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消费者对卫星直连装置的付费意愿：消费者调查（2025 年）
市场调查报告书
商品编码
1884184

消费者对卫星直连装置的付费意愿：消费者调查（2025 年）

Consumers' Willingness to Pay for Satellite Direct-to-Device Services: Consumer Survey 2025
出版日期: | 出版商: Analysys Mason | 英文 12 Slides | 商品交期: 最快1-2个工作天内

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简介目录

"卫星直连设备服务为营运商提供了开拓新收入来源的机会。高达 27% 的受访者表示愿意为这些服务支付额外费用。"

本报告调查了消费者对各类卫星直连设备的付费意愿。报告详细分析了不同人口统计群体的付费意​​愿，比较了不同 ARPU 群体消费者愿意支付的价格溢价，并探讨了直连设备服务的潜在最佳定价点。

本次调查于 2025 年 7 月与 Dynata 合作进行。调查对象旨在代表各国的行动用户群。调查配额根据年龄、性别和收入设定，沙乌地阿拉伯和阿联酋各有 750 名受访者，其他国家至少有 1000 名受访者。

本报告解答的问题：

  • 消费者愿意为各种D2D服务支付多少费用？具体来说，他们愿意支付多少钱？
  • 哪些人口统计因素（例如性别、年龄、收入、地理位置和设备代数）与消费者对D2D服务的兴趣最为密切相关？
  • 不同ARPU值水准下的支付意愿如何改变？
  • 哪个D2D价格区间最有可能带来最高收益？

目标区域：

  • 西欧：芬兰、法国、德国、爱尔兰、义大利、挪威、西班牙、瑞典、英国
  • 中欧和东欧：波兰、土耳其
  • 北美：加拿大、美国
  • 已开发亚太地区：澳洲、纽西兰
  • 新兴亚太地区：菲律宾
  • 中东和北非：沙乌地阿拉伯、阿拉伯联合大公国
  • 撒哈拉以南非洲：南非

目标受众

  • 希望评估终端用户对卫星D2D服务付费意愿的行动电信商
  • 希望了解消费者对各种卫星服务的付费意愿的D2D卫星营运商D2D 服务
  • 希望更了解卫星 D2D 服务的 OEM 和基础设施供应商
简介目录

"Satellite D2D services offer opportunities for operators to tap new revenue streams: up to 27% of survey respondents are willing to pay extra for these services."

This survey report examines consumers' willingness to pay for different types of satellite direct-to-device (D2D) services. The report includes detailed analysis of willingness to pay across various demographic segments. Additionally, it compares the price premiums that consumers in different ARPU brackets are willing to pay and explores the potential optimal price point for D2D services.

The survey was conducted in association with Dynata in July 2025. The survey groups were chosen to be representative of the mobile-using population in selected countries around the world. We set quotas on age, gender and income. There were at least 1000 respondents per country, except in Saudi Arabia and the UAE, where there were 750 respondents.

Questions answered in this report:

  • How willing are consumers to pay for different types of D2D services, and how much are they willing to pay?
  • Which demographic features (for example, gender, age, income, rurality and handset generation) are most strongly associated with interest in D2D services?
  • How does willingness to pay vary between different ARPU levels?
  • What price point for D2D is likely to deliver the highest return?

Geographical coverage:

  • Western Europe (WE): Finland, France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
  • Central and Eastern Europe (CEE): Poland and Turkey
  • North America (NA): Canada and the USA
  • Developed Asia-Pacific (DVAP): Australia and New Zealand
  • Emerging Asia-Pacific (EMAP): Philippines
  • Middle East and North Africa (MENA): Saudi Arabia, UAE
  • Sub-Saharan Africa (SSA): South Africa

Who should read this report?

  • Mobile operators interested in assessing end-user willingness to pay for satellite D2D services
  • D2D satellite operators that wish to understand consumer willingness to pay for different types of satellite D2D services
  • Original equipment manufacturers (OEMs) and infrastructure vendors that wish to develop their understanding of satellite D2D services