全球员工敬业度软体市场规模（按解决方案、部署、公司规模、垂直、区域范围和预测）

员工敬业度软体市场规模与预测

预计员工敬业度软体市场规模在 2024 年将达到 68 亿美元，到 2032 年将达到 147.9 亿美元，2026 年至 2032 年的复合年增长率为 10.2%。

员工敬业度软体是一套旨在衡量、改善和管理组织内员工敬业度的数位工具。这些工具利用调查、回馈机制、分析、沟通管道和协作功能来创造积极的职场环境，提升士气，并提高员工满意度和生产力。

这些工具可以轻鬆建立和部署员工调查，提供分析仪表板，并包含表彰和奖励功能。沟通工具可促进开放式沟通和团队合作。绩效管理解决方案与这些工具集成，使员工敬业度与绩效目标保持一致。

培训和发展工具可提升员工技能，促进职涯发展。健康和社会福利计划可提升员工幸福感。员工敬业度调查可收集回馈并揭示趋势。与人力资源软体的整合可简化流程，并提供员工敬业度和人力资源倡议的整体情况。

旨在提升和最大化公司员工敬业度的软体解决方案市场称为「员工敬业度软体市场」。这些软体系统通常具有许多旨在提高生产力、员工士气和职场环境的功能。员工调查、沟通管道、绩效评估工具、奖励和奖励计划、员工回馈机制等是其中一些关键功能。该市场由众多软体供应商组成，以满足各种规模和行业的需求。

员工敬业度软体市场动态

影响全球员工敬业度软体市场的关键市场动态是：

关键市场驱动因素

注重员工体验：企业深知提供卓越的员工体验对于吸引和留住人才的重要性。员工敬业度软体能够改善企业沟通、奖励和回馈的方式，进而营造出正向的职场环境。

数据主导决策：公司使用员工敬业度工具来收集和分析员工态度、满意度和绩效数据。这些分析能够提供指南策略决策的洞见，帮助公司解决问题并最大限度地提升员工敬业倡议。

远距办公和分散式团队：远距办公和分散式团队的盛行需要有效的沟通和协作解决方案。员工敬业度软体能够实现远端员工之间的无缝联繫和连接，使企业无论身处何地都能保持员工的敬业度。

与人力资源管理系统整合：员工敬业度软体通常会与现有的人力资源管理系统连接，从而减少行政流程并提供全面的员工资料视图。这种连结可以提高管理员工旅程的效率和效果。

主要问题

整合复杂性：将员工敬业度软体与现有的人力资源系统、通讯工具和其他企业软体解决方案整合可能很困难且耗时，从而产生相容性问题和资料迁移挑战，从而可能减慢采用速度并限制软体的有效性。

实施和维护成本：员工敬业度软体的实施和维护成本可能很高，尤其是对于大型企业而言。软体本身可能需要支付许可费，客製化、资料整合和持续维护也可能需要支付额外费用。

安全问题：员工敬业度软体通常会捕获大量有关员工的信息，包括回馈、绩效评估、社交媒体活动等。这些数据必须安全储存并负责任地处理。

让员工使用员工敬业度工具并非易事。抵制变革、缺乏对益处的了解，以及对隐私和资料安全的担忧，都可能限制使用者对平台的接受度和参与度。

主要趋势

人工智慧能力的演进：人工智慧 (AI) 在员工敬业度软体市场中日益普及。聊天机器人、情绪分析工具和个人化提案等人工智慧服务正在帮助企业更好地理解和适应员工需求。

社交协作与认可：员工敬业度软体系统整合了社交协作和P2P认可功能，帮助员工感受到更紧密的联繫和价值。社群媒体动态、感谢徽章和公开核准管道鼓励积极互动，并维护一种欣赏与协作的文化。

行动优先设计：随着智慧型手机和行动装置的兴起，员工敬业度软体也开始采用行动优先的模式，为行动办公室的员工提供便利的存取体验。行动应用程式提供无缝存取员工敬业度功能的接口，帮助员工无论身在何处都能保持联繫和敬业度。

远距办公解决方案：远距办公和混合办公模式的兴起，推动了针对远距团队设计的员工敬业度软体的需求。虚拟团队建立活动、远端回馈机制和协作工具对于促进地理位置分散的员工之间的沟通和参与度，已变得日益重要。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概览
• 市集亮点

第三章市场概述

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章。员工敬业度软体市场（依部署类型）

• 本地
• 云端基础的（SaaS）
• 杂交种

第五章。员工敬业度软体市场（依组织规模）

• 中小型企业
• 大公司

第六章 员工敬业度软体市场（依产业垂直划分）

• 资讯科技（IT）
• 卫生保健
• 银行和金融服务保险（BFSI）
• 零售

第七章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第八章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第九章 竞争态势

• 主要企业
• 市场占有率分析

第十章 公司简介

• Culture Amp
• Lattice
• HiBob
• Workvivo
• Bonusly
• Leapsome
• Motivosity
• Qualtrics
• Empuls

第十一章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十二章 附录

• 简称列表
• 来源和参考文献

Employee Engagement Software Market Size And Forecast

Employee Engagement Software Market size was valued at USD 6.80 Billion in 2024 and is projected to reach USD 14.79 Billion by 2032, growing at a CAGR of 10.2% from 2026 to 2032.

Employee Engagement Software is a set of digital tools designed to measure, improve, and manage employee engagement within organizations. These tools use surveys, feedback mechanisms, analytics, communication channels, and collaboration features to create a positive work environment, boost morale, and drive employee satisfaction and productivity.

They facilitate the creation and deployment of employee surveys, provide analytics dashboards, and offer features for recognition and rewards. Communication tools facilitate open communication and team collaboration. Performance management solutions integrate with these tools to align engagement efforts with performance goals.

Training and development tools enhance employee skills and career growth. Wellness and well-being programs promote employee well-being. Employee engagement surveys gather feedback and identify trends. Integration with HR software streamlines processes and provides a holistic view of employee engagement and HR initiatives.

The market for software solutions intended to improve and maximize employee engagement in businesses is known as the "employee engagement software market." These software systems usually come with a number of features designed to improve productivity, employee morale, and the work environment. Employee surveys, lines of communication, tools for performance evaluation, programs for awards and recognition, and employee feedback mechanisms are a few examples of key capabilities. The market is made up of a number of software providers that serve a range of business sizes and industries' demands.

Employee Engagement Software Market Dynamics

The key market dynamics that are shaping the global employee engagement software market include:

Key Market Drivers:

Focus on Employee Experience: Organizations understand the value of offering an excellent employee experience to recruit and retain talent. Employee engagement software helps firms build a positive work environment by improving communication, recognition, and feedback methods.

Data-Driven Decision Making: Companies use employee engagement tools to collect and analyze data about employee attitude, satisfaction, and performance. These analytics provide insights that guide strategic decision-making, allowing firms to solve issues and maximize engagement initiatives.

Remote Work and Distributed Teams: As remote work and distributed teams become more prevalent effective communication and collaboration solutions are required. Employee engagement software enables seamless contact and connectivity amongst remote employees, allowing firms to sustain engagement levels regardless of physical location.

Integration with HR and Talent Management Systems: Employee engagement software frequently connects with existing HR and talent management systems, thereby reducing administrative processes and offering a comprehensive picture of employee data. This connection improves efficiency and effectiveness in managing the employment lifetime.

Key Challenges:

Integration Complexity: Integrating employee engagement software with existing HR systems, communication tools, and other corporate software solutions can be difficult and time-consuming. Compatibility concerns and data migration challenges may develop, causing delays in installation and possibly restricting the software's efficacy.

Cost of Implementation and Maintenance: Implementation and maintenance costs for employee engagement software can be high, particularly for bigger firms. The software itself may have a licensing charge, and there may be additional costs for customization, data integration, and continuous maintenance.

Security Concerns: Employee engagement software frequently captures a large amount of information about employees, including feedback, performance appraisals, and social media activity. This data must be kept secure and handled responsibly.

User Adoption: It can be difficult to encourage employees to use employee engagement tools. Resistance to change, a lack of understanding of the benefits, and worries about privacy and data security may all limited user acceptance and involvement with the platform.

Key Trends:

Advancement of AI-powered Features: Artificial intelligence (AI) is gaining traction in the employee engagement software market. AI-powered services such as chatbots, sentiment analysis tools, and personalized suggestions enable businesses better understand and adapt to their employees' requirements.

Social Collaboration and Recognition: Employee engagement software systems are combining social collaboration capabilities and peer-to-peer recognition functionalities to help employees feel more connected and valued. Social media feeds, appreciation badges and public acknowledgment channels encourage good interactions and maintain a culture of appreciation and collaboration.

Mobile-First Design: With the rise of smartphones and mobile devices, employee engagement software is taking a mobile-first approach to provide accessibility and usability for employees on the go. Mobile apps provide seamless access to engagement features allowing employees to stay connected and engaged regardless of location.

Remote Work Solutions: The increasing number of remote and hybrid work patterns has increased demand for employee engagement software designed for distant teams. Virtual team-building events remote feedback mechanisms, and collaboration tools are becoming increasingly important for facilitating successful communication and participation among geographically separated personnel.

Global Employee Engagement Software Market Regional Analysis

Here is a more detailed regional analysis of the global employee engagement software market:

North America:

During the projected period, North America is expected to account for a major market share, owing largely to the region's increased investment in digital solutions and HR technology tools. This increase in software demand is projected to be driven by a greater emphasis on using technology to improve various aspects of human resource management.

According to Gallup's State of the Global Workplace 2022 survey, the United States stands out with 33% of its employees working in customer service and communication which is double the global average. This demonstrates the region's strong commitment to developing employee engagement and effective communication inside firms, hence increasing demand for employee engagement software.

Similarly, Mexico is making a significant transition post-pandemic, prioritizing investments in employee-focused tools to ensure company continuity and boost staff productivity. This strategy emphasizes on the essential role that engaged and productive people play in achieving organizational success, boosting the adoption of employee engagement software solutions in the region.

Europe:

The European market is expected to grow significantly. Across industries, European firms are dealing with an increasing number of disgruntled employees, creating difficulties that fuel demand for employee engagement software solutions. This spike in demand creates considerable opportunity for producers of employee engagement software.

Job providers in Europe are making strategic investments in personnel management technologies with the goal of increasing productivity and reducing absenteeism. Recognizing the need to create a happy work environment and resolve employee dissatisfaction, these investments demonstrate the dedication to optimizing workforce management processes and increasing organizational performance.

Asia Pacific:

The employee engagement software market in Asia Pacific is expected to grow rapidly over the projected period. This surge is mostly due to the expanding number of small and medium-sized firms (SMEs) in the region, who are focusing on employee retention tactics. These SMEs understand the need to create a happy work environment to retain people and support business success, which fuels the demand for employee engagement software solutions.

Furthermore, governments around the Asia Pacific are actively supporting efforts aimed at building work-life balance and open company cultures. These initiatives are likely to increase the market share of the employee engagement software sector. These activities help to improve overall employee happiness and organizational performance by creating an atmosphere conducive to employee well-being and professional development.

Global Employee Engagement Software Market: Segmentation Analysis

The Global Employee Engagement Software Market is segmented on the basis of Solution, Deployment, Enterprise Size, Application, End-User, And Geography.

Employee Engagement Software Market, By Solution

• Software
• Services
• Managed Services

Based on the Solution, the market is bifurcated into Software, Service and Managed Services. Employee engagement software solutions dominate the market due to their wide range of features and capabilities. As organizations appreciate the importance of improving employee satisfaction and efficiency, the demand for complete software solutions continues to rise, cementing their market leadership.

Employee Engagement Software Market, By Deployment

• Cloud Based
• On Premises

Based on Deployment segment the market is divided into, Cloud Based and On Premises. Cloud-based solutions currently dominate the industry landscape. While on-premises deployment remains relevant in certain niche categories, the cloud-based deployment strategy continues to dominate the employee engagement software industry, thanks to its inherent flexibility, accessibility, and scalability.

Employee Engagement Software Market, By Enterprise Size

• Small and Mid-Sized Enterprises
• Large Enterprises

Based on Enterprise Size the market is segmented into Small Mid-Sized Enterprises and Large Enterprises. Large corporations currently dominate the market due to their vast resources and extensive organizational systems. However, the fastest-growing group is noted to be SMEs, driven by their increased realization of the importance of employee engagement in boosting productivity, retention, and overall business success.

Employee Engagement Software Market, By End-User Industry

• IT and Telecom
• BFSI
• Retail
• Healthcare
• Government
• Manufacturing

Based on the End-User Industry, the market is divided into IT and Telecom, BFSI, Retail, Healthcare, Government and Manufacturing. The IT and telecom industry emerges as the dominant sector owing to its reliance on digital solutions and the need to maintain a highly engaged workforce to drive innovation and productivity.

Key Players

The "Global Employee Engagement Software Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Cisco Systems, IBM Corporation, Microsoft Corporation, Google, Bitrix24, Atlassian Corporation Plc, Xoxoday, Connecteam, Officevibe (GSoft Group Inc.), ContactMonkey Inc., Lattice, Peakon, BambooHR, Impraise, LumApps SAS, Workvivo. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Employee Engagement Software Market Recent Developments
• In October 2023, The IT and telecom industry emerged as the dominant sector, owing to its intrinsic reliance on digital solutions and the need to maintain a highly engaged workforce to drive innovation and productivity. Xoxoday, a fintech SaaS startup, connected Empuls, an employee engagement platform, with Amazon Business. This integration revolutionized employee recognition and rewards. This agreement would provide employees with substantial benefits and a frictionless redemption experience through Amazon's exceptional service.
• In August 2023, Vantage Circle, an HR Tech firm, was named a global leader in employee engagement and recognition software platforms by G2 in their Annual Summer 2023 Global Grid Reports.
• In May 2023, Vantage Circle, an employee engagement platform, presented its first AIR Benchmarking Report at the SHRM Tech Conference & Expo. The research, based on a survey of over 150 Indian firms, provides insights into HR technology adoption and implementation in India. It highlights problems in recognition program implementation and recommends best practices for measuring program performance.
• In April 2023, Zoom Video Communications Inc. purchased Workvivo Ltd., a business that provides an employee engagement platform. Workvivo, established in Cork, Ireland, offers a platform for executives to exchange company updates with employees. Users can publish content, such as videos, podcasts, and news articles. An incorporated comment system facilitates communication between employees and company management.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Employee Engagement Software Market, By Deployment Type

• On-Premises
• Cloud-based (SaaS)
• Hybrid

5. Employee Engagement Software Market, By Organization Size

• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

6. Employee Engagement Software Market, By Industry Vertical

• Information Technology (IT)
• Healthcare
• Banking, Financial Services, and Insurance (BFSI)
• Retail

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Culture Amp
• Lattice
• HiBob
• Workvivo
• Bonusly
• Leapsome
• Motivosity
• Qualtrics
• Empuls

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References