电信营运管理-市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

预计 2025 年电信营运管理市场规模为 832.1 亿美元，到 2030 年将达到 1,175.8 亿美元，预测期内（2025-2030 年）的复合年增长率为 7.16%。

由于数百万员工和学生待在家中，COVID-19 疫情的爆发应确保电信业者做好充分准备来应对业务，因为其网路频宽需求将增加 30% 至 40%。据 FieceTelecom 称，冠状病毒疫情正在促使各种规模的企业加快其数位转型计画。那些已经致力于数位转型并采用云端策略的公司能够更好地度过疫情爆发的最初几週。 Verizon Business 调查结果强调了几个要点，其中包括 43% 的受访者计划透过数位和相关技术扩展业务。 30% 的企业已经增加了以数位化方式交付产品或服务的新方式。

关键亮点

• 通讯业是数位转型的关键驱动力之一，同时也是全球数位化的推动力，该产业的市场环境正在发生重大变化。
• 通讯产业在互通性和技术方面的投资正在加强全球经济中资本流动和资讯的模式转移，同时为跨产业全新经营模式的出现提供了基础。随着频宽需求的飙升和行动网路用户的增加，通讯服务供应商正在不断发展以提供先进和创新的解决方案。
• 此外，传统网路加上 5G 网路日益增长的基础设施要求，形成了一个复杂的环境，对通讯服务供应商(CSP) 提出了挑战。因此，在通讯采用技术先进的营运支援系统的需求日益增加。
• 对低成本资料和语音服务的不断增长的需求正在推动市场成长。这导致了服务供应商的崛起，他们以批发价从 MNO 购买网路服务，然后以低于 MNO 服务的价格将其作为配套服务出售。
• 大多数企业组织都在采用多供应商、多重云端配置，导致网路架构日益复杂，这也促进了市场的扩张。此外，由于这些企业希望以有限的资源满足需求并简化变更流程，因此他们需要更灵活、更具适应性的网路架构。
• 此外，预测期内云端、机器对机器 (M2M) 交易和行动货币等服务的兴起预计将进一步推动对通讯营运管理的需求。
• 此外，随着企业行动化程度越来越高，并采用 BYOD 等新概念来改善员工互动和易用性，提供快速、高品质的网路至关重要。企业正在积极采用 BYOD，这将推动预测期内的市场成长。

通讯营运管理市场趋势

云端运算可望强劲成长

• 世界各地的通讯业者正在踏上以云端为中心的转型之旅，以推动新服务、商机和体验。通讯业者可以透过将我们的云端原生、开放和模组化解决方案与完全託管的高效能云端平台结合来加速他们的进程。云端提供者正重点关注几个战略区域来支援通讯业者。这包括帮助电信业者将 5G 作为商业服务平台收益、透过资料主导的体验增强客户参与度、以及帮助提高核心通讯系统的营运效率。
• 2021年10月，戴尔科技宣布推出新的通讯软体、解决方案和服务，帮助通讯服务供应商（CSP）加速部署开放、云端原生网路并创造新的商机。 Open RAN（ORAN）等新技术为 CSP 提供了更多部署网路基础架构的选择，以支援其未来发展。
• 谷歌宣布与 Amdocs 建立合作伙伴关係，使通讯服务供应商能够在 Google Cloud 上运行 Amdocs 市场领先的产品组合，为其企业客户提供新的资料分析、站点可靠性工程和 5G 边缘解决方案。 Amdocs 宣布，Altice USA 已在 Google Cloud 上运作Amdocs 的资料和智慧系统，这是 Amdocs 和 Google Cloud 联合上市倡议的一部分。此外，透过与 Netcracker 建立新的伙伴关係关係，该公司可以在 Google Cloud 上部署其整个数位 BSS/OSS 和编配堆迭。服务供应商现在可以根据需要扩展和购买关键任务 IT 应用程式、存取无限的 Google Cloud 资源、降低拥有成本并加快新服务的可用性。
• 2021年6月，AT&T与微软合作，将其5G行动核心网路迁移到Microsoft Azure的混合云端。微软正在收购 AT&T 的网路云端平台技术，该技术为 AT&T 的 5G 核心提供支援。该公司还将收购 AT&T 的工程和生命週期管理软体，用于运行容器化或虚拟网路服务。
• 此外，ZENIC ONE（UME）系统首次将人工智慧与巨量资料融合，透过工具和应用程式增加管理和控制。因此，透过即时撷取设备上报的营运相关讯息，结合AI智能巨量资料分析，可以监控网路的运作状态，快速辨识问题、恢復业务，大大提高维运效率。预计此类案例将成为市场成长的强劲推动力。
• 爱立信预计，2021年全球智慧型手机用户数将超过60亿，未来几年将成长数亿。预计预测期内用户数量的增加将推动市场成长。此外，「数位印度」计画等倡议有望推动通讯业云端平台和云端基础的模型的整合，这将成为市场成长的驱动力。

预计北美将占很大份额

• 由于对业务运营解决方案的支出较高，北美预计将占据通讯业务运营管理市场的大部分份额。此外，随着通讯高度发展以及通讯业者之间的竞争激烈，该地区的通讯分析市场预计将变得更加活跃。用于客户支援的IT基础设施和技术的不断进步、大量的市场供应商以及轻鬆获取熟练的技术专业知识以管理日常业务和帮助台软体，正在促进通讯业务管理市场的成长。
• 市场上出现了几个新参与企业，进一步推动了市场的成长。例如，2022 年 7 月，阿达尼集团确认进军蜂窝通讯领域，并计划于 2022 年推出。作为其市场扩张计划的一部分，该公司计划在澳洲推出三家新的无线服务供应商，成为首批进入该领域的印度公司之一。该集团还提案向北美市场投资10亿美元。
• 此外，消费行为，包括行动互联网和智慧型手机普及率的提高、价格的下降和更多在地化内容，正在推动电子商务、金融服务、视讯和社交媒体等领域的行动服务的繁荣。因此，北美对电讯业务管理的需求不断上升。
• 连网型设备和行动装置的大量增加刺激了对增强网路服务的需求。北美一直处于技术采用的前沿，该地区的连网型设备采用率最高。
• 例如，根据思科系统公司的数据，2018年北美人均设备和连接数量为8.2个，预计2023年将达到13.4个。这些趋势预计将成为区域市场成长的主要驱动力。
• 此外，物联网、多重云端环境和人工智慧等技术进步的部署增加了网路架构的复杂性。根据 GSMA 预测，到 2025 年，北美的物联网连接数量将从 2019 年的 28 亿增加到 54 亿。因此，这些技术的采用正在刺激对灵活和适应性网路架构的需求，从而推动该地区的市场成长。

电信营运管理产业概况

电信营运管理市场竞争激烈且细分化。这是因为有 IBM 公司、Oracle 公司、Telefonaktiebolaget LM Ericsson、Hewlett Packard Enterprise Development LP 和诺基亚公司等大公司的存在。领先的公司正在合作提出创新的解决方案来增加市场占有率。

• 2022 年 2 月-埃及电信和 Grid Telecom 就希腊和埃及之间的新海底电缆选择签署了战略谅解备忘录。两家公司将探索希腊和埃及之间的连通选择，并透过与邻国的互连利用埃及电信和 Grid Telecom 的网路和国际影响力。
• 2021 年 9 月—阿曼沃达丰与爱立信签署协议，部署、营运和维护新的 4G 和 5G 核心和无线存取 (RAN)待开发区网路。爱立信介绍了其完整的核心网路解决方案，包括爱立信云端核心、云端 VoLTE 和 NFVI，以及端到端传输网路解决方案。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第 1 章 简介

• 调查假设和市场预测
• 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

• 市场概况
• 产业吸引力-波特五力分析
  • 供应商的议价能力
  • 消费者议价能力
  • 新进入者的威胁
  • 竞争对手之间的竞争
  • 替代品的威胁
• COVID-19 市场影响评估
• 行业使用案例

第五章 市场动态

• 市场驱动因素
  • 增加营运成本和复杂性
• 市场问题
  • 缺乏高效率的系统整合商

第六章 市场细分

• 按部署
  • 本地
  • 云
• 按类型
  • 软体
    • 网管
    • 客户和产品管理
    • 收益管理
    • 库存管理及其他
  • 按服务
• 按地区
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲

第七章 竞争格局

• 公司简介
  • IBM Corporation
  • Telefonaktiebolaget LM Ericsson
  • Oracle Corporation
  • Hewlett Packard Enterprise Development LP
  • Nokia Corporation
  • Amdocs Inc.
  • Netcracker Technology Corp
  • Cisco Systems Inc.
  • Accenture PLC
  • SAP SE
  • NEC Corporation
  • Comarch SA
  • ZTE Corporation
  • ServiceNow Inc.
  • TATA Consultancy Services Limited

第八章投资分析

第九章 市场机会与未来趋势

The Telecom Operations Management Market size is estimated at USD 83.21 billion in 2025, and is expected to reach USD 117.58 billion by 2030, at a CAGR of 7.16% during the forecast period (2025-2030).

With the outbreak of COVID-19, telecom companies should be well equipped to handle the operations for meeting the 30% to 40% increase in bandwidth demand on their networks as millions of employees and students became homebound. According to FieceTelecom, the coronavirus pandemic has pushed companies of all sizes to accelerate their digital transformation plans. The companies that had already engaged in the adoption of digital transformation and cloud strategies were better able to sustain in the first few weeks of the pandemic. Verizon Business' survey results echoed some of the points, including 43% of the respondents now planning to expand their businesses through digital and related technologies. Also, 30% have already added new methods for delivering their products and services digitally.

Key Highlights

• The telecommunications industry is regarded as one of the significant adopters of digital transformation, both as a key driver of worldwide digitization and as an industry witnessing a large-scale change in its market environment.
• Investment by the telecommunications industry in interoperability and technology has reinforced a paradigm shift in capital flows and information through the global economy while providing the building blocks for the emergence of entirely new business models across industries. With the rapidly growing demand for bandwidth and the increasing number of mobile Internet users, communication service providers are evolving to offer advanced and innovative solutions.
• Also, legacy networks, combined with the growing infrastructure requirements for 5G networks, have created a complex environment, making it challenging for communication service providers (CSPs). Hence, the need for the adoption of technologically advanced operations support systems in telecommunications is increasing.
• The continuously growing need for low-cost data and voice services is boosting the market growth. This is encouraging the service providers, who purchase the network services from the MNOs at wholesale rates and sell these as bundled services at lower rates than those of MNOs.
• The market studied is augmented by the increasing complexity in network architectures, as most enterprise organizations have multi-vendor, multi-cloud configurations. Furthermore, as these organizations aim to meet the demand with limited resources and streamline their change processes, they require more flexible and adaptable network architectures.
• In addition, the increasing number of services such as cloud, Machine to Machine (M2M) transactions, and mobile money are further expected to augment demand for telecom operations management over the forecast period.
• Furthermore, with businesses going mobile and adopting new concepts like BYOD to increase employee interaction and ease of use, it has become essential to provide a high speed and quality network. The organizations are looking forward to adopting BYOD aggressively in their operations, thereby fueling the market growth over the forecast period.

Telecom Operations Management Market Trends

Cloud is Expected to Witness Significant Growth

• Telecom companies worldwide are embarking on transformation journeys centered on the cloud to drive new services, revenue opportunities, and experiences. The telecom operators can accelerate the journey by combining their cloud-native, open and modular solutions with the fully managed, high-performing Cloud platform. Cloud providers are focusing on some strategic regions to support telecommunications companies. These include helping telecommunications companies monetize 5G as a business services platform, empowering them to engage their customers through data-driven experiences better, and assisting them in improving operational efficiencies across core telecom systems.
• In Oct 2021, Dell Technologies introduced new telecom software, solutions, and services to help communications service providers (CSPs) accelerate their open, cloud-native network deployments and create new revenue opportunities. New technologies like Open RAN (ORAN) give CSPs a broader set of options for deploying network infrastructure to support future growth.
• Google announced a partnership with Amdocs to enable communications service providers to run Amdocs' market-leading portfolio on Google Cloud and to deliver new data analytics, site reliability engineering, and 5G edge solutions to enterprise customers. Amdocs announced that Altice USA had gone live with Amdocs data and intelligence systems on the Google Cloud as part of the Amdocs and Google Cloud joint go-to-market initiative. Also, a new partnership with Netcracker to deploy its entire Digital BSS/OSS and Orchestration stack on Google Cloud. Service providers can now scale and purchase their mission-critical IT applications on-demand, access unlimited Google Cloud resources, reduce ownership costs, and accelerate new services' availability.
• In June 2021, AT&T partnered with Microsoft to shift its 5G mobile core network to Microsoft Azure's hybrid cloud. Microsoft is acquiring AT&T's Network Cloud platform technology that runs AT&T's 5G core. The deal also involves buying AT&T engineering and lifecycle management software that runs containerized or virtualized network services.
• Moreover, the ZENIC ONE (UME) system integrates Artificial Intelligence and Big Data for the first time to add management and control with tools and applications. Therefore, the system can collect the information related to the operation reported by the device in real-time and combine AI intelligent big data analysis to monitor the network operation status, promptly pinpoint problems and recover services, thus significantly improving the O&M efficiency. Such instances are expected to provide a strong impetus for market growth.
• As per Ericsson, the number of smartphone subscriptions worldwide surpassed six billion in 2021 and is expected to grow further by several hundred million in the next few years. This increase in users will drive market growth over the forecasted period. Additionally, initiatives such as the Digital India initiative are expected to uplift the cloud platform integration or cloud-based model in telecom operation that will drive the market growth.

North America is Expected to Hold Significant Share

• North America is anticipated to occupy a significant share in the telecom operations management market studied, owing to the region's high expenditure on business operation solutions. Besides, telecommunications in the region is highly developed with intense competition among the communication providers, which is expected further to boost the market for telecom analytics in the region. The continuous advancements in IT infrastructure and technology used for customer support, a significant number of market vendors, and the accessibility of proficient technical expertise in managing the daily operations and helpdesk software contribute toward the telecom operations management market growth region.
• The market is witnessing several new players, further driving the market growth. For instance, in July 2022, Adani Group confirmed its entry into the cellular telecom space and will do so with a rollout in 2022. The company is expected to release three new wireless service providers in Australia as part of its planned expansion into the market, making it one of the first Indian firms to enter this area. The group has also proposed to invest USD 1 billion in the North American market.
• Furthermore, the shift in consumer behavior, along with rising mobile internet adoption and smartphone, improved affordability, and the increasing availability of locally relevant content, has led to a boom in mobile services across areas such as e-commerce, financial services, video, and social media. As a result, the demand for telecom operations management has been witnessing an upward trend in North America.
• Substantial growth in connected and mobile devices is spurring the demand for enhanced network services. Since North America has always remained at the forefront of technology adoption, the region witnessed the maximum adoption of connected devices.
• For instance, according to Cisco Systems, the average number of devices and connections per capita in North America stood at 8.2 in 2018 and is expected to reach 13.4 by 2023, which is the highest amongst any other region globally. Such trends are expected to act as major drivers for growth in the regional market.
• Further, deploying technological advancements, such as IoT, multi-cloud environments, or AI, increases network architectures' complexity. According to the GSMA, the number of IoT connections in North America is expected to reach 5.4 billion in 2025, compared to 2.8 billion in 2019. Hence, deploying these technologies is increasing the demand for flexible and adaptable network architectures, thereby fueling the market growth in the region.

Telecom Operations Management Industry Overview

The Telecom Operations Management Market is highly competitive and fragmented. This is due to the presence of significant players such as IBM Corporation, Oracle Corporation, Telefonaktiebolaget LM Ericsson, Hewlett Packard Enterprise Development LP, Nokia Corporation, etc. The prominent companies are entering into collaborations and are launching innovative solutions to increase their market share.

• February 2022 - Telecom Egypt and Grid Telecom have signed a strategic MoU for new subsea cable options between Greece and Egypt. The two companies will explore connectivity options between Greece and Egypt, as well as the use of Telecom Egypt's and Grid Telecom's networks and international footprint through interconnectivity to neighboring countries.
• September 2021 - Vodafone in Oman has signed an agreement with Ericsson to deploy, operate and maintain a new 4G and 5G core and radio access (RAN) greenfield network. Ericsson will supply a complete core network solution based on Ericsson Cloud Core, Cloud VoLTE, and NFVI, as well as an end-to-end transport network solution.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Denition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Intensity of Competitive Rivalry
  • 4.2.5 Threat of Substitute Products
• 4.3 Assessment of Impact of COVID-19 on the Market
• 4.4 Industry Use Cases

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increasing Operational Costs and Complexity
• 5.2 Market Challenges
  • 5.2.1 Shortage of Efficient System Integrators

6 MARKET SEGMENTATION

• 6.1 By Deployment
  • 6.1.1 On-premise
  • 6.1.2 Cloud
• 6.2 By Type
  • 6.2.1 Software
    • 6.2.1.1 Network Management
    • 6.2.1.2 Customer and Product Management
    • 6.2.1.3 Revenue Management
    • 6.2.1.4 Inventory Management and Others
  • 6.2.2 Services
• 6.3 By Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia Pacific
  • 6.3.4 Latin America
  • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 IBM Corporation
  • 7.1.2 Telefonaktiebolaget LM Ericsson
  • 7.1.3 Oracle Corporation
  • 7.1.4 Hewlett Packard Enterprise Development LP
  • 7.1.5 Nokia Corporation
  • 7.1.6 Amdocs Inc.
  • 7.1.7 Netcracker Technology Corp
  • 7.1.8 Cisco Systems Inc.
  • 7.1.9 Accenture PLC
  • 7.1.10 SAP SE
  • 7.1.11 NEC Corporation
  • 7.1.12 Comarch SA
  • 7.1.13 ZTE Corporation
  • 7.1.14 ServiceNow Inc.
  • 7.1.15 TATA Consultancy Services Limited

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS