中国的美髮产品市场趋势

在过去的20年中，市场发展迅速。中国製造业能力的急剧扩大和消费者支出的增加改变了中国的社会和经济。中国成为世界主要的工业和消费产品生产国之一。中国远远超越了世界其他地区，并且是全球商品和服务消费增长最快的市场。在采矿和製造业生产，进出口，消费者支出和资本投资持续增长的刺激下，中国经济保持了20多年的快速增长。随着中国政府对行业进行监管并鼓励行业整合以提高其在全球市场的竞争力，预计中型到大型公司之间将迅速整合。

本报告提供中国的美髮产品市场相关调查分析，提供商业环境，市场趋势与预测，及行销策略等相关的系统性资讯。

目录

第1章 简介

• 调查范围·调查手法
• 摘要整理

第2章 商业环境

• 经济展望
• 主要经济指标
• 工业生产
• 人口及人力资源
• 外国投资
• 国际贸易
• 金融及税法
• 银行系统及法规
• 外汇
• 税金，关税率，关税
• 市场趋势
• 技术开发
• 市场开发
• 主要产业的发展
• 地区开发
• 企业开发
• 劳动市场的发展

第3章 美髮产品市场趋势

• 美髮产品市场趋势
• 目前市场分析
• 市场开发趋势
• 市场课题
• 主要的生产者
• 目前问题
• 包装法
• 中国的零售市场趋势
• 消费者所得趋势
• 消费者支出趋势:各地区
• 东北部
• 北部
• 东南部
• 中央部
• 西南部
• 西北部

第4章 行销策略

• 中国市场进入概要
• 中国的流通系统
• 通路
• 运输及货物基础设施
• 通讯
• 进入中国市场
• 中国的出口
• 许可证
• 专利权
• 电子商务
• 公司及当地经销商
• 代表办事处及子企业
• 合资企业
• 完全外资企业

This study focuses on China's Hair Styling Products market trends. In the two past decades, the market has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China's society and economy. China is one of the world's major producers for industrial and consumer products. Far outpacing other economies in the world, China is the world's fastest growing market for the consumptions of goods and services. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. Rapid consolidation between medium and large players is anticipated since the Chinese government has been encouraging industry consolidation with an effort to regulate the industry and to improve competitiveness in the world market.

Although China has enjoyed the benefits of an expanding market for production and distribution, the industry is suffering from minimal innovation and investment in R&D and new product development. The sector's economies of scale have yet to be achieved. Most domestic manufacturers lack the autonomic intellectual property and financial resources to develop their own brand name products.

This new study focuses on market trends and forecasts with historical data (2012, 2017 and 2022) and long-term forecasts through 2027 and 2032 are presented.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases.

Asia Market Info & Dev Co. is one of the leading sources for up-to-date market information and research on the fastest-growing Chinese markets. We have published over 2,000 reports focusing on the Chinese markets, industry forecasts and company profiles. We provide hard-to-find market data and analyses. Our publications are intended to help international marketers identify business opportunities and promote their product sales in the Chinese markets.

TABLE OF CONTENTS

I. INTRODUCTION

• Report Scope and Methodology
• Executive Summary

II. BUSINESS ENVIRONMENT

• Economic Outlook
• Key Economic Indicators
• Industrial Output
• Population and Labor
• Foreign Investment
• Foreign Trade
• Financial and Tax Regulations
• Banking System and Regulations
• Foreign Exchange
• Taxes, Tariff and Custom Duties
• Market Trends
• Technology Development
• Market Development
• Major Industry Development
• Regional Development
• Enterprise Development
• Labor Market Development

III. HAIR STYLING PRODUCTS MARKET TRENDS

• Hair Styling Products Market Trends
• Current Market Analyses
• Market Development Trends
• Market Challenges
• Major Producers
• Current Issues
• Packaging Legislation
• Chinese Retail Market Trends
• Consumer Income Trends
• Consumer Spending Trends by Region
• Northeast
• North
• Southeast
• Central
• Southwest
• Northwest

IV. MARKETING STRATEGIES

• China Market Entry Overview
• China's Distribution System
• Distribution Channels
• Transportation and Freight Infrastructure
• Communications
• China's Market Entry
• Exporting to China
• License
• Franchising
• E-Commerce
• Trading Companies and Local Agents
• Representative Offices and Subsidiaries
• Joint Ventures
• Wholly Foreign-Owned Enterprise

LIST OF TABLES

I. INTRODUCTION

• Economic Outlook Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade

III. HAIR STYLING PRODUCTS MARKET TRENDS

• Hair Styling Products Sales and Forecasts
• Chinese Retail Market Trends
• Consumer Spending Trends by Region
• Northeast
• North
• Southeast
• Central
• Southwest
• Northwest

LIST OF CHARTS

I. INTRODUCTION

• Economic Outlook Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade

III. HAIR STYLING PRODUCTS MARKET TRENDS

• Hair Styling Products Sales and Forecasts
• Chinese Retail Market Trends
• Retail Sales by Type