欧洲数位健康市场和趋势：2023 年

从 2022 年到 2032 年，数位医疗市场预计将以两位数的复合年增长率增长，到 2032 年达到 9000 亿欧元。 远程医疗、互联健康、增强现实/虚拟现实和人工智能等趋势有望推动数位健康市场的增长。

本报告探讨了欧洲的数位健康趋势，概述了全球、区域和主要国家的数位健康市场、医疗机构对数位健康技术的态度、投资趋势以及患者对数位健康技术的使用。它总结了以下趋势

第一章管理总结

第二章世界

• 数位健康的概述和趋势
• 数位医疗市场规模：2022/2032
• 数位医疗领域的重大数位技术投资
• 医疗保健负责人提供的医疗保健服务以及计划在未来三年内提供的医疗保健服务
• 数位健康基金总额/导致数位健康基金减少的因素
• 按地区划分的数位医疗总资金和交易数量
• 2022 年第 4 季度数位医疗总资金和交易（按细分市场）
• 投资者之间的交易明细
• 认为虚拟护理对改善护理产生最大影响的医疗保健领导者的百分比
• 对临床环境中预测分析的信任度：按地区
• 医疗保健领域的预测分析采用率：按国家/地区分类
• 使用健康应用的成年人所占的百分比
• 医疗保健行业高管认为 AI 将在未来对其组织产生积极影响的程度
• 将 IT/安全漏洞作为虚假信息攻击的主要关注点的医疗保健主管所占百分比
• 愿意在医疗保健系统之外开展合作的医疗保健领导者所占百分比以及他们希望与之合作的组织类型
• 已登记或可能登记从其医疗保健提供者处接收电子账单的患者百分比

第 3 章：欧洲

• 按地区
  • 数位健康的概述和趋势
  • 相信新技术可以改善某些患者预后的临床医生所占的百分比
  • 采用新的数位医疗技术时面临的主要挑战
  • 相信特定技术将在未来 3-5 年内提高诊断效率和有效性的临床医生所占的百分比
  • 优先使用传统和数位渠道
  • 使用医疗应用/设备的慢性病患者的细分以及所用医疗设备的类型
  • 在移动应用上共享医疗数据的主要动机（患者百分比）
• 英国
• 德国
• 法国
• 西班牙
• 意大利
• 荷兰
• 奥地利
• 瑞士

"The digital health market is forecasted to grow at a double-digit CAGR between 2022 and 2032, surpassing EUR 900 billion by 2032": new yStats.com report.

Globally, the digital health industry is expected to thrive despite challenges in the adoption of digital health technologies

The report from yStats.com reveals that trends such as telemedicine, connected health, AR/VR, and AI are driving the growth of the digital health market, with a projected double-digit CAGR between 2022 and 2032. Digital health solutions like telemedicine, health & wellness apps, disease management tools, and wearables are gaining popularity among both patients and medical professionals. The UK's National Health Service (NHS) is already utilizing voice-based technology to disseminate health information through websites. While there is increasing demand for digital health technologies, the report notes a decline in total digital health funding between 2021 and 2022 due to investor risk aversion, reduced pandemic-driven growth, inflation, and supply chain disruptions. Concerns over IT/security breaches were also prevalent among two-thirds of surveyed healthcare executives globally in 2022. Surveyed clinicians in Europe faced obstacles such as technology costs, lack of digital health infrastructure, and workforce skills when adopting new digital health technologies in 2022. In Germany, complex healthcare bureaucracy, long approval processes, and lack of market readiness for digital applications were among the top challenges in healthcare system digitalization as of July 2022. Similarly, in Austria, complex IT landscapes and associated interfaces were identified as major obstacles, followed by a lack of knowledge and staff shortages as of October 2022.

While the digital health market is witnessing growth and technological advancements globally, certain digital health tools, such as electronic health records and e-prescriptions, are experiencing slow adoption

The healthcare industry is embracing innovative technologies like AI, telehealth, and telemedicine, which are reshaping the traditional healthcare market. AI, in particular, is expected to empower the healthcare market as stakeholders increasingly turn to its applications. Other digital health tools like telehealth, online appointment booking platforms, wearables, and health apps are also gaining popularity for their convenience and support of advanced techniques like remote patient monitoring. However, the adoption of e-prescriptions and electronic health records remains low across Europe, as stated in the yStats.com report. In Germany, the investment in digital health records decreased from around three-quarters of healthcare leaders in the previous year to nearly half as of March 2022. Furthermore, Germany is expected to have a significant proportion of paper-based prescriptions by 2023, with digital prescriptions accounting for a smaller share. Over half of surveyed doctors in Germany expressed future intentions to use electronic prescriptions, while many cited technical reasons for not using electronic health records. Lack of patient willingness was also mentioned as a barrier to electronic health record adoption. In contrast, approximately three-quarters of doctors in Switzerland claimed to maintain electronic medical records as of January 2022, according to the yStats.com report.

Table of Contents

1. Management Summary

2. Global

• Overview and Trends in Digital Health, May 2023 (1 of 5)
• Overview and Trends in Digital Health, May 2023 (2 of 5)
• Overview and Trends in Digital Health, May 2023 (3 of 5)
• Overview and Trends in Digital Health, May 2023 (4 of 5)
• Overview and Trends in Digital Health, May 2023 (5 of 5)
• Digital Health Market Size, in USD billion, 2022 & 2032f
• Leading Digital Technology Investments Made in Digital Healthcare, in % of Healthcare Leaders, March 2022
• Healthcare Services That Healthcare Leaders Are Offering vs Those They Are Willing to Offer in 3 Years, in % of Healthcare Leaders, February 2023 (1 of 2)
• Healthcare Services That Healthcare Leaders Are Offering vs Those They Are Willing to Offer in 3 Years, in % of Healthcare Leaders, February 2023 (2 of 2)
• Total Digital Health Funding, in USD billion, & Factors Leading to the Decline of Digital Health Funding, 2020-2022
• Total Digital Health Funding, by Region, in USD million & Number of Deals, in Absolute Number, Q4 2022
• Total Digital Health Funding, by Segments, in USD billion & Number of Deals, in Absolute Number, Q4 2022
• Breakdown of Deals Among Investors, in % of Investors, Q4 2022
• Share of Healthcare Leaders Who Believe Virtual Care Had or Will Have the Biggest Impact on Improving Care, in %, February 2023
• Share of Trust in Predictive Analytics Across Clinical Settings, by Region, in % of Healthcare Leaders, March 2022
• Adoption of Predictive Analytics in Clinical Setting, by Country, in % of Healthcare Leaders, March 2022
• Share of Adults Who Used Health Apps, in %, February 2022
• Level of Positive Impact That Healthcare Executives Believe AI Will Have on Their Organization in the Future, in % of Healthcare Executives, 2022e
• Share of Healthcare Executives for Whom IT/Security Breaches Are Primary Concerns About Disinformation Attacks, in %, 2022e
• Share of Healthcare Leaders Who Want to Partner Outside Their Healthcare System & Types of Organizations They Want to Partner With, in %, February 2023
• Share of Patients Who Enrolled or Are Likely to Enroll in Receiving Electronic Bills from Their Healthcare Providers, in %, 2022

3. Europe

• 3.1. Regional
  • Overview and Trends in Digital Health, May 2023
  • Share of Clinicians Who Believe New Technologies Can Improve Select Patient Outcomes, in %, 2022e
  • Top Challenges Faced While Adopting New Digital Health Technology, in % of Clinicians, 2022e
  • Share of Clinicians Who Believe Select Technologies Should Improve the Efficiency And Effectiveness of Diagnostics in the Next 3-5 Years, in %, 2022e
  • Preference Toward Using Traditional vs Digital Channels, by Appointment Stage, in % of Patients, Q1 2022
  • Breakdown of Patients With Chronic Illness Using Medical Apps/Devices & Types of Medical Devices Used, in %, Q1 2022
  • Top Motivators for Sharing Medical Data With Mobile Apps, in % of Patients, Q1 2022
• 3.2. UK
  • Share of Adults Using Health Apps, in %, 2021 & April 2022
  • Share of Health App Users Who Use Health Apps Weekly or More Often, in %, April 2022
  • Share of Adults in the Age Group 65+ Supporting the Move Towards Digital Health, in %, 2021 vs April 2022
  • Breakdown of Health App Users Who Believed Health Apps Were Useful in Improving Health and Well-Being, in %, April 2022
  • Top Sources Through Which Health App Users Found a Health App, in % of Health App Users, April 2022
  • Share of Adults Using Health Apps, by Age, in %, April 2022
• 3.3. Germany
  • Overview of Digital Health Market, May 2023
  • Share of Healthcare Leaders Investing in Select Digital Health Technologies, in %, March 2022
  • Share of Pharmacies Joining Telematics Infrastructure, in %, 2021 & June 2022
  • Share of Communication Processes in Health Care That Will Be Digital, in %, 2026f
  • Breakdown of Prescriptions That Will Be on Paper vs Digital, in % of All Prescriptions, 2023e
  • Breakdown of Prescriptions That Are Prescribed Electronically, in % of Doctors, July 2022
  • Share of Doctors Using Electronic Health Records/Electronic Patient Records (ePA), in %, July 2022
  • Share of Patients Showing Willingness Towards Select Digital Health Solutions, in %, 2022e
  • Top Digital Health Services Currently Used in Hospitals vs Those That Are Not Used But Are Useful, by Segments, in % of Doctors, July 2022
  • Biggest Obstacles in the Way of Digitalization of the Healthcare System, in % of Doctors, July 2022
  • Biggest Obstacles in the Way of Digitalization of the Healthcare System, in % of Doctors, July 2022
  • Number of Telematic Infrastructure Solutions Used, by Type, in millions, June 2022
  • Preferred Institutions to Partner With for Innovations & Benefits of Partnering With Health Tech Companies, in % of Healthcare Leaders, March 2022
  • Top Ways in Which Predicative Analysis Will Impact Healthcare, in % of Healthcare Leaders, March 2022
  • Share of Respondents Using Health Tracking Apps vs Those Who Share Their Personal Health Data, in %, 2022
• 3.4. France
  • Share of Respondents Using Teleconsultation, in %, November 2022
  • Share of Adults Who Used Online Appointment Booking Tools vs Those Who Used Online Result Submission Tools, in %, November 2022
  • Share of Healthcare Leaders for Whom AI as an Advanced Way of Treatment Will Be the Top Investment in 2022, in %, March 2022
  • Top Reasons for Investing in Artificial Intelligence, in % of Healthcare Leaders, March 2022
• 3.5. Spain
  • Breakdown of Respondents Using Telephone for Consultation With Family Doctor or GP, in %, 2022
  • Breakdown of Respondents Who Were Willing to Use Video Consultation, in %, 2022
• 3.6. Italy
  • Breakdown of Patients and Citizens Who Have Used Electronic Health Records, in %, 2021
• 3.7. Netherlands
  • Top Health Related Activities Performed Online, in % of Respondents, July 2022
  • Breakdown of Nurses Who Estimated the Proportion of Patients Who Have Used Telemonitoring, in %, August 2022
  • Share of Care Providers Offering a Patient Portal, in % of Care Providers, August 2022
  • Share of Nurses in Various Healthcare Branches Using a Particular Supervisory Technique, in %, August 2022
  • Share of Respondents Using Smart Health Devices, by Age, in %, July 2022
• 3.8. Austria
  • Top Drivers for Digital Transformation, in % of Healthcare Sector Players, October 2022
  • Top Challenges in the Way of Digital Transformation, in % of Healthcare Sector Players, October 2022
  • Breakdown of Top Technologies That Healthcare Sector Players Are Likely to Use During Digitalization, in % of Healthcare Sector Players, October 2022
• 3.9. Switzerland
  • Breakdown of Doctors and Patients for Whom Digitalization of Healthcare is Important, in %, January 2022
  • Share of Doctors Showing Interest in Electronic Medication Plans to Improve Correct Intake of Medication, in %, January 2022
  • Top Preferred Uses of Healthcare Apps Among Interested Patients, in % of Patients, January 2022
  • Breakdown of Doctors Keeping Medical Records Electronically, in %, January 2022