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应用内广告市场 - 增长、未来前景、竞争分析，2023-2031 年
市场调查报告书
商品编码
1313713

应用内广告市场 - 增长、未来前景、竞争分析，2023-2031 年

In-App Advertising Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031
出版日期: | 出版商: Acute Market Reports | 英文 115 Pages | 商品交期: 最快1-2个工作天内

价格

近年来，由于智能手机和移动应用程序的普及，应用内广告市场显着增长。应用内广告允许广告商通过在移动应用程序中展示广告来吸引高度参与的目标人群。应用内广告市场的主要驱动因素之一是全球智能手机用户数量的不断增加。随着智能手机的普及，越来越多的人长时间使用移动应用程序。这为广告商提供了一个以高度个性化和互动的方式与目标受众建立联繫的有利可图的机会。预计 2023 年至 2031 年期间，全球应用内广告市场将以 21% 的复合年增长率增长。程序化广告的兴起也对应用内广告市场产生了重大影响。程序化广告是指广告库存的自动买卖，使广告商能够针对特定属性并实时优化广告活动。此外，广告格式和定位能力的发展也有助于应用内广告的成功。广告商现在可以利用互动广告、视频广告和原生广告等创新广告格式为用户提供引人入胜的沉浸式体验。此外，广告可以根据用户人口统计、行为和位置进行定位，从而使广告商能够提供更相关和个性化的内容，从而提高其广告活动的有效性。

移动应用程序的使用增加和智能手机的普及

移动应用程序使用的快速增长和智能手机的普及是应用程序内广告市场的主要驱动力。随着世界各地越来越多的人拥有智能手机并出于各种目的使用移动应用程序，广告商在这些应用程序中接触大量活跃受众的机会已大大增加。我就是。到 2023 年底，全球智能手机用户数量预计将达到 45 亿。用户数量的增加导致更多的潜在应用用户可以接触到应用内广告。此外，花在移动应用程序上的平均时间持续增加。例如，在美国，2021年移动应用程序的平均使用时间将达到每天4小时10分钟，这表明广告商有巨大的机会通过应用内广告来吸引用户的注意力。

增强的定位和个性化

应用内广告的主要好处之一是能够向用户提供高度针对性和个性化的广告。通过利用应用程序中收集的用户数据，广告商可以更好地了解用户偏好、行为和人口统计数据，从而实现更准确的定位和适当的广告投放。先进的定位功能使广告商能够创建与特定受众群体产生共鸣的定制营销活动。例如，电子商务应用程序可以根据用户的浏览历史记录和购买行为提供个性化的产品推荐。这种程度的个性化不仅改善了用户体验，还提高了应用内广告的有效性和参与度。应用内广告的精确定位和个性化选项得到数据分析和用户跟踪技术进步的支持。应用内广告的精确定位和个性化选项的可用性得益于数据分析和用户跟踪方面的技术进步。

广告格式和互动体验的进步

应用内广告市场的另一个驱动因素是广告格式的演变以及移动应用内互动体验的实现。例如，视频广告因其引人入胜的性质和有效传达信息的能力而变得流行。App Annie 报告称，2018 年至 2021 年间，应用内视频广告支出增加了一倍多。此外，将游戏化和 AR 体验等互动元素融入您的广告中，可以让用户积极参与您的内容，从而增加他们与您的品牌的互动和回忆。应用内广告的广告格式和互动体验的进步是由移动技术的不断创新和改进推动的，包括更快的互联网速度、改进的设备功能以及 AR 和虚拟现实 (VR) 等新技术的集成。到过。

目录

第一章 前言

  • 报告内容
    • 报告目的
    • 目标听众
    • 主要提供产品
  • 市场细分
  • 调查方法
    • 第一阶段 - 二次调查
    • 第二阶段-初步调查
    • 第三阶段-专家评审
    • 先决条件
    • 采取的方法

第二章执行摘要

第三章 应用内广告市场：竞争分析

  • 主要厂商市场定位
  • 供应商采取的策略
  • 主要产业战略
  • 等级分析：2022 年与 2031 年

第四章 应用内广告市场：宏观分析与市场动态

  • 介绍
  • 2021-2031 年全球应用内广告市场价值
  • 市场动态
    • 市场驱动力
    • 市场製约因素
    • 主要问题
    • 主要机会
  • 促进因素和抑制因素的影响分析
  • 跷跷板分析

第 5 章 应用内广告市场：按类型划分 2021-2031

  • 市场概况
  • 增长/利润分析：2022 年与 2031 年
  • 市场细分
    • 横幅广告
    • 插页式广告
    • 富媒体广告
    • 视频广告
    • 原生广告

第 6 章 应用内广告市场：按平台划分 2021-2031

  • 市场概况
  • 增长/利润分析：2022 年与 2031 年
  • 市场细分
    • Android
    • iOS
    • 其他

第七章 应用内广告市场：按应用划分 2021-2031

  • 市场概况
  • 增长/利润分析：2022 年与 2031 年
  • 市场细分
    • 娱乐
    • 游戏
    • 社会的
    • 网上购物
    • 付款和票务
    • 消息
    • 其他

第8章北美应用内广告市场2021-2031

  • 市场概况
  • 应用内广告市场：按类型 2021-2031
  • 应用内广告市场：2021-2031 年（按平台）
  • 应用内广告市场：按应用划分 2021-2031
  • 应用内广告市场：2021-2031 年（按地区）
    • 北美
      • 美国
      • 加拿大
      • 其他北美

第 9 章英国和欧盟应用内广告市场 2021-2031

  • 市场概况
  • 应用内广告市场：按类型 2021-2031
  • 应用内广告市场：2021-2031 年（按平台）
  • 应用内广告市场：2021-2031 年（按应用划分）
  • 应用内广告市场：2021-2031 年（按地区）
    • 英国和欧盟
      • 英国
      • 德国
      • 西班牙
      • 意大利
      • 法国
      • 欧洲其他地区

10 亚太应用内广告市场 2021-2031

  • 市场概况
  • 应用内广告市场：按类型 2021-2031
  • 应用内广告市场：按平台划分 2021-2031
  • 应用内广告市场：按应用划分 2021-2031
  • 应用内广告市场：按地区划分 2021-2031
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 韩国
      • 亚太其他地区

11 拉丁美洲应用内广告市场 2021-2031

  • 市场概况
  • 应用内广告市场：按类型 2021-2031
  • 应用内广告市场：2021-2031 年（按平台）
  • 应用内广告市场：按应用划分 2021-2031
  • 应用内广告市场：2021-2031 年（按地区）
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 其他拉丁美洲地区

12 2021-2031 年中东和非洲应用内广告市场

  • 市场概况
  • 应用内广告市场：按类型 2021-2031
  • 应用内广告市场：按平台划分 2021-2031
  • 应用内广告市场：按应用划分 2021-2031
  • 应用内广告市场：2021-2031 年（按地区）
    • 中东/非洲
      • 海湾合作委员会
      • 非洲
      • 其他中东/非洲地区

第十三章公司简介

  • Google
  • Facebook
  • Amazon
  • Apple
  • 其他
Product Code: 139657-07-23

The in-app advertising market has experienced significant growth in recent years, driven by the proliferation of smartphones and mobile applications. In-app advertising refers to the practice of displaying ads within mobile applications, allowing advertisers to reach a highly engaged and targeted audience. This form of advertising has become increasingly popular among businesses looking to expand their reach and increase brand visibility.One of the key drivers of the in-app advertising market is the growing number of smartphone users worldwide. With the increasing adoption of smartphones, more people are spending a significant amount of time using mobile applications. This provides a lucrative opportunity for advertisers to connect with their target audience in a highly personalized and interactive manner.The global in-app advertising market is expected to raise at a CAGR of 21% during the forecast period of 2023 to 2031. The rise of programmatic advertising has also had a significant impact on the in-app advertising market. Programmatic advertising refers to the automated buying and selling of ad inventory, allowing advertisers to target specific demographics and optimize their ad campaigns in real-time. This technology has revolutionized the advertising industry and is driving the growth of in-app advertising by providing advertisers with more efficient and effective ways to reach their target audience.Furthermore, the advancements in ad formats and targeting capabilities have contributed to the success of in-app advertising. Advertisers can now leverage innovative ad formats such as interactive ads, video ads, and native ads to deliver engaging and immersive experiences to users. Additionally, the ability to target ads based on user demographics, behavior, and location enables advertisers to deliver highly relevant and personalized content, increasing the effectiveness of their campaigns.

Growing Mobile App Usage and Smartphone Penetration

The rapid increase in mobile app usage and smartphone penetration is a major driver of the in-app advertising market. As more people worldwide own smartphones and rely on mobile apps for various purposes, the opportunity for advertisers to reach a large and engaged audience within these apps expands significantly. The number of smartphone users globally is projected to reach 4.5 billion by the end of 2023. This growing user base translates into a larger pool of potential app users who can be exposed to in-app advertisements. Furthermore, the average time spent on mobile apps continues to rise. In the United States, for example, mobile app usage reached an average of 4 hours and 10 minutes per day in 2021, indicating a significant opportunity for advertisers to capture users' attention through in-app advertising.

Enhanced Targeting Capabilities and Personalization

One of the key advantages of in-app advertising is the ability to deliver highly targeted and personalized ads to users. Advertisers can leverage user data collected within apps to better understand their preferences, behavior, and demographics, allowing for more precise targeting and relevant ad delivery. Through advanced targeting capabilities, advertisers can create tailored campaigns that resonate with specific audience segments. For example, an e-commerce app can deliver personalized product recommendations based on a user's browsing history and purchase behavior. This level of personalization not only enhances user experience but also increases the effectiveness and engagement of in-app ads.The availability of precise targeting and personalization options within in-app advertising is supported by the technological advancements in data analytics and user tracking. These advancements enable advertisers to gather insights and make data-driven decisions to optimize their ad campaigns and improve ROI.

Advancements in Ad Formats and Interactive Experiences

Another driver of the in-app advertising market is the evolution of ad formats and the ability to create interactive experiences within mobile applications. Advertisers now have a wide range of options beyond traditional static banners, including video ads, native ads, playable ads, and augmented reality (AR) ads.Video ads, for instance, have gained popularity due to their engaging nature and ability to convey messages effectively. According to a report by App Annie, in-app video ad spending more than doubled between 2018 and 2021. Advertisers are leveraging video ads to tell compelling stories, showcase products, and capture users' attention within the app environment.Moreover, the integration of interactive elements in ads, such as gamification and AR experiences, allows users to actively engage with the content, increasing brand interaction and recall. These interactive ad formats not only provide a more immersive experience but also generate higher user engagement and conversion rates.The advancements in ad formats and interactive experiences within in-app advertising are driven by the continuous innovation and improvement in mobile technology, such as faster internet speeds, improved device capabilities, and the integration of emerging technologies like AR and virtual reality (VR).

Historical & Forecast Period

This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofIn-App Advertising market are as follows:

  • Research and development budgets of manufacturers and government spending
  • Revenues of key companies in the market segment
  • Number of end users and consumption volume, price and value.

Geographical revenues generate by countries considered in the report:

Micro and macro environment factors that are currently influencing the In-App Advertising market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Market Segmentation

Type

  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Native Ads

Platform

  • Android
  • iOS
  • Others

Application

  • Entertainment
  • Gaming
  • Social
  • Online Shopping
  • Payment & Ticketing
  • News
  • Others

Region Segment (2021-2031; US$ Million)

  • North America
  • U.S.
  • Canada
  • Rest of North America
  • UK and European Union
  • UK
  • Germany
  • Spain
  • Italy
  • France
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East and Africa
  • GCC
  • Africa
  • Rest of Middle East and Africa

Key questions answered in this report:

  • What are the key micro and macro environmental factors that are impacting the growth of In-App Advertising market?
  • What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
  • Estimated forecast and market projections up to 2031.
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which market segment holds a larger market share and why?
  • Are low and middle-income economies investing in the In-App Advertising market?
  • Which is the largest regional market for In-App Advertising market?
  • What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
  • Which are the key trends driving In-App Advertising market growth?
  • Who are the key competitors and what are their key strategies to enhance their market presence in the In-App Advertising market worldwide?

Table of Contents

1. Preface

  • 1.1. Report Description
    • 1.1.1. Purpose of the Report
    • 1.1.2. Target Audience
    • 1.1.3. Key Offerings
  • 1.2. Market Segmentation
  • 1.3. Research Methodology
    • 1.3.1. Phase I - Secondary Research
    • 1.3.2. Phase II - Primary Research
    • 1.3.3. Phase III - Expert Panel Review
    • 1.3.4. Assumptions
    • 1.3.5. Approach Adopted

2. Executive Summary

  • 2.1. Market Snapshot: Global In-App Advertising Market
  • 2.2. Global In-App Advertising Market, By Type, 2022 (US$ Million)
  • 2.3. Global In-App Advertising Market, By Platform, 2022 (US$ Million)
  • 2.4. Global In-App Advertising Market, By Application, 2022 (US$ Million)
  • 2.5. Global In-App Advertising Market, By Geography, 2022 (US$ Million)
  • 2.6. Attractive Investment Proposition by Geography, 2022

3. In-App Advertising Market: Competitive Analysis

  • 3.1. Market Positioning of Key In-App Advertising Market Vendors
  • 3.2. Strategies Adopted by In-App Advertising Market Vendors
  • 3.3. Key Industry Strategies
  • 3.4. Tier Analysis 2022 Versus 2031

4. In-App Advertising Market: Macro Analysis & Market Dynamics

  • 4.1. Introduction
  • 4.2. Global In-App Advertising Market Value, 2021 - 2031, (US$ Million)
  • 4.3. Market Dynamics
    • 4.3.1. Market Drivers
    • 4.3.2. Market Restraints
    • 4.3.3. Key Challenges
    • 4.3.4. Key Opportunities
  • 4.4. Impact Analysis of Drivers and Restraints
  • 4.5. See-Saw Analysis

5. In-App Advertising Market: By Type, 2021-2031, USD (Million)

  • 5.1. Market Overview
  • 5.2. Growth & Revenue Analysis: 2022 Versus 2031
  • 5.3. Market Segmentation
    • 5.3.1. Banner Ads
    • 5.3.2. Interstitial Ads
    • 5.3.3. Rich Media Ads
    • 5.3.4. Video Ads
    • 5.3.5. Native Ads

6. In-App Advertising Market: By Platform, 2021-2031, USD (Million)

  • 6.1. Market Overview
  • 6.2. Growth & Revenue Analysis: 2022 Versus 2031
  • 6.3. Market Segmentation
    • 6.3.1. Android
    • 6.3.2. iOS
    • 6.3.3. Others

7. In-App Advertising Market: By Application, 2021-2031, USD (Million)

  • 7.1. Market Overview
  • 7.2. Growth & Revenue Analysis: 2022 Versus 2031
  • 7.3. Market Segmentation
    • 7.3.1. Entertainment
    • 7.3.2. Gaming
    • 7.3.3. Social
    • 7.3.4. Online Shopping
    • 7.3.5. Payment & Ticketing
    • 7.3.6. News
    • 7.3.7. Others

8. North America In-App Advertising Market, 2021-2031, USD (Million)

  • 8.1. Market Overview
  • 8.2. In-App Advertising Market: By Type, 2021-2031, USD (Million)
  • 8.3. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
  • 8.4. In-App Advertising Market: By Application, 2021-2031, USD (Million)
  • 8.5.In-App Advertising Market: By Region, 2021-2031, USD (Million)
    • 8.5.1.North America
      • 8.5.1.1. U.S.
        • 8.5.1.1.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 8.5.1.1.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 8.5.1.1.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 8.5.1.2. Canada
        • 8.5.1.2.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 8.5.1.2.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 8.5.1.2.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 8.5.1.3. Rest of North America
        • 8.5.1.3.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 8.5.1.3.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 8.5.1.3.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)

9. UK and European Union In-App Advertising Market, 2021-2031, USD (Million)

  • 9.1. Market Overview
  • 9.2. In-App Advertising Market: By Type, 2021-2031, USD (Million)
  • 9.3. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
  • 9.4. In-App Advertising Market: By Application, 2021-2031, USD (Million)
  • 9.5.In-App Advertising Market: By Region, 2021-2031, USD (Million)
    • 9.5.1.UK and European Union
      • 9.5.1.1. UK
        • 9.5.1.1.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.1.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.1.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.2. Germany
        • 9.5.1.2.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.2.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.2.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.3. Spain
        • 9.5.1.3.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.3.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.3.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.4. Italy
        • 9.5.1.4.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.4.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.4.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.5. France
        • 9.5.1.5.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.5.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.5.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.6. Rest of Europe
        • 9.5.1.6.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 9.5.1.6.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 9.5.1.6.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)

10. Asia Pacific In-App Advertising Market, 2021-2031, USD (Million)

  • 10.1. Market Overview
  • 10.2. In-App Advertising Market: By Type, 2021-2031, USD (Million)
  • 10.3. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
  • 10.4. In-App Advertising Market: By Application, 2021-2031, USD (Million)
  • 10.5.In-App Advertising Market: By Region, 2021-2031, USD (Million)
    • 10.5.1.Asia Pacific
      • 10.5.1.1. China
        • 10.5.1.1.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.1.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.1.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.2. Japan
        • 10.5.1.2.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.2.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.2.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.3. India
        • 10.5.1.3.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.3.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.3.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.4. Australia
        • 10.5.1.4.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.4.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.4.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.5. South Korea
        • 10.5.1.5.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.5.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.5.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.6. Rest of Asia Pacific
        • 10.5.1.6.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 10.5.1.6.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 10.5.1.6.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)

11. Latin America In-App Advertising Market, 2021-2031, USD (Million)

  • 11.1. Market Overview
  • 11.2. In-App Advertising Market: By Type, 2021-2031, USD (Million)
  • 11.3. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
  • 11.4. In-App Advertising Market: By Application, 2021-2031, USD (Million)
  • 11.5.In-App Advertising Market: By Region, 2021-2031, USD (Million)
    • 11.5.1.Latin America
      • 11.5.1.1. Brazil
        • 11.5.1.1.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 11.5.1.1.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 11.5.1.1.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 11.5.1.2. Mexico
        • 11.5.1.2.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 11.5.1.2.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 11.5.1.2.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 11.5.1.3. Rest of Latin America
        • 11.5.1.3.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 11.5.1.3.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 11.5.1.3.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)

12. Middle East and Africa In-App Advertising Market, 2021-2031, USD (Million)

  • 12.1. Market Overview
  • 12.2. In-App Advertising Market: By Type, 2021-2031, USD (Million)
  • 12.3. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
  • 12.4. In-App Advertising Market: By Application, 2021-2031, USD (Million)
  • 12.5.In-App Advertising Market: By Region, 2021-2031, USD (Million)
    • 12.5.1.Middle East and Africa
      • 12.5.1.1. GCC
        • 12.5.1.1.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 12.5.1.1.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 12.5.1.1.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 12.5.1.2. Africa
        • 12.5.1.2.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 12.5.1.2.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 12.5.1.2.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)
      • 12.5.1.3. Rest of Middle East and Africa
        • 12.5.1.3.1. In-App Advertising Market: By Type, 2021-2031, USD (Million)
        • 12.5.1.3.2. In-App Advertising Market: By Platform, 2021-2031, USD (Million)
        • 12.5.1.3.3. In-App Advertising Market: By Application, 2021-2031, USD (Million)

13. Company Profile

  • 13.1. Google
    • 13.1.1. Company Overview
    • 13.1.2. Financial Performance
    • 13.1.3. Product Portfolio
    • 13.1.4. Strategic Initiatives
  • 13.2. Facebook
    • 13.2.1. Company Overview
    • 13.2.2. Financial Performance
    • 13.2.3. Product Portfolio
    • 13.2.4. Strategic Initiatives
  • 13.3. Amazon
    • 13.3.1. Company Overview
    • 13.3.2. Financial Performance
    • 13.3.3. Product Portfolio
    • 13.3.4. Strategic Initiatives
  • 13.4. Apple
    • 13.4.1. Company Overview
    • 13.4.2. Financial Performance
    • 13.4.3. Product Portfolio
    • 13.4.4. Strategic Initiatives
  • 13.5. Other Notable Players
    • 13.5.1. Company Overview
    • 13.5.2. Financial Performance
    • 13.5.3. Product Portfolio
    • 13.5.4. Strategic Initiatives

List of Tables

  • TABLE 1 Global In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 2 Global In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 3 Global In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 4 North America In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 5 North America In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 6 North America In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 7 U.S. In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 8 U.S. In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 9 U.S. In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 10 Canada In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 11 Canada In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 12 Canada In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 13 Rest of North America In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 14 Rest of North America In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 15 Rest of North America In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 16 UK and European Union In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 17 UK and European Union In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 18 UK and European Union In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 19 UK In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 20 UK In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 21 UK In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 22 Germany In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 23 Germany In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 24 Germany In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 25 Spain In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 26 Spain In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 27 Spain In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 28 Italy In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 29 Italy In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 30 Italy In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 31 France In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 32 France In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 33 France In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 34 Rest of Europe In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 35 Rest of Europe In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 36 Rest of Europe In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 37 Asia In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 38 Asia In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 39 Asia In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 40 China In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 41 China In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 42 China In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 43 Japan In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 44 Japan In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 45 Japan In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 46 India In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 47 India In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 48 India In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 49 Australia In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 50 Australia In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 51 Australia In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 52 South Korea In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 53 South Korea In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 54 South Korea In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 55 Latin America In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 56 Latin America In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 57 Latin America In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 58 Brazil In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 59 Brazil In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 60 Brazil In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 61 Mexico In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 62 Mexico In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 63 Mexico In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 64 Rest of Latin America In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 65 Rest of Latin America In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 66 Rest of Latin America In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 67 Middle East and Africa In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 68 Middle East and Africa In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 69 Middle East and Africa In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 70 GCC In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 71 GCC In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 72 GCC In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 73 Africa In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 74 Africa In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 75 Africa In-App Advertising Market By Application, 2021-2031, USD (Million)
  • TABLE 76 Rest of Middle East and Africa In-App Advertising Market By Type, 2021-2031, USD (Million)
  • TABLE 77 Rest of Middle East and Africa In-App Advertising Market By Platform, 2021-2031, USD (Million)
  • TABLE 78 Rest of Middle East and Africa In-App Advertising Market By Application, 2021-2031, USD (Million)

List of Figures

  • FIG. 1 Global In-App Advertising Market: Market Coverage
  • FIG. 2 Research Methodology and Data Sources
  • FIG. 3 Market Size Estimation - Top Down & Bottom-Up Approach
  • FIG. 4 Global In-App Advertising Market: Quality Assurance
  • FIG. 5 Global In-App Advertising Market, By Type, 2022
  • FIG. 6 Global In-App Advertising Market, By Platform, 2022
  • FIG. 7 Global In-App Advertising Market, By Application, 2022
  • FIG. 8 Global In-App Advertising Market, By Geography, 2022
  • FIG. 9 Market Geographical Opportunity Matrix - Global In-App Advertising Market, 2022

FIG. 10Market Positioning of Key In-App Advertising Market Players, 2022

FIG. 11Global In-App Advertising Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031

  • FIG. 12 Global In-App Advertising Market, By Type, 2022 Vs 2031, %
  • FIG. 13 Global In-App Advertising Market, By Platform, 2022 Vs 2031, %
  • FIG. 14 Global In-App Advertising Market, By Application, 2022 Vs 2031, %
  • FIG. 15 U.S. In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 16 Canada In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 17 Rest of North America In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 18 UK In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 19 Germany In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 20 Spain In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 21 Italy In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 22 France In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 23 Rest of Europe In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 24 China In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 25 Japan In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 26 India In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 27 Australia In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 28 South Korea In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 29 Rest of Asia In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 30 Brazil In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 31 Mexico In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 32 Rest of Latin America In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 33 GCC In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 34 Africa In-App Advertising Market (US$ Million), 2021 - 2031
  • FIG. 35 Rest of Middle East and Africa In-App Advertising Market (US$ Million), 2021 - 2031