产品资讯管理软体市场（按组件、部署、公司规模、垂直产业和地区划分），2026 年至 2032 年

产品资讯管理软体市场评估 - 2026-2032

随着电子商务和线上市场的兴起，产品资讯管理 (PIM) 软体的需求正在快速增长。 PIM 软体简化了产品资料的管理和分发，从而带来更流畅的客户体验。预计 2024 年市场规模将超过 97.2 亿美元，到 2032 年将达到约 206.4 亿美元。

产品目录日益复杂，手动维护变得异常困难，尤其对于产品线广泛且业务遍布全球的公司。 PIM 系统简化了产品资料管理，提高了业务效率并减少了错误。数据主导决策的需求正推动 PIM 系统的采用。 PIM 软体提供单一产品资讯存储，帮助企业监控销售趋势、评估产品性能并优化产品系列。对经济高效的产品资讯管理软体的需求日益增长，推动市场在 2026 年至 2032 年期间的复合年增长率达到 9.87%。

产品资讯管理软体市场：定义/概述

产品资讯管理软体是一个在单一整合平台上组织和管理所有产品相关资料的系统。它充当一个综合存储库，整合来自供应商、製造商和内部团队等各种来源的产品信息，以确保所有分销渠道的数据一致性和准确性。产品资讯管理软体可以组织、丰富和分发产品讯息，包括产品描述、规格、照片和价格，从而提高产品管理效率，并促进多通路零售。

鑑于产品目录日益复杂，以及对无缝全通路体验的需求日益增长，PIM 软体是一个前景光明的选择。随着电子商务和数位转型的推进，企业将越来越依赖 PIM 系统来管理大量产品数据，并向客户提供准确、即时的资讯。人工智慧、机器学习和自动化领域的创新预计将透过增强数据分析、个人化产品推荐和更有效率的营运来提升 PIM 功能。这项发展将有助于企业跟上现代消费者不断变化的期望，同时保持竞争优势。

电子商务的成长会推动产品资讯管理软体市场吗？

电子商务的快速扩张预计将推动产品资讯管理软体市场的发展。到2021年，美国电子商务销售额将成长至8,708亿美元，凸显了对跨众多平台高效产品资讯管理日益增长的需求。这项扩张需要PIM软体，它可以确保资料的完整性、准确性以及跨不同销售平台的顺畅集成，从而改进多通路零售策略，并满足快速发展的数位市场的期望。

产品资讯管理软体市场预计将随着产品复杂性的不断增加而成长。世界智慧财产权组织 (WIPO) 报告称，2020 年国际专利申请量增加 4%，达到 275,900 件，凸显了产品持续创新和复杂性的提升。随着现代产品日益复杂，市场对先进的产品资讯管理 (PIM) 解决方案的需求日益增长，这些解决方案能够妥善管理和简化关键产品信息，确保跨多个分销渠道的准确性和一致性。

资料迁移和整合会影响产品资讯管理软体市场的成长吗？

资料迁移和整合预计将影响产品资讯管理软体市场的成长。随着企业寻求整合来自不同平台的产品资料以优化业务，资料迁移和整合的复杂性正在推动对高级产品资讯管理 (PIM) 解决方案的需求。高效的产品资讯管理 (PIM) 软体能够轻鬆实现资料传输和集成，帮助企业在多个平台上保持资料的准确性和一致性。

初始投资可能会影响产品资讯管理软体市场的成长。一些企业，尤其是资金有限的小型企业，可能会因为前期成本高而难以采用PIM解决方案。这种经济因素可能会减缓采用率和市场成长。随着PIM软体的优势日益凸显，例如提高数据准确性、提升业务效率和改善客户体验，企业可能会开始将初始投资视为一项合理的支出，并将其视为支持长期成长和竞争优势的合理支出。

目录

第一章全球产品资讯管理软体市场介绍

• 市场概览
• 研究范围
• 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

• 资料探勘
• 验证
• 第一手资料
• 资料来源列表

第四章全球产品资讯管理软体市场展望

• 概述
• 市场动态
  • 驱动程式
  • 限制因素
  • 机会
• 波特五力模型
• 价值链分析

第五章 全球产品资讯管理软体市场（按组件）

• 软体
• 服务

6. 全球产品资讯管理软体市场（按部署）

• 本地
• 云

第七章。全球产品资讯管理软体市场（依公司规模）

• 大公司
• 中小型企业

第 8 章：按产业垂直分類的全球产品资讯管理软体市场

• 银行、金融服务和保险（BFSI）
• 零售
• 製造业
• 通讯/IT
• 运输/物流
• 媒体与娱乐

9. 全球产品资讯管理软体市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 其他的
  • 拉丁美洲
  • 中东

