全球丹宁牛仔裤市场规模（按款式类型、最终用户、分销管道、区域覆盖范围和预测）

丹宁牛仔裤市场规模及预测

2024 年丹宁牛仔裤市场规模价值 724.5 亿美元，预计 2031 年将达到 1,392.5 亿美元，2024 年至 2031 年的复合年增长率为 8.51%。

丹宁布料是一种由丹宁布料布製成的裤子，牛仔布采用坚固的斜纹编织，经线为彩色（通常为靛蓝），纬线为白色，使其外观独特。这种面料以其耐用性和舒适性而闻名，是休閒装的理想选择。

丹宁牛仔裤诞生于19世纪中期，自此成为世界各地人们的时尚单品。丹宁牛仔裤不仅仅是一件衣服；如果设计得当，它是一件百搭的时尚单品，适合各种场合，从休閒出游到正式场合，都能穿着。

全球丹宁牛仔裤市场动态

影响丹宁牛仔裤市场的主要市场动态如下：

关键市场驱动因素

休閒休閒服的流行度不断上升：休閒舒适的穿着趋势，尤其是在办公室，正在推动丹宁牛仔裤的需求。根据NPD集团的数据，2020年美国牛仔裤销售额达休閒亿美元，年增4%。这一增长与远距办公的普及以及人们对舒适时尚服装的需求息息相关。

永续性和环保生产：消费者生态意识的不断增强，推动了对永续丹宁布料的需求。根据美国棉花公司 (Cotton Incorporated) 2021 年的一项调查，73% 的消费者在购买服饰时认为永续性。此外，《全球时尚议程》(Global Fashion Agenda) 指出，2019 年至 2020 年间，永续丹宁布料系列的数量激增了 107%，这表明丹宁布料产业正在大力推进环保生产。

丹宁布料製造技术的进步：丹宁布料製造领域的创新，例如雷射整理和臭氧处理，在提高产品品质的同时，也减少了对环境的影响。根据国际工业联合会 (ITMF) 的数据，2020 年至 2021 年，全球对丹宁布料生产新纺织机械的投资成长了 30%。

主要挑战

来自电商和线上零售商的激烈竞争：随着电商平台和网路商店的蓬勃发展，丹宁牛仔裤市场的竞争日益激烈。传统的实体店和丹宁布料公司正面临来自网购的压力，因为网购不仅便捷，品牌和款式选择丰富，价格也极具竞争力。

永续性议题与环保替代方案：随着永续性意识的不断增强，人们对传统丹宁布料生产的环保替代品的需求也日益增长。消费者对永续解决方案的需求日益增长，这迫使丹宁布料品牌采用更环保的工艺，从而限制了市场的发展。

主要趋势

永续性与环保丹宁布料：随着消费者寻求环保解决方案，永续性在丹宁牛仔裤市场中变得越来越重要。各大品牌纷纷采用永续生产工艺，包括使用有机棉、再生材料和天然染料，以最大程度地减少对环境的影响。这一趋势的驱动力源于消费者意识的提升以及对更符合道德标准的时尚选择的需求。

个人化和客製化剪裁：消费者希望丹宁牛仔裤能够根据自己独特的体型和喜好进行客製化。品牌正在利用虚拟试衣间和帮佣服务等技术，提供更个人化的购物体验。这种趋势让顾客能够找到合适的尺寸和风格，从而提升顾客满意度和忠诚度。

休閒与拉伸丹宁布料：运动休閒服饰的兴起也影响牛仔裤市场，消费者寻求舒适、有弹性的丹宁布料，以获得类似运动服的弹性自由。休閒纷纷将拉伸布料和运动风格的设计融入丹宁布料系列，模糊了休閒服和运动服之间的界线。这一趋势满足了人们对灵活、舒适且美观的丹宁布料解决方案日益增长的需求。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概况
• 市集亮点

