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B2B 技术市场：市场分析（2024-2030）
市场调查报告书
商品编码
1410438

B2B 技术市场：市场分析（2024-2030）

B2B Technology Marketplaces Market Report 2024-2030
出版日期: | 出版商: IoT Analytics GmbH | 英文 216 Page PDF | 商品交期: 最快1-2个工作天内

价格
简介目录

该报告分析了透过企业市场销售软体和硬体/服务的机会，并包括 100 个市场和 50 个市场平台提供商的清单。

样本

该报告是 IoT Analytics 正在进行的物联网软体和平台研究的一部分。本报告中的资讯是根据 2023 年 5 月至 12 月进行的多项调查、二次研究和定性研究（对云端专家、卖家和最终用户的访谈）的结果。该报告包括 B2B 技术市场定义、市场平台提供者、采用驱动因素、竞争格局、主要趋势和发展以及案例研究。

本报告的主要目的是透过市场定义、规模调整和分析，帮助读者更了解 B2B 技术市场的现状。

什么是数位 B2B 技术市场？

数位 B2B 技术市场是一个线上平台，支援企业对企业的技术产品商务。我们对科技产品的关注使我们有别于其他 B2B 市场。

数位 B2B 技术市场是现代高科技产业的关键组成部分。它为公司提供了一个交易技术产品的平台，为该行业的成长和创新做出了贡献。需要进一步的研究和分析才能充分了解其影响和潜力。

B2B 技术市场支出

软体已成为成长最快的类别。这种快速成长主要归功于云端和 SaaS（软体即服务）解决方案的激增。

到 2022 年，硬体将占 B2B 技术市场支出的近一半，并且正在经历适度增长。这是由于初始成本高和产品生命週期长等因素造成的。

最后，服务业成长缓慢但稳定。这一趋势是由包括维护和支援在内的 "即服务" 模式的兴起所推动的。

本报告分析

  • 哪些技术用于建构 B2B 技术市场？
  • 典型的 B2B 市场有哪些？它的用例是什么？
  • B2B 技术市场允许哪些新的商业模式？
  • 目前在 B2B 技术市场上花了多少钱？2030年会是什么样子？
  • 云端市场如何与众不同？
  • 工业自动化销售商如何定位自己及其市场？
  • 公司透过建立和销售自己的 B2B 技术市场可以获得什么好处？
  • B2B 科技市场的趋势和挑战是什么？
  • 主要 B2B 市场平台供应商的市占率是多少？

提及的公司

本报告分析的一些公司

  • ABB
  • AWS
  • Advantech
  • AppDirect
  • Azure
  • Cancom
  • CloudBlue
  • CrowdStrike
  • Google
  • Mirakl
  • Oro
  • PTC
  • Phoenix Contact
  • RedHat
  • SAP
  • Salesforce
  • Schneider Electric
  • Siemens
  • Splunk
  • Spryker
  • Tackle
  • VMware
  • Verizon
  • Zuora

目录

第一章执行摘要

第 2 章 简介

  • 市场的演变
  • 定义和消歧
  • 本报告涵盖的数字 B2B 市场营运商类型
  • 数位 B2B 技术市场生态系统
  • 数位 B2B 技术市场使用者介面功能
  • 数位 B2B 技术市场细分

第三章技术概述

  • 市场架构元素：前端与后端
  • 数位 B2B 技术市场架构
    • a. 回应客户要求
    • b. 卖家整合
    • c. 架构图
  • 架构范例

第 4 章商业模式考虑因素

  • 建立成功的数位 B2B 技术市场业务：关键考虑因素
  • 强调以客户为中心
  • 数位 B2B 技术市场产品定义
  • 现有经销商的参与
  • 制定适当的销售通路策略
  • 了解并影响卖家的 B2B 技术市场策略

第五章 市场采用的促进因素

  • 市场采用的常见驱动因素
  • 市场采用的促进因素：对于市场运营商
  • 市场采用的驱动因素：对于市场卖家

第六章 市场规模与前景

  • 概述：观察 B2B 市场的两种方法
  • B2B 市场支出（2020-2030 年）
  • B2B 技术市场支出（2020-2030 年）
  • B2B 技术市场软体支出（2020-2030 年）
  • B2B 技术市场平台支出（2020-2030 年）
  • 招募关键方面

第七章竞争格局：市场平台供应商

  • 其他 B2B 市场/电子商务平台
  • B2B 市场平台提供商市场份额

第 8 章：对选定市场运营商的见解

  • 超大规模者
  • 工业自动化供应商

第 9 章：市场卖家见解

  • 在企业市场上销售的技术销售商的主要好处
  • 卖家在企业市场上市时的主要目标：依公司规模
  • 卖家在企业市场上市的优点和缺点

第 10 章：洞察客户市场采用情况

  • 在 B2B 采购中使用市场
  • 采购通路：市场收入分成
  • 软体许可预算限制
  • 公司何时从市场采购？
    • a. 当采购流程简单时
    • b. 是否有可靠的市场治理。
    • c. 是否可以进行免费试用

第11章案例研究

第十二章详细分析：物联网市场

  • B2B 市场在 IoT 解决方案中的作用
  • AWS 和 Azure 扩大其市场足迹
  • 物联网平台内的通用物联网应用市场
  • 边缘市场数量增加
  • 市场在云端到边缘架构中发挥关键作用
  • 专注于物联网的市场

第十三章趋势与问题

第14章分析技术与市场定义

第 15 章. 关于 IoT 分析

简介目录

This publication analyses the opportunity of selling software and related hardware / services via enterprise marketplaces, including, a 216-page market report, list of 100 marketplaces and 50 marketplace platform providers.

SAMPLE VIEW

The “B2B Technology Marketplaces Market Report 2024-2030” is part of IoT Analytics' ongoing coverage of IoT software and platforms. The information presented in this report is based on the results of multiple surveys, secondary research, and qualitative research, i.e., interviews with cloud experts, sellers, and end users between May and December 2023. The document includes definitions for the B2B technology marketplace, marketplace platform providers, adoption drivers, competitive landscapes, key trends and developments, and case studies.

The main purpose of this document is to help our readers understand the current landscape of B2B technology marketplaces by defining, sizing, and analyzing the market.

What are digital B2B technology marketplaces?

Digital B2B Technology Marketplaces are online platforms that enable commercial transactions of technology products between businesses. These platforms are distinct from other types of B2B marketplaces due to their specific focus on technology products.

This analysis does not include B2C technology marketplaces. The functionalities and ecosystems of B2C marketplaces differ significantly from those of B2B marketplaces, as they are designed to cater to individual consumers rather than businesses.

Similarly, B2B non-technology marketplaces are not part of this discussion. The aim is to understand the unique dynamics, challenges, and opportunities within the technology sector.

IoT Analytics excludes single-seller B2B technology marketplaces from this report, as single-seller online platforms are considered eCommerce websites and not marketplaces.

Digital B2B Technology Marketplaces are a significant component of the modern tech sector. They provide a platform for businesses to engage in commercial transactions of technology products, contributing to the growth and innovation in the sector. Further research and analysis are required to fully understand their impact and potential.

There are four main actors in a digital B2B technology marketplace ecosystem

1. Marketplace platform provider

  • Platform providers are companies that build and maintain a marketplace platform.

2. Marketplace operator

  • The marketplace operator owns and manages the platform.

3. Marketplace seller

  • The marketplace seller is a third-party seller that sells its products and/or services on a marketplace.

4. Marketplace customer

  • The marketplace customer is a buyer that purchases products and/or services from vendors on a marketplace.

B2B technology marketplace spending

Software has emerged as the fastest-growing category. This surge is largely attributed to the widespread adoption of cloud and Software as a Service (SaaS) solutions.

Hardware, while accounting for less than half of the spending in B2B technology marketplaces in 2022, has experienced moderate growth. This is due to factors such as high upfront costs and longer product life cycles.

Lastly, Services have seen a steady, albeit slower, growth. This trend is influenced by the rise of "as-a-servic" models, including maintenance and support.

Questions answered:

  • Which technologies are used for building B2B technology marketplaces?
  • Which are the leading B2B marketplaces and some of their case studies?
  • Which new business models do B2B technology marketplaces allow?
  • How much is spent on B2B technology marketplaces today, and what will it look like in 2030?
  • How do cloud marketplaces differentiate from each other?
  • How do industrial automation sellers position themselves and their marketplaces?
  • What benefits are companies seeing from opening their own B2B technology marketplace and from selling on a B2B technology marketplace?
  • What are the trends and challenges when it comes to B2B technology marketplaces?
  • How much market share do leading B2B marketplace platform providers have?

Companies mentioned:

A selection of companies mentioned in the report.

  • ABB
  • AWS
  • Advantech
  • AppDirect
  • Azure
  • Cancom
  • CloudBlue
  • CrowdStrike
  • Google
  • Mirakl
  • Oro
  • PTC
  • Phoenix Contact
  • RedHat
  • SAP
  • Salesforce
  • Schneider Electric
  • Siemens
  • Splunk
  • Spryker
  • Tackle
  • VMware
  • Verizon
  • Zuora

Table of Contents

1. Executive Summary

2. Introduction

  • 2.1. Evolution of marketplaces
  • 2.2. Definition and disambiguation
  • 2.3. Types of digital B2B marketplace operators covered in this report
  • 2.4. Digital B2B technology marketplace ecosystem
  • 2.5. User interface features of digital B2B technology marketplaces
  • 2.6. Digital B2B technology marketplace breakdown

3. Technology Overview

  • 3.1. Marketplace architecture elements: frontend and backend
  • 3.2. Digital B2B technology marketplace architecture
    • a. Handling customer request
    • b. Integrating sellers
    • c. Architecture blueprint
  • 3.3. Architecture examples

4. Business model considerations

  • 4.1. Building a successful digital B2B technology marketplace business: key considerations
  • 4.2. Focusing on customer centricity
  • 4.3. Defining digital B2B technology marketplace offerings
  • 4.4. Involving existing resellers
  • 4.5. Developing suitable sales channel strategies
  • 4.6. Understanding and influencing seller B2B technology marketplace strategies

5. Marketplace adoption drivers

  • 5.1. General marketplace adoption driver
  • 5.2. Marketplace adoption drivers for marketplace operators
  • 5.3. Marketplace adoption drivers for marketplace sellers

6. Market size and outlook

  • 6.1. Overview: Two ways to look at the market for B2B marketplaces
  • 6.2. B2B marketplace spending 2020-2030
  • 6.3. B2B technology marketplace spending 2020-2030
  • 6.4. B2B technology marketplace software spending 2020-2030
  • 6.5. B2B technology marketplace platform spending 2020-2030
  • 6.6. Selected adoption viewpoints

7. Competitive landscape: Marketplace platform providers

  • 7.9. Other B2B marketplace and eCommerce platforms
  • 7.10. Market share of B2B marketplace platform providers

8. Insights on selected marketplace operators

  • 8.1. Hyperscalers
  • 8.2. Industrial automation vendors

9. Insights on marketplace sellers

  • 9.1. Key benefits of selling on enterprise marketplaces for technology sellers
  • 9.2. Sellers' main goals when listing on an enterprise marketplace based on company size
  • 9.3. Sellers' pros and cons when listing on enterprise marketplaces

10. Insights on marketplace customer adoption

  • 10.1. Usage of marketplace in B2B procurement
  • 10.2. Procurement channels - Share of marketplace revenue
  • 10.3. Budget limits for software licenses
  • 10.4. When do companies procure on a marketplace?
    • a. When the procurement process is simple
    • b. When there is credible marketplace governance
    • c. When they have the ability to do a free trial

11. Case studies

12. Deep-dive: IoT Marketplaces

  • 12.1. The role of B2B marketplaces for IoT solutions
  • 12.2. AWS and Azure increase their footprint with their marketplaces
  • 12.3. IoT application marketplaces common within IoT platforms
  • 12.4. An increasing number of edge marketplaces
  • 12.5. Marketplaces play a key role in cloud-to-edge architectures
  • 12.6. IoT-focused marketplaces

13. Trends and challenges

14. Methodology and market definitions

15. About IoT Analytics