Product Code: A53530
The vodka seltzer market size was valued at $472.3 million in 2021 and is projected to reach $2,003.9 million by 2031, growing at a CAGR of 13.8% from 2022 to 2031.
Vodka seltzer is a blended, low-alcohol drink made with flavored seltzer water and vodka that is offered in cans or bottles. Vodka seltzers frequently include less sugar and calories than other alcoholic beverages and generally have a lower alcohol concentration.
Most countries in the world have witnessed rapid urbanization and improvement in their financial conditions. This has led to an overall rise in the disposable income of the people. In addition, this has made way for a shift in consumer preferences, especially among young, aspirational drinkers in developed economies of Europe and North America, toward different and modern low-alcoholic beverages from traditional beer and rum. Moreover, seltzer is a widely consumed, produced, and traded alcohol across the U.S., thus majorly attracting youth. In addition, the population is gradually inclining toward sophisticated, moderated, and premium beverages, owing to continuous innovation in taste, flavors, and packaging.
Volatile prices of raw materials used in the manufacturing of vodka seltzer impede the market growth. These beverages are produced from vodka made of wheat, rye, barley, and others, which are not produced adequately due to drought and other environmental issues, thus creating a supply-demand gap in the industry. This factor lowers their production as well as increases product prices, which impedes the growth of the market. Moreover, increase in taxation charges across the globe for alcohol products is affecting the growth of the market.
The global vodka seltzer market is segmented into type, packaging, distribution channel, and region. By type, the market is classified into ABV less than 4.6% and ABV more than 4.6%. On the basis of packaging, it is categorized into metal cans and bottles. Depending on distribution channel, it is segregated into on-trade and off-trade. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, Ireland, Netherlands, Spain, and the rest of Europe), Asia-Pacific (Japan, Australia, Singapore, and the rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
Players operating in the global vodka seltzer market have adopted various developmental strategies to expand their vodka seltzer share, increase profitability, and remain competitive in the market. The key players profiled in this report include: Boston Beer Co. Inc., Carlton & United Breweries Pty Ltd., Cutwater Spirits, LLC, Diageo Loyal Spirits Corporation, Diageo PLC, East London Liquor Company Limited, High Noon Spirits Company, Jem Beverage Company, LLC, La Dolce Vita Seltzer, Mark Anthony Brewing, Inc., Molson Coors Beverage Company, Nude Beverages, Inc., Pernod Ricard, Southern Tier Distilling, LLC, and Spirited Cocktails Corporation.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the vodka seltzer market analysis from 2021 to 2031 to identify the prevailing vodka seltzer market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the vodka seltzer market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global vodka seltzer market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- ABV Less Than 4.6%
- ABV More Than 4.6%
By Packaging
By Distribution Channel
- On-trade
- Sub-type
- Bars, Pubs, and Nightclubs
- Hotels and Restaurants
- Off-trade
- Sub-type
- Supermarkets/Hypermarkets
- Licensed Shops
- E-commerce
By Region
- North America
- Europe
- Germany
- UK
- Ireland
- Netherlands
- Spain
- Rest of Europe
- Asia-Pacific
- Japan
- Australia
- Singapore
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players:
- Boston Beer Co. Inc.
- Diageo plc.
- Mark Anthony Brewing, Inc
- High Noon Spirits Company
- Molson Coors Beverage Company
- Pernod Ricard
- Nude Beverages
- Carlton & United Breweries
- La Dolce Vita Seltzer
- Cutwater Spirits, LLC
- Southern Tier Distilling Company
- East London Liquor Company Limited
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. Bargaining power of suppliers
- 3.3.2. Bargaining power of buyers
- 3.3.3. Threat of substitutes
- 3.3.4. Threat of new entrants
- 3.3.5. Intensity of rivalry
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Growth in millennial population
- 3.4.1.2. Introduction of innovative flavors
- 3.4.1.3. Strong branding and advertisement by market players
- 3.4.2. Restraints
- 3.4.2.1. Use of citric acid and synthetic flavoring in vodka seltzer is leading to dental problems
- 3.4.2.2. Increase in availability of alternatives
- 3.4.3. Opportunities
- 3.4.3.1. High growth potential in developing countries
- 3.4.3.2. Rise in trend of online shopping
- 3.5. COVID-19 Impact Analysis on the market
- 3.6. Market Share Analysis
- 3.7. Parent Market Analysis
- 3.8. Pricing Analysis
- 3.9. Value Chain Analysis
CHAPTER 4: VODKA SELTZER MARKET, BY TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. ABV Less Than 4.6%
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. ABV More Than 4.6%
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
CHAPTER 5: VODKA SELTZER MARKET, BY PACKAGING
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Metal Cans
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Bottles
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
CHAPTER 6: VODKA SELTZER MARKET, BY DISTRIBUTION CHANNEL
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. On-trade
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.2.4. On-trade Vodka Seltzer Market by Sub-type
- 6.2.4.1. Bars, Pubs, and Nightclubs Market size and forecast, by region
- 6.2.4.2. Hotels and Restaurants Market size and forecast, by region
- 6.3. Off-trade
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
- 6.3.4. Off-trade Vodka Seltzer Market by Sub-type
- 6.3.4.1. Supermarkets/Hypermarkets Market size and forecast, by region
- 6.3.4.2. Licensed Shops Market size and forecast, by region
- 6.3.4.3. E-commerce Market size and forecast, by region
CHAPTER 7: VODKA SELTZER MARKET, BY REGION
- 7.1. Overview
- 7.1.1. Market size and forecast By Region
- 7.2. North America
- 7.2.1. Key trends and opportunities
- 7.2.2. Market size and forecast, by Type
- 7.2.3. Market size and forecast, by Packaging
- 7.2.4. Market size and forecast, by Distribution Channel
- 7.2.4.1. North America On-trade Vodka Seltzer Market by Sub-type
- 7.2.4.2. North America Off-trade Vodka Seltzer Market by Sub-type
- 7.2.5. Market size and forecast, by country
- 7.2.5.1. U.S.
- 7.2.5.1.1. Key market trends, growth factors and opportunities
- 7.2.5.1.2. Market size and forecast, by Type
- 7.2.5.1.3. Market size and forecast, by Packaging
- 7.2.5.1.4. Market size and forecast, by Distribution Channel
- 7.2.5.2. Canada
- 7.2.5.2.1. Key market trends, growth factors and opportunities
- 7.2.5.2.2. Market size and forecast, by Type
- 7.2.5.2.3. Market size and forecast, by Packaging
- 7.2.5.2.4. Market size and forecast, by Distribution Channel
- 7.2.5.3. Mexico
- 7.2.5.3.1. Key market trends, growth factors and opportunities
- 7.2.5.3.2. Market size and forecast, by Type
- 7.2.5.3.3. Market size and forecast, by Packaging
- 7.2.5.3.4. Market size and forecast, by Distribution Channel
- 7.3. Europe
- 7.3.1. Key trends and opportunities
- 7.3.2. Market size and forecast, by Type
- 7.3.3. Market size and forecast, by Packaging
- 7.3.4. Market size and forecast, by Distribution Channel
- 7.3.4.1. Europe On-trade Vodka Seltzer Market by Sub-type
- 7.3.4.2. Europe Off-trade Vodka Seltzer Market by Sub-type
- 7.3.5. Market size and forecast, by country
- 7.3.5.1. Germany
- 7.3.5.1.1. Key market trends, growth factors and opportunities
- 7.3.5.1.2. Market size and forecast, by Type
- 7.3.5.1.3. Market size and forecast, by Packaging
- 7.3.5.1.4. Market size and forecast, by Distribution Channel
- 7.3.5.2. UK
- 7.3.5.2.1. Key market trends, growth factors and opportunities
- 7.3.5.2.2. Market size and forecast, by Type
- 7.3.5.2.3. Market size and forecast, by Packaging
- 7.3.5.2.4. Market size and forecast, by Distribution Channel
- 7.3.5.3. Ireland
- 7.3.5.3.1. Key market trends, growth factors and opportunities
- 7.3.5.3.2. Market size and forecast, by Type
- 7.3.5.3.3. Market size and forecast, by Packaging
- 7.3.5.3.4. Market size and forecast, by Distribution Channel
- 7.3.5.4. Netherlands
- 7.3.5.4.1. Key market trends, growth factors and opportunities
- 7.3.5.4.2. Market size and forecast, by Type
- 7.3.5.4.3. Market size and forecast, by Packaging
- 7.3.5.4.4. Market size and forecast, by Distribution Channel
- 7.3.5.5. Spain
- 7.3.5.5.1. Key market trends, growth factors and opportunities
- 7.3.5.5.2. Market size and forecast, by Type
- 7.3.5.5.3. Market size and forecast, by Packaging
- 7.3.5.5.4. Market size and forecast, by Distribution Channel
- 7.3.5.6. Rest of Europe
- 7.3.5.6.1. Key market trends, growth factors and opportunities
- 7.3.5.6.2. Market size and forecast, by Type
- 7.3.5.6.3. Market size and forecast, by Packaging
- 7.3.5.6.4. Market size and forecast, by Distribution Channel
- 7.4. Asia-Pacific
- 7.4.1. Key trends and opportunities
- 7.4.2. Market size and forecast, by Type
- 7.4.3. Market size and forecast, by Packaging
- 7.4.4. Market size and forecast, by Distribution Channel
- 7.4.4.1. Asia-Pacific On-trade Vodka Seltzer Market by Sub-type
- 7.4.4.2. Asia-Pacific Off-trade Vodka Seltzer Market by Sub-type
- 7.4.5. Market size and forecast, by country
- 7.4.5.1. Japan
- 7.4.5.1.1. Key market trends, growth factors and opportunities
- 7.4.5.1.2. Market size and forecast, by Type
- 7.4.5.1.3. Market size and forecast, by Packaging
- 7.4.5.1.4. Market size and forecast, by Distribution Channel
- 7.4.5.2. Australia
- 7.4.5.2.1. Key market trends, growth factors and opportunities
- 7.4.5.2.2. Market size and forecast, by Type
- 7.4.5.2.3. Market size and forecast, by Packaging
- 7.4.5.2.4. Market size and forecast, by Distribution Channel
- 7.4.5.3. Singapore
- 7.4.5.3.1. Key market trends, growth factors and opportunities
- 7.4.5.3.2. Market size and forecast, by Type
- 7.4.5.3.3. Market size and forecast, by Packaging
- 7.4.5.3.4. Market size and forecast, by Distribution Channel
- 7.4.5.4. Rest of Asia-Pacific
- 7.4.5.4.1. Key market trends, growth factors and opportunities
- 7.4.5.4.2. Market size and forecast, by Type
- 7.4.5.4.3. Market size and forecast, by Packaging
- 7.4.5.4.4. Market size and forecast, by Distribution Channel
- 7.5. LAMEA
- 7.5.1. Key trends and opportunities
- 7.5.2. Market size and forecast, by Type
- 7.5.3. Market size and forecast, by Packaging
- 7.5.4. Market size and forecast, by Distribution Channel
- 7.5.4.1. LAMEA On-trade Vodka Seltzer Market by Sub-type
- 7.5.4.2. LAMEA Off-trade Vodka Seltzer Market by Sub-type
- 7.5.5. Market size and forecast, by country
- 7.5.5.1. Latin America
- 7.5.5.1.1. Key market trends, growth factors and opportunities
- 7.5.5.1.2. Market size and forecast, by Type
- 7.5.5.1.3. Market size and forecast, by Packaging
- 7.5.5.1.4. Market size and forecast, by Distribution Channel
- 7.5.5.2. Middle East
- 7.5.5.2.1. Key market trends, growth factors and opportunities
- 7.5.5.2.2. Market size and forecast, by Type
- 7.5.5.2.3. Market size and forecast, by Packaging
- 7.5.5.2.4. Market size and forecast, by Distribution Channel
- 7.5.5.3. Africa
- 7.5.5.3.1. Key market trends, growth factors and opportunities
- 7.5.5.3.2. Market size and forecast, by Type
- 7.5.5.3.3. Market size and forecast, by Packaging
- 7.5.5.3.4. Market size and forecast, by Distribution Channel
CHAPTER 8: COMPETITIVE LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product Mapping of Top 10 Player
- 8.4. Competitive Dashboard
- 8.5. Competitive Heatmap
- 8.6. Top player positioning, 2021
CHAPTER 9: COMPANY PROFILES
- 9.1. Boston Beer Co. Inc.
- 9.1.1. Company overview
- 9.1.2. Key Executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
- 9.2. Carlton & United Breweries
- 9.2.1. Company overview
- 9.2.2. Key Executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.3. Cutwater Spirits, LLC
- 9.3.1. Company overview
- 9.3.2. Key Executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.4. Diageo plc.
- 9.4.1. Company overview
- 9.4.2. Key Executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Business performance
- 9.5. East London Liquor Company Limited
- 9.5.1. Company overview
- 9.5.2. Key Executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.6. High Noon Spirits Company
- 9.6.1. Company overview
- 9.6.2. Key Executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.7. La Dolce Vita Seltzer
- 9.7.1. Company overview
- 9.7.2. Key Executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.8. Mark Anthony Brewing, Inc
- 9.8.1. Company overview
- 9.8.2. Key Executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.9. Molson Coors Beverage Company
- 9.9.1. Company overview
- 9.9.2. Key Executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.9.6. Business performance
- 9.10. Nude Beverages
- 9.10.1. Company overview
- 9.10.2. Key Executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
- 9.11. Pernod Ricard
- 9.11.1. Company overview
- 9.11.2. Key Executives
- 9.11.3. Company snapshot
- 9.11.4. Operating business segments
- 9.11.5. Product portfolio
- 9.11.6. Business performance
- 9.12. Southern Tier Distilling Company
- 9.12.1. Company overview
- 9.12.2. Key Executives
- 9.12.3. Company snapshot
- 9.12.4. Operating business segments
- 9.12.5. Product portfolio