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市场调查报告书
商品编码
1851581

电子商务包装：市场份额分析、行业趋势、统计数据和成长预测（2025-2030 年）

E-commerce Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

预计到 2025 年，电子商务包装市场规模将达到 783.9 亿美元，到 2030 年将达到 1,498.2 亿美元，预测期（2025-2030 年）复合年增长率为 13.83%。

电子商务包装市场-IMG1

销售成长主要得益于线上零售交易的爆炸性成长，单件小包裹配送取代了以往的店内批量配送。强制法规对难以回收的材料进行处罚，加上自动化和产品设计软体的快速发展，持续推动消费者对更聪明、更轻巧、更永续包装的需求。随着新的再生材料配额的实施，以纸张、生质塑胶和单一材料柔性薄膜取代传统包装材料的趋势正在加速，品牌也在全通路物流网路中保护其产品。同时，消费者对优质开箱体验的期望迫使商家在美观与产品生命週期结束后的循环利用之间寻求平衡，从而将包装从成本中心提升为能够创造收益的品牌资产。

全球电子商务包装市场趋势与洞察

线上零售商品交易总额 (GMV) 呈现爆炸性成长

全球电子商务商品交易金额持续以两位数的速度成长。随着订单量的成长，包装和运输环节也需要使用更多保护性包装，这使得包装需求成长超过了零售额的成长。光是中国165个跨境电商试点区预计到2024年每天就将处理近2,000万个包裹，这表明全国范围内的商品交易额增长直接推动了纸板和邮寄包装的消费。印度都市区的快消业者正致力于实现10-15分钟的生鲜配送，他们透过单独配送易碎的生鲜食品而非使用大宗木箱来提高包装比例。订阅制电商进一步提升了包装量，其产品以品牌包装盒定期配送，并按月补货。跨境电商的运输路线不断延长，从深圳履约到西方消费者，这促使人们对更厚的瓦楞纸板和缓衝材料的需求增加，以应对多种运输方式的搬运。这些需求和性能的变化共同支撑着全球电子商务包装市场的成长。

朝向轻便、灵活的形式转变

宅配按体积重量计费，对尺寸过小的纸箱征收高额费用，促使卖家采用尺寸合适的邮寄袋、折迭式袋和风琴袋，以节省空运空间和运输成本。亚马逊的按需包装倡议，结合机器学习软体和自动装袋机，为每个订单用薄膜密封，已将运输损坏率降低了24%，出境运费降低了5%。利润率较低的品类，例如快时尚，正在使用柔性聚乙烯邮寄袋，将包装成本控制在产​​品价值的5%以下。虽然早期采用率最高的是美国和欧洲，但这一趋势正在亚太地区加速发展，因为在亚太地区，最后一公里运输成本可能超过物流总成本的30%。随着宅配业者加强计量销售定价，轻型包装形式预计将在电商包装市场占据越来越大的份额。

严格的塑胶禁令和生产者责任延伸制度推高了成本。

生产者延伸责任制（EPR）根据每种材料的实际可回收性收取费用，导致部分欧盟市场中难以回收的多层包装袋成本翻了一番。加州的《塑胶污染防治法》对每公斤售出的包装征收固定费用，迫使品牌商调整产品组合或承担罚款。缺乏监管人员的小型线上经销商难以完成缴费申报，这使得能够将合规固定成本分摊到更大销售上的综合性企业在竞争中占据优势。这些不利因素降低了未来两年电子商务包装市场的潜在复合年增长率。

细分市场分析

由于瓦楞纸板具有成本效益高、堆迭强度高和可普遍回收等优点，预计到2024年，瓦楞纸板将占据电商包装市场51%的份额。中国国家快递包装品质标准规范了国内和出口瓦楞纸板的等级划分，该标准将持续推动瓦楞纸板产业的发展。同时，生质塑胶是成长最快的材料类别，预计到2030年将以14.97%的复合年增长率成长，这反映了监管政策的利多和消费者观念的转变。加工商正将聚乳酸（PLA）与消费后回收材料混合，以生产符合欧盟30%回收材料标准的包装材料，同时又不影响其抗拉强度。东南亚地区对可扩展发酵设施的投资将逐步降低生物塑胶的溢价，使其应用范围从高端化妆品和有机食品经销商扩展到更广泛的领域。

品牌所有者正在努力平衡纸板可靠的保护性能与可再生替代品，以减少范围 3 的排放。 D2C 电子产品经销商正在大力推广可堆肥薄膜收缩套标，将其视为一项显而易见的永续性升级。传统的 PE 和 PP 生产商则透过设计可机械回收的单一材料产品来应对，力求保住市场份额。可再生和化石基聚合物的共存标誌着一个过渡过程，而非一夜之间被完全取代，这确保了两种材料丛集对电子商务包装市场仍然至关重要。

电子商务包装市场报告按材料（塑胶、纸/纸板、瓦楞纸板、柔性薄膜/邮寄袋等）、包装类型（盒子/纸箱、邮寄袋/信封、保护性包装等）、最终用户（时尚/服装、家用电器、食品和饮料、个人护理/化妆品、杂货/速卖、其他最终用户）和地区进行细分。

区域分析

亚太地区将在2024年以52%的市占率引领电商包装市场，并在2030年之前维持15.70%的复合年增长率。中国国家标准GB 43352-2023定义了快递包装的关键性能指标，从而为600万活跃的线上卖家製定了统一的品质标准。同时，预计2025年至2030年间，印度的电商销售额将成长两倍，这将推动对轻便耐用、能够抵御季风潮湿气候的包装袋的需求。东南亚的电商平台也正在采用类似的规则，利用纸质缓衝材料减少塑胶废弃物，进一步推动了区域市场的发展。

北美位居第二。加州减少塑胶资源的目标以及加拿大禁止使用难以回收的发泡聚苯乙烯，正在加速基材的转变。履约中心正在投资人工智慧主导的纸箱选择工具，这些工具可减少12%的纸板用量，进而兼顾成本控制和永续性目标。随着预计2025年线上食品杂货渗透率将达到16%，美国低温运输创新也蓬勃发展，这将刺激对食品和药品耐温内衬的需求。

欧洲仍然是全球循环经济的试验场，PPWR（包装材料再利用条例）的再生材料含量和再利用要求正在塑造一种最终将在全球推广的模式。德国零售商正在人口密集的都市区试行使用可回收的电商食品包装盒，减少了80%的一次性包装。其他地区，中东和非洲在采用率方面落后于欧洲，但随着跨境平台扩大其物流规模，这些地区也实现了两位数的成长。儘管基础设施不足和海关手续繁琐限制了销量，但智慧型手机的普及将释放长期成长潜力，新兴地区也被纳入未来电商包装市场扩张的考量。

其他福利：

  • Excel格式的市场预测（ME）表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章 市场情势

  • 市场概览
  • 市场驱动因素
    • 线上零售商品交易总额 (GMV) 呈现爆炸性成长
    • DIM－转向更轻、更灵活的格式以降低重量成本
    • 永续性法规加速造纸业和生物基材料的采用
    • 将开箱体验作为品牌互动管道
    • 人工智慧驱动的自动化产品适配减少了材料浪费
    • 快速商业/订阅零售的迅速兴起导致出货频率增加
  • 市场限制
    • 全球严格的塑胶禁令和生产者责任延伸制度费用推高了合规成本。
    • 牛皮纸和树脂价格波动对压力转换器利润的影响
    • 跨境履约的破损和退货率会降低包装投资报酬率。
    • 数据和知识的匮乏迫使人们重新设计碳足迹审核。
  • 价值/供应链分析
  • 监管环境
  • 技术展望
  • 波特五力分析
    • 供应商的议价能力
    • 买方的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 投资分析

第五章 市场规模与成长预测

  • 按材料类型划分
    • 塑胶
    • 纸和纸板
    • 纸板
    • 柔性薄膜和邮寄包装
    • 生质塑胶
    • 其他的
  • 包装类型细分
    • 盒子和纸箱
    • 邮件和信封
    • 保护性包装（填充物、缓衝材料、衬垫）
    • 标籤、胶带和封口件
    • 特殊/可退回系统
  • 最终使用者群体
    • 时尚与服装
    • 消费性电子产品
    • 饮食
    • 个人护理和化妆品
    • 杂货和快餐
    • 家居生活/家具
    • 其他线上零售商
  • 区域细分
    • 北美洲
      • 美国
      • 加拿大
      • 墨西哥
    • 南美洲
      • 巴西
      • 阿根廷
      • 南美洲其他地区
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 义大利
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 韩国
      • 亚太其他地区
    • 中东和非洲
      • 阿拉伯聯合大公国
      • 沙乌地阿拉伯
      • 南非
      • 其他中东和非洲地区

第六章 竞争情势

  • 市场集中度
  • 策略性倡议（授权与授权、能力、技术）
  • 市占率分析
  • 公司简介
    • Amcor plc
    • Mondi plc
    • International Paper
    • Smurfit Kappa Group
    • DS Smith plc
    • WestRock Company
    • Georgia-Pacific LLC
    • Sealed Air Corporation
    • Ranpak Holdings Corp.
    • Pregis LLC
    • Klabin SA
    • Rengo Co. Ltd
    • Stora Enso Oyj
    • Nippon Paper Industries
    • Oji Holdings
    • Ranpak Holdings Corp
    • Packhelp SA
    • Shorr Packaging Corp.
    • Packsize Intl.
    • Packsize International

第七章 市场机会与未来展望

简介目录
Product Code: 59037

The E-commerce Packaging Market size is estimated at USD 78.39 billion in 2025, and is expected to reach USD 149.82 billion by 2030, at a CAGR of 13.83% during the forecast period (2025-2030).

E-commerce Packaging - Market - IMG1

Volume growth stems from the surge in online retail transactions, where every single-parcel shipment replaces what was once a consolidated store delivery. Regulatory mandates that penalize difficult-to-recycle materials, coupled with rapid advances in automation and fit-to-product design software, continue to propel demand for smarter, lighter, and more sustainable packs. Material substitution toward paper, bioplastic, and mono-material flexible films is accelerating as brands align with new recycled-content quotas while still protecting goods in omnichannel logistics networks. Meanwhile, consumer expectations for premium unboxing experiences force sellers to balance aesthetics with end-of-life circularity, elevating packaging from a cost center to a revenue-generating brand asset.

Global E-commerce Packaging Market Trends and Insights

Explosive Online Retail GMV Growth

E-commerce gross merchandise value continues to climb in double digits worldwide, and every incremental order ships in its protective pack, multiplying packaging demand faster than headline retail sales. China's 165 cross-border pilot zones alone processed nearly 20 million packages daily in 2024, underscoring how country-level GMV expansion directly fuels corrugated and mailer consumption. Urban India's quick-commerce operators now target 10-to-15-minute grocery delivery windows, raising packaging-to-product ratios because fragile fresh items ship individually rather than in bulk crates. Subscription commerce further amplifies volumes as recurring shipments deliver monthly replenishments in branded cartons. Longer trade lanes in cross-border commerce, from Shenzhen fulfilment hubs to Western consumers, elevate the need for thicker flute grades and engineered cushioning that can withstand multi-modal handling. These volume and performance shifts anchor the growth trajectory of the global e-commerce packaging market.

Shift Toward Lightweight and Flexible Formats

Courier dimensional-weight pricing penalizes half-empty cartons, pushing sellers to adopt right-sized mailers, collapsible pouches, and gusseted bags that shave airspace and freight spend. Amazon's on-demand packaging initiative trimmed shipping damage 24% and cut outbound freight costs 5% by pairing machine-learning software with auto-baggers that seal film around each order. Lower-margin categories such as fast-fashion rely on flexible poly-mailers to keep packaging costs below 5% of product value, while mono-material films answer recyclability rules without sacrificing density gains. Early adoption is strongest in the United States and Europe, but the trend accelerates in Asia Pacific, where last-mile costs can exceed 30% of total logistics spend. As couriers tighten volumetric pricing, lightweight formats are likely to capture an increasing share of the e-commerce packaging market.

