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封面
市场调查报告书
商品编码
1268897

伏特加市场规模、份额、趋势分析报告，按类型（调味、无味）、分销渠道（场外交易、场内交易）、地区、细分市场预测，2023-2030 年

Vodka Market Size, Share & Trends Analysis Report By Type (Flavored, Non-Flavored), By Distribution Channel (Off-Trade, On-Trade), By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 92 Pages | 商品交期: 2-10个工作天内

价格

伏特加市场增长和趋势：

全球伏特加市场规模预计到 2030 年将达到 402.5 亿美元，并有望在预测期内以 5.6% 的复合年增长率增长。

从历史上看，千禧一代在饮酒者中占很大比例，预计这一趋势在预测期内将持续下去。 这一代人是酒精饮料市场的关键人群，因为他们具有很高的购买力，并且在去餐馆和酒吧的消费者中占很大比例。 因此，他们似乎是包括伏特加在内的各种饮料最有影响力的买家。

预混伏特加鸡尾酒、烈酒和硬苏打水等即饮 (RTD) 饮料预计将随着新产品开发的显着增加而引领市场。 例如，2022 年 3 月，Constellation Brands 在 Svedka 品牌下推出了一系列罐装伏特加。 Tea Spritz 系列被描述为一种以烈酒为基础的硬质苏打水，结合了真正的红茶、苏打水和天然热带水果风味，并提供三种口味：橙芒果和菠萝番石榴（均含有姜黄）和覆盆子奇异果。

与啤酒和葡萄酒不同，餐馆和酒吧的伏特加消费量正在增长。 预计未来的增长将超过本地消费。 在 COVID-19 混乱推动本地伏特加消费后，消费者重返酒吧，这一趋势预计将持续下去。 根据 2019 年 IWSR 饮料市场分析，美国伏特加本地销售总额增长了 5.9%，例如 Grey Goose，2021 年本地销售增长了 181%，为优质伏特加製造商提供了有利可图的机会。 .

由于对优质风味伏特加的需求不断增加，尤其是千禧一代，预计调味部分在预测期内将呈现最快的增长速度。 大公司提供一系列伏特加产品，并试图开拓“即饮”饮料类别。 新推出的产品包括使用 DEWAR'S Blended Scotch Whiskey 的“Whiskey Sour”、使用 BACARDI 朗姆酒的“Rum Daiquiri”，以及使用 42BELOW vodka 的“Espresso Martini Cocktail”和“Passion Fruit Martini Cocktail”。 . 通过这些努力

由于零售商提供的折扣和促销活动，预计在预测期内，场外交易领域将出现显着增长。 由于各种酒类的容易获得，预计零售店在预测期内将出现显着增长。

亚太地区预计在预测期内以 6.1% 的复合年增长率增长。 亚太地区是伏特加的主要市场之一，因为该地区的人们越来越多地购买更高品质的饮料。 自疫情爆发以来，中国已转向在线购买酒类，这已不是什么秘密。 据IWSR发布的调查结果显示，2019-2020年中国酒类电商业务量增长约20%。 中国在线酒类销售的日益普及正在推动伏特加市场的增长。

主要製造商是帝亚吉欧、百加得有限公司和保乐力加。 市场领导者也在采取行动收购服务于多个州的区域品牌。 参与者正在认识到本地品牌的重要性和优势，不仅在扩大业务方面，而且在一致的服务可以对客户产生积极影响方面。

伏特加市场亮点

  • 到 2022 年，无味细分市场将占据最大份额，超过 65%。 对无味伏特加的需求可能是由于健康意识的增强，这鼓励人们饮用由天然成分製成的酒。
  • 到 2022 年，场内交易行业占据了超过 67% 的较大市场份额。 该细分市场的增长可归因于酒吧数量的增加和医院行业的扩张。
  • 欧洲预计在预测期内以 5.8% 的复合年增长率显着增长。 对优质伏特加的需求不断增长和鸡尾酒文化的兴起正在推动该地区伏特加市场的增长。

内容

第一章调查方法及范围

  • 市场细分和范围
  • 市场定义
  • 信息采购
    • 购买的数据库
    • GVR 内部数据库
    • 二手信息和第三方观点
    • 初步调查
  • 信息分析
    • 数据分析模型
  • 市场形成和数据可视化
  • 验证和发布数据

第 2 章执行摘要

  • 市场展望
  • 按细分市场预测
  • 区域展望

第 3 章伏特加市场变量、趋势和范围

  • 市场体系展望
  • 行业价值链分析
    • 原材料展望
    • 製造业展望
    • 利润率分析
  • 市场动态
    • 市场驱动因素分析
    • 市场製约因素分析
    • 市场机会
    • 市场挑战
  • 行业分析 - 波特五力分析
  • 市场进入策略

第 4 章伏特加市场：消费者行为分析

  • 消费者趋势和偏好
  • 影响购买行为的因素
  • 介绍消费者服务的趋势
  • 主要观察和发现

第 5 章伏特加市场：类型估计和趋势分析

  • 类型变化分析和市场份额，2022 年和 2030 年
  • 有味道
  • 无味

第 6 章伏特加市场：分销渠道估计和趋势分析

  • 2021 年和 2030 年分销渠道变化分析和市场份额
  • 场外交易
  • Ontrade

第 7 章伏特加市场：区域估计和趋势分析

  • 区域差异分析和市场份额，2021 年和 2030 年
  • 北美
    • 按类型，2017-2030 年
    • 按分销渠道，2017-2030 年
    • 美国
    • 加拿大
  • 欧洲
    • 按类型，2017-2030 年
    • 按分销渠道，2017-2030 年
    • 英国
    • 德国
    • 法国
    • 俄罗斯
    • 意大利
  • 亚太地区
    • 按类型，2017-2030 年
    • 按分销渠道，2017-2030 年
    • 中国
    • 印度
    • 日本
  • 拉丁美洲
    • 按类型，2017-2030 年
    • 按分销渠道，2017-2030 年
    • 巴西
    • 阿根廷
  • 中东和非洲
    • 按类型，2017-2030 年
    • 按分销渠道，2017-2030 年
    • 南非

第8章竞争分析

  • 主要市场进入者的近期趋势和影响分析
  • 公司分类
  • 参与者概览
  • 财务业绩
  • 产品基准
  • 2022 年公司市场份额分析 (%)
  • 公司热图分析
  • 战略规划
  • 以下是本部分分析的主要公司的列表：
    • Brown-Forman Corporation
    • Diageo
    • Pernod Ricard
    • Belvedere Vodka
    • Bacardi Limited
    • Constellation Brands, Inc.
    • Proximo Spirits, Inc.
    • Distell Limited
    • Stoli Group
    • Iceberg Vodka Corporation
Product Code: GVR-4-68039-924-4

Vodka Market Growth & Trends:

The global vodka market size was estimated to reach USD 40.25 billion in 2030 and is expected to expand at a CAGR of 5.6% over the forecast period. Millennials have accounted for a significant percentage of alcohol drinkers in the recent past and this trend is anticipated to continue over the forecast period. The generation exhibits significant purchasing power and represents a major demographic for the alcoholic beverages market as they form a major percentage of consumers frequently visiting restaurants and pubs. As a result, they appear to be the most powerful buyers of various food and drink items, including vodka.

Vodka-based Ready to Drink (RTD) beverages such as pre-mixed cocktails, spirits, and hard seltzers are witnessing a huge increase in new product development, which is expected to drive the market. For example, in March 2022, under the Svedka brand, Constellation Brands launched a canned vodka line. The Tea Spritz line is described as a spirit-based hard seltzer that combines real tea, sparkling water, and natural tropical fruit flavors and is available in three flavors: Orange Mango, Pineapple Guava (both of which include turmeric), and Raspberry Kiwi.