第 10 章：全球产品资讯管理软体市场的竞争格局

• 概述
• 各公司市场排名
• 重点发展策略

第十一章 公司简介

• IBM
• SAP
• Oracle
• Informatica
• Stibo Systems
• EnterWorks
• Akeneo
• Riversand
• Contentserv
• inRiver
• Winshuttle
• Mobius
• Perfium
• Profishee

第十二章 附录

• 相关调查

Product Information Management (PIM) Software Market Valuation - 2026-2032

The need for Product Information Management (PIM) software is quickly expanding due to the rise of e-commerce and online marketplaces have made it essential for businesses to maintain accurate and consistent product information across numerous channels. PIM software streamlines the management and distribution of product data, resulting in a smoother customer experience. The market size surpass USD 9.72 Billion valued in 2024 to reach a valuation of around USD 20.64 Billion by 2032.

The growing complexity of product catalogs, particularly for organizations with vast product lines or global operations, has made manual maintenance difficult. PIM systems simplify product data administration, increase operational efficiency, and decrease errors. The demand for data-driven decision-making has fueled the proliferation of PIM systems. PIM software helps firms monitor sales trends, assess product performance, and optimize product portfolios by offering a single store of product information. The rising demand for cost-effective and efficient product information management (PIM) software is enabling the market grow at a CAGR of 9.87% from 2026 to 2032.

Product Information Management (PIM) Software Market: Definition/ Overview

Product information management (PIM) software is a system that organizes and manages all product-related data on a single, integrated platform. It functions as a comprehensive repository, consolidating product information from a variety of sources, including suppliers, manufacturers, and internal teams, to ensure data consistency and accuracy throughout all sales channels. PIM software organizes, enriches, and distributes product information, such as descriptions, specifications, photos, and pricing, to improve product management efficiency and promote multi-channel retailing.

PIM software is promising, given the increasing complexity of product catalogs and the growing demand for seamless omnichannel experiences. As e-commerce and digital transformation progress, organizations will rely more on PIM systems to manage enormous amounts of product data and give accurate, real-time information to customers. Artificial intelligence, machine learning, and automation innovations are projected to improve PIM capabilities by allowing for enhanced data analytics, personalized product recommendations, and more efficient operations. This progression will enable businesses to maintain competitive advantages while meeting the changing expectations of modern consumers.

Will the E-commerce Growth Drive the Product Information Management (PIM) Software Market?

The rapid expansion of e-commerce will propel the Product Information Management (PIM) software market. The growth in e-commerce sales, which will reach USD 870.8 Billion in the US by 2021, underlines the growing need for efficient product information management across numerous platforms. This expansion involves PIM software to assure data integrity, accuracy, and smooth integration across various sales platforms, hence improving multi-channel retail strategies and fulfilling the expectations of a fast-developing digital marketplace.

The Product Information Management (PIM) software market will grow as products become more complicated. The World Intellectual Property Organization (WIPO) reports that international patent applications increased by 4% to 275,900 in 2020, highlighting continued product innovation and complexity. As modern products become more complex, advanced PIM solutions are required to properly manage and simplify important product information, assuring accuracy and consistency across numerous sales channels.

Will the Data Migration and Integration Impact the Growth of the Product Information Management (PIM) Software Market?

Data migration and integration will have an impact on the growth of the product information management (PIM) software market. As businesses attempt to combine product data from different platforms and optimize their operations, the complexity of moving and integrating this data fuels the demand for advanced PIM solutions. Effective PIM software enables easy data transfer and integration, allowing firms to retain data correctness and consistency across several platforms, hence enabling growth and operational efficiency.

The first investment will have an impact on the expansion of the Product Information Management (PIM) software market. Some firms, particularly small enterprises with limited finances, may find it difficult to use PIM solutions due to the high upfront expenses. This financial consideration may reduce adoption rates and market growth. As the benefits of PIM software become increasingly apparent, such as increased data accuracy, operational efficiency, and improved customer experience, businesses may see the initial investment as a reasonable spend that supports long-term growth and competitive advantage.

Category-Wise Acumens

How will the Product Catalogs and Global Operations Propel the Large Enterprises Segment Product Information Management (PIM) Software Market?

The segment of large enterprises is currently dominating the product information management PIM software market. Product catalogs and global operations will propel the Large Enterprises segment of the (PIM) software market. Large organizations frequently manage enormous product catalogs and operate in many global marketplaces, demanding powerful PIM solutions to ensure consistent and accurate product information across multiple locations and platforms. The requirement for streamlined management of complex product data, as well as the ability to efficiently support global operations, make PIM software crucial for these firms, fueling its growth in the large enterprise category.

The rising demand for efficiency will propel the Large Enterprises segment of the Product Information Management (PIM) software market. Large businesses require scalable and effective PIM solutions to manage massive amounts of product data and streamline complex operations. The ability to efficiently organize and manage substantial product information improves operational efficiency, minimizes errors, and increases data accuracy, making comprehensive PIM solutions critical for these firms. This demand for enhanced efficiency and data management skills will propel the PIM software market's large business sector further.

How do Smartphones and Laptops Raise the Telecom and IT Segment for the Product Information Management (PIM) Software Market?

The retail industry fastest-growing segment in the PIM software market. Smartphones and laptops will propel the Telecom and IT segment of the Product Information Management (PIM) software market. These devices generate and handle massive volumes of product data across multiple platforms and applications, demanding reliable PIM solutions to ensure accurate and consistent data. As telecom and IT firms broaden their product offerings and incorporate new technologies, the necessity for effective PIM solutions to handle and streamline complex data develops, driving demand in this category.

Multi-channel selling will propel the Telecom and IT segments of the Product Information Management (PIM) software market. Retailers who operate physical stores, online marketplaces, and their own websites must provide consistent and accurate product information to create a seamless customer experience across all channels. The complexity of managing and synchronizing product data across numerous sales platforms creates a demand for advanced PIM solutions that assist telecom and IT companies in maintaining data integrity and optimizing their multichannel strategies.

Country/Region-wise Acumens

Will the Large Enterprises in North America Regions Fuel the Product Information Management (PIM) Software Market?

North America is the dominating region in the PIM software market. Large North American firms will drive the Product Information Management (PIM) software market. According to the Census Bureau, there are roughly 20,139 major firms in the US. These organizations are early adopters of modern technology such as PIM solutions. The growing complexity of handling product data across numerous channels, combined with Forrester Research's projection of a 70% increase in digital sales by 2025, highlights the necessity for effective PIM systems. The COVID-19 epidemic has hastened digital transformation, increasing the demand for PIM solutions. As with the North American PIM market, growth is being driven mostly by large companies' emphasis on data-driven decision-making and investments in big data and AI.

The increased emphasis on e-commerce in North America will propel the Product Information Management (PIM) software market. The region's sophisticated e-commerce ecosystem, with U.S. online sales hitting USD 1.09 Trillion in 2022 and predicted to increase to 23.6% of total retail sales by 2025, necessitates the use of robust PIM systems to handle large product catalogs across many digital channels. The COVID-19 epidemic has increased this requirement, with considerable increases in online spending emphasizing the importance for firms to improve their online presence and properly manage product information. The North American PIM market is predicted to increase rapidly, from USD 9.0 Billion in 2020 to $16.0 billion by 2025, owing to the requirement for reliable and high-quality product data.

Will the Rapid Economic Growth Accelerate the Product Information Management (PIM) Software Market in the Asia Pacific Regions for?

The Asia-Pacific region is experiencing rapid growth in the PIM software market. Rapid economic growth will fuel Asia-Pacific's Product Information Management (PIM) software market. The region's robust economic performance, with growth rates of 4.8% in 2023 and 4.9% in 2024 forecast by the Asian Development Bank, is driving major digital transformation. According to International Data Corporation (IDC), digital transformation investment in Asia/Pacific will reach USD 1.2 Trillion by 2026, with a CAGR of 16.6% from 2021 to 2026. The economic boom and growing investment in digital strategies are driving the demand for efficient PIM solutions.

The Asia-Pacific region's diverse industrial landscape is a major driver of the Product Information Management (PIM) software market. The region's economic structure, with services accounting for 54.8% of GDP in 2022, followed by industry at 36.7% and agriculture at 8.5%, demonstrates the wide range of sectors that require effective product data management. The United Nations Industrial Development Organization (UNIDO) reported a 5.9% increase in manufacturing value added (MVA) in 2022, exceeding the global average, while eMarketer predicts retail e-commerce sales of USD 3.5 Trillion by 2024. The demand for advanced PIM systems to manage complex product data and enhance multichannel operations has driven significant growth in the region's PIM software market.

Competitive Landscape

The product information management (PIM) software market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the market include:

• Oracle
• IBM
• Informatica
• Akeneo
• Inriver
• Winshuttle
• Riversand
• SAP
• Stibo Systems
• Contentserv
• Mobius
• Perfium
• Profishee

Latest Developments

• In March 2024, N Brown announced a new PIM system to improve the consumer experience by offering more detailed product descriptions, including sizing, fabric details, and fit. The solution was designed to increase accuracy and consistency in pre-purchase messaging across all channels.
• In December 2023, Bluarrows and Discover formed a partnership to transform product information management and marketing in India and the GCC. Discoverrr's PIMS platform streamlined the entire process, from catalog generation to buyer changes, resulting in a smooth and engaging product management experience.
• In November 2023, Stibo Systems and CommerceIQ formed a strategic alliance to improve PIM through digital shelf analytics. This cooperation intended to improve performance for product detail pages while also providing brands with essential visibility into the success of their product data.

Product Information Management (PIM) Software Market, By Category

• Component:
• Software
• Services
• Deployment:
• On-premise
• Cloud
• Enterprise Size:
• Large Enterprises
• Small & Medium Enterprises (SMEs)
• End-User Industry:
• Banking, Financial Services and Insurance (BFSI)
• Retail
• Manufacturing
• Telecom and IT
• Transportation and logistics
• Media and entertainment
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa
• emap XML Sitemap

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL PRODUCT INFORMATION MANAGEMENT (PIM) SOFTWARE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL PRODUCT INFORMATION MANAGEMENT (PIM) SOFTWARE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL PRODUCT INFORMATION MANAGEMENT (PIM) SOFTWARE MARKET, By COMPONENT:

• 5.1 Software
• 5.2 Services

6 GLOBAL PRODUCT INFORMATION MANAGEMENT (PIM) SOFTWARE MARKET, BY DEPLOYMENT

• 6.1 On-premise
• 6.2 Cloud

7 GLOBAL PRODUCT INFORMATION MANAGEMENT (PIM) SOFTWARE MARKET, BY ENTERPRISE SIZE

• 7.1 Large Enterprises
• 7.2 Small & Medium Enterprises (SMEs)

8 GLOBAL PRODUCT INFORMATION MANAGEMENT (PIM) SOFTWARE MARKET, BY END-USER INDUSTRY

• 8.1 Banking, Financial Services and Insurance (BFSI)
• 8.2 Retail
• 8.3 Manufacturing
• 8.4 Telecom and IT
• 8.5 Transportation and logistics
• 8.6 Media and entertainment

9 GLOBAL PRODUCT INFORMATION MANAGEMENT (PIM) SOFTWARE MARKET, BY GEOGRAPHY

• 9.1 Overview
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 U.K.
  • 9.3.3 France
  • 9.3.4 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Rest of Asia Pacific
• 9.5 Rest of the World
  • 9.5.1 Latin America
  • 9.5.2 Middle East

10 GLOBAL PRODUCT INFORMATION MANAGEMENT (PIM) SOFTWARE MARKET COMPETITIVE LANDSCAPE

• 10.1 Overview
• 10.2 Company Market Ranking
• 10.3 Key Development Strategies

11 COMPANY PROFILES

• 11.1 IBM
  • 11.1.1 Overview
  • 11.1.2 Financial Performance
  • 11.1.3 Product Outlook
  • 11.1.4 Key Developments
• 11.2 SAP
  • 11.2.1 Overview
  • 11.2.2 Financial Performance
  • 11.2.3 Product Outlook
  • 11.2.4 Key Developments
• 11.3 Oracle
  • 11.3.1 Overview
  • 11.3.2 Financial Performance
  • 11.3.3 Product Outlook
  • 11.3.4 Key Developments
• 11.4 Informatica
  • 11.4.1 Overview
  • 11.4.2 Financial Performance
  • 11.4.3 Product Outlook
  • 11.4.4 Key Developments
• 11.5 Stibo Systems
  • 11.5.1 Overview
  • 11.5.2 Financial Performance
  • 11.5.3 Product Outlook
  • 11.5.4 Key Developments
• 11.6 EnterWorks
  • 11.6.1 Overview
  • 11.6.2 Financial Performance
  • 11.6.3 Product Outlook
  • 11.6.4 Key Developments
• 11.7 Akeneo
  • 11.9.1 Overview
  • 11.9.2 Financial Performance
  • 11.9.3 Product Outlook
  • 11.9.4 Key Developments
• 11.8 Riversand
  • 11.10.1 Overview
  • 11.10.2 Financial Performance
  • 11.10.3 Product Outlook
  • 11.10.4 Key Developments
• 11.9 Contentserv
  • 11.11.1 Overview
  • 11.11.2 Financial Performance
  • 11.11.3 Product Outlook
  • 11.11.4 Key Developments
• 11.10 inRiver
  • 11.10.1 Overview
  • 11.10.2 Financial Performance
  • 11.10.3 Product Outlook
  • 11.10.4 Key Developments
• 11.11 Winshuttle
  • 11.11.1 Overview
  • 11.11.2 Financial Performance
  • 11.11.3 Product Outlook
  • 11.11.4 Key Developments
• 11.12 Mobius
  • 11.12.1 Overview
  • 11.12.2 Financial Performance
  • 11.12.3 Product Outlook
  • 11.12.4 Key Developments
• 11.13 Perfium
  • 11.13.1 Overview
  • 11.13.2 Financial Performance
  • 11.13.3 Product Outlook
  • 11.13.4 Key Developments
• 11.14 Profishee
  • 11.14.1 Overview
  • 11.14.2 Financial Performance
  • 11.14.3 Product Outlook
  • 11.14.4 Key Developments

12 Appendix

• 10.1 Related Research