营运商实现固定企业连结差异化的策略：案例研究和分析

Telecoms Operator Strategies for Differentiating Fixed Connectivity for Enterprises: Case Studies and Analysis

出版日期: 2024年08月01日 | 出版商:

Analysys Mason | 英文 28 Slides | 商品交期: 最快1-2个工作天内

价格

简介目录

"连结收入仍占营运商企业收入的三分之二，但许多营运商发现很难实现有意义的差异化"

固定连线对营运商的企业收入做出了重大贡献，并支持营运商在云端和安全性等成长市场中的参与权。差异化很困难，但对客户服务和中断能力的投资可能会得到回报。

本报告分析了 11 家业者（包括来自世界各地的连线供应商）的固定企业连线服务的关键差异化因素。

本报告中回答的问题

营运商可以透过哪些方式来区分其固定连接服务？
哪些差异化因素可能在市场上提供可持续的优势？
企业选择固网业者时最有影响力的因素是什么？
营运商应在哪些差异化领域进行投资，以最大程度地保留客户并促进新客户成长？

个案研究的目标公司：

全球连线供应商	国家连接提供者
Colt Deutsche Telekom Sparkle Vodafone	Fastweb（义大利） KPN（荷兰） Omantel Ooredoo Qatar Spark（纽西兰） Telefonica Spain Telekom Slovenije

简介目录

"Connectivity revenue continues to account for two thirds of operator revenue from enterprises, but many operators find it challenging to differentiate meaningfully."

Fixed connectivity is a major contributor to operator enterprise revenue and supports operators' right to play in growth markets such as cloud and security. Differentiation is challenging but investments in customer care and fault response capabilities are likely to reap rewards.

This report highlights the main differentiators for the fixed enterprise connectivity services of eleven operators, including global and domestic connectivity providers.

Questions answered in this report:

What are the different ways in which operators are differentiating their fixed connectivity services?
Which differentiators are most likely to provide a lasting advantage in the market?
What are the factors that have most influence on enterprise choice of fixed connectivity supplier?
What areas of differentiation should operators be investing in to maximise customer retention and new customer growth?