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市场调查报告书
商品编码
1845722
鱼露市场规模:按类型、按包装、按分销管道、按应用、按地区和预测Fish Sauce Market Size By Type, By Packaging, By Distribution Channel, By Application, By Geographic Scope And Forecast |
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2024 年鱼露市场规模为 179 亿美元,预计到 2032 年将达到 275 亿美元,预测期内(2026-2032 年)的复合年增长率为 5.5%。
鱼露市场的驱动因素可能受到多种因素的影响。这些因素包括:
对传统亚洲料理的需求不断增长:随着人们对全球美食的兴趣日益浓厚,人们越来越多地食用东南亚美食,而鱼露是许多此类菜餚中的常见调味品。
餐饮服务业的成长:都市区饮食趋势和旅游业正在推动餐饮服务业的成长,包括餐厅、旅馆和摊贩小吃摊。鱼露常用于酱汁、腌料和沙拉。
扩大零售分销管道:为了增加顾客的可及性,鱼露将在更多的超级市场、大卖场和线上平台上销售,提高货架存在感和品牌知名度。
健康意识日益增强:鱼露因其天然发酵过程和极低的化学成分而备受推崇。鱼露通常被认为比人工香料更健康。
方便食品消费量不断增加:由于生活节奏加快,含有鱼露的已调理食品和餐点套件越来越受欢迎,满足了消费者对美味又快速的膳食的需求。
产品创新和高级产品:为了满足高端利基市场的需求,製造商推出了新的口味变化、有机选择和手工鱼露,并希望在品质的基础上实现差异化。
新兴经济体的可支配收入不断增加:亚洲和非洲的购买力不断上升,推动了鱼露等包装调味品的消费,品牌产品越来越受到自製产品的青睐。
文化影响和烹饪遗产:越南、泰国和菲律宾保留并推广传统烹饪方法,鱼露已在家庭中使用了几代人。
限制全球鱼露市场的因素
鱼露市场存在一些限制和挑战。其中包括:
高钠含量带来的健康隐忧:注重健康的消费者会因为鱼露含盐量高而避免食用。高血压和其他疾病的风险是一大障碍。
气味浓烈、味道辛辣:鱼露的气味和味道浓烈,阻碍了它的广泛使用,许多地区更喜欢味道较淡的调味品。
亚洲以外认知度低:西方国家对鱼露的不熟悉减缓了市场发展,而主流食品中对鱼露的接触有限加剧了消费者的怀疑态度。
替代品的供应:酱油、蚝油和酱油等替代品的供应影响鱼露的需求。这些替代品因其风味和与食物的兼容性而受到青睐。
品质不稳定:不同品牌的发酵製程和原料存在差异,降低了消费者对产品品质的信心。小型或本地生产商被认为不规范。
进口限制和贸易壁垒:关税、食品安全法规和标籤法都对鱼露的国际贸易施加了限制,使得小型出口商越来越难以进入市场。
供应链中断:鱼类供应和渔业法规的波动对鱼露的持续供应带来了挑战。生产延迟是由于环境和监管限制。
Fish Sauce Market size was valued at USD 17.9 Billion in 2024 and is projected to reach USD 27.5 Billion by 2032, growing at a CAGR of 5.5% during the forecast period 2026-2032.
The market drivers for the fish sauce market can be influenced by various factors. These may include:
Rising Demand for Traditional Asian Cuisine: As people become more interested in global culinary experiences, they are eating more Southeast Asian foods. Fish sauce is a popular component in many of these dishes.
Growth of Foodservice Industry: Urban eating trends and tourism are driving growth in the foodservice industry, including restaurants, hotels, and street sellers. Fish sauce is often used in sauces, marinades, and salads.
Retail Distribution Channel Expansion: To boost customer access, fish sauce will be available in more supermarkets, hypermarkets, and online platforms. Shelf presence and brand exposure are being improved.
Rising Health Awareness: Fish sauce is appreciated due to its natural fermentation process and minimal chemicals. It is frequently perceived as a healthier option to artificial taste enhancers.
Increasing Consumption of Convenience Foods: Due to our hectic lifestyles, ready-to-eat meals and cooking kits, including fish sauce, are becoming increasingly popular. Consumers' need for tasty yet fast meals is being met.
Product Innovations and Premium Offerings: New taste variations, organic choices, and artisanal fish sauces are being launched to meet the needs of niche and premium markets. Manufacturers desire differentiation via quality.
Rising Disposable Income in Developing Countries: Greater purchasing power in regions of Asia and Africa has been connected to higher spending on packaged condiments such as fish sauce. Branded items are being preferred over handmade alternatives.
Cultural Influence and Culinary Heritage: Traditional culinary methods in Vietnam, Thailand, and the Philippines are being conserved and encouraged. Fish sauce is used in families for generations.
Global Fish Sauce Market Restraints
Several factors can act as restraints or challenges for the fish sauce market. These may include:
Health Concerns Over High Sodium Content: Due to its high salt content, health-conscious customers are avoiding fish sauce. The risk of hypertension and other disorders is stated as a barrier.
Strong Odor and Pungent Flavor: Fish sauce's powerful odor and flavor hinder its widespread popularity. Milder condiments are preferred in a number of places.
Limited Awareness Outside Asia: Western nations' market development is delayed owing to unfamiliarity with fish sauce. Consumer skepticism is exacerbated by a lack of exposure to mainstream food.
Availability of Substitutes: The availability of substitutes, such as soy sauce, oyster sauce, and tamari, has an impact on demand for fish sauce. These alternatives are preferred for their flavor or dietary compatibility.
Quality Inconsistencies: Variations in fermentation procedures and raw ingredients between brands diminish consumer trust in product quality. Perceived irregularity is associated with smaller or local producers.
Import Regulations and Trade Barriers: Tariffs, food safety regulations, and labeling laws all impose restrictions on international commerce in fish sauce. Market access for small exporters is becoming increasingly challenging.
Supply Chain Disruptions: Variations in fish availability and fishing laws pose a difficulty to the continuous supply of fish sauce. Production delays are due to environmental and regulatory limitations.
The Global Fish Sauce Market is segmented based on Type, Packaging, Distribution Channel, Application, and Geography.
Traditional Fish Sauce: Made with natural fermentation procedures utilizing fish and salt over lengthy periods. This kind is popular in Southeast Asian dishes due to its genuine taste profile.
Blended Fish Sauce: A combination of fish sauce and additives such as sugar, hydrolyzed protein, or preservatives. It is a less expensive choice that is commonly utilized in mass-market or processed meals.
Glass Bottles: Commonly used for luxury items due to their ability to retain flavor and quality. Glass packaging is commonly used for retail sales and brand positioning.
Plastic Bottles: Preferred for their affordability, durability, and convenience, especially in the home and foodservice industries. Plastic bottles dominate the mid-range and low-cost categories.
Supermarkets and Hypermarkets: Often employed for the distribution of branded fish sauce goods. These establishments carry a diverse selection of goods and are important places of purchase for consumers.
Convenience Stores: Selected for their rapid purchases and close accessibility to residential areas. Convenience shops frequently offer popular brands in smaller amounts.
Online Retail: Specialty and international fish sauce items are increasingly being sold online, as customers seek variety and convenience. Online platforms also provide access to specialized or handmade products.
Foodservice: Restaurants and food firms make major bulk purchases in this channel. Fish sauce is widely used in commercial cookery, particularly in Asian cuisines.
Household: It is commonly used for home cooking, particularly in areas where fish sauce is a staple. Changes in food habits and culinary experimentation impact this segment's growth.
Food Industry: It is added to sauces, marinades, snacks, and processed meals. Fish sauce is used in the culinary sector for taste as well as natural seasoning.
Foodservice: These are used extensively by restaurants, caterers, and commercial kitchens. Demand in this area is being driven by the appeal of Asian cuisine and rising dine-out tendencies.
Asia Pacific: The region is dominated by traditional consumption patterns and widespread production quantities, notably in nations such as Vietnam and Thailand, where fish sauce is widely utilized in daily meals.
North America: It is emerging as an expanding market, owing to the growth of Asian-American populations and a rising interest in ethnic foods.
Europe: Europe is experiencing expansion as Southeast Asian foods become more popular and demand from ethnic populations rises.
Latin America: Fish sauce has gradually become popular in fusion cookery and specialist culinary categories in this region.
Middle East and Africa: Low market penetration owing to limited local demand and cultural dietary preferences.
The "Global Fish Sauce Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Thai Fishsauce Factory (Squid Brand), TANG SANG HAH Co. Ltd., Masan Consumer Corporation, Viet Phu, Inc. (Red Boat), Teo Tak Seng Fish Sauce Factory Co. Ltd. (Knife Brand), Pichai Fish Sauce Co. Ltd., Marine Resources Development Co. Ltd., Rayong Fish Sauce Industry Co. Ltd., Unilever (Knorr), Hong Hanh Fish Sauce Company, and BLiS Gourmet Products.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight to the financial statements of all the major players, along with their product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.