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市场调查报告书
商品编码
1733850
2026 年至 2032 年调味海盐市场(按口味类型、分销管道、应用和地区划分)Flavored Sea Salt Market By Flavor Type (Herbs and Spices, Citrus, Smoked), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail), Application (Home Cooking, Foodservice Industry), & Region For 2026-2032 |
消费者越来越渴望尝试不同的国际风味,这推动了不同文化美食中对调味海盐的需求。这将推动人们对国际和民族料理美食的兴趣,市场规模将在 2024 年超过 32 亿美元,到 2032 年达到 46.9 亿美元的估值。
消费者越来越寻求天然、加工程度较低的食品,包括调味海盐等调味料。因此,由于对天然和洁净标示产品的需求不断增长,预计市场从 2026 年到 2032 年将以 5% 的复合年增长率成长。
调味海盐市场定义/概述
调味海盐是一种美食调味品,它将海盐的天然咸味与各种香草、香辛料、水果和其他增味剂结合在一起,以改善菜餚的味道,而不会含有过量的钠。常见的调味品包括迷迭香、百里香、罗勒和牛至等香草,大蒜、洋葱、辣椒和辣椒粉等香辛料,以及柠檬、酸橙和柑橘皮等水果。此外,烟熏辣椒粉、松露、培根和海藻等独特的添加物也增添了独特的风味。
这些味道通常是透过将调味料研磨并与盐混合、将调味料浸泡在含盐的溶液中、或通过将盐暴露在木柴或其他芳香源的烟雾中来赋予盐的。调味海盐在厨房中有很多用途,从增强肉类、家禽和鱼贝类的风味,到增加蔬菜、汤和炖菜的深度,或作为最后的咸味配料。
消费者越来越追求独特、优质的用餐体验,从而推动了对调味海盐等特色产品的需求。根据美国特色食品协会的报告,2020 年特色食品销售额达到 1,704 亿美元,2018-2020 年的成长速度比整体食品市场快 13%。人们的健康意识不断增强,认识到海盐是一种更健康的替代品。调味海盐因其天然矿物质含量和所谓的健康益处通常被认为是更健康的选择。根据国际食品资讯委员会 2020 年的一项调查,54% 的消费者表示健康是影响他们购买食品和饮料的主要因素。
新冠疫情加速了家庭烹饪趋势,并增加了人们对调味海盐等独特食材的兴趣。根据NPD集团的报告,2020年家庭烹饪与前一年同期比较增长了7%,达到几十年来的最高水准。根据 Technomic 的报告,87% 的消费者喜欢不时尝试新口味,51% 的消费者会主动寻找提供新口味或创新口味的餐厅。
家庭烹饪趋势,尤其是美食烹饪和实验烹饪,正在兴起,推动了对调味海盐等优质食材的需求。 Hunter PR 的一项调查发现,71% 的美国人因为疫情而更多地在家做饭,他们计划在危机结束后继续这样做。许多消费者认为与普通食盐相比,海盐是一种更健康的选择,因为它含有矿物质且加工程度较低。 《感官研究期刊》发表的一项研究发现,55% 的参与者认为海盐比普通食盐更健康,儘管钠含量没有显着差异。
调味海盐通常比普通食盐更贵,这可能会阻止注重价格的消费者定期购买这些产品。儘管人们认为海盐有益于健康,但过量摄取仍然是许多消费者和健康团体担心的问题。根据美国疾病管制与预防美国(CDC) 的报告,大约 90% 的 2 岁及以上美国人摄取了过量的钠,平均摄取量为每天 3,400 毫克,远高于建议的上限 2,300 毫克。
某些地区的认知度和供应量较低在这些产品不广为人知或不易取得的地区,调味海盐市场面临挑战。 《食品行销杂誌》发表的一项研究发现,只有 37% 的消费者熟悉特种盐,包括调味海盐,这表明认知度和潜在市场渗透率之间存在很大差距。
Consumers are becoming more curious about trying different international flavors, driving demand for flavored sea salts used in various cultural dishes. Thus, the increasing interest in international and ethnic cuisines surged the growth of market size surpassing USD 3.2 Billion in 2024 to reach a valuation of USD 4.69 Billion by 2032.
Consumers are increasingly seeking natural, minimally processed food products, including seasonings like flavored sea salts. Thus, the growing demand for natural and clean-label products enables the market to grow at a CAGR of 5% from 2026 to 2032.
Flavored Sea Salt Market: Definition/ Overview
Flavored sea salt is a gourmet seasoning that combines the natural brininess of sea salt with a variety of herbs, spices, fruits, and other flavor enhancers to elevate the taste of dishes without excessive sodium. Common flavoring ingredients include herbs like rosemary, thyme, basil, and oregano; spices such as garlic, onion, chili pepper, and paprika; and fruits like lemon, lime, and citrus zest. More unique additions like smoked paprika, truffle, bacon, or seaweed also create distinct profiles.
The salt is typically infused with these flavors through methods such as grinding, where the flavoring is ground and mixed with the salt; infusion, where the flavoring is steeped in a solution containing the salt; or smoking, where the salt is exposed to smoke from a wood or other aromatic source. Flavored sea salt is highly versatile in the kitchen, enhancing meats, poultry, and seafood, adding depth to vegetables, soups, and stews, or providing a finishing touch with a burst of flavor.
Consumers are increasingly seeking unique and premium food experiences, driving the demand for specialty products like flavored sea salts. According to a report by the Specialty Food Association, specialty food sales reached USD 170.4 Billion in 2020, growing 13% faster than the total food market between 2018-2020. Rising health consciousness and perception of sea salt as a healthier alternative. Flavored sea salts are often perceived as a healthier option due to their natural mineral content and supposed health benefits. A survey conducted by the International Food Information Council in 2020 found that 54% of consumers reported that healthfulness had a significant impact on their food and beverage purchases.
The COVID-19 pandemic has accelerated the trend of cooking at home, leading to more interest in unique ingredients like flavored sea salts. According to a report by the NPD Group, in-home meal preparation increased by 7% in 2020 compared to the previous year, reaching its highest level in decades. According to a report by Technomic, 87% of consumers are interested in trying new flavors from time to time, with 51% actively seeking out restaurants that offer new or innovative flavors.
The trend of home cooking, especially gourmet and experimental cooking, has been on the rise, boosting the demand for premium ingredients like flavored sea salts. A survey by Hunter PR found that 71% of Americans who are cooking more at home due to the pandemic intend to continue doing so after the crisis ends. Many consumers perceive sea salt as a healthier option compared to regular table salt due to its mineral content and less processed nature. A study published in the Journal of Sensory Studies found that 55% of participants believed sea salt was healthier than regular table salt, despite no significant differences in sodium content.
Flavored sea salts are often more expensive than ordinary table salt, which can deter price-sensitive consumers from purchasing these products regularly. Despite the perceived health benefits of sea salt, excessive sodium consumption remains a concern for many consumers and health organizations. The Centers for Disease Control and Prevention (CDC) reports that about 90% of Americans aged 2 years and older consume too much sodium, with the average intake being 3,400 mg per day, well above the recommended limit of 2,300 mg.
Limited awareness and availability in some regions. The flavored sea salt market faces challenges in regions where these products are not widely known or readily available. A study published in the Journal of Food Products Marketing found that only 37% of consumers were familiar with specialty salts, including flavored sea salts, indicating a significant gap in awareness and potential market penetration.
The herbs and spices segment dominates the flavored sea salt market, capturing a significant share owing to its versatility and broad consumer appeal driven by the ability of herbs and spices to complement a wide range of dishes and cuisines, making them a staple in culinary practices worldwide. Popular flavor profiles in this segment, such as rosemary, thyme, garlic, onion, chili pepper, and paprika, provide a diverse range of options that cater to varying tastes and preferences. These flavor combinations enhance both savory and sweet dishes, offering a flexible seasoning choice for consumers.
Whether used to season meats, poultry, seafood, or vegetables, or to add depth to soups, stews, and even desserts, herb- and spice-infused sea salts offer a versatile and flavorful alternative to plain salt. Their adaptability across numerous cuisines and meal types has solidified the segment's strong market position. As consumers continue to seek gourmet flavors and natural ingredients, the herbs and spices segment is expected to maintain its leadership in the flavored sea salt category, appealing to both home cooks and professional chefs looking to elevate their dishes.
The food service industry is the dominant segment in the flavored sea salt market, accounting for a substantial portion of demand. Key players in this segment include restaurants, hotels, catering services, and food manufacturers, all of which rely on flavored sea salt to enhance the taste and presentation of their dishes. The value proposition of flavored sea salt lies in its ability to add a unique, flavorful element that elevates the culinary experience, enticing customers with distinctive flavor profiles.
Flavored sea salts, infused with herbs, spices, fruits, and other ingredients, offer food service professionals an easy way to create memorable dishes with layers of taste. They are widely used across a variety of applications, including seasoning meats, poultry, seafood, and vegetables, as well as adding depth to sauces, soups, and marinades. In high-end and casual dining alike, chefs leverage the versatility of flavored sea salts to offer gourmet flavor enhancements that appeal to diverse palates.
Asia Pacific substantially dominates the flavored sea salt market driven by the Asia Pacific region's rich and varied culinary landscape provides an excellent foundation for the flavored sea salt market. Urbanization in the Asia Pacific region is leading to changes in dietary habits and increased exposure to global food trends, including gourmet and specialty products like flavored sea salts. The United Nations reports that the urban population in Asia Pacific is expected to grow from 2.3 billion in 2019 to 3.5 billion by 2050, representing a 52% increase. This urbanization is closely linked to changing food preferences and increased disposable income.
The increasing trend towards health-conscious eating in the Asia Pacific region, with consumers seeking out natural and minimally processed food products. A Nielsen survey found that 93% of consumers in Asia Pacific are willing to pay more for foods with health attributes, compared to the global average of 88%. This health-consciousness extends to seasonings and condiments, benefiting products like flavored sea salts that are often perceived as more natural.
North America is anticipated to witness the fastest growth in the flavored sea salt market during the forecast period. Consumers are becoming more aware of the health implications of excessive sodium intake, making flavored sea salt an attractive option for reducing sodium while maintaining flavor. According to the Centers for Disease Control and Prevention (CDC), about 90% of Americans consume more sodium than recommended. The CDC reports that reducing sodium intake by 1,200 mg per day could save up to 92,000 lives and USD 20 Billion in healthcare costs annually in the United States. North American consumers are increasingly interested in specialty and gourmet food items, including flavored sea salts. The Specialty Food Association's State of the Specialty Food Industry Report 2021 revealed that specialty food sales in the U.S. grew by 10.7% between 2018-2020, reaching USD 170.4 Billion. Condiments, sauces, and marinades (a category that includes flavored salts) saw a 16.8% increase in sales during this period.
The trend of cooking at home and experimenting with new flavors has been accelerating, particularly since the COVID-19 pandemic. A survey by the International Food Information Council (IFIC) found that 60% of Americans reported cooking at home more due to the COVID-19 pandemic. Furthermore, 23% said they were experimenting with new ingredients, flavors, or cuisines more often than before the pandemic.
The Flavored Sea Salt Market is dynamic and competitive, with opportunities for both established players and emerging brands. By focusing on product innovation, quality, branding, and effective distribution, companies can differentiate themselves and achieve long-term success.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the flavored sea salt market include: