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数位广告:世界市场机会与预测 (～2027年)
市场调查报告书
商品编码
1239691

数位广告:世界市场机会与预测 (～2027年)

Digital Advertising: Global Market Opportunities and Forecast to 2027
出版日期: | 出版商: BCC Research | 英文 149 Pages | 订单完成后即时交付

价格

全球数位广告的市场规模，从2022年的6,288亿美元，预计2027年达到1兆2,000亿美元，从2022年到2027年的预测期间中以14.7％的年复合成长率成长。

北美地区，从2022年的2,495亿美元，预计2027年达到5,032亿美元，同期间中以15.1％的年复合成长率成长。还有亚太地区，从2022年的1,694亿美元，预计2027年达到3,727亿美元，同期间中以17.1％的年复合成长率成长。

本报告提供全球数位广告的市场调查，市场及技术的背景，相关法律，市场成长的各种影响因素分析，市场规模的变化、预测，各种区分、各地区的详细分析，竞争情形，主要企业简介等彙整资讯。

目录

第1章 简介

第2章 摘要、亮点

第3章 技术及市场概要

  • 目前市场概要
  • 数位广告 vs 传统的广告
  • 数位广告的历史
  • 今后的市场预期
    • 手机游戏
    • 5G技术
  • 宏观经济要素分析
  • 供需分析
  • 数位广告相关法规
  • 波特的五力分析

第4章 市场动态

  • 推动市场要素
  • 阻碍市场要素
  • 市场课题
  • 市场机会

第5章 市场明细:广告各形态

  • 付费搜索/搜寻引擎广告
  • 展示广告
  • 数位影片广告
  • 社群媒体广告
  • 其他
    • 音讯广告
    • 邮件广告
    • 消费者生成广告

第6章 市场明细:各设备类型

  • 桌上型电脑/笔记型电脑
  • 行动/平板电脑
  • 其他
    • 连网型电视(CTV)
    • 串流机上盒

第7章 市场明细:各价格

  • 固定价格
  • 效能为基础的费用

第8章 市场明细:各终端用户产业

  • 银行、金融服务、保险(BFSI)
  • 通讯
  • 汽车
  • 零售
  • 医疗保健、製药
  • 其他
    • 旅游、饭店
    • 媒体、娱乐
    • 运输、物流

第9章 市场明细:各地区

  • 北美
  • 欧洲
  • 亚太地区
  • 其他地区

第10章 竞争情形

  • 企业分析
  • 策略分析

第11章 专利分析

第12章 企业简介

  • ADOBE INC.
  • ALIBABA HOLDING GROUP LTD.
  • ALPHABET INC.
  • AMAZON.COM INC.
  • BAIDU INC.
  • DENTSU GROUP INC.
  • ENIRO GROUP AB
  • EPSILON DATA MANAGEMENT LLC
  • IAC INC.
  • LIVERAMP HOLDINGS INC.
  • META PLATFORMS INC.
  • MICROSOFT CORP.
  • SIRIUS XM HOLDINGS INC.(ONHOLD)
  • SOHU.COM LTD.
  • TENCENT HOLDINGS LTD.
  • TRADEDOUBLER AB
  • TWITTER INC.
  • XAXIS LLC
Product Code: IFT272A

Highlights:

The global market for digital advertising is estimated to increase from $628.8 billion in 2022 to reach $1.2 trillion by 2027, at a compound annual growth rate (CAGR) of 14.7% from 2022 through 2027.

North American digital advertising market is estimated to increase from $249.5 billion in 2022 to reach $503.2 billion by 2027, at a CAGR of 15.1% from 2022 through 2027.

Asia-Pacific digital advertising market is estimated to increase from $169.4 billion in 2022 to reach $372.7 billion by 2027, at a CAGR of 17.1% from 2022 through 2027.

Report Scope:

This report provides an overview and analysis of the global market for digital advertising. Using 2021 as the base year, the report provides estimated market data for the forecast period of 2022 through 2027. This report also offers insights on drivers, restraints, and opportunities for the market, which were gathered through primary and secondary research. It also covers various market factors, including COVID-19 impact, Porter's five forces, and use case analysis.

This report has been prepared in a simple, easy-to-understand format, with some tables and charts/figures. The report's scope includes a detailed study of global and regional markets for ad format, device type, pricing model, end-users, and region. The qualitative and quantitative data of all segments are provided in the report. The report examines each segment, determines its current market size, and estimates its future market sizes with compound annual growth rates (CAGRs).

The report also provides detailed profiles of the significant digital advertising players and their strategies to enhance their market presence. The report provides a competitive landscape that includes a market ranking/share analysis of top digital advertising providers in 2021.

Report Includes:

  • 72 data tables and 28 additional tables
  • An updated overview and analysis of the global market for digital advertising
  • Analyses of the global market trends, with historic market revenue for 2021, estimates for 2022, and projections of compound annual growth rates (CAGRs) through 2027
  • Understanding of the upcoming market opportunities and growth driving factors for digital ads, and areas of focus to forecast this market into various segments and sub-segments
  • Estimation of the actual market size and revenue forecast for global digital advertising market in USD million values, and its corresponding market share analysis based on the advertisement format, device type, pricing model, end-user, and region
  • In-depth information (facts and figures) on the major market driving trends, opportunities and challenges, technology advancements, value chain analysis, and competitive environment in the global digital advertising market
  • Coverage of the technological, economic, and business considerations of the digital advertising industry, with market data analyses and growth forecasts through 2027
  • Updated information on key mergers and acquisition deals, agreements, collaborations and other impactful strategies adopted by key players in the global digital advertising market
  • Identification of the major stakeholders and analysis of the company competitive landscape based on their recent market developments, financial performance, and segmental revenues
  • Descriptive company profiles of the leading global players, including Alibaba Group Holding Group Ltd., Microsoft Corp., Tencent Holdings Ltd., Twitter Inc., Adobe Inc. and Alphabet Inc.

Table of Contents

Chapter 1 Introduction

  • 1.1 Introduction
  • 1.2 Study Goals and Objectives
  • 1.3 Reasons for Doing This Study
  • 1.4 Scope of Report
  • 1.5 Information Sources
  • 1.6 Research Methodology
  • 1.7 Intended Audience
  • 1.8 Geographic Breakdown
  • 1.9 Analyst's Credentials
  • 1.10 BCC Custom Research
  • 1.11 Related BCC Research Reports

Chapter 2 Summary and Highlights

Chapter 3 Technology and Market Overview

  • 3.1 Current Market Overview
  • 3.2 Digital vs. Traditional Advertising
  • 3.3 History of Digital Advertising
  • 3.4 Future Market Expectations
    • 3.4.1 Mobile Gaming
    • 3.4.2 5G Technology
  • 3.5 Macroeconomic Factors Analysis
    • 3.5.1 Impact of COVID-19 on the Market
  • 3.6 Supply-Demand Analysis
    • 3.6.1 Supply Side of Market
    • 3.6.2 Demand Side of Market
  • 3.7 Regulations for Digital Advertising
    • 3.7.1 General Data Protection Regulation (GDPR)
    • 3.7.2 Payment Card Industry Data Security Standard (PCI DSS)
    • 3.7.3 Personal Data Protection Act (U.K.)
    • 3.7.4 International Organization for Standardization 27001 (ISO 27001)
    • 3.7.5 California Consumer Privacy Act of 2018
    • 3.7.6 Health Insurance Portability and Accountability Act (HIPAA) of 1996
    • 3.7.7 Health Information Technology for Economic and Clinical Health Act (HITECH Act)
    • 3.7.8 European Market Infrastructure Regulation
    • 3.7.9 Basel Committee on Banking Supervision 239 (BSBS 239) Compliance
    • 3.7.10 Sarbanes-Oxley Act
    • 3.7.11 Gramm-Leach-Bliley Act (GLBA)
    • 3.7.12 Privacy Act 1988 of Australia
    • 3.7.13 Other Regulations
  • 3.8 Porter's Five Forces Analysis for Digital Advertising Market
    • 3.8.1 Threat from New Entrants
    • 3.8.2 Threat of Substitution
    • 3.8.3 Competitive Rivalry
    • 3.8.4 Bargaining Power of Buyers
    • 3.8.5 Bargaining Power of Suppliers

Chapter 4 Market Dynamics

  • 4.1 Introduction
  • 4.2 Market Drivers
    • 4.2.1 Extensive Adoption of Smartphones and Emergence of High-Speed Internet
    • 4.2.2 Increasing Penetration of Social Media Platforms
    • 4.2.3 Rapidly Growing E-Commerce Industry
    • 4.2.4 Rising Adoption of Location-Based Marketing to Enhance Offerings
    • 4.2.5 Growing Demand for Paid Search Engine Ads
  • 4.3 Market Restraints
    • 4.3.1 Data Security and Privacy Concerns for Customer's Confidential Data
    • 4.3.2 High Costs of Digital Video Ads
  • 4.4 Market Challenges
    • 4.4.1 Growing Use of Ad Blockers
    • 4.4.2 Regulatory and Compliance Constraints
  • 4.5 Market Opportunities
    • 4.5.1 Increased Usage of Digital Video Ads
    • 4.5.2 Increasing Adoption of Emerging Technologies and Digital Advertising Analytics
    • 4.5.3 Rising Use of Age-Group Specific and In-App Mobile Ads
    • 4.5.4 Growing Inclination for Omnichannel Marketing and Cross-Device Targeting

Chapter 5 Market Breakdown by Ad Format

  • 5.1 Introduction
  • 5.2 Paid Search/Search Engine Ads
    • 5.2.1 Types of SEA
  • 5.3 Display Ads
    • 5.3.1 Types of Display Ads
  • 5.4 Digital Video Ads
    • 5.4.1 Types of Digital Video Ads
  • 5.5 Social Media Ads
    • 5.5.1 Types of Social Media Ads
  • 5.6 Others
    • 5.6.1 Audio Ads
    • 5.6.2 Email Ads
    • 5.6.3 Consumer-Generated Ads

Chapter 6 Market Breakdown by Device Type

  • 6.1 Introduction
  • 6.2 Desktop/Laptops
  • 6.3 Mobile/Tablets
  • 6.4 Others
    • 6.4.1 Connected TV (CTV)
    • 6.4.2 Streaming Set-Top Box

Chapter 7 Market Breakdown by Pricing Model

  • 7.1 Introduction
    • 7.1.1 Fixed Pricing
    • 7.1.2 Performance-Based Pricing

Chapter 8 Market Breakdown by End-User Industry

  • 8.1 Introduction
  • 8.2 Banking, Financial Services and Insurance (BFSI)
  • 8.3 Telecommunications
  • 8.4 Automotive
  • 8.5 Retail
  • 8.6 Healthcare and Pharmaceutical
  • 8.7 Others
    • 8.7.1 Travel and Hospitality
    • 8.7.2 Media and Entertainment
    • 8.7.3 Transportation and Logistics

Chapter 9 Market Breakdown by Region

  • 9.1 Introduction
  • 9.2 North American Market Outlook
    • 9.2.1 United States
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 European Market Outlook
    • 9.3.1 United Kingdom
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Rest of Europe
  • 9.4 Asia-Pacific Market Outlook
    • 9.4.1 China
    • 9.4.2 Japan
    • 9.4.3 India
    • 9.4.4 Rest of Asia-Pacific
  • 9.5 Rest of World (RoW) Market Outlook
    • 9.5.1 Latin America
    • 9.5.2 Middle East and Africