全球智慧型电视市场规模（按萤幕大小、解析度、显示技术、地区和预测）

智慧型电视市场规模及预测

预计智慧型电视市场规模将在 2024 年达到 2,292.7 亿美元，2031 年达到 3,828.1 亿美元，2024 年至 2031 年的复合年增长率为 7.30%。

智慧型电视是一种先进的电视，内建网路连线和互动式 Web 2.0 功能，使用者可以直接在电视萤幕上观看串流电影、浏览网页以及存取各种线上服务。与普通电视不同，智慧电视内建作业系统，可以运行类似智慧型手机和平板电脑上的应用程式。

智慧电视正在透过提供超越传统电视观看体验的丰富应用，彻底改变家庭娱乐方式。智慧型电视旨在连接互联网，让用户存取各种线上内容和服务。串流媒体是智慧型电视的关键应用之一。

未来智慧型电视的应用预计将彻底改变家庭媒体消费和与科技互动的方式。其中一项关键的进步将是融入日益复杂的人工智慧 (AI) 和机器学习 (ML) 功能。这些技术将使智慧型电视能够分析使用者的观看模式和偏好，从而提供高度个人化的观看体验。

全球智慧型电视市场动态

影响全球智慧型电视市场的关键市场动态是：

主要市场驱动因素：

客户对连网设备的需求不断增长：智慧型电视产业发展的关键驱动因素之一是客户对连网装置的需求不断增长。随着越来越多的家庭采用智慧家庭技术，对能够与其他设备顺畅互动的智慧电视的需求也日益增长。消费者希望电视能够提供不仅仅是标准的广播功能。他们希望电视能够提供串流媒体服务、网路浏览以及透过电视控制智慧家庭设备的功能。

高速网路与串流服务的兴起：高速网路的普及彻底改变了智慧电视产业。高速网路连线让使用者可以无缓衝地观看高画质和 4K 内容。 Netflix、Amazon Prime Video、Hulu 和 Disney+ 等串流服务的兴起加速了这一趋势。这些平台提供丰富的随选内容，使得传统有线电视的吸引力下降。

智慧电视技术的进步：智慧型电视技术的进步也是该产业发展的关键驱动力。现代智慧电视具备语音控制、人工智慧 (AI) 以及更佳的画质和音质。许多智慧型电视现在都配备了语音助手，例如 Amazon Alexa 和 Google Assistant，用户可以使用语音命令来管理电视、搜寻内容，甚至控制其他智慧家庭设备。

主要挑战

安全性和隐私问题：由于智慧型电视是连网设备，因此容易受到网路攻击和资料外洩。使用者经常分享敏感资讯，例如串流媒体服务登入密码、个人数据，甚至支付资讯。骇客可以利用软体中的漏洞来获取这些资讯的非法存取权限。

相容性和互通性问题：智慧型电视生态系统包含各种应用程式、串流服务和连网装置。确保各个组件之间的相容性和无缝互通性是一个持续存在的问题。不同品牌和型号的智慧型电视可能支援不同的作业系统和软体平台，从而导致用户体验的碎片化。

复杂的使用者介面：智慧型电视提供丰富的功能和服务，但存取这些选项对使用者来说可能颇具挑战性，尤其是缺乏技术知识的使用者。复杂的使用者介面 (UI) 会造成较高的学习难度，并阻碍一些使用者完全理解智慧型电视的功能。

主要趋势：

人工智慧 (AI) 与语音助理的融合：智慧电视市场最突出的趋势之一是人工智慧与语音助理的融合。现代智慧电视越来越多地配备了人工智慧功能，以提升用户体验和便利性。亚马逊 Alexa、Google Assistant 和苹果 Siri 等语音助理已广泛整合到智慧电视中，使用户能够透过语音命令控制他们的装置。

显示技术的改进：显示技术的发展是智慧型电视市场的主要驱动力。製造商不断研发和推出新的显示技术，以提供更佳的画质、更精准的色彩和更愉悦的观看体验。如今，智慧型电视越来越多地配备了 4K 和 8K 解析度、OLED（有机发光二极体）、QLED（量子点 LED）和 HDR（高动态范围）等技术。