Unlike beer and wine, vodka consumption at restaurants and bars has been growing. The growth is expected to continue outpacing on-premise consumption. With consumers' return to bars following the COVID-19 disruptions, vodka's on-premise consumption has been fueled, and this trend is anticipated to continue. According to IWSR Drinks Market Analysis in 2019, total vodka on-premise sales increased by 5.9% in the U.S. Grey Goose, for example, saw a 181% increase in on-premises sales in 2021, presenting lucrative opportunities for premium vodka manufacturers.

The flavored segment is anticipated to witness the fastest growth rate during the forecast period owing to the growing demand for high-end flavored vodka, especially among the millennial population. key companies are trying to offer a variety of vodka products and pioneer the 'ready-to-shake' drinks category. The newly launched product line includes the 'Whisky Sour' with DEWAR'S Blended Scotch whisky, 'Rum Daiquiri' made with BACARDI rum, and the 'Espresso Martini Cocktail' and 'Passion Fruit Martini Cocktail' made with 42BELOW vodka. With such initiatives

The off-trade segment is expected to register significant growth during the forecast period owing to the discounts and promotional offers provided by the retail outlets. The ease of accessing different varieties of alcohol at the outlets is expected to notable growth during the forecast period.

Asia Pacific is expected to register a significant CAGR of 6.1% during the forecast period. Asia Pacific is one of the leading markets for vodka owing to increased spending from people on better quality beverages in the region. In China, there has been a well-documented shift to buying alcohol online since the start of the pandemic. According to the study published by IWSR, the data shows that from 2019-2020, the value of China's alcohol e-commerce sector grew by approximately 20%. The increased penetration of online sales of alcohol in China is driving the growth of the vodka market.

Leading manufacturers are Diageo, Bacardi Limited, and Pernod Ricard. Large players in the market are also setting the trend of acquiring regional brands that serve multiple states. Players are recognizing the importance and dominance of regional brands, not just in terms of scaling their businesses but also in terms of the positive impact of consistent service on customers.

Vodka Market Report Highlights:

  • Non-Flavored segment held the largest share of over 65% in 2022. The demand for non-flavored vodka can be attributed to the growth in health consciousness which encourages the consumption of alcohol made with natural ingredients
  • On-Trade segment held a significant market share of more than 67% in 2022. The growth of the segment can be attributed to the growing number of pubs and expanding hospitality industry
  • Europe is expected to register a significant CAGR of 5.8% during the forecast period. The rising demand for premium vodka and the growing cocktail culture are the key drivers for the growth of the vodka market in the region

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Regional Outlook

Chapter 3. Vodka Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Raw Material Outlook
    • 3.2.2. Manufacturing Outlook
    • 3.2.3. Profit Margin Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challanges
  • 3.4. Industry Analysis - Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Vodka Market: Consumer Behaviour Analysis

  • 4.1. Consumer Trends & Preferences
  • 4.2. Factors Influencing Buying Behavior
  • 4.3. Consumer Service Adoption Trends
  • 4.4. Key Observations & Findings

Chapter 5. Vodka Market: Type Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2022 & 2030
  • 5.2. Flavored
    • 5.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.3. Non-Flavored
    • 5.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 6. Vodka Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
  • 6.2. Off-Trade
    • 6.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 6.3. On-Trade
    • 6.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 7. Vodka Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2021 & 2030
  • 7.2. North America
    • 7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.2.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    • 7.2.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.2.4. U.S.
      • 7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.2.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.2.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.2.5. Canada
      • 7.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.2.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.2.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.3.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    • 7.3.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.4. U.K.
      • 7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.3.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.5. Germany
      • 7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.3.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.6. France
      • 7.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.3.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.7. Russia
      • 7.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.7.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.3.7.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.8. Italy
      • 7.3.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.8.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.3.8.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    • 7.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.4.4. China
      • 7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.4.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.4.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.4.5. India
      • 7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.4.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.4.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.4.6. Japan
      • 7.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.4.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.4.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    • 7.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.5.4. Brazil
      • 7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.5.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.5.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.5.5. Argentina
      • 7.5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.5.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.5.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.6. Middle East & Africa
    • 7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    • 7.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.6.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.6.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Recent developments & impact analysis, by key market participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial Performance
  • 8.5. Product Benchmarking
  • 8.6. Company Market Share Analysis, 2022 (%)
  • 8.7. Company Heat Map Analysis
  • 8.8. Strategy Mapping
  • 8.9. List of key companies analyzed in this section include:
    • 8.9.1. Brown-Forman Corporation
    • 8.9.2. Diageo
    • 8.9.3. Pernod Ricard
    • 8.9.4. Belvedere Vodka
    • 8.9.5. Bacardi Limited
    • 8.9.6. Constellation Brands, Inc.
    • 8.9.7. Proximo Spirits, Inc.
    • 8.9.8. Distell Limited
    • 8.9.9. Stoli Group
    • 8.9.10. Iceberg Vodka Corporation

List of Tables

  • 1. Vodka market estimates & forecast, by type (USD Million)
  • 2. Vodka market estimates & forecast, by distribution channel (USD Million)
  • 3. U.S. macro-economic outlay
  • 4. Canada macro-economic outlay
  • 5. U.K. macro-economic outlay
  • 6. Germany macro-economic outlay
  • 7. France macro-economic outlay
  • 8. Russia macro-economic outlay
  • 9. Italy macro-economic outlay
  • 10. China macro-economic outlay
  • 11. India macro-economic outlay
  • 12. Japan macro-economic outlay
  • 13. Brazil macro-economic outlay
  • 14. Argentina macro-economic outlay
  • 15. South Africa macro-economic outlay
  • 16. Recent developments & impact analysis, by key market participants

List of Figures

  • 1. Vodk market segmentation
  • 2. Information procurement
  • 3. Primary research pattern
  • 4. Primary research approaches
  • 5. Primary research process
  • 6. Market Snapshot
  • 7. Segment Snapshot
  • 8. Competitive Landscape Snapshot
  • 9. Vodka market - Industry value chain analysis
  • 10. Vodka market dynamics
  • 11. Vodka market: PORTER's analysis
  • 12. Vodka market, by type: Key takeaways
  • 13. Vodka market, by type: Market share, 2022 & 2030
  • 14. Vodka market estimates & forecasts, by flavored, 2017 - 2030 (USD Million)
  • 15. Vodka market estimates & forecasts, by non-flavored, 2017 - 2030 (USD Million)
  • 16. Vodka market, by distribution channel: Key takeaways
  • 17. Vodka market, by distribution channel: Market share, 2022 & 2030
  • 18. Vodka market revenue, by region, 2022 & 2030, (USD Million)
  • 19. Regional marketplace: Key takeaways
  • 20. North America vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 21. U.S. vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 22. Canada vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 23. Europe vodka market estimates & forecasts, 2017 - 2030 (USD Million)
  • 24. U.K. vodka market estimates & forecasts, 2017 - 2030 (USD Million)
  • 25. Germany vodka market estimates & forecasts, 2017 - 2030 (USD Million)
  • 26. France vodka market estimates & forecasts, 2017 - 2030 (USD Million)
  • 27. Russia vodka market estimates & forecasts, 2017 - 2030 (USD Million)
  • 28. Italy vodka market estimates & forecasts, 2017 - 2030 (USD Million)
  • 29. Asia Pacific vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 30. China vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 31. India vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 32. Japan vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 33. Central & South America vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 34. Brazil vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 35. Argentina vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 36. Middle East & Africa vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 37. South Africa vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 38. Key company categorization
  • 39. Company market share analysis, 2022 (Value % Share)