第三章市场概况

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章丹宁牛仔裤市场（依FIT类型）

• 常规版型牛仔裤
• 修身牛仔裤
• 紧身牛仔裤
• 靴型牛仔裤
• 直筒牛仔裤

第五章丹宁牛仔裤市场：性别

• 男性牛仔裤
• 女性牛仔裤

第六章丹宁牛仔裤市场按通路

• 零售店
• 电子商务/网上购物
• 批发和分销

第七章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第八章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第九章 竞争态势

• 主要企业
• 市占率分析

第十章：公司简介

• Levi Strauss & Co.
• VF Corp.（owns Wrangler and Lee）
• The Gap, Inc.
• Kontoor Brands Inc.
• H&M Hennes & Mauritz AB
• Kering SA
• PVH Corp.（owns Calvin Klein and Tommy Hilfiger）
• Bestseller A/S
• US Polo Assn.
• Pepe Jeans SL
• G-Star RAW
• Uniqlo Co.
• Marks and Spencer Group plc.
• Iconix International
• Big John-Intl
• Armani

第十一章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十二章 附录

• 简称列表
• 来源和参考文献

Denim Jeans Market Size And Forecast

Denim Jeans Market size was valued at USD 72.45 Billion in 2024 and is projected to reach USD 139.25 Billion by 2031, growing at a CAGR of 8.51% from 2024 to 2031.

Denim jeans are a style of trousers produced from denim fabric that have a strong twill weave with a colored warp (usually indigo) and a white weft, giving them their distinguishing appearance. The fabric is known for its durability and comfort, making it an excellent choice for casual wear.

Denim jeans originated in the mid-nineteenth century and have since become a fashion standard worn by people worldwide. Denim jeans have applications beyond just clothes; they are versatile fashion items that can be worn for various events, from casual outings to more formal settings when properly designed.

Global Denim Jeans Market Dynamics

The key market dynamics that are shaping the denim jeans market include:

Key Market Drivers

Growing Popularity of Athleisure and Casual Wear: The growing trend of casual and comfortable apparel, particularly in the office, has raised demand for denim jeans. According to the NPD Group, jeans sales in the United States climbed by 4% in 2020 compared to the previous year, hitting USD 16.4 Billion. This growth was linked to the expansion of remote work and the desire for comfortable yet fashionable apparel options.

Sustainability and Eco-friendly Production: Consumers are becoming more ecologically concerned, increasing demand for sustainable denim. According to Cotton Incorporated's 2021 survey, 73% of consumers value sustainability while shopping for clothes. Also, the Global Fashion Agenda noted that the number of sustainable denim collections surged by 107% between 2019 and 2020, demonstrating a substantial movement toward environmentally friendly production in the denim industry.

Technological Advancements in Denim Manufacturing: Denim manufacturing innovations such as laser finishing and ozone treatments improve product quality while lowering environmental impact. According to the International Textile Manufacturers Federation (ITMF), global investments in new textile machinery for denim production increased by 30% between 2020 and 2021.

Key Challenges:

Intense Competition from E-commerce and Online Retailers: The denim jeans market is becoming increasingly competitive as e-commerce platforms and online stores grow. Traditional brick-and-mortar stores and denim firms are under pressure from internet shopping, which provides convenience, a diverse selection of brands and styles, and competitive pricing.

Sustainability Concerns and Eco-friendly Alternatives: The increased awareness of sustainability has resulted in a desire for environmentally friendly alternatives to traditional denim production. Consumers are increasingly looking for sustainable solutions, putting pressure on denim brands to adopt more ecologically friendly processes, which limits the market.

Key Trends:

Sustainability and Eco-friendly Denim: Sustainability is becoming increasingly important in the denim jeans market, with consumers looking for eco-friendly solutions. Brands are responding by implementing sustainable production processes, such as organic cotton, recycled materials, and natural dyes, to minimize their environmental impact. This trend is being pushed by consumer awareness and a desire for more ethical fashion options.

Personalization and Custom Fits: Consumers want more personalized and customized denim jeans that are tailored to their unique body shapes and preferences. Brands are using technology, such as virtual fitting rooms and made-to-measure services, to provide a more personalized buying experience. This trend enables customers to discover the appropriate fit and style, which increases their pleasure and loyalty.

Athleisure and Stretch Denim: The rise of athleisure wear has an impact on the jeans market, with customers seeking out comfortable, stretchy denim alternatives that offer the flexibility of movement associated with sportswear. Brands are reacting by integrating stretch fabrics and athletic-inspired designs into their denim collections, blurring the distinction between casual and active clothing. This trend addresses the increased desire for adaptable, comfortable, and attractive denim solutions.

Global Denim Jeans Market Regional Analysis

Here is a more detailed regional analysis of the denim jeans market:

North America:

According to Verified Market Research, North America is estimated to dominate the denim jeans market during the forecast period. North American customers are becoming increasingly concerned about the environmental and social consequences of their clothing purchases. According to Cotton Incorporated's 2022 survey, 73% of US customers prioritize sustainability when purchasing denim products. This has resulted in a rise in eco-friendly denim options. According to the US Cotton Trust Protocol, the use of sustainably produced cotton in North American denim production increased by 27% between 2020 and 2022, showing a substantial shift in the region's manufacturing methods toward greater environmental responsibility.

Furthermore, the North American denim market has shifted significantly towards online and direct-to-consumer sales strategies. According to the US Census Bureau, e-commerce sales of clothes and accessories (including denim) in the United States increased by 22.2% in 2021 over 2020, reaching $180.5 billion. The COVID-19 epidemic has expedited this trend, as have millennials and Gen Z consumers' growing appetite for convenient purchasing experiences.

Europe:

Europe region is estimated to exhibit the highest growth within the market during the forecast period. European customers have a significant predilection for high-quality, premium denim products. According to Euromonitor International, Europe's premium denim segment will increase by 7.5% in 2022, surpassing the entire clothing sector. The European Apparel and Textile Confederation (EURATEX) discovered that the value of denim exports from EU countries climbed by 15.3% in 2021 compared to 2020, reaching €4.2 billion. This increase is due to increased demand for luxury and designer denim labels, particularly in Italy, France, and Germany.

Furthermore, Europe is at the forefront of sustainable fashion, with consumers increasingly seeking environmentally friendly and ethically produced denim. According to a European Environment Agency report, the textile industry in Europe increased eco-labeled products by 36% between 2016 and 2020, with denim playing a big role. The European Textile Recycling Association revealed that denim fabric recycling climbed by 22% in 2021 over the previous year. This trend is pushing innovation in sustainable denim production, as businesses invest in circular economy projects and environmentally friendly manufacturing processes.

Asia Pacific:

The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is undergoing fast urbanization and a growing middle class, resulting in increasing disposable income and shifting fashion preferences. According to the Asian Development Bank, Asia Pacific's middle-class population is predicted to increase from 2 billion in 2020 to 3.5 billion in 2030. This demographic change is fueling the desire for branded and premium denim items. Euromonitor International said that the denim jeans market in Asia Pacific rose by 12.3% in 2022, exceeding global growth rates.

Furthermore, the growing popularity of Western fashion designs, particularly among younger consumers, is driving the denim market in Asia Pacific. According to a Cotton Council International and Cotton Incorporated poll, 70% of Chinese, Indian, and Japanese consumers regard denim jeans to be a wardrobe staple. According to the Japan Textile Federation, denim imports to the Asia Pacific region climbed by 18% in 2021 over the previous year, demonstrating a strong demand for different denim items driven by global fashion trends.

Global Denim Jeans Market: Segmentation Analysis

The Denim Jeans Market is segmented based on Fitting Type, End-User, Distribution Channel, and Geography.