串流媒体服务的兴起对智慧型电视产业产生了重大影响。 Netflix、Amazon Prime Video、Disney+ 和 Hulu 改变了人们的媒体消费方式，从传统的有线和卫星电视转向点播串流媒体。智慧型电视旨在与各种串流媒体服务无缝协作，让观众轻鬆存取大量内容。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概况
• 市集亮点

第三章 市场概况

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章智慧型电视市场（依萤幕大小）

• 小萤幕（32吋或更小）
• 中萤幕（32至55吋）
• 大萤幕（55吋以上）

第五章 智慧电视市场（依解析度）

• 全高清（1080p）
• 超高清/4K
• 8K

第六章：智慧电视市场（按显示技术）

• LED/LCD
• OLED（有机发光二极体）
• QLED（量子点LED）

第七章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第八章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第九章 竞争态势

• 主要企业
• 市占率分析

第十章：公司简介

• Samsung Electronics
• LG Electronics
• TCL Electronics
• Hisense Group
• Sony Corporation
• Skyworth
• Xiaomi Corporation
• Vizio Inc.
• Haier
• Panasonic Corporation
• Chonghong
• Konka
• Toshiba

第十一章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十二章 附录

• 简称列表
• 来源和参考文献

Smart TV Market Size And Forecast

Smart TV Market size was valued at USD 229.27 Billion in 2024 and is projected to reach USD 382.81 Billion by 2031, growing at a CAGR of 7.30% from 2024 to 2031.

A Smart TV is an advanced television set that includes built-in internet connectivity and interactive Web 2.0 features allowing users to stream films, surf the internet, and access a variety of online services right from their TV screen. Smart TVs, unlike ordinary televisions, feature built-in operating systems that can run apps similar to those found on smartphones and tablets.

Smart TVs are transforming home entertainment by providing a diverse variety of applications that extend beyond traditional television viewing. Smart TVs are designed to connect to the internet, giving users access to a wide range of online content and services. Streaming media is one of Smart TV's key applications.

The future use of Smart TVs is expected to transform the way we consume media and interact with technology in our homes. One significant advancement will be the incorporation of increasingly advanced artificial intelligence (AI) and machine learning (ML) capabilities. These technologies will allow Smart TVs to provide highly personalized viewing experiences by analyzing users viewing patterns and preferences.

Global Smart TV Market Dynamics

The key market dynamics that are shaping the global smart TV market include:

Key Market Drivers:

Rising Customer Demand for Linked Devices: One of the key drivers of the smart TV industry is rising customer demand for linked devices. As more households adopt smart home technologies, the need for smart TVs that interface smoothly with other devices grows. Consumers want televisions that provide more than simply standard broadcasting features. They want streaming services, internet browsing, and the ability to operate smart home gadgets right from their TV.

Expansion of High-Speed Internet and Streaming Services: The increasing availability of high-speed internet has transformed the smart TV business. With quicker internet connections, users can watch high-definition and 4K content without buffering. The rise of streaming services such as Netflix, Amazon Prime Video, Hulu, and Disney+ has accelerated this tendency. These platforms provide an extensive collection of on-demand material rendering traditional cable television less desirable.

Advancements in Smart TV Technology: Technological advances in smart TVs are another significant industry driver. Modern smart TVs have voice control, artificial intelligence (AI), and improved picture and sound quality. Many smart TVs now include voice assistants like Amazon Alexa and Google Assistant which allow users to use voice commands to manage their TV, search for content, and even control other smart home devices.

Key Challenges:

Security and Privacy Concerns: Because smart TVs are connected gadgets with internet access, they are vulnerable to cyber-attacks and data breaches. Users frequently communicate sensitive information such as login passwords for streaming services, personal data, and even payment information. Hackers can use software weaknesses to get unwanted access to this information.

Issues with Compatibility and Interoperability: The Smart TV ecosystem contains a wide range of applications, streaming services, and linked devices. Ensuring compatibility and seamless interoperability across various components is an ongoing problem. Different smart TV manufacturers and models may support various operating systems and software platforms resulting in fragmented user experiences.

Complex User Interfaces: Smart TVs provide a vast range of functions and services but accessing these options can be difficult for users, particularly those who are not technically aware. The complexity of the user interface (UI) might result in a high learning curve making it difficult for some users to fully appreciate the Smart TV's features.

Key Trends:

Integration of Artificial Intelligence (AI) and Voice Assistants: One of the most visible trends in the smart TV market is the combination of AI and voice assistants. Modern smart TVs increasingly include AI-powered capabilities that improve user experience and convenience. Voice assistants such as Amazon's Alexa, Google Assistant, and Apple's Siri are now widely integrated into smart TVs allowing users to control their gadgets via voice commands.

Improved Display Technologies: Display technology developments are a major driver of the smart TV market. Manufacturers are always researching and launching new display technologies that provide higher picture quality, more color accuracy, and more enjoyable viewing experiences. Modern smart TVs are increasingly featuring technologies like 4K and 8K resolution, OLED (Organic Light Emitting Diode), QLED (Quantum Dot LED), and HDR (High Dynamic Range).

Growing Popularity of Streaming Services: The rise of streaming services has a huge impact on the smart TV industry. Netflix, Amazon Prime Video, Disney+, and Hulu have altered the way people consume media moving away from traditional cable and satellite TV and toward on-demand streaming. Smart TVs are designed to work smoothly with various streaming services giving viewers simple access to a large library of material.

Global Smart TV Market Regional Analysis

Here is a more detailed regional analysis of the global smart TV market:

Asia Pacific:

The Asia Pacific region's Smart TV market is expanding rapidly, owing to several factors. One of the main factors is rising disposable income and a burgeoning middle class in nations such as China and India. According to the World Bank, China's GDP per capita climbed from $1,148 in 2000 to $12,556 in 2021 whereas India's increased from $443 to $2,277 during the same period. This economic expansion has resulted in increased consumer spending on technology and home entertainment systems. Another important driver is the broad adoption of high-speed internet and the construction of 5G networks throughout the region.

Large-screen (55 inches or larger) 4K and 8K models are projected to be the fastest-growing section of the Asia Pacific Smart TV market. Consumers' desire for immersive viewing experiences combined with lowering prices for advanced technologies is driving this development. According to a report published by the China Electronics and Information Industry Development Research Institute, 8K TV exports in China are predicted to reach 2 million units by 2024 with a CAGR of more than 200% from 2020-2024. The rapid expansion of this market can be ascribed to the region's excellent manufacturing capabilities, particularly in South Korea and China which are home to major TV makers.

Europe:

The Smart TV industry in Europe is rapidly expanding, owing mostly to increased internet penetration and rising demand for on-demand programming. According to Eurostat, 92% of EU households have internet connectivity in 2021 with 90% having fixed broadband connections. This broad connectivity has created a favorable environment for Smart TV adoption. According to the European Audiovisual Observatory, subscription video-on-demand (SVOD) services will have 140 million subscribers in Europe by the end of 2020, representing a 30% growth over the previous year.

Another important factor is the growing digital transformation of European countries combined with technological advances in display technology. According to the European Commission's Digital Economy and Society Index (DESI) 2021, 4G networks cover 99.7% of EU homes, while 25 EU nations have launched 5G commercial services. This powerful digital infrastructure ensures that Smart TVs and their associated services run smoothly.

Furthermore, the move to 4K and 8K resolution screens has captivated customers with GfK estimating that 4K TV sales will account for more than half of total TV sales in major European countries by 2020. OLED technology is the fastest-growing section of the Smart TV industry with TrendForce data showing a 70% year-over-year increase in OLED TV exports to Europe by 2021.

Global Smart TV Market: Segmentation Analysis

The Global Smart TV Market is segmented based on Screen Size, Resolution, Display Technology, and Geography.

Smart TV Market Segmentation Analysis

Smart TV Market, By Screen Size

Small Screen (Below 32 inches)

Medium Screen (32 to 55 inches)

Large Screen (Above 55 inches)

Based on the Screen Size, the Global Smart TV Market is bifurcated into Small Screen (Below 32 inches), Medium Screen (32 to 55 inches), and Large Screen (Above 55 inches). The dominant segment in the Smart TV market based on screen size is the Medium Screen (32 to 55 inches). This segment holds the largest market share due to its balance of affordability, functionality, and suitability for a wide range of consumers. Medium-sized screens are ideal for average-sized living rooms and offer a comfortable viewing experience without the higher costs associated with larger screens.

Smart TV Market, By Resolution

Full HD (1080p)

Ultra HD/4K

8K

Based on the Resolution, the Global Smart TV Market is bifurcated into Full HD (1080p), Ultra HD/4K, and 8K. The Ultra HD/4K resolution segment is currently dominant in the global smart TV market. This dominance is driven by a combination of consumer demand for higher picture quality and the widespread availability of 4K content. Ultra HD/4K TVs offer significantly better image clarity and detail compared to Full HD (1080p) TVs making them highly appealing for viewers who prioritize immersive viewing experiences. Additionally, the cost of 4K TVs has decreased over the years making them more accessible to a broader audience

Smart TV Market, By Display Technology

LED/LCD

OLED (Organic Light-Emitting Diode)

QLED (Quantum Dot LED)

Based on the Display Technology, the Global Smart TV Market is bifurcated into LED/LCD, OLED (Organic Light-Emitting Diode), and QLED (Quantum Dot LED). The LED/LCD segment is currently dominant in the global Smart TV market. This dominance is due to several factors, including affordability, widespread availability, and continuous improvements in LED/LCD technology. LED/LCD TVs offer a broad range of sizes and price points making them accessible to a wider audience compared to OLED and QLED TVs which are generally more expensive.

Smart TV Market, By Geography

North America

Europe

Asia Pacific

Rest of the World

Based on Geography, the Global Smart TV Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Asia Pacific is the dominant region in the global smart TV market due to its rapidly growing consumer electronics industry and increasing disposable income among consumers. Countries like China, India, and Japan are leading the demand driven by the region's large population base and technological advancements. Additionally, the expansion of broadband infrastructure and the increasing adoption of high-definition and 4K TVs contribute to the growth.

Key Players

The "Global Smart TV Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Samsung Electronics, LG Electronics, TCL Electronics, Hisense Group, Sony Corporation, Skyworth, Xiaomi Corporation, Vizio, Inc., and Haier.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Smart TV Market Key Developments

• In August 2023, LG Electronics, Inc. presented its first wireless OLED TV, the 97-inch LG SIGNATURE OLED M (model 97M3). The 97M3, which is currently available in South Korea, does not require any cords other than the power cord. LG's wireless AV transmission solution simplifies cable management for users by connecting their TVs to devices like gaming consoles and set-top boxes, giving a convenient and hassle-free experience.
• Oct-2023: Haier Group Corporation, the parent company of Haier Smart Home Co., Ltd., has launched the C11 OLED TV in India. This smart TV boasts a 120Hz display, Dolby Vision IQ, and a 50W Harman Kardon speaker, as well as two screen sizes of 55-inch and 65-inch.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Smart TV Market, By Screen Size

• Small Screen (Below 32 inches)
• Medium Screen (32 to 55 inches)
• Large Screen (Above 55 inches)

5. Smart TV Market, By Resolution

• Full HD (1080p)
• Ultra HD/4K
• 8K

6. Smart TV Market, By Display Technology

• LED/LCD
• OLED (Organic Light-Emitting Diode)
• QLED (Quantum Dot LED)

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Samsung Electronics
• LG Electronics
• TCL Electronics
• Hisense Group
• Sony Corporation
• Skyworth
• Xiaomi Corporation
• Vizio Inc.
• Haier
• Panasonic Corporation
• Chonghong
• Konka
• Toshiba

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References