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市场调查报告书
商品编码
1735676

全球电子商务包装市场规模按产品类型、应用、材料、区域范围和预测

Global E-Commerce Packaging Market Size By Product Type (Mailers, Tapes), By Application (Fashion, Cosmetics), By Material (Paper And Paperboards, Plastics), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

电子商务包装市场规模及预测

2024 年电子商务包装市场规模价值 780.3 亿美元，预计到 2032 年将达到 1,190.7 亿美元，2026 年至 2032 年的复合年增长率为 7%。

  • 电子商务包装是指网路商店在运输和物料输送过程中用于保护产品的材料。它包括包装盒、邮寄袋、保护性包装和缓衝材料，旨在确保安全送达并减少废弃物。环保解决方案越来越受欢迎。
  • 电商包装的主要目的是保护商品在运输过程中免受损​​坏，并提高客户满意度。包装在品牌塑造中也发挥着重要作用，许多公司都使用独特的设计和标誌。高效的包装可以降低运输成本，并透过减少空间和重量来改善物流。
  • 未来，电商包装可能优先考虑永续性，使用生物分解性和可回收的材料。自动化和智慧包装技术或许可以改善追踪和消费者体验。随着网路购物的成长，设计和功能的进步可能会持续发展，以满足市场需求。

全球电子商务包装市场动态

影响全球电子商务包装市场的关键市场动态是：

主要市场驱动因素：

  • 电子商务的快速崛起推动包装产业发展：网路购物的成长正在推动电子商务包装市场的发展。在美国，2021 年电子商务销售额为 8,708 亿美元，较 2020 年成长 14.2%。这一增长直接增加了对包装解决方案的需求。
  • 永续包装解决方案需求不断增长：消费者越来越追求环保包装，这促使企业采用更永续的做法。根据 Trivium Packaging 的一项研究，74% 的消费者愿意为环保解决方案支付额外费用，这推动了永续电商包装的创新和成长。

主要挑战

  • 配送成本上涨：随着燃油价格上涨和配送预期提升，电商公司将面临配送成本上涨的问题。这将影响盈利，并可能导致产品价格上涨，进而影响竞争和消费者购买行为。
  • 平衡保护性与永续性：在电商包装需要保护产品的同时，限制对环境的影响。这种平衡很难实现，因为许多保护材料并不环保，这可能导致客户不满和品牌形象受损。
  • 管理退货和逆向物流：高退货率是电子商务包装策略的一大障碍。在保持包装完整性的同时有效管理退货产品可能会增加营运成本，使供应链管理复杂化，并危及盈利和客户忠诚度。

主要趋势：

  • 增加使用生物分解性材料：为了满足消费者对永续性的需求，电子商务公司越来越多地采用生物分解性包装。植物来源塑胶和可堆肥解决方案越来越受欢迎，它们减少了对环境的影响，并吸引了具有环保意识的消费者。这一趋势不仅提升了品牌形象，也符合全球永续性目标。
  • 独特包装的兴起：随着企业寻求提升消费者体验，个人化包装日益普及。依个人购买需求客製设计、情感表达和尺寸，带来独一无二的开箱体验，并提升消费者忠诚度。这一趋势正鼓励企业投资于能够与消费者进行个人化交流的包装解决方案。
  • 采用智慧包装技术：二维码和NFC材料等智慧包装技术在电子商务中日益普及。这些技术进步为消费者提供了产品资讯、追踪资讯和宣传活动资讯。这一趋势提高了客户参与，提升了透明度，并帮助品牌收集有价值的数据，用于制定有针对性的行销策略。

目录

第一章 全球电商包装市场介绍

  • 市场介绍
  • 研究范围
  • 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

  • 资料探勘
  • 验证
  • 第一手资料
  • 资料来源列表

第四章 全球电商包装市场展望

  • 概述
  • 市场动态
    • 驱动程式
    • 限制因素
    • 机会
  • 波特五力模型
  • 价值链分析

第五章全球电子商务包装市场（依产品类型）

  • 概述
  • 盒子
  • 梅勒
  • 磁带
  • 保护性包装
  • 标籤

第六章全球电子商务包装市场（按材料）

  • 概述
  • 纸板
  • 纸和纸板
  • 塑胶

第七章全球电子商务包装市场（按应用）

  • 概述
  • 电子产品
  • 饮食
  • 时尚
  • 化妆品

第八章全球电子商务包装市场（按地区）

  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地区
    • 拉丁美洲
    • 中东和非洲

第九章全球电子商务包装市场的竞争格局

  • 概述
  • 各公司市场排名
  • 主要发展策略

第十章 公司简介

  • Amazon
  • Alibaba Group
  • Walmart
  • eBay
  • JD
  • Shopify
  • Rakuten
  • Etsy
  • Best Buy
  • Target

第十一章 重大进展

  • 产品发布/开发
  • 合併与收购
  • 业务扩展
  • 伙伴关係与合作

第十二章 附录

  • 相关调查
简介目录
Product Code: 35560

E-Commerce Packaging Market Size And Forecast

E-Commerce Packaging Market size was valued at USD 78.03 Billion in 2024 and is projected to reach USD 119.07 Billion by 2032 growing at a CAGR of 7% from 2026 to 2032.

  • E-commerce packaging refers to the materials used to protect products during delivery and handling in online stores. It includes boxes, mailers, bubble wrap and cushioning materials that are intended to assure safe delivery while reducing waste. Eco-friendly solutions are gaining popularity.
  • The major purpose of e-commerce packaging is to protect things from harm during transit, which increases customer happiness. It also plays an important role in branding, with many businesses using distinctive designs and logos. Efficient packaging lowers shipping costs and improves logistics by reducing space and weight.
  • In the future, e-commerce packaging will most likely prioritize sustainability by using biodegradable or recyclable materials. Automation and smart packaging technology could improve tracking and consumer experience. As online shopping grows, advancements in design and functionality will continue to evolve to satisfy market demands.

Global E-Commerce Packaging Market Dynamics

The key market dynamics that are shaping the global E-Commerce Packaging Market include:

Key Market Drivers:

  • The Rapid Rise of E-Commerce is Propelling the Packaging Sector: The increase in online shopping is driving the e-commerce packaging market. In the United States, e-commerce sales were USD 870.8 Billion in 2021, up 14.2% from 2020. This rise directly increases demand for packaging solutions.
  • Growing Demand for Sustainable Packaging Solutions: Consumers are increasingly looking for environmentally friendly packaging, which is driving firms to adopt more sustainable practices. According to Trivium Packaging research, 74% of consumers are willing to pay extra for environmentally friendly solutions, which is driving innovation and growth in sustainable e-commerce packaging.

Key Challenges:

  • Increasing Shipping Expenses: As fuel prices rise and delivery expectations grow, e-commerce enterprises will confront increasing shipping costs. This has an influence on profitability and may result in higher product prices, which may affect competition and customer purchasing behavior.
  • Balancing Protection and Sustainability: E-commerce packaging must protect products while reducing environmental impact. Striking this balance can be difficult because many protective compounds are not environmentally friendly, potentially leading to customer discontent and brand image issues.
  • Manage Refunds and Reverse Logistics: High return rates hamper e-commerce packaging strategies. Efficiently managing returned products while preserving packing integrity can raise operational costs and complicate supply chain management, jeopardizing profitability and customer loyalty.

Key Trends:

  • Increasing Use of Biodegradable Materials: E-commerce enterprises are increasingly using biodegradable packaging to suit consumer sustainability demands. Plant-based plastics and compostable solutions are becoming increasingly popular, decreasing environmental impact and appealing to environmentally aware consumers. This trend not only improves brand image but is also consistent with global sustainability objectives.
  • The Rise of Unique Packaging: Personalized packaging is growing popularity as firms seek to improve consumer experience. Custom designs, sentiments and sizes suited to individual purchases provide a one-of-a-kind unpacking experience, increasing consumer loyalty. This trend drives firms to invest in packaging solutions that speak to consumers on a personal level.
  • Adoption of Smart Packaging Technology: Smart packaging technologies, such as QR codes and NFC-enabled materials, are increasingly popular in e-commerce. These advances provide customers with product information, tracking details and promotional offers. This trend enhances customer engagement, improves transparency and helps brands gather valuable data for targeted marketing strategies.

Global E-Commerce Packaging Market Regional Analysis

Here is a more detailed regional analysis of the global E-Commerce Packaging Market:

North America:

  • According to Verified Market Research, North America is expected to dominate the global E-Commerce Packaging Market.
  • The North American e-commerce market is rapidly expanding, resulting in increasing need for e-commerce packaging. According to the US Census Bureau, e-commerce sales will reach $870.8 billion in 2021, up 14.2% from 2020. This expansion needs specific packing solutions for online retail shipments. Furthermore, growing environmental concerns are boosting consumer demand for sustainable packaging. According to Sustainable Packaging Coalition research published in 2022, 86% of U.S. customers choose items with minimum or environmentally friendly packaging. This trend is encouraging e-commerce companies to innovate and use eco-friendly packaging solutions, hence supporting market growth in the region.

Asia Pacific:

  • According to Verified Market Research, Asia Pacific is fastest growing region in global E-Commerce Packaging Market.
  • The Asia Pacific area is seeing large increases in internet penetration and smartphone usage, both of which are critical for e-commerce growth. The Internet and Mobile Association of India (IAMAI) estimated 692 million internet users in India in 2020, representing a 13% increase. The GSMA predicts that by 2025, the region will have 3.1 billion smartphone connections, accounting for 80% of all connections. This digital development promotes e-commerce while increasing packing requirements.
  • Additionally, a growing middle class increases purchasing power. The World Economic Forum predicts that Asia's middle class will grow to 3.5 billion by 2030, considerably increasing demand for online shopping and e-commerce packaging.

Global E-Commerce Packaging Market: Segmentation Analysis

The Global E-Commerce Packaging Market is segmented based Product Type, Application, Material and Geography.

E-Commerce Packaging Market, By Product Type

  • Boxes
  • Mailers
  • Tapes
  • Protective Packaging
  • Labels

Based on Product Type, the Global E-Commerce Packaging Market is separated into Boxes, Mailers, Tapes, Protective Packaging, and Labels. Boxes are the most common product type in the worldwide e-commerce packaging market, accounting for a sizable portion due to their adaptability and capacity to fit a wide range of products. Their sturdy form provides protection throughout transit, making them the favored choice for many online companies looking to improve customer happiness.

E-Commerce Packaging Market, By Material

  • Corrugated Boards
  • Paper And Paperboards
  • Plastics

Based on Material, Global E-Commerce Packaging Market is divided into Corrugated Boards, Paper and Paperboards, and Plastics. Corrugated boards dominate the global e-commerce packaging industry due to its durability, lightweight nature and capacity to be recycled. They successfully protect products during delivery and are inexpensive, making them a popular choice among many e-commerce enterprises. This material's versatility and sustainability strengthen its market position.

E-Commerce Packaging Market, By Application

  • Electronics
  • Food And Beverages
  • Fashion
  • Cosmetics

Based on Application, Global E-Commerce Packaging Market is divided into Electronics, Food and Beverages, Fashion, and Cosmetics. The electronics industry dominates the global e-commerce packaging market due to the high value and fragility of electronic products. As online electronics shopping becomes more popular, the demand for specialized packaging solutions that assure product safety and integrity during delivery stays strong, propelling market expansion in this category.

Key Players

  • The Global E-Commerce Packaging Market study report will provide valuable insight with an emphasis on the global market. The major players in the market are Amazon, Alibaba Group, Walmart, eBay, JD, Shopify, Rakuten, Etsy, Best Buy, Target.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

  • Global E-Commerce Packaging Market Recent Developments
  • In March 2022 - DS Smith introduces a corrugated cardboard box made with a single material. The package offers superior protection for medical devices and their components, although being simpler than the original packing. Because the item was marketed online, the packaging needed to endure the demands of mail delivery. The new container is simple to recycle and provides greater environmental Protection throughout the supply chain.
  • In January 2022 - Amcor plc launched AmFiberTM, a new line of paper-based packaging goods designed to Provide improved features and functional benefits. The new platform seeks to change traditional paper. packaging and deliver more sustainable packaging options to satisfy the changing needs of consumers.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL E-COMMERCE PACKAGING MARKET

  • 1.1 Introduction of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL E-COMMERCE PACKAGING MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL E-COMMERCE PACKAGING MARKET, BY PRODUCT TYPE

  • 5.1 Overview
  • 5.2 Boxes
  • 5.3 Mailers
  • 5.4 Tapes
  • 5.5 Protective Packaging
  • 5.6 Labels

6 GLOBAL E-COMMERCE PACKAGING MARKET, BY MATERIAL

  • 6.1 Overview
  • 6.2 Corrugated Boards
  • 6.3 Paper And Paperboards
  • 6.4 Plastics

7 GLOBAL E-COMMERCE PACKAGING MARKET, BY APPLICATION

  • 7.1 Overview
  • 7.2 Electronics
  • 7.3 Food And Beverages
  • 7.4 Fashion
  • 7.5 Cosmetics

8 GLOBAL E-COMMERCE PACKAGING MARKET, BY GEOGRAPHY

  • 8.1 Overview
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 U.K.
    • 8.3.3 France
    • 8.3.4 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 Japan
    • 8.4.3 India
    • 8.4.4 Rest of Asia Pacific
  • 8.5 Rest of the World
    • 8.5.1 Latin America
    • 8.5.2 Middle East & Africa

9 GLOBAL E-COMMERCE PACKAGING MARKET COMPETITIVE LANDSCAPE

  • 9.1 Overview
  • 9.2 Company Market Ranking
  • 9.3 Key Development Strategies

10 COMPANY PROFILES

  • 10.1 Amazon
    • 10.1.1 Overview
    • 10.1.2 Financial Performance
    • 10.1.3 Product Outlook
    • 10.1.4 Key Developments
  • 10.2 Alibaba Group
    • 10.2.1 Overview
    • 10.2.2 Financial Performance
    • 10.2.3 Product Outlook
    • 10.2.4 Key Developments
  • 10.3 Walmart
    • 10.3.1 Overview
    • 10.3.2 Financial Performance
    • 10.3.3 Product Outlook
    • 10.3.4 Key Developments
  • 10.4 eBay
    • 10.4.1 Overview
    • 10.4.2 Financial Performance
    • 10.4.3 Product Outlook
    • 10.4.4 Key Developments
  • 10.5 JD
    • 10.5.1 Overview
    • 10.5.2 Financial Performance
    • 10.5.3 Product Outlook
    • 10.5.4 Key Developments
  • 10.6 Shopify
    • 10.6.1 Overview
    • 10.6.2 Financial Performance
    • 10.6.3 Product Outlook
    • 10.6.4 Key Developments
  • 10.7 Rakuten
    • 10.7.1 Overview
    • 10.7.2 Financial Performance
    • 10.7.3 Product Outlook
    • 10.7.4 Key Developments
  • 10.8 Etsy
    • 10.8.1 Overview
    • 10.8.2 Financial Performance
    • 10.8.3 Product Outlook
    • 10.8.4 Key Developments
  • 10.9 Best Buy
    • 10.9.1 Overview
    • 10.9.2 Financial Performance
    • 10.9.3 Product Outlook
    • 10.9.4 Key Developments
  • 10.10 Target
    • 10.10.1 Overview
    • 10.10.2 Financial Performance
    • 10.10.3 Product Outlook
    • 10.10.4 Key Developments

11 KEY DEVELOPMENTS

  • 11.1 Product Launches/Developments
  • 11.2 Mergers and Acquisitions
  • 11.3 Business Expansions
  • 11.4 Partnerships and Collaborations

12 Appendix

  • 12.1 Related Research