displays is due to the rising awareness of augmented technology. According to various studies, enterprise investments increased significantly and as a result of this increased awareness, the number of AR headsets sold has grown considerably.

AR technology also offers abundant opportunities to both new and old businesses. Its application in collaboration and remote assistance is expected to drive the adoption of this product in the foreseeable future. The rise in funding and investments by large technological organizations, venture capitalists, and VR businesses in augmented reality startups are steering positive market growth. The importance of augmented reality is growing with the increasing awareness about the applications of smart wearables and Head-mounted Displays in the AR technology. The enterprises are increasingly investing in the edge computing frameworks to improve their marketing and advertising and training business operations. The resulting increase in awareness regarding the advantages of AR headsets among the enterprises led to a considerable increase in the shipments of AR headsets.

The AR headset technology also presents ample opportunities to the new and existing businesses. The application in remote assistance and collaboration is anticipated to drive the product adoption in the forthcoming years. The headset enables the user to collaborate and interact with other users present in a disparate geographical location using 3D models. The spatial room would enable improved eye tracking, hand tracking, and interactive communication using the Holo Lens. Thus, presents an emerging trend towards virtual communication with the remote users and anticipates driving the Augmented Reality Headsets Market.

Global Augmented Reality Headsets Market Segmentation Analysis

The Global Augmented Reality Headsets Market Segmented On The Basis Of Type, Application, And Geography.

Augmented Reality Headsets Market, By Type

  • Standalone
  • Tethered

Based on Type, the market is segmented into Standalone and Tethered. The tethered headsets were the foremost or introductory devices in the industry. The product demand is primarily attributed to the enterprises that use high performance AR applications and immersive objects. For instance, Seiko Epson Corporation helped Volkswagen AG's training department to improve its training functions with the help of Moverio BT-200 smart glasses. The glasses were used to overlay complex illustrations into real life scenarios enabling easy understanding for the employees.

Augmented Reality Headsets Market, By Application

  • Enterprise
  • Consumer

Based on Application, the market is bifurcated into Enterprise, Consumer. The growth is attributed to the increasing usage of these devices to improve advertisement, product assortment, catalogue management, research, and information visibility led to the adoption of AR headsets among enterprises. Moreover, application for remote monitoring and machine visioning among construction and automobile industry is contributing to the growth.

Augmented Reality Headsets Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of The World

Based on Regional Analysis, the Global Augmented Reality Headsets Market is classified into North America, Europe, Asia Pacific, and Rest of the world. Asia Pacific is anticipated to expand at the fastest CAGR over the forecasted period. The growth can be attributed to the rise in AR spending, increasing AR headset shipments, and the increase in the availability of AR apps. China is expected to lead the regional market over the forecast period. The rise in R&D efforts along with increasing investments in China is expected to drive the growth.

Key Players

  • The "Global Augmented Reality Headsets Market" study report will provide a valuable insight with an emphasis on the global market. The major players in the market are
  • Google LLC, Magic Leap, Microsoft, VUZIX, Seiko Epson Corporation, Osterhout Design Group, Kopin Corporation, and Sony.
  • The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL AUGMENTED REALITY HEADSETS MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL AUGMENTED REALITY HEADSETS MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL AUGMENTED REALITY HEADSETS MARKET, BY TYPE

  • 5.1 Overview
  • 5.2 Standalone
  • 5.3 Tethered

6 GLOBAL AUGMENTED REALITY HEADSETS MARKET, BY APPLICATION

  • 6.1 Overview
  • 6.2 Enterprise
  • 6.3 Consumer

7 GLOBAL AUGMENTED REALITY HEADSETS MARKET, BY GEOGRAPHY

  • 7.1 Overview
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 U.K.
    • 7.3.3 France
    • 7.3.4 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 Japan
    • 7.4.3 India
    • 7.4.4 Rest of Asia Pacific
  • 7.5 Rest of the World
    • 7.5.1 Latin America
    • 7.5.2 Middle East & Africa

8 GLOBAL AUGMENTED REALITY HEADSETS MARKET COMPETITIVE LANDSCAPE

  • 8.1 Overview
  • 8.2 Company Market Ranking
  • 8.3 Key Development Strategies

9 COMPANY PROFILES

  • 9.1 Google LLC
    • 9.1.1 Overview
    • 9.1.2 Financial Performance
    • 9.1.3 Product Outlook
    • 9.1.4 Key Developments
  • 9.2 Magic Leap
    • 9.2.1 Overview
    • 9.2.2 Financial Performance
    • 9.2.3 Product Outlook
    • 9.2.4 Key Developments
  • 9.3 Microsoft
    • 9.3.1 Overview
    • 9.3.2 Financial Performance
    • 9.3.3 Product Outlook
    • 9.3.4 Key Developments
  • 9.4 VUZIX
    • 9.4.1 Overview
    • 9.4.2 Financial Performance
    • 9.4.3 Product Outlook
    • 9.4.4 Key Developments
  • 9.5 Seiko Epson Corporation
    • 9.5.1 Overview
    • 9.5.2 Financial Performance
    • 9.5.3 Product Outlook
    • 9.5.4 Key Developments
  • 9.6 Osterhout Design Group
    • 9.6.1 Overview
    • 9.6.2 Financial Performance
    • 9.6.3 Product Outlook
    • 9.6.4 Key Developments
  • 9.7 Kopin Corporation
    • 9.7.1 Overview
    • 9.7.2 Financial Performance
    • 9.7.3 Product Outlook
    • 9.7.4 Key Developments
  • 9.8 Sony
    • 9.8.1 Overview
    • 9.8.2 Financial Performance
    • 9.8.3 Product Outlook
    • 9.8.4 Key Developments

10 Appendix

  • 10.1 Related Research