智慧型手机卫星直连装置 (D2D) 服务：案例研究与分析

Satellite D2D Services for Smartphones: Case Studies and Analysis

出版日期: 2025年12月16日 | 出版商:

Analysys Mason | 英文 25 Slides | 商品交期: 最快1-2个工作天内

价格

简介目录

"营运商通常清楚自己想要提供哪些 D2D 服务，但对于商业模式却有很多疑问。"

本报告检视并分析了全球智慧型手机卫星直连装置 (D2D) 服务市场，并提供了 10 家目前正在提供或计画提供卫星 D2D 服务的行动营运商和智慧型手机厂商的案例研究。报告也为营运商制定 D2D 服务商业策略提供了建议。

本报告解答的问题

营运商如何为 D2D 服务定价和定位？
营运商为何选择特定的 D2D 服务商业策略？
我们可以从早期商业服务的推出中学到什么？
营运商的策略与苹果的策略有何不同？

个案研究

苹果
Google
KDDI
一个纽西兰
罗杰斯通讯公司（罗杰斯）
T-Mobile 美国
西班牙电信
澳洲电信
威瑞森
沃达丰

简介目录

"Operators typically know what D2D services they want to offer, but they have many questions about the commercial models."

This report provides case studies on ten mobile operators and smartphone vendors that have, or are planning, a satellite direct-to-device (D2D) service. The case studies provide details of the service, pricing and partners, as well as other commercial information, with a focus on smartphone services (rather than IoT). The report also provides recommendations for telecoms operators that are developing their commercial strategies for D2D services.

Questions answered in this report

How are telecoms operators pricing and positioning their D2D services?
Why have operators selected their commercial strategies for D2D services?
What can be learned from the initial commercial launches?
What are the differences between the strategies of telecoms operators and that of Apple?