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全球婴儿爽身粉市场研究报告 - 2023 年至 2030 年行业分析、规模、份额、增长、趋势和预测Global Baby Powder Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030 |
预计到 2030 年,全球婴儿爽身粉市场的市场规模将从 2022 年的 27.3 亿美元达到近 45.9 亿美元,2023-2030 年研究期间复合年增长率为 6.7%。
婴儿爽身粉是一种以滑石粉或玉米淀粉为基础的化妆品,通常用于吸收水分并减少婴儿皮肤的摩擦。它通常用于保持婴儿皮肤干燥舒适,特别是在容易积聚水分的区域,例如尿布区域和皮肤褶皱处。这种粉末以其柔软细腻的质地而闻名,对于娇嫩的婴儿皮肤来说足够温和。
婴儿爽身粉市场的推动因素是满足父母对婴儿护理和舒适度的担忧。父母优先考虑婴儿卫生,婴儿爽身粉的吸湿和减少摩擦特性很有吸引力。它因其预防尿布疹的能力而受到追捧,因为它有助于保持尿布区域干燥。婴儿爽身粉有多种类型,包括滑石粉和玉米淀粉,让父母可以根据自己的喜好和安全担忧选择产品。含有低过敏成分的温和配方吸引了寻求亲肤选择的父母。香味粉末创造积极的感官体验。消费者意识的提高、积极的推荐和有效的营销活动有助于产品的受欢迎。儘管存在与滑石粉相关的担忧,但由于更安全的替代品的出现以及对改进配方的承诺,市场仍在蓬勃发展。该市场的增长得益于其提高婴儿舒适度和解决父母担忧的实用解决方案。
该研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外,这些工具还对全球婴儿爽身粉市场的各个细分市场进行了包容性评估。婴儿爽身粉行业的增长和趋势为本研究提供了整体方法。
本节涵盖区域前景,重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲婴儿爽身粉市场当前和未来的需求。此外,该报告重点关注所有主要地区各个应用领域的需求、估计和预测。
该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。婴儿爽身粉市场的主要参与者包括强生公司、Pigeon Corp.、Prestige Consumer Healthcare、KCWW。本节包含竞争格局的整体视图,包括各种战略发展,例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。
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The global demand for Baby Powder Market is presumed to reach the market size of nearly USD 4.59 BN by 2030 from USD 2.73 BN in 2022 with a CAGR of 6.7% under the study period 2023 - 2030.
Baby powder is a talc or cornstarch-based cosmetic product that is commonly used to absorb moisture and reduce friction on a baby's skin. It is typically used to keep the baby's skin dry and comfortable, particularly in areas prone to moisture accumulation, such as diaper areas and skin folds. This powder is known for its soft and fine texture, making it gentle enough for delicate baby skin.
The baby powder market is driven by factors that cater to parents' concerns about infant care and comfort. Parents prioritize baby hygiene, making baby powder's moisture-absorbing and friction-reducing properties appealing. It is sought after for its ability to prevent diaper rash as it helps in keeping the diaper area dry. The availability of various baby powder types, including talc-based and cornstarch-based options, allows parents to choose products aligning with their preferences and safety worries. Gentle formulations with hypoallergenic ingredients appeal to parents seeking skin-friendly options. Scented powders create a positive sensory experience. Increased consumer awareness, positive recommendations, and effective marketing campaigns contribute to the product's popularity. Despite talc-related concerns, the market thrives due to the availability of safer alternatives and a commitment to improving formulations. The market's growth is sustained by its practical solutions for enhancing infant comfort and addressing parental concerns.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of baby powder. The growth and trends of baby powder industry provide a holistic approach to this study.
This section of the baby powder market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Baby Powder market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Baby Powder market include Johnson & Johnson, Pigeon Corp., Prestige Consumer Healthcare, KCWW. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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