全球眼动追踪市场研究报告 - 2023 年至 2030 年产业分析、规模、份额、成长、趋势与预测

预计到 2030 年，全球眼动追踪市场的市场规模将从 2022 年的 589.56 万美元达到近 3,895.35 万美元，2023-2030 年研究期间复合年增长率为 25.5%。

眼球追踪使用感测器技术来检测人们的存在并即时识别他们正在看什么。该技术将眼球运动解码为资料流，其中包含瞳孔位置、每隻眼睛的注视向量和注视点等资讯。安装在头部并连接到电脑的眼动仪可用于收集眼动追踪资料。这些设备记录眨眼、凝视和忽略等动作，以及学生对各种刺激的可见反应。广泛应用于智慧、安全系统。

市场动态：

航空航太和军事领域越来越多地采用眼动追踪技术，这是推动眼动追踪市场的主要因素。穿戴式和智慧技术投资的增加有助于产业不断扩张。由于眼动追踪系统用于国防和军事领域，各国政府增加了对该领域的投资，刺激了未来几年的市场成长。眼动追踪技术在认知系统、电玩游戏和测谎系统等各种应用中的使用不断增加，推动了市场的蓬勃发展。扩增实境 (AR) 和虚拟实境 (VR) 设备因其改善使用者体验的能力而越来越受欢迎。将眼动追踪技术融入 AR/VR 头盔和 PC 中，为此技术提供了新的应用。

研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外，这些工具也对全球眼动追踪市场的各个细分市场进行了包容性评估。眼动追踪产业的成长和趋势为这项研究提供了整体方法。

区域分析：

本节涵盖区域前景，重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲眼动追踪市场当前和未来的需求。此外，该报告重点关注所有主要地区各个应用领域的需求、估计和预测。

该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。眼动追踪市场的主要参与者包括Tobii（瑞典）、SR Research（加拿大）、Seeing Machine（澳洲）、Smart Eye（瑞典）、EyeTech Digital Systems（美国）、EyeTracking（美国）。本节包含竞争格局的整体视图，包括各种策略发展，例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。

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目录

第一章：前言

• 报告说明
  • 客观的
  • 目标受众
  • 独特的销售主张 (USP) 和产品
• 研究范围
• 研究方法论
  • 市场研究过程
  • 市场研究方法论

第 2 章：执行摘要

• 市集亮点
• 全球市场概况

第 3 章：眼球追踪 - 产业分析

• 简介 - 市场动态
• 市场驱动因素
• 市场限制
• 机会
• 产业动态
• 波特五力分析
• 市场吸引力分析
  • 按产品提供的市场吸引力分析
  • 按追踪类型进行的市场吸引力分析
  • 市场吸引力分析：依应用分类
  • 按垂直领域分類的市场吸引力分析
  • 市场吸引力分析：按地区

第 4 章：价值链分析

• 价值链分析
• 原料分析
  • 原料清单
  • 原料厂商清单
  • 主要原物料价格走势
• 潜在买家名单
• 行销管道
  • 直效行销
  • 间接行销
  • 行销通路发展趋势

第 5 章：COVID-19 爆发的影响分析

第 6 章：全球眼动追踪市场分析：依产品分类

• 按产品分类概述
• 历史和预测数据
• 按产品分析
• 硬体
• 软体
• 研究与咨询服务

第 7 章：全球眼球追踪市场分析：按追踪类型

• 按追踪类型概述
• 历史和预测数据
• 按追踪类型分析
• 远端追踪
• 行动追踪

第 8 章：全球眼动追踪市场分析：依应用分类

• 概述：按应用
• 历史和预测数据
• 分析：按应用
• 辅助沟通
• 人类行为与市场研究
• 其他的

第 9 章：全球眼球追踪市场分析：按垂直领域

• 按垂直领域概述
• 历史和预测数据
• 垂直分析
• 零售及广告
• 消费性电子产品
• 医疗保健和研究实验室
• 政府、国防和航太
• 汽车与运输
• 其他的

第 10 章：全球眼球追踪市场分析：依地理位置

• 区域展望
• 介绍
• 北美销售分析
  • 概览、历史与预测资料销售分析
  • 北美按细分市场销售分析
  • 北美按国家销售分析
  • 美国销售分析
  • 加拿大销售分析
  • 墨西哥销售分析
• 欧洲销售分析
  • 概览、历史与预测资料销售分析
  • 欧洲按细分市场销售分析
  • 欧洲按国家销售分析
  • 英国销售分析
  • 法国销售分析
  • 德国销售分析
  • 义大利销售分析
  • 俄罗斯销售分析
  • 欧洲其他地区销售分析
• 亚太地区销售分析
  • 概览、历史与预测资料销售分析
  • 亚太地区按细分市场销售分析
  • 亚太地区国家/地区销售分析
  • 中国销售分析
  • 印度销售分析
  • 日本销售分析
  • 韩国销售分析
  • 澳洲销售分析
  • 亚太地区其他地区销售分析
• 拉丁美洲销售分析
  • 概览、历史与预测资料销售分析
  • 拉丁美洲按细分市场销售分析
  • 拉丁美洲按国家销售分析
  • 巴西销售分析
  • 阿根廷销售分析
  • 秘鲁销售分析
  • 智利销售分析
  • 拉丁美洲其他地区销售分析
• 中东和非洲销售分析
  • 概览、历史与预测资料销售分析
  • 中东和非洲按细分市场销售分析
  • 中东和非洲国家销售分析
  • 沙乌地阿拉伯销售分析
  • 阿联酋销售分析
  • 以色列销售分析
  • 南非销售分析
  • 中东其他地区和非洲销售分析

第 11 章：眼球追踪公司的竞争格局

• 眼动追踪市场竞争
• 伙伴关係/协作/协议
• 併购
• 新产品发布
• 其他发展

第 12 章：公司简介

• 公司股份分析
• 市场集中度
• Tobii (Sweden)
• 公司简介
• 公司收入
• 产品
• 最近的发展
• SR Research (Canada)
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Seeing Machine (Australia)
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Smart Eye (Sweden)
• 公司简介
• 公司收入
• 产品
• 最近的发展
• EyeTech Digital Systems (US)
• 公司简介
• 公司收入
• 产品
• 最近的发展
• EyeTracking (US)
• 公司简介
• 公司收入
• 产品
• 最近的发展

注意 - 在公司概况中，财务详细资讯和近期发展视情况而定，或者如果是私人公司，则可能不包括在内

The global demand for Eye Tracking Market is presumed to reach the market size of nearly USD 3895.35 MN by 2030 from USD 589.56 MN in 2022 with a CAGR of 25.5% under the study period 2023 - 2030.

Eye tracking uses a sensor technology to detect a person's presence and identifies what they are looking at in real-time. The technology decodes eye movements into a data stream that contains information such as pupil position, the gaze vector for each eye, and the gaze point. An eye tracker installed on the head & connected to the computer can be used to collect eye-tracking data. These devices keep track of actions that include blinking, staring, and ignoring, as well as the pupil's visible reaction to various stimuli. It is widely used in intelligence and security systems.

MARKET DYNAMICS:

The growing adoption of eye-tracking technology in the aerospace and military sectors is the leading factor driving the eye tracking market. Increasing industry expansion is being aided by increased investments in wearable and smart technologies. Since the eye tracking system is used in the defense and military sector, governments have increased their investment in the area, spurring market growth in the upcoming years. The rising use of eye-tracking technology in various applications, including cognitive systems, video games, and lie-detection systems, is booming market expansion. Augmented reality (AR) & virtual reality (VR) devices are gaining popularity because of their ability to improve user experiences. The incorporation of eye-tracking technologies into AR/VR headgear and PCs offers up new applications for the technology.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of eye tracking. The growth and trends of eye tracking industry provide a holistic approach to this study.

MARKET SEGMENTATION:

This section of the eye tracking market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Offering

• Hardware
• Software
• Research & Consulting Services

By Tracking Type

• Remote Tracking
• Mobile Tracking

By Application

• Assistive Communication
• Human Behavior & Market Research
• Others

By Vertical

• Retail & Advertisement
• Consumer Electronics
• Healthcare & Research Labs
• Government, Defense, And Aerospace
• Automotive & Transportation
• Others

REGIONAL ANALYSIS:

This section covers the regional outlook, which accentuates current and future demand for the Eye Tracking market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the eye tracking market include Tobii (Sweden), SR Research (Canada), Seeing Machine (Australia), Smart Eye (Sweden), EyeTech Digital Systems (US), EyeTracking (US). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

TABLE OF CONTENTS

1 . PREFACE

• 1.1. Report Description
  • 1.1.1. Objective
  • 1.1.2. Target Audience
  • 1.1.3. Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1. Market Research Process
  • 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3 . EYE TRACKING - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Offering
  • 3.7.2 Market Attractiveness Analysis By Tracking Type
  • 3.7.3 Market Attractiveness Analysis By Application
  • 3.7.4 Market Attractiveness Analysis By Vertical
  • 3.7.5 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1. List of Raw Materials
  • 4.2.2. Raw Material Manufactures List
  • 4.2.3. Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1. Direct Marketing
  • 4.4.2. Indirect Marketing
  • 4.4.3. Marketing Channel Development Trend

5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK

6 . GLOBAL EYE TRACKING MARKET ANALYSIS BY OFFERING

• 6.1 Overview by Offering
• 6.2 Historical and Forecast Data
• 6.3 Analysis by Offering
• 6.4 Hardware Historic and Forecast Sales by Regions
• 6.5 Software Historic and Forecast Sales by Regions
• 6.6 Research & Consulting Services Historic and Forecast Sales by Regions

7 . GLOBAL EYE TRACKING MARKET ANALYSIS BY TRACKING TYPE

• 7.1 Overview by Tracking Type
• 7.2 Historical and Forecast Data
• 7.3 Analysis by Tracking Type
• 7.4 Remote Tracking Historic and Forecast Sales by Regions
• 7.5 Mobile Tracking Historic and Forecast Sales by Regions

8 . GLOBAL EYE TRACKING MARKET ANALYSIS BY APPLICATION

• 8.1 Overview by Application
• 8.2 Historical and Forecast Data
• 8.3 Analysis by Application
• 8.4 Assistive Communication Historic and Forecast Sales by Regions
• 8.5 Human Behavior & Market Research Historic and Forecast Sales by Regions
• 8.6 Others Historic and Forecast Sales by Regions

9 . GLOBAL EYE TRACKING MARKET ANALYSIS BY VERTICAL

• 9.1 Overview by Vertical
• 9.2 Historical and Forecast Data
• 9.3 Analysis by Vertical
• 9.4 Retail & Advertisement Historic and Forecast Sales by Regions
• 9.5 Consumer Electronics Historic and Forecast Sales by Regions
• 9.6 Healthcare & Research Labs Historic and Forecast Sales by Regions
• 9.7 Government, Defense, And Aerospace Historic and Forecast Sales by Regions
• 9.8 Automotive & Transportation Historic and Forecast Sales by Regions
• 9.9 Others Historic and Forecast Sales by Regions

10 . GLOBAL EYE TRACKING MARKET ANALYSIS BY GEOGRAPHY

• 10.1. Regional Outlook
• 10.2. Introduction
• 10.3. North America Sales Analysis
  • 10.3.1. Overview, Historic and Forecast Data Sales Analysis
  • 10.3.2. North America By Segment Sales Analysis
  • 10.3.3. North America By Country Sales Analysis
  • 10.3.4. United State Sales Analysis
  • 10.3.5. Canada Sales Analysis
  • 10.3.6. Mexico Sales Analysis
• 10.4. Europe Sales Analysis
  • 10.4.1. Overview, Historic and Forecast Data Sales Analysis
  • 10.4.2. Europe by Segment Sales Analysis
  • 10.4.3. Europe by Country Sales Analysis
  • 10.4.4. United Kingdom Sales Analysis
  • 10.4.5. France Sales Analysis
  • 10.4.6. Germany Sales Analysis
  • 10.4.7. Italy Sales Analysis
  • 10.4.8. Russia Sales Analysis
  • 10.4.9. Rest Of Europe Sales Analysis
• 10.5. Asia Pacific Sales Analysis
  • 10.5.1. Overview, Historic and Forecast Data Sales Analysis
  • 10.5.2. Asia Pacific by Segment Sales Analysis
  • 10.5.3. Asia Pacific by Country Sales Analysis
  • 10.5.4. China Sales Analysis
  • 10.5.5. India Sales Analysis
  • 10.5.6. Japan Sales Analysis
  • 10.5.7. South Korea Sales Analysis
  • 10.5.8. Australia Sales Analysis
  • 10.5.9. Rest Of Asia Pacific Sales Analysis
• 10.6. Latin America Sales Analysis
  • 10.6.1. Overview, Historic and Forecast Data Sales Analysis
  • 10.6.2. Latin America by Segment Sales Analysis
  • 10.6.3. Latin America by Country Sales Analysis
  • 10.6.4. Brazil Sales Analysis
  • 10.6.5. Argentina Sales Analysis
  • 10.6.6. Peru Sales Analysis
  • 10.6.7. Chile Sales Analysis
  • 10.6.8. Rest of Latin America Sales Analysis
• 10.7. Middle East & Africa Sales Analysis
  • 10.7.1. Overview, Historic and Forecast Data Sales Analysis
  • 10.7.2. Middle East & Africa by Segment Sales Analysis
  • 10.7.3. Middle East & Africa by Country Sales Analysis
  • 10.7.4. Saudi Arabia Sales Analysis
  • 10.7.5. UAE Sales Analysis
  • 10.7.6. Israel Sales Analysis
  • 10.7.7. South Africa Sales Analysis
  • 10.7.8. Rest Of Middle East And Africa Sales Analysis