Denim Jeans Market, By Fitting Type

Slim Fit

Regular Fit

Skinny Fit

Relaxed Fit

Others

Based on Fitting Type, the market is segmented into Slim Fit, Regular Fit, Skinny Fit, Relaxed Fit, and Others. The regular fit segment is estimated to dominate the denim jeans market during the forecast period. Consumers like the regular fit segment for its classic elegance, comfort, and versatility. It is ideal for a wide range of body types and events, making it a wardrobe essential. The regular fit segment's dominance is likely to persist throughout the forecast period, due to its long-standing popularity and the introduction of creative designs that adapt to changing consumer tastes.

Denim Jeans Market, By End-User

Men

Women

Children

Based on End-User, the Denim Jeans Market is segmented into Men, Women, and Children. The men segment is estimated to dominate over the forecast period. Denim's ageless appeal has made it a men's fashion mainstay, contributing to its dominance. Brands are always innovating with new cuts, fits, and styles targeted to men, appealing to their fashion sensibilities and preference for casual wear over formal clothes. As a result, the men's segment is likely to continue to lead the market.

Denim Jeans Market, By Distribution Channel

Hypermarkets/Supermarkets

Convenience Clothing Stores

Specialty Stores

Online Channel

Others

Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Convenience Clothing Stores, Specialty Stores, Online Channel, and Others. The hypermarkets/supermarkets segment is estimated to hold the majority share in the forecast period in the denim jeans market due to the widespread reach and accessibility of these offline channels, which provide consumers with a diverse selection of high-quality denim products at low costs. The expansion of specialized brand stores has bolstered this market, making it a popular shopping location for denim jeans. While internet channels are rapidly expanding, the established presence and convenience of physical retail continue to dominate the market.

Denim Jeans Market, By Geography

North America

Europe

Asia Pacific

Rest of the World

Based on Geography, the denim jeans market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is estimated to dominate the denim jeans market during the forecast period. The United States dominates the North American market, with denim being an integral component of the country's culture and fashion scene. The presence of large denim brands, considerable consumer buying power, and a well-established retail infrastructure all contribute to North America's dominance in the denim jeans market.

Key Players

• The "Denim Jeans Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Levi Strauss & Co, VF Corp., The Gap, Inc., Kontoor Brands, Inc., H&M Hennes & Mauritz AB, Kering S.A, PVH Corp., Bestseller A/S, U.S. Polo Assn, Pepe Jeans S.L, G-Star RAW, Uniqlo Co, Marks and Spencer Group plc, Iconix International, Big John-Intl, and Armani.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Denim Jeans Market Recent Developments
• In July 2022, Levi Strauss & Co. collaborated with four-time Grand Slam tennis champion and activist Naomi Osaka to produce a whimsical denim collection for Summer 2022. The collection features five new denim pieces inspired by Naomi's initial sketches. The demand for premium denim jeans in North America is expected to increase due to the strong spending capacity of millennials and Generation Z consumers.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Denim Jeans Market, By Type of Fit

• Regular Fit Jeans
• Slim Fit Jeans
• Skinny Fit Jeans
• Bootcut Jeans
• Straight Leg Jeans

5. Denim Jeans Market, By Gender

• Men's Jeans
• Women's Jeans

6. Denim Jeans Market, By Distribution Channel

• Retail Stores
• E-Commerce and Online Retail
• Wholesale and Distribution

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Levi Strauss & Co.
• VF Corp. (owns Wrangler and Lee)
• The Gap, Inc.
• Kontoor Brands Inc.
• H&M Hennes & Mauritz AB
• Kering S.A.
• PVH Corp. (owns Calvin Klein and Tommy Hilfiger)
• Bestseller A/S
• U.S. Polo Assn.
• Pepe Jeans S.L.
• G-Star RAW
• Uniqlo Co.
• Marks and Spencer Group plc.
• Iconix International
• Big John-Intl
• Armani

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References