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消费者对卫星D2D服务的兴趣：消费者调查
市场调查报告书
商品编码
1856021

消费者对卫星D2D服务的兴趣：消费者调查

Consumer Interest in Satellite Direct-to-Device Services: Consumer Survey
出版日期: | 出版商: Analysys Mason | 英文 18 Slides | 商品交期: 最快1-2个工作天内

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简介目录

"全球19,500名消费者调查证实，消费者对基于卫星的D2D服务的兴趣日益增长"

本报告基于对全球19,500名消费者的调查，深入分析了不同人群对直接到设备（D2D）服务的兴趣和付费意愿。

超过90%的受访者表示对至少一种卫星D2D服务有兴趣。行动网路业者（MNO）应考虑采用D2D服务，以提高客户留存率、吸引竞争对手用户并创造追加销售机会。 MNO也应根据不同族群的兴趣和付费意愿，提供量身订做的服务。

本报告解答的问题

  • 消费者对各类D2D服务的兴趣程度如何？他们愿意为此付费吗？
  • 哪些人口统计特征（例如性别、年龄、收入、地区、手机世代）与消费者对D2D服务的兴趣最为密切相关？
  • 消费者的兴趣在不同国家有何差异？
  • 美国主要业者正在采取哪些策略？其他市场的业者可以从中藉镜哪些经验？
简介目录

"Our survey of 19 500 consumers worldwide identifies a growing interest in satellite D2D services."

This report draws on our survey of 19 500 consumers worldwide to offer a detailed analysis of consumer interest in, and willingness to pay for, direct-to-device (D2D) services across various demographic segments in 19 countries.

Over 90% of respondents to our survey are interested in at least one type of satellite D2D service. Mobile network operators (MNOs) should consider adopting D2D to boost customer retention, attract rivals' users and create upselling opportunities. Additionally, MNOs need to tailor their offerings based on consumers' interest and willingness to pay across different demographic groups.

Questions answered in this report:

  • How interested are consumers in different types of D2D services and how willing are they to pay for them?
  • What demographic features (such as gender, age, income, rurality and handset generation) are most strongly associated with interest in D2D services?
  • How does consumer interest vary by country?
  • What approaches have major MNOs in the USA adopted and what lessons can be learned by operators in other markets?