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1131873

全球 B2B 电子商务市场：2022 年

Global B2B E-Commerce Market 2022

出版日期: 2022年10月04日 | 出版商:

yStats.com | 英文 93 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

截至 2021 年 12 月，近四分之三的 B2B 商家已经建立了自己的市场。在跨境 B2B 电子商务销售方面，中国仍然是亚太市场的强势参与者，跨境 B2B 电子商务销售将在 2022 年达到顶峰，到 2025 年实现两位数增长。预计将继续增长。印度的 B2B 电子商务销售也出现了强劲增长，预计从 2020 年到 2025 年将显着增长。美国也遵循类似的增长曲线，B2B 电子商务网站销售额预计将在 2025 年保持两位数增长。欧洲 B2B 商家保持乐观，预计到 2025 年 B2B 电子商务销售额将稳步增长。中东的 B2B 电子商务市场也有望刺激增长。

在本报告中，我们对全球 B2B 电子商务进行研究和分析，并提供有关全球趋势、按地区和国家划分的主要趋势等方面的最新信息。

内容

第一章管理总结

第 2 章全球趋势

B2B 电子商务市场概况与趋势，2022 年 7 月 (1/2)
B2B 电子商务市场概况与趋势，2022 年 7 月 (2/2)
2021 年 8 月，按大流行前/大流行后 B2B 购买者的百分比，在线与线下进行的 B2B 购买份额
2021 年 8 月，按购买类型分列的 B2B 买家使用线上与线下渠道的份额，B2B 买家的百分比
2021 年 8 月最常用的订单渠道，B2B 买家百分比
2021 年 2 月，购买前研究的首选渠道细分，B2B 买家百分比
2021 年更愿意通过数字渠道购买/付款的 B2B 买家的份额
在购买过程的不同阶段使用在线渠道进行研究，B2B 买家的百分比，2021 年 8 月
2021 年 2 月 B2B 买家在去实体店之前在线搜索的最重要信息，B2B 买家的百分比
选择 B2B 电子商务网站时需要考虑的因素，B2B 买家的百分比，2021 年
2021 年 12 月 B2B 网站流量细分，按桌面/移动设备分类，百分比
买家和卖家之间的 B2B 互动份额（按渠道、百分比），2025f
份额，过去更换供应商的 B2B 买家的百分比，2021 年
改善买家体验的三大方面，B2B 买家的百分比，2021 年 2 月
2021 年 8 月，在购买过程中面临客户体验挑战的 B2B 买家所占百分比
B2B 买家在购买过程中面临的挑战，占 B2B 买家的百分比，2021 年 8 月
2020/2021 年 B2B 买家在购买过程中面临的 5 大挑战，占 B2B 买家的百分比
B2B 电子商务技术投资重点，B2B 卖家百分比，2021 年
2022 年主要 B2B 电子商务趋势，受访者百分比，由 B2B 专家提供，2021 年 12 月
2022 年 B2B 电子商务技术的主要投资，受访者百分比，按 B2B 专家，2022e
2021 年 2 月，首选在线购买渠道，B2B 买家百分比
2020 年和 2025 年通过市场进行的 B2B 电子商务销售额
2020 年和 2025f 年通过市场实现的 B2B 电子商务销售额的份额、百分比
2021 年 12 月，B2B 公司建立自己的市场的比例与不考虑建立自己的市场的 B2B 公司的比例，B2B 公司的百分比
2021 年和 2026 年跨境 B2B 支付交易额
2021 年和 2026 年的电汇份额，跨境 B2B 电子商务交易额的百分比
2021 年 B2B 买家最想要的付款方式，占 B2B 买家的百分比

第 3 章亚太地区

整个地区
中国
日本
印度
印度尼西亚
泰国

第 4 章北美

整个地区
美国

第 5 章欧洲

整个地区
英国
德国
意大利
西班牙
波兰

第 6 章拉丁美洲

巴西
墨西哥

第 7 章中东和非洲

整个地区

简介目录

Product Code: 1589

"The B2B E-Commerce market is forecasted to see continuous growth across regions, with nearly half of B2B buyers shifting from traditional to online channels of purchase: new yStats.com report."

After an acceleration in the pandemic era, digital B2B E-Commerce channels worldwide continue to flourish

The pandemic era led to greater adoption of B2B E-Commerce among B2B buyers and sellers alike. As of 2022, most B2B sellers have moved their operations online, as stated in the new yStats.com report. This rise in adoption is forecasted to increase the B2B E-Commerce sales worldwide by 2027. Not only are B2B buyers using digital channels for researching and buying products and services, but also a majority of the buyers are using digital platforms for simple buyer seller interactions. B2B E-Commerce sales made via marketplaces are forecasted to account for an increased share of total global B2B E-Commerce sales. Furthermore, online channels were heavily utilized by businesses to make repeat and bulk B2B purchases. The latest yStats.com report also reveals that nearly three-quarters of B2B merchants have already built their own marketplace as of December 2021. In terms of cross border B2B E-Commerce sales, China maintains a strong position in the Asia Pacific market, expecting to see a peak in its growth rate of cross-border B2B E-Commerce sales in 2022, the growth rate will steadily decline while staying in double digits through 2025. India is also projected to observe a high growth in its B2B E-Commerce sales, growing significantly from 2020 to 2025, as mentioned in the yStats.com publication. The growth curve is also similar for the U.S. as it is also forecasted to maintain a double-digit growth in terms of its B2B E-Commerce site sales in 2025. B2B seller expectation in Europe remain positive as they anticipate B2B E-Commerce sales will steadily increase through 2025. The Middle Eastern market will also see a spur in growth in terms of B2B E-Commerce sales

Although the B2B E-Commerce market is expanding with the introduction of technology trends such as AI, big data analytics, and business process automation, some challenges still remain

As the use of B2B E-Commerce platform increases, customer expectations revolving it are undergoing a change. According to a source cited in the new yStats.com report, nearly two-thirds of B2B buyers expect to have a smartphone-based application to facilitate their online purchases. A majority of buyers give the same or higher weight to online channels as they do to traditional channels and therefore except that B2B merchants meet their expectations. In terms of the most innovative tech trends, big data analytics, AI, self-service portals, and business process automation ate being applied to the B2B E-Commerce market, and an increased number of sellers are now investing in advanced technology to optimize their B2B E-Commerce platforms. Moreover, improvements to E-Commerce platforms, and the use of product information management system as well as customer relation management system remain the top investment areas for 2022. Despite these steps being taken by B2B sellers, the majority of B2B consumers still face challenges, with delivery and tracking, relation with suppliers, and the availability of product information and features ranking at the top of the list of B2B processes needing improvement.

1. Management Summary

2. Global Developments

B2B E-Commerce Market Overview and Trends, July 2022 (1 of 2)
B2B E-Commerce Market Overview and Trends, July 2022 (2 of 2)
Share of B2B Purchases Made Online vs. Offline, by Before the Pandemic and After the Pandemic, in % of B2B Buyers, August 2021
Share of B2B Buyers Using Online vs. Offline Channels, by Type of Purchase, in % of B2B Buyers, August 2021
Channels Used Most Frequently to Place an Order, in % of B2B Buyers, August 2021
Breakdown of Channels Preferred to Conduct Research Before Buying, in % of B2B Buyers, February 2021
Share of B2B Buyers Who Prefer Buying or Paying Through Digital Channels, in %, 2021
Use of Online Channels for Research During Different Stages of the Purchasing Process, in % of B2B Buyers, August 2021
Most Important Information that B2B Buyers Search Online Before Going to a Physical Store, in % of B2B Buyers, February 2021
Factors Considered When Choosing a B2B E-Commerce Site, in % of B2B Buyers, 2021
Breakdown of B2B Website Traffic, by Desktop and Mobile, in %, December 2021
Share of B2B Interactions Between Buyers and Sellers, by Channels, in %, 2025f
Share of B2B Buyers Who Switched Suppliers in the Past, in %, 2021e
Top 3 Aspects to Improve Buyer Experience, in % of B2B Buyers, February 2021
Share of B2B Buyers Who Faced Customer Experience Challenge During the Buying Process, in %, August 2021
Challenges Faced by B2B Buyers During the Buying Process, in % of B2B Buyers, August 2021
Top 5 Challenges That B2B Buyers Face During Researching Purchases, in % of B2B Buyers, 2020 & 2021
Priorities for B2B E-Commerce Technology Investment, in % of B2B Sellers, 2021e
Top B2B E-Commerce Trends for 2022 According to B2B Specialists, in % of Respondents, December 2021
Top B2B E-Commerce Technology Investments for 2022 According to B2B Specialists, in % of Respondents, 2022e
Preferred Online Channels for Purchase, in % of B2B buyers, February 2021
B2B E-Commerce Sales via Marketplaces, in USD trillion, 2020 & 2025f
Share of B2B E-Commerce Sales Made via Marketplaces, in %, 2020 & 2025f
Share of B2B Companies That Have Built Their Own Marketplace vs Share of B2B Companies That Will Never Consider Building Their Own Marketplace, in % of B2B Companies, December 2021
Transaction Value of Cross-Border B2B Payments, in USD trillion, 2021 & 2026f
Share of Wire Transfer Payments, in % of Cross-Border B2B E-Commerce Transaction Value, 2021 & 2026f
Top Payment Options Demanded by B2B Buyers, in % of B2B Buyers, 2021

3. Asia-Pacific

3.1. Regional
3.2. China
3.3. Japan
3.4. India
3.5. Indonesia
3.6. Thailand

4. North America

4.1. Regional
4.2. USA

5. Europe

5.1. Regional
5.2. UK
5.3. Germany
5.4. Italy
5.5. Spain
5.6. Poland

6. Latin America

6.1. Brazil
6.2. Mexico

7. Middle East and Africa

7.1. Regional

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