11 . COMPETITIVE LANDSCAPE OF THE EYE TRACKING COMPANIES

• 11.1. Eye Tracking Market Competition
• 11.2. Partnership/Collaboration/Agreement
• 11.3. Merger And Acquisitions
• 11.4. New Product Launch
• 11.5. Other Developments

12 . COMPANY PROFILES OF EYE TRACKING INDUSTRY

• 12.1. Company Share Analysis
• 12.2. Market Concentration Rate
• 12.3. Tobii (Sweden)
  • 12.3.1. Company Overview
  • 12.3.2. Company Revenue
  • 12.3.3. Products
  • 12.3.4. Recent Developments
• 12.4. SR Research (Canada)
  • 12.4.1. Company Overview
  • 12.4.2. Company Revenue
  • 12.4.3. Products
  • 12.4.4. Recent Developments
• 12.5. Seeing Machine (Australia)
  • 12.5.1. Company Overview
  • 12.5.2. Company Revenue
  • 12.5.3. Products
  • 12.5.4. Recent Developments
• 12.6. Smart Eye (Sweden)
  • 12.6.1. Company Overview
  • 12.6.2. Company Revenue
  • 12.6.3. Products
  • 12.6.4. Recent Developments
• 12.7. EyeTech Digital Systems (US)
  • 12.7.1. Company Overview
  • 12.7.2. Company Revenue
  • 12.7.3. Products
  • 12.7.4. Recent Developments
• 12.8. EyeTracking (US)
  • 12.8.1. Company Overview
  • 12.8.2. Company Revenue
  • 12.8.3. Products
  • 12.8.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies

LIST OF TABLES

• Market Snapshot
• Drivers : Impact Analysis
• Restraints : Impact Analysis
• List of Raw Material
• List of Raw Material Manufactures
• List of Potential Buyers
• Analysis by Offering (Thousand Units and USD MN)
• Hardware Market Sales by Geography (Thousand Units and USD MN)
• Software Market Sales by Geography (Thousand Units and USD MN)
• Research & Consulting Services Market Sales by Geography (Thousand Units and USD MN)
• Analysis Market by Tracking Type (Thousand Units and USD MN)
• Remote Tracking Market Sales by Geography (Thousand Units and USD MN)
• Mobile Tracking Market Sales by Geography (Thousand Units and USD MN)
• Analysis by Application (Thousand Units and USD MN)
• Assistive Communication Market Sales by Geography (Thousand Units and USD MN)
• Human Behavior & Market Research Market Sales by Geography (Thousand Units and USD MN)
• Others Market Sales by Geography (Thousand Units and USD MN)
• Analysis by Vertical (Thousand Units and USD MN)
• Retail & Advertisement Market Sales by Geography (Thousand Units and USD MN)
• Consumer Electronics Market Sales by Geography (Thousand Units and USD MN)
• Healthcare & Research Labs Market Sales by Geography (Thousand Units and USD MN)
• Government, Defense, And Aerospace Market Sales by Geography (Thousand Units and USD MN)
• Automotive & Transportation Market Sales by Geography (Thousand Units and USD MN)
• Others Market Sales by Geography (Thousand Units and USD MN)
• Global Eye Tracking Market Sales by Geography (Thousand Units and USD MN)
• North America Market Analysis (Thousand Units and USD MN)
• United State Market Analysis (Thousand Units and USD MN)
• Canada Market Analysis (Thousand Units and USD MN)
• Mexico Market Analysis (Thousand Units and USD MN)
• Europe Market Analysis (Thousand Units and USD MN)
• Europe Market Estimate by Country (Thousand Units and USD MN)
• United Kingdom Market Analysis (Thousand Units and USD MN)
• France Market Analysis (Thousand Units and USD MN)
• Germany Market Analysis (Thousand Units and USD MN)
• Italy Market Analysis (Thousand Units and USD MN)
• Russia Market Analysis (Thousand Units and USD MN)
• Spain Market Analysis (Thousand Units and USD MN)
• Rest of Europe Market Analysis (Thousand Units and USD MN)
• Asia Pacific Market Analysis (Thousand Units and USD MN)
• China Market Analysis (Thousand Units and USD MN)
• Japan Market Analysis (Thousand Units and USD MN)
• India Market Analysis (Thousand Units and USD MN)
• South Korea Market Analysis (Thousand Units and USD MN)
• Australia Market Analysis (Thousand Units and USD MN)
• Rest of Asia Pacific Market Analysis (Thousand Units and USD MN)
• Latin America Market Analysis (Thousand Units and USD MN)
• Brazil Market Analysis (Thousand Units and USD MN)
• Argentina Market Analysis (Thousand Units and USD MN)
• Peru Market Analysis (Thousand Units and USD MN)
• Chile Market Analysis (Thousand Units and USD MN)
• Rest of Latin America Market Analysis (Thousand Units and USD MN)
• Middle East & Africa Market Analysis (Thousand Units and USD MN)
• Saudi Arabia Market Analysis (Thousand Units and USD MN)
• UAE Market Analysis (Thousand Units and USD MN)
• Israel Market Analysis (Thousand Units and USD MN)
• South Africa Market Analysis (Thousand Units and USD MN)
• Rest of Middle East and Africa Market Analysis (Thousand Units and USD MN)
• Partnership/Collaboration/Agreement
• Mergers And Acquisition

LIST OF FIGURES

• Research Scope of Eye Tracking Report
• Market Research Process
• Market Research Methodology
• Global Eye Tracking Market Size, by Region (Thousand Units and USD MN)
• Porters Five Forces Analysis
• Market Attractiveness Analysis by Offering
• Market Attractiveness Analysis by Tracking Type
• Market Attractiveness Analysis by Application
• Market Attractiveness Analysis by Vertical
• Market Attractiveness Analysis by Region
• Value Chain Analysis
• Global Market Analysis by Offering (Thousand Units and USD MN)
• Hardware Market Sales by Geography (Thousand Units and USD MN)
• Software Market Sales by Geography (Thousand Units and USD MN)
• Research & Consulting Services Market Sales by Geography (Thousand Units and USD MN)
• Global Market Analysis by Tracking Type (Thousand Units and USD MN)
• Remote Tracking Market Sales by Geography (Thousand Units and USD MN)
• Mobile Tracking Market Sales by Geography (Thousand Units and USD MN)
• Global Market Analysis by Application (Thousand Units and USD MN)
• Assistive Communication Market Sales by Geography (Thousand Units and USD MN)
• Human Behavior & Market Research Market Sales by Geography (Thousand Units and USD MN)
• Others Market Sales by Geography (Thousand Units and USD MN)
• Global Market Analysis by Vertical (Thousand Units and USD MN)
• Retail & Advertisement Market Sales by Geography (Thousand Units and USD MN)
• Consumer Electronics Market Sales by Geography (Thousand Units and USD MN)
• Healthcare & Research Labs Market Sales by Geography (Thousand Units and USD MN)
• Government, Defense, And Aerospace Market Sales by Geography (Thousand Units and USD MN)
• Automotive & Transportation Market Sales by Geography (Thousand Units and USD MN)
• Others Market Sales by Geography (Thousand Units and USD MN)
• Global Market Sales (Thousand Units and USD MN)
• North America Market Sales (Thousand Units and USD MN)
• Europe Market Sales (Thousand Units and USD MN)
• Asia Pacific Market Sales (Thousand Units and USD MN)
• Latin America Market Sales (Thousand Units and USD MN)
• Middle East & Africa Market Sales (Thousand Units and USD MN)
• Recent Development in Industry
• Top Company Market Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.