Stringent Plastics Bans and EPR Fees Inflate Costs

Extended Producer Responsibility schemes levy fees that vary with each material's real-world recyclability, doubling the cost of difficult-to-recycle multilayer pouches in some EU markets. California's Plastic Pollution Prevention Act tags flat fees on every kilogram of packaging sold, compelling brands to overhaul portfolios or absorb penalties. Smaller online sellers lacking regulatory staff struggle to complete fee filings, tilting competitive advantage toward integrated players that can spread compliance fixed costs across higher volumes. These financial headwinds pare back the potential CAGR of the e-commerce packaging market over the next two years.

Other drivers and restraints analyzed in the detailed report include:

  1. Sustainability Regulations Accelerating Paper and Bio-Based Adoption
  2. Unboxing Experience as a Brand Channel
  3. Kraft Paper and Resin Price Volatility Squeezes Margins

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Corrugated board captured 51% of the e-commerce packaging market in 2024 thanks to cost efficiency, high stacking strength, and near-universal curbside recyclability. The segment continues to benefit from China's national express-packaging quality standard, which formalizes corrugate flute grades for domestic and export shipments. Meanwhile, bioplastics form the fastest-growing material group at a 14.97% CAGR through 2030, reflecting both regulatory tailwinds and shifting consumer sentiment. Converters blend PLA with post-consumer recyclate to create mailers that meet EU 30% recycled-content thresholds without compromising tensile performance. Investments in scalable fermentation facilities across Southeast Asia will gradually lower bio-resin premiums, enabling wider uptake beyond premium cosmetics and organic food sellers.

Brand owners balance corrugated's reliable protection with renewable alternatives to reduce Scope 3 emissions. Although corrugate commands volume, bioplastics bring differentiation; D2C electronics sellers tout compostable film shrink sleeves as a visible sustainability upgrade. Traditional PE and PP operators respond by designing mono-material variants compatible with mechanical recycling, seeking to defend their share. The coexistence of renewable and fossil-based polymers signals a transition, not an overnight swap, ensuring both material clusters remain essential to the e-commerce packaging market.

The E-Commerce Packaging Market Report is Segmented by Material (Plastic, Paper and Paperboard, Corrugated Board, Flexible Films and Mailers, and More), Packaging Format (Boxes and Cartons, Mailers and Envelopes, Protective Packaging, and More), End-User Vertical (Fashion and Apparel, Consumer Electronics, Food and Beverages, Personal Care and Cosmetics, Grocery and Quick-Commerce, and Other End Users), and Geography.

Geography Analysis

Asia Pacific led the e-commerce packaging market with a 52% revenue share in 2024 and is scaling at a 15.70% CAGR through 2030. China's national standard GB 43352-2023 defines mandatory performance metrics for express packs, driving uniform quality expectations across 6 million active online sellers. Concurrently, India's quick-commerce sales triple between 2025 and 2030, elevating demand for lightweight yet durable bags that perform in monsoon humidity. Southeast Asian marketplaces adopt similar rules, leveraging paper cushioning to cut plastic waste, reinforcing regional momentum.

North America ranks second. California's plastic-source-reduction targets and Canada's ban on difficult-to-recycle foam prompt accelerated substrate shifts. Fulfilment centers invest in AI-driven box-selection tools that trim corrugated usage by 12%, supporting both cost and sustainability goals. The United States also incubates cold-chain innovations as online grocery penetration touches 16% in 2025, spurring demand for temperature-stable liners across food and pharma.

Europe remains the global test bed for circularity, with the PPWR's recycled-content and reuse mandates shaping formats that eventually scale worldwide. Retailers in Germany pilot returnable e-grocery crates that cut single-use packs by 80% in dense urban districts. Elsewhere, the Middle East and Africa trail in adoption but record double-digit gains as cross-border platforms extend logistics footprints. Infrastructure gaps and customs complexities temper volume, yet rising smartphone penetration unlocks long-run upside, embedding emerging regions in future expansion of the e-commerce packaging market.

  1. Amcor plc
  2. Mondi plc
  3. International Paper
  4. Smurfit Kappa Group
  5. DS Smith plc
  6. WestRock Company
  7. Georgia-Pacific LLC
  8. Sealed Air Corporation
  9. Ranpak Holdings Corp.
  10. Pregis LLC
  11. Klabin SA
  12. Rengo Co. Ltd
  13. Stora Enso Oyj
  14. Nippon Paper Industries
  15. Oji Holdings
  16. Ranpak Holdings Corp
  17. Packhelp SA
  18. Shorr Packaging Corp.
  19. Packsize Intl.
  20. Packsize International

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Explosive growth of online retail GMV
    • 4.2.2 Shift toward lightweight and flexible formats to lower DIM-weight costs
    • 4.2.3 Sustainability regulations accelerating paper and bio-based adoption
    • 4.2.4 "Unboxing experience" as a brand-engagement channel
    • 4.2.5 AI-enabled fit-to-product automation reducing material waste
    • 4.2.6 Rapid rise of quick-commerce/subscription retail raising shipment frequency
  • 4.3 Market Restraints
    • 4.3.1 Stringent global plastics bans and EPR fees inflate compliance costs
    • 4.3.2 Kraft paper and resin price volatility squeezes converter margins
    • 4.3.3 Cross-border fulfilment damage/return rates erode ROI on packaging
    • 4.3.4 Carbon-footprint audits forcing redesigns amid data-knowledge gaps
  • 4.4 Value/Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Investment Analysis

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 Segmentation by Material Type
    • 5.1.1 Plastic
    • 5.1.2 Paper and Paperboard
    • 5.1.3 Corrugated Board
    • 5.1.4 Flexible Films and Mailers
    • 5.1.5 Bioplastics
    • 5.1.6 Others
  • 5.2 Segmentation by Packaging Format
    • 5.2.1 Boxes and Cartons
    • 5.2.2 Mailers and Envelopes
    • 5.2.3 Protective Packaging (void-fill, cushioning, liners)
    • 5.2.4 Labels, Tapes and Closures
    • 5.2.5 Specialty/Returnable Systems
  • 5.3 Segmentation by End User
    • 5.3.1 Fashion and Apparel
    • 5.3.2 Consumer Electronics
    • 5.3.3 Food and Beverage
    • 5.3.4 Personal Care and Cosmetics
    • 5.3.5 Grocery and Quick-Commerce
    • 5.3.6 Home and Living/Furniture
    • 5.3.7 Other Online Retailers
  • 5.4 Segmentation by Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
    • 5.4.2 South America
      • 5.4.2.1 Brazil
      • 5.4.2.2 Argentina
      • 5.4.2.3 Rest of South America
    • 5.4.3 Europe
      • 5.4.3.1 United Kingdom
      • 5.4.3.2 Germany
      • 5.4.3.3 France
      • 5.4.3.4 Italy
      • 5.4.3.5 Rest of Europe
    • 5.4.4 Asia-Pacific
      • 5.4.4.1 China
      • 5.4.4.2 India
      • 5.4.4.3 Japan
      • 5.4.4.4 South Korea
      • 5.4.4.5 Rest of Asia-Pacific
    • 5.4.5 Middle East and Africa
      • 5.4.5.1 United Arab Emirates
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 South Africa
      • 5.4.5.4 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves (MandA, capacity, tech)
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Amcor plc
    • 6.4.2 Mondi plc
    • 6.4.3 International Paper
    • 6.4.4 Smurfit Kappa Group
    • 6.4.5 DS Smith plc
    • 6.4.6 WestRock Company
    • 6.4.7 Georgia-Pacific LLC
    • 6.4.8 Sealed Air Corporation
    • 6.4.9 Ranpak Holdings Corp.
    • 6.4.10 Pregis LLC
    • 6.4.11 Klabin SA
    • 6.4.12 Rengo Co. Ltd
    • 6.4.13 Stora Enso Oyj
    • 6.4.14 Nippon Paper Industries
    • 6.4.15 Oji Holdings
    • 6.4.16 Ranpak Holdings Corp
    • 6.4.17 Packhelp SA
    • 6.4.18 Shorr Packaging Corp.
    • 6.4.19 Packsize Intl.
    • 6.4.20 Packsize International

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment