全球动画市场规模（按产品提供、产品类型、最终用户产业、区域覆盖范围和预测）

动画市场规模及预测

2024 年动画市场规模价值 4,080.8 亿美元，预计到 2032 年将达到 5,923.5 亿美元，2026 年至 2032 年的复合年增长率为 5.26%。

• 动画是透过快速显示一系列静止影像或画面来创造运动幻觉的过程。这些视觉效果将采用多种方法创建，包括经典手绘动画、2D 和 3D CGI 以及定格动画。动画广泛应用于娱乐、广告、教育、游戏等领域。它使电影、电视节目、电玩游戏甚至解释影片中的人物和故事栩栩如生，使其成为视觉叙事和交流的重要工具。
• 预计科技的进步，尤其是人工智慧 (AI)、虚拟实境 (VR) 和扩增实境(AR)，将推动动画产业的发展。随着对身临其境型体验的需求不断增长，动画将在游戏、教育和医疗保健等行业的互动式内容开发中发挥关键作用。
• 串流媒体平台和元宇宙的日益普及可能会为动画素材开闢新的机会，扩大其在全球的影响力和用途。随着即时渲染和人工智慧技术的日益融合，动画产业有望继续创新和发展。

全球动画市场动态

影响全球动画市场的关键市场动态是：

关键市场驱动因素

• 串流内容需求增加：串流媒体平台的日益普及为动画业务提供了巨大的推动力。根据尼尔森的《State of Play》报告，到 2022 年 2 月，85% 的美国家庭将订阅至少一个影片串流服务，高于 2021 年的 78%。这一增长反映出对动画影片的需求不断增长，因为串流媒体提供者正在努力向更广泛的受众提供更具吸引力和多样性的内容。动画能够吸引从学龄前到成人的各个年龄层的观众，并且能够以多种语言製作，这些都是全球串流平台增长的关键驱动力。
• 电子学习产业的扩张：随着电子学习领域的成长，动画影片在教育目的上越来越受欢迎。根据世界经济论坛预测，到2020年，全球数位学习业务的价值将达到2,500亿美元，而对引人入胜的动画教育产品的需求是推动其发展的主要动力。动画透过阐明复杂的概念，使课程更具吸引力和视觉吸引力，改善了学习过程，从而激励了学生，尤其是年轻观众。满足不同的学习风格并以易于理解的方式传达材料的能力是数位学习领域采用动画的主要驱动力。
• 动画电影崛起：根据美国电影协会 (MPA) 2022 年主题报告，全球票房最高的 20 部电影中有 5 部是动画电影。动画之所以具有持续的吸引力，是因为它能够透过原创的故事情节、丰富多彩的影像和普遍的主题吸引各个年龄层的观众。动画电影通常具有广泛的全球吸引力，能够超越语言障碍，让电影公司接触到世界各地的观众。动画能够探索不同的类型并建立神奇的世界，这为其在电影界的受欢迎程度做出了贡献。

主要问题

• 盗版和侵犯版权：未经授权的动画内容下载和串流媒体的广泛存在对创作者和企业的收益来源产生了严重影响。盗版是一个反覆出现的问题，它降低了利润并阻碍了对新计划的投资。数位时代的智慧财产权保护仍然是动画产业的关键问题。
• 製作成本高：製作高品质的动画内容需要投入大量的人力、技术和时间。先进的软体、特效和熟练的动画师推高了製作成本。工作室经常需要在预算限制和观众对视觉吸引力节目的期望之间找到一个折衷点。这项挑战可能会限制中小企业的进入，并因经济问题而抑制创造力。
• 文化敏感度和在地化：动画师经常需要吸引具有不同文化习俗和情感的全球市场。在保持故事性和吸引力的同时对内容进行在地化是困难的。不正确的文化描述可能会引起强烈反响，损害电影或电视剧在主要国家的表现并影响收入。

主要趋势

• 3D 动画的发展：3D 动画因其逼真的视觉效果以及在电影、游戏和广告中的广泛用途而变得越来越受欢迎。由于动态捕捉和即时渲染等技术的进步，3D 动画变得更加容易实现。游戏和虚拟实境的沉浸式潜力激发了人们的热情，鼓励工作室为 3D 技术投入更多资金。
• 短动画内容的成长：随着 YouTube、TikTok 和 Instagram 等平台的普及，短动画素材也越来越受欢迎。这些平台对简短、有趣的内容的偏好促进了动画短片的创作。这一趋势是由观看模式的变化所推动的，尤其是年轻观众，他们更喜欢更短、更共用的内容，而不是长篇电视。
• 动画中人工智慧的使用越来越多：人工智慧透过自动化脸部辨识、动态捕捉和脚本编写等流程，彻底改变了动画产业。人工智慧技术最大限度地减少了製作时间和成本，使製作复杂的动画变得更加容易。这一趋势的驱动力在于加速内容开发和自动化重复任务的潜力，以便动画师能够专注于创新方面。

目录

第一章 全球动画市场采用情形

• 市场概览
• 研究范围
• 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

• 资料探勘
• 验证
• 第一手资料
• 资料来源列表

第四章 全球动画市场展望

• 概述
• 市场动态
  • 驱动程式
  • 限制因素
  • 机会
• 波特五力模型
• 价值链分析

第五章 全球动画市场（依产品提供）

• 概述
• 软体
• 服务

第六章全球动画市场依产品类型

• 概述
• 2D动画
• 3D动画
• 动态图像
• 定格动画

第七章全球动画市场依最终使用者产业划分

• 直接的
• 教育
• 媒体和娱乐
• 航太/国防
• 製造业
• 车
• 卫生保健

第八章 全球动画市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 其他的
  • 拉丁美洲
  • 中东和非洲

第九章全球动画市场竞争格局

• 概述
• 各公司市场排名
• 重点发展策略

第十章 公司简介

• Adobe Systems Incorporated
• Autodesk, Inc.
• Corel
• EIAS3D
• MAXON Computer
• Corel
• EIAS3D
• MAXON Computer
• SideFX
• Smith Micro
• Newtec, Inc.
• Overview

第十一章 重大进展

• 产品发布/开发
• 合併与收购
• 业务扩展
• 伙伴关係与合作

第十二章 附录

• 相关调查

Animation Market Size And Forecast

Animation Market size was valued at USD 408.08 Billion in 2024 and is projected to reach USD 592.35 Billion by 2032, growing at a CAGR of 5.26% from 2026 to 2032.

• Animation is the process of producing the illusion of motion through the fast showing of a series of static images or frames. These visuals can be created with a variety of approaches, including classic hand-drawn animation, 2D and 3D computer-generated imagery (CGI), and stop-motion. Animation is utilized extensively in entertainment, advertising, education, and gaming. It brings characters and tales to life in movies, TV shows, video games, and even explainer videos, making it an indispensable tool for visual storytelling and communication.
• Technological improvements, notably in artificial intelligence (AI), virtual reality (VR), and augmented reality (AR), are predicted to boost the animation industry. As the need for immersive experiences develops, animation will play an important part in developing interactive content for industries such as gaming, education, and healthcare.
• The growing popularity of streaming platforms and the metaverse will open up new opportunities for animated material, broadening its reach and applications globally. With the ongoing integration of real-time rendering and AI-powered technologies, the animation industry is poised for continued innovation and growth in the future years.

Global Animation Market Dynamics

The key market dynamics that are shaping the global animation market include:

Key Market Drivers:

• Increasing Demand for Streaming Content: The increased popularity of streaming platforms has given a substantial boost to the animation business. According to Nielsen's State of Play report, 85% of US homes would have at least one video streaming subscription by February 2022, up from 78% in 2021. This increase reflects an increasing demand for animated video, as streaming providers strive to provide compelling and diverse content to a wide range of audiences. Animation's capacity to appeal to people of all ages, from children's programming to adult-themed shows, as well as its ability to be created in multiple languages, make it a crucial driver in the global growth of streaming platforms.
• Expansion of the E-Learning Industry: As the e-learning sector has grown, animated video has become increasingly popular for educational purposes. According to the World Economic Forum, the worldwide e-learning business will be worth $250 billion by 2020, with demand for engaging, animated educational products driving much of that development. Animation improves the learning process by clarifying complicated concepts, making classes more participatory and visually appealing, and increasing retention, particularly among young audiences. Its capacity to accommodate different learning styles and convey material in an easily consumable way is a major factor driving its inclusion into the e-learning sector.
• Rising Popularity of Animated Films: The increased popularity of animated films is evidenced by their great box office performance, with the Motion Picture Association's 2022 Theme Report revealing that five of the top twenty highest-grossing films globally were animated. This ongoing appeal stems from animation's capacity to engage viewers of all ages through inventive storytelling, colorful images, and universal themes. Animated films frequently transcend language borders and have widespread global appeal, allowing studios to reach a global audience. Animation's ability to explore numerous genres and build magical worlds contributes to its popularity in the film industry.

Key Challenges:

• Piracy and Copyright Infringement: The broad availability of unauthorized downloading and streaming of animated content has a severe influence on revenue streams for creators and companies. Copyright piracy is a recurring problem that lowers profits and discourages investment in new projects. Protecting intellectual property in the digital age is still a significant concern for the animation industry.
• High Production Costs: Producing high-quality animated content necessitates substantial investments in people, technology, and time. Advanced software, special effects, and expert animators raise production expenses. Studios are frequently under pressure to strike a compromise between budget limits and audience expectations for visually appealing programming. This challenge restricts the admission of smaller players and can inhibit creativity owing to financial concerns.
• Cultural Sensitivity and Localization: Animators frequently have to appeal to numerous global markets. with varying cultural conventions and sensitivities. Localizing content while maintaining the story's substance and appeal is difficult. Mistakes in cultural portrayal can result in backlash, reducing a film's or series' performance in major countries, which affects income.

Key Trends:

• Growth of 3D Animation: 3D animation is becoming increasingly popular due to its realistic visuals and a vast range of uses in film, gaming, and advertising. 3D animation is becoming more accessible thanks to technological advancements such as motion capture and real-time rendering. Its potential to produce immersive experiences in gaming and virtual reality is fueling its popularity, prompting studios to spend more on 3D technology.
• Growth in Short-Form Animated Content: Short-form animated material is becoming increasingly popular as platforms such as YouTube, TikTok, and Instagram gain traction. These platforms prefer bite-sized, interesting content that can be consumed fast, which encourages the creation of animated shorts. This trend is being driven by shifting viewer patterns, particularly among younger viewers who prefer short, easily shareable content to long-form television.
• Increased Use of AI in Animation: Artificial intelligence is revolutionizing the animation industry by automating processes like as facial recognition, motion capture, and scriptwriting. AI-powered technologies help to minimize production time and costs, making it easier to produce complicated animations. This trend is motivated by the desire for speedier content development and the potential to automate repetitive operations, allowing animators to concentrate on creative components.

Global Animation Market Regional Analysis

Here is a more detailed regional analysis of the global animation market:

North America:

• North America continues to lead the worldwide animation market, owing to its historical knowledge, technological innovation, and high consumer demand. The existence of large animation studios remains an important aspect, as indicated by the Motion Picture Association's 2024 Theme Report, which stated that 8 of the top 20 highest-grossing films worldwide in 2022 were animated features, with many produced by North American studios.
• This regional effect demonstrates the area's ability to continuously produce globally successful animated material, reinforcing its market leadership. The proliferation of streaming services has also raised demand for animated television, opening up new avenues for content creation and dissemination. According to the US Bureau of Labor Statistics, employment for multimedia artists and animators is expected to increase by 16% between 2022 and 2032, owing primarily to the growing usage of animation in video games, films, and television.
• North America's animation industry supremacy is technological innovation. The enormous popularity of video games-65% of Americans, according to the Entertainment Software Association's 2024 Essential Facts report-has fueled investment in improved animation techniques, ensuring further growth in this field. The region's excellent educational infrastructure is also important, with over 17,000 degrees in animation and digital media given during the 2019-2020 school year, according to the National Center for Education Statistics. This pipeline of trained personnel, together with the sector's economic impact, such as the USD 28.8 Billion in services exported by the US media and entertainment business in 2021, strengthens North America's position as a global animation leader.

Asia Pacific:

• The animation market in the Asia-Pacific region is expanding rapidly, with estimates predicting that this trend will continue in the future. This expansion is driven by a number of causes, including rising disposable incomes and an expanding middle class in nations such as China, India, and Southeast Asia. According to the Asian Development Bank, per capita income in emerging Asia has more than tripled, rising from $1,333 in 2002 to $5,792 in 2022, driving greater spending on entertainment, particularly animated content. The World Economic Forum predicts that by 2032, 66% of the global middle class will live in Asia, generating a big audience for animated films, series, and gaming.
• Technological advances and government backing are also supporting the region's animation market. Investments in 3D animation, virtual reality (VR), and digital content development are boosting the animation market in China, South Korea, and Japan. Similarly, the South Korean Ministry of Culture, Sports, and Tourism has pledged USD 1.1 Billion to support digital content sectors, including animation, by 2025. With Asia's growing worldwide influence, the need for regional animation has expanded beyond local markets, as indicated by the Japanese anime industry's export sales, which will reach USD 10.5 Billion by 2021. Growing consumer demand, technical innovation, and government support are propelling the Asia Pacific animation market forward.

Global Animation Market: Segmentation Analysis

The Global Animation Market is Segmented on the basis of Offerings, Product Type, End-User Industry, And Geography.

Animation Market, By Offerings

• Software
• Services

Based on Offerings, the market is fragmented into Software and Services. The software category dominates due to the widespread usage of advanced tools for 3D modeling, motion graphics, and visual effects in industries such as entertainment and gaming. Animation software facilitates high-quality content production, making it essential for both studios and freelance creators. The services market is expanding at the highest rate, owing to increased demand for outsourcing animation services, particularly in places such as Asia Pacific, where cost-effective production and qualified staff are in high demand among global studios.

Animation Market, By Product Type

• 2D Animation
• 3D Animation
• Motion graphics
• Stop Motion

Based on Product Type, the market is segmented into 2D Animation, 3D Animation, Motion graphics, and Stop Motion. 3D animation is the dominant segment due to its widespread use in high-impact films, video games, and virtual reality experiences, which provide realistic and immersive images that increase customer engagement. Motion graphics is the fastest-growing area, driven by an increase in demand for dynamic visual material in digital advertising, social media, and online platforms, where engaging, animated graphics are essential for attracting viewer attention and improving brand communications.

Animation Market, By End-User Industry

• Direct
• Education
• Media and Entertainment
• Aerospace and Defense
• Manufacturing
• Automotive
• Healthcare

Based on Industry, the market is segmented into Direct, Education, Media and Entertainment, Aerospace and Defense, Manufacturing, Automotive, and Healthcare. The media and entertainment sector is dominant, driven by the ongoing need for animated material in films, television shows, and streaming platforms, which continuously lead in audience and income. The education market is the fastest expanding, as educational institutions and e-learning platforms increasingly use animated material to improve engagement and learning, capitalizing on its capacity to clarify complex topics and keep students interested in digital classrooms.

Animation Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World
• On the basis of Geography, the Global Animation Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America continues to dominate the animation market due to its historical importance, large studios, and well-developed infrastructure. Asia Pacific is enjoying the highest growth, thanks to rising disposable income, a growing middle class, and increased demand for entertainment material. China, Japan, and South Korea are generating high-quality animation, challenging North America's dominance.

Key Players

The "Global Animation Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Adobe Systems Incorporated, Autodesk, Inc., Corel, EIAS3D, MAXON Computer, SideFX, Smith Micro, and Newtec, Inc. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Animation Market Recent Developments
• In November 2024, during an earnings call Kadokawa Corporation, famed for titles like Sword Art Online, outlined plans for a rapid four-year expansion of the anime business, according to Animation Business Journal.
• In August 2024, Women in Animation (WIA) announced a series of events and workshops named "Animating Resilience: Surviving and Thriving in an Uncertain Industry" in response to the mounting problems in the animation and production sectors.
• In July 2022, Cinesite announced that it would acquire a majority investment in Squeeze, an animation and motion capture studio situated in Quebec City and Montreal. This strategic move intends to improve Cinesite's worldwide animation content and services while also combining mocap and unreal capabilities to support video game and film productions.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL ANIMATION MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL ANIMATION MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL ANIMATION MARKET, BY OFFERINGS

• 5.1 Overview
• 5.2 Software
• 5.3 Services

6 GLOBAL ANIMATION MARKET, BY PRODUCT TYPE

• 6.1 Overview
• 6.2 2D Animation
• 6.3 3D Animation
• 6.4 Motion graphics
• 6.5 Stop Motion

7 GLOBAL ANIMATION MARKET, BY END-USER INDUSTRY

• 7.1 Direct
• 7.2 Education
• 7.3 Media and Entertainment
• 7.4 Aerospace and Defense
• 7.5 Manufacturing
• 7.6 Automotive
• 7.7 Healthcare

8 GLOBAL ANIMATION MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL ANIMATION MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Adobe Systems Incorporated
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Autodesk, Inc.
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Corel
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 EIAS3D
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 MAXON Computer
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Corel
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 EIAS3D
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 MAXON Computer
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 SideFX
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Smith Micro
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments
• 10.11 Newtec, Inc.
• 1011.1 Overview
  • 10.11.2 Financial Performance
  • 10.11.3 Product Outlook
  • 10.11.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1 Related Research