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市场调查报告书
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1624456

2024 年至 2031 年高阶 A2P 和 P2A 讯息传递市场（按讯息平台、流量、应用、垂直产业和地区划分）

Premium A2P And P2A Messaging Market By Messaging Platform, By Traffic, By Application, By Vertical, & Region for 2024- 2031
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年至 2031 年高阶 A2P 与 P2A 讯息传递市场评估

优质 A2P 和 P2A 讯息传递市场的发展受到企业对安全、个人化通讯解决方案日益增长的需求的推动。据 Verified Market Research 分析师称，高端 A2P 和 P2A 讯息传递市场规模预计将从 2023 年的 821.1 亿美元下降至预测期内的 1,291 亿美元。

行动装置的广泛采用和基于应用程式的通讯的日益使用正在推动优质 A2P 和 P2A 讯息传递市场的成长。这些技术创新预计将推动市场在 2024 年至 2031 年期间以 5.82% 的复合年增长率成长。

进阶 A2P 和 P2A 讯息传递市场定义/概述

进阶 A2P（应用到个人）和 P2A（个人到应用）讯息传递涉及应用程式或服务与特定使用者之间的讯息交换，通常提供更高品质或专业的资讯。进阶 A2P 讯息功能可让企业使用自动化系统向客户发送讯息，例如交易通知、行销优惠和服务警报。相较之下，P2A 讯息传递允许用户透过发送个人发起的讯息（例如投票、订阅更新或联络客户服务）与应用程式和服务进行互动。

此外，这些讯息服务已成为金融、零售、医疗保健和娱乐等各行业不可或缺的一部分。例如，银行可以使用高级 A2P 讯息传递向消费者发送交易警报和安全通知，而电子商务平台可以使用 P2A 讯息传递来允许用户追踪交易并接收个人化优惠。

哪些方面影响高阶 A2P 和 P2A 讯息传递市场的成长？

企业越来越注重透过个人化沟通来改善客户体验。优质的 A2P 讯息服务使企业能够直接向消费者的行动装置发送有针对性的讯息，包括促销、警报和通知。这种直接的沟通方式有助于建立客户忠诚度、改善客户服务并提高参与度。 P2A 讯息传递让客户以自己的方式与企业发起对话，从而改善客户服务和参与度。

行动商务的爆炸性成长和对数位交易的日益依赖大大增加了对安全可靠的通讯管道的需求。我们的优质 A2P 和 P2A 讯息服务可让企业安全地发送交易讯息，例如付款确认、订单更新和验证码。这不仅能为用户提供无缝的交易体验，而且还有助于增强对数位交易的信任。

此外，A2P 和 P2A 讯息服务现在越来越多地与业务应用程式和系统（例如 CRM、ERP、行销自动化平台等）整合。此介面可使公司自动化和优化沟通程序，从而提高营运效率。此外，人工智慧和机器学习的进步正在刺激能够处理 P2A 对话的聊天机器人和虚拟助理的发展，从而实现快速的客户支持，进一步推动市场发展。

优质 A2P 和 P2A 讯息传递市场面临的主要课题是什么？

讯息服务处理敏感的个人和交易讯息，因此容易受到网路威胁和诈欺。保护这些服务免受网路钓鱼和欺骗等网路攻击是市场面临的持续课题。此外，客户越来越担心隐私以及他们的资料如何被使用，这影响了他们使用 A2P 和 P2A 讯息服务的意愿。

WhatsApp、Telegram 和 Facebook Messenger 等 OTT 讯息系统的兴起对高阶 A2P 和 P2A 讯息市场带来了严峻课题。这些平台提供广泛的通讯功能，包括群组聊天、语音和视讯对话以及多媒体共享，并且通常免费或比传统的基于简讯的服务成本更低。随着越来越多的消费者和组织采用这些通讯管道，对优质简讯服务的需求将会下降，从而限制市场成长。

目录

第 1 章 全球优质 A2P 与 P2A 讯息市场简介

    市场概况
  • 研究范围
  • 先决条件

第 2 章执行摘要

第 3 章：经过验证的市场研究方法

  • 资料探勘
  • 验证
  • 主要来源
  • 资料来源列表

第 4 章 全球优质 A2P 与 P2A 讯息市场展望

  • 概述
  • 市场动态
    • 驱动程式
    • 阻碍因素
    • 机会
  • 波特五力模型
  • 价值链分析
第 5 章优质 A2P 和 P2A 讯息传递全球市场（按讯息平台划分）
  • 概述
  • 传统与託管讯息传递平台
  • 云端 API 讯息传递平台
第6章 全球优质 A2P 和 P2A 讯息市场（按流量）
  • 概述
  • 国内
  • 国际
第 7 章：全球优质 A2P 和 P2A 讯息市场（按应用划分）
  • 概述
  • 查询与搜寻相关服务
  • CRM 服务
  • 通知和警报
  • 身份验证服务
  • 推广及行销服务
  • 投票和娱乐
  • 基于推送的内容服务
  • 互动讯息
  • 其他
第 8 章：全球优质 A2P 和 P2A 讯息市场（按垂直产业）
  • 概述
  • 银行、金融服务和保险 (BFSI)
  • 通讯与 IT
  • 媒体与娱乐
  • 旅行与旅游
  • 零售/电子商务
  • 医疗保健
  • 政府机构
  • 物流与公共工程
第 9 章：全球优质 A2P 和 P2A 讯息市场（按地区）
  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲国家
    亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地区
    • 拉丁美洲
    • 中东和非洲

第10章 全球优质 A2P 与 P2A 讯息市场：竞争格局

  • 概述
  • 各公司的市场排名
  • 主要发展策略

第 11 章 公司简介

  • Route Mobile
  • Infobip
  • Sinch
  • Twilio
  • Vonage
  • Ericsson
  • Huawei
  • Apple Business Chat
  • Bandwidth
  • MessageBird

第12章 附录

  • 关联调查
简介目录
Product Code: 24430

Premium A2P And P2A Messaging Market Valuation - 2024-2031

The growing demand for secure and personalized communication solutions across businesses is driving the Premium A2P And P2A Messaging Market. According to the analyst from Verified Market Research, the Premium A2P And P2A Messaging Market is estimated to reach a valuation of USD 129.1 Billion over the forecast subjugating aroundUSD 82.11 Billion valued in 2023.

The proliferation of mobile devices, as well as the increasing usage of application-based communication, are driving growth in the Premium A2P And P2A Messaging Market. These innovations enable the market to grow at aCAGR of 5.82% from 2024 to 2031.

Premium A2P And P2A Messaging Market: Definition/Overview

Premium A2P (Application-to-Person) and P2A (Person-to-Application) messaging involve the exchange of messages between applications or services and specific users, which usually include higher-quality or specialized information. Premium A2P messaging involves businesses using automated systems to send messages to customers, such as transactional notifications, marketing offers, or service alerts. In contrast, P2A messaging enables users to interact with apps or services by sending messages initiated by individuals, such as voting in polls, subscribing to updates, or contacting customer care.

Furthermore, these messaging services are vital in a variety of industries, including finance, retail, healthcare, and entertainment. For example, banks employ Premium A2P messaging to send transaction warnings and security notifications to consumers, whilst e-commerce platforms use P2A messaging to allow users to track transactions or receive personalized suggestions.

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What Aspects Influence the Growth of the Premium A2P And P2A Messaging Market?

Businesses are increasingly focusing on enhancing customer experience through personalized communication. Premium A2P messaging services enable businesses to send targeted messages, such as promotions, alerts, and notifications, directly to consumers' mobile devices. This direct form of communication helps build customer loyalty, improving customer service, and driving engagement. P2A messaging allows customers to initiate conversations with businesses at their convenience, further enhancing customer service and engagement.

The upsurge of mobile commerce and the growing reliance on digital transactions has greatly increased the demand for safe and dependable communication channels. Premium A2P and P2A messaging services enable businesses to securely transmit transactional messages such as payment confirmations, order updates, and authentication codes. This not only provides the user with a seamless transaction experience but also contributes to the growth of trust in digital transactions.

Furthermore, A2P and P2A messaging services are now better integrated with business applications and systems (such as CRM, ERP, and marketing automation platforms). This interface enables firms to automate and optimize their communication procedures, resulting in more efficient operations. Furthermore, advances in AI and machine learning have encouraged the development of chatbots and virtual assistants capable of handling P2A conversations, resulting in quick customer support and further propelling the market.

What are the Primary Challenges Faced by the Premium A2P and P2A Messaging Market?

Messaging services are vulnerable to cyber threats and fraud since they handle sensitive personal and transactional information. Securing these services from phishing, spoofing, and other cyber-attacks is an ongoing concern for the market. Also, customers are increasingly concerned about privacy and how their data is utilized, which influences their desire to use A2P and P2A messaging services.

The rise of OTT messaging systems such as WhatsApp, Telegram, and Facebook Messenger has posed a serious challenge to the Premium A2P And P2A Messaging Markets. These platforms provide extensive communication features such as group chats, audio and video conversations, and multimedia sharing, generally for free or at a reduced cost compared to traditional SMS-based services. As more consumers and organizations use these channels for communication, demand for premium SMS services falls, limiting its market expansion.

Category-wise Acumens

What Factors Contribute to the Increasing Demand for Cloud API Messaging Platforms?

According to VMR analysts, the cloud API messaging platform segment is expected to dominate within the Premium A2P And P2A Messaging Market. Cloud API messaging platforms provide unprecedented scalability and flexibility, which is critical for businesses seeking to respond to changing demand and grow their worldwide reach. These platforms enable businesses to rapidly scale their messaging efforts up or down without requiring large infrastructure expenditures or changes to their existing systems. This adaptability is especially valuable in today's fast-paced market contexts when consumer demand and communication requirements can shift quickly.

Cloud API messaging platforms allow for seamless connection with existing company applications and systems. APIs enable businesses to seamlessly connect their customer relationship management (CRM), enterprise resource planning (ERP), and other systems to the messaging platform, allowing for automatic and personalized contact with their consumers. This ease of connection and use enables businesses to increase operational efficiency and consumer engagement without requiring significant technological resources or experience.

Furthermore, cloud API messaging services allow businesses to pay only for what they use, transforming what could be a major fixed expense into a variable cost that scales with demand. This cost model is especially appealing to small and medium-sized businesses (SMEs) and startups with limited expenditures for communication infrastructure.

What Benefits do the CRM services Offer for the Premium A2P and P2A messaging?

The CRM services segment is estimated to hold the largest share of the Premium A2P And P2A Messaging Market during the forecast period. CRM services leveraging Premium A2P and P2A messaging play a crucial role in enhancing customer engagement by providing personalized communication and support. Businesses use these services to send reminders, updates, feedback requests, and support messages directly to customers' mobile devices. This direct line of communication helps in building stronger customer relationships, improving customer satisfaction, and increasing loyalty.

Integrating A2P and P2A messaging services with CRM systems allows firms to automate communication operations. This automation considerably decreases manual efforts in client communications, resulting in improved operational efficiency. Automated messages can be scheduled and sent in response to specified triggers or client activities, ensuring timely and appropriate communication without the need for ongoing user intervention.

Furthermore, CRM services combined with A2P and P2A messaging give organizations important data-driven insights into customer behaviors and preferences. This data enables message personalization, ensuring that communications are relevant and suited to particular client needs and interests. Personalized messages have been proven to increase engagement, customer satisfaction, and, ultimately, company results.

Country/Region-wise Acumens

What are the Drivers Contributing to the Dominance of North America in the Market?

North America region is estimated to dominate within the Premium A2P And P2A Messaging Market during the forecast period. North America, particularly the United States and Canada, has some of the highest rates of smartphone penetration and mobile usage in the world. The rapid usage of smartphones and mobile devices generates a large market for A2P and P2A messaging services. Businesses and organizations use these services to directly reach customers on their mobile devices, making it an important channel for communication, marketing, and transactional communications.

Furthermore, the region has a robust technology infrastructure that enables high-speed internet and mobile connectivity. Also, North America is a hotbed of technological innovation, with many major tech corporations and startups headquartered in the United States. This environment encourages the development and use of innovative technologies, such as enhanced messaging platforms and services. The presence of a competitive technology sector encourages ongoing enhancement of A2P and P2A messaging systems, making them more dependable, secure, and feature-rich.

What Factors Influence the Market in the Asia Pacific Region?

Asia Pacific is estimated to exhibit the highest growth in the market during the forecast period. The region is witnessing a significant increase in mobile phone adoption and internet usage, owing to its vast population and developing economies. Smartphone use is increasing in countries such as China, India, and Indonesia, allowing for more widespread access to mobile services and internet connectivity. This expansion generates a large number of users for A2P and P2A messaging, as businesses and organizations seek more effective ways to connect with their customers.

Furthermore, Asia Pacific is at the vanguard of the e-commerce and mobile payments revolution, with platforms such as Alibaba, WeChat, and Paytm setting the pace. The addition of A2P and P2A messaging services to these systems improves user experiences by delivering fast notifications, transaction confirmations, authentication codes, and customer assistance. This integration is critical for the smooth operation of e-commerce and mobile payment systems, which increases demand for premium messaging services.

Competitive Landscape

The competitive landscape of the premium A2P (Application-to-Person) and P2A (Person-to-Application) messaging market is marked by a dynamic interaction of numerous elements. Furthermore, partnerships and strategic alliances are critical components of competitive strategy, allowing businesses to capitalize on synergies and expand their reach in both domestic and foreign markets.

Some of the prominent players operating in the Premium A2P And P2A Messaging Market include:

Route Mobile, Infobip, Sinch, Twilio, Vonage, Ericsson, Huawei, Apple Business Chat, Google Business Messages, Amazon Pinpoint, Microsoft Azure Communication Services, Bandwidth, Mobex Cloud Communications, Ytel, ClickSend, MessageBird, Zenvia, 360Dialog.

Latest Developments

In November 2020, Infobip collaborated with Span to assist Span in developing integrated customer experiences throughout Infobip's entire customer engagement and experience portfolio, allowing new clients to quickly adopt digital transformation strategies.

In September 2020, Twilio paid USD 3.2 billion for Segment, the industry's best customer data platform. This acquisition gives developers and companies access to the world's leading cloud communications platform for managing client communications, including SMS, messaging, audio, video, email, and the Internet of Things (IoT).

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET, BY MESSAGING PLATFORM

  • 5.1 Overview
  • 5.2 Traditional and Managed Messaging Platform
  • 5.3 Cloud API Messaging Platform

6 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET, BY TRAFFIC

  • 6.1 Overview
  • 6.2 National
  • 6.3 International

7 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET, BY APPLICATION

  • 7.1 Overview
  • 7.2 Inquiry and Search Related Services
  • 7.3 CRM Services
  • 7.4 Notification and Alerts
  • 7.5 Authentication Services
  • 7.6 Promotional and Marketing Services
  • 7.7 Voting and Entertainment
  • 7.8 Pushed Content Services
  • 7.9 Interactive Messages
  • 7.10 Others

8 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET, BY VERTICAL

  • 8.1 Overview
  • 8.2 Banking, Financial Services and Insurance (BFSI)
  • 8.3 Telecom and IT
  • 8.4 Media and Entertainment
  • 8.5 Travel and Tourism
  • 8.6 Retail and eCommerce
  • 8.7 Healthcare
  • 8.8 Government
  • 8.9 Logistics and Utilities

9 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET, BY GEOGRAPHY

  • 9.1 Overview
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 U.K.
    • 9.3.3 France
    • 9.3.4 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 Japan
    • 9.4.3 India
    • 9.4.4 Rest of Asia Pacific
  • 9.5 Rest of the World
    • 9.5.1 Latin America
    • 9.5.2 Middle East & Africa

10 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET COMPETITIVE LANDSCAPE

  • 10.1 Overview
  • 10.2 Company Market Ranking
  • 10.3 Key Development Strategies

11 COMPANY PROFILES

  • 11.1 Route Mobile
    • 11.1.1 Overview
    • 11.1.2 Financial Performance
    • 11.1.3 Product Outlook
    • 11.1.4 Key Developments
  • 11.2 Infobip
    • 11.2.1 Overview
    • 11.2.2 Financial Performance
    • 11.2.3 Product Outlook
    • 11.2.4 Key Developments
  • 11.3 Sinch
    • 11.3.1 Overview
    • 11.3.2 Financial Performance
    • 11.3.3 Product Outlook
    • 11.3.4 Key Developments
  • 11.4 Twilio
    • 11.4.1 Overview
    • 11.4.2 Financial Performance
    • 11.4.3 Product Outlook
    • 11.4.4 Key Developments
  • 11.5 Vonage
    • 11.5.1 Overview
    • 11.5.2 Financial Performance
    • 11.5.3 Product Outlook
    • 11.5.4 Key Developments
  • 11.6 Ericsson
    • 11.6.1 Overview
    • 11.6.2 Financial Performance
    • 11.6.3 Product Outlook
    • 11.6.4 Key Developments
  • 11.7 Huawei
    • 11.7.1 Overview
    • 11.7.2 Financial Performance
    • 11.7.3 Product Outlook
    • 11.7.4 Key Developments
  • 11.8 Apple Business Chat
    • 11.8.1 Overview
    • 11.8.2 Financial Performance
    • 11.8.3 Product Outlook
    • 11.8.4 Key Developments
  • 11.9 Bandwidth
    • 11.9.1 Overview
    • 11.9.2 Financial Performance
    • 11.9.3 Product Outlook
    • 11.9.4 Key Developments
  • 11.10 MessageBird
    • 11.10.1 Overview
    • 11.10.2 Financial Performance
    • 11.10.3 Product Outlook
    • 11.10.4 Key Developments

12 Appendix

  • 12.1 Related Research