![]() |
市场调查报告书
商品编码
1738593
全球音乐录影带製作市场规模(按类型、应用、区域范围和预测)Global Music Video Production Market Size By Type (Videos, Narrative Videos), By Application (Music Album, Commercial Advertisement), By Geographic Scope And Forecast |
预计 2024 年音乐录影带製作市场规模将达到 112 亿美元,到 2032 年将达到 203.9 亿美元,2026 年至 2032 年的复合年增长率为 7.8%。
线上串流媒体的兴起、网路的普及以及广告中音乐影片的兴起正在推动市场的成长。全球音乐录影带製作市场报告对市场进行了全面的评估,包括对关键细分市场、趋势、市场驱动因素、市场限制因素、竞争格局和在市场中发挥关键作用的因素的全面分析。
全球音乐录影带製作市场概览
随着网路连线日益普及,新兴国家的影片串流服务正在蓬勃发展。全新音乐影片站 (Music Video Station) 提供全天候 (24/7) 的免费直播,内容涵盖热门音乐录影带及其他音乐内容,包括独家首播、精选音乐影片片段、现场演出、粉丝活动、排行榜倒数计时和嘉宾表演。线上影片正日益普及。影片广告是在串流内容播放前、播放中或播放后播放的宣传内容。影片广告策略是企业利用影片内容实现行销目标的方式。影片行销可用于推广品牌、提供操作指南、共用顾客评价、直播实况活动等等。
Facebook 是最受欢迎的社群媒体平台。 Instagram 也是一个专注于图片和影片的社群网路平台。品牌可以透过在 Instagram 页面上发布自然影片广告内容或发布一系列 15 秒的 Instagram 短影片促销其产品。因此,音乐录影带製作预计将在未来几年在广告业中发挥关键作用。
然而,盗版威胁和隐私问题依然猖獗。当技术、视觉图形和影片在各种媒体平台上播放时,很容易被复製和使用。影片製作成本高昂。它是一种需要非常先进技术的产品或服务,这可能会限制其发展。
Music Video Production Market size was valued at USD 11.20 Billion in 2024 and is projected to reach USD 20.39 Billion by 2032, growing at a CAGR of 7.8% from 2026 to 2032.
Rise of online streaming and internet penetration, The rise of music video in advertising driving the market growth The Global Music Video Production Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
Global Music Video Production Market Overview
In developing countries, with the spread of internet connectivity, video streaming has increased. The new music video station offers a free, 24-hour live stream of popular music videos and other music content, including exclusive video premieres, curated music video blocks, live shows, fan events, chart countdowns and guest appearances. Online video is growing more popular by the day. Video advertising is promotional content that plays before, during or after streaming content. A video advertising strategy is how a company can use video content to reach their marketing goals. Video marketing could be used to promote a brand, present a how-to guide, share customer testimonials or stream live events.
Facebook is the most popular social media platform. Instagram also has an image and video-centric approach to social networking. An organic video ad content on the company's brand's Instagram page or a series of short, 15-second Instagram Stories could be helpful to promote products. Thus, music video production is expected to play a key role in the advertisement industry in the coming years.
However, threat of piracy and privacy issues prevails. The technology, visual graphics, videos can be copied and used as these are broadcasted on various media platforms. The cost of any video production is very high. It requires a very technologically advanced system of products and services; these may restrict the growth.
The Global Music Video Production Market is segmented on the basis of Type, Application, and Geography.
Based on Type, the market is bifurcated into Performance Videos, Narrative Videos, Concept Videos, and Others. Performance Videos accounted for the largest market share of 39.71% in 2020, with a market value of USD 4,448.85 Million and is projected to grow at a CAGR of 7.66% during the forecast period. Narrative Videos was the second-largest market in 2020.
Based on Application, the market is bifurcated into Music Album, and Commercial Advertisement. Music Album accounted for the largest market share of 70.65% in 2020, with a market value of USD 7,915.27 Million and is projected to grow at the highest CAGR of 8.39% during the forecast period.
Based on Geography, the Global Music Video Production Market is bifurcated into North America, Europe, Asia Pacific, and the Rest of the world. In 2020, North America market accounted at around USD 3,764.31 Million in terms of value, which is anticipated to growth at a significant rate of 7.44%.
The "Global Music Video Production Market" study report will provide a valuable insight with an emphasis on the global market. The major players in the market are Lighthouse Films, London Alley, Go Big LA, Litewave Media, Video Ink, TribeSound, Maximum Flavor Media, ARTtouchesART, Partizan, Escape Plan Productions, Universal Music Group, Sony Music, Warner Music Group. This section provides a company overview, ranking analysis, company regional and industry footprint, and ACE Matrix.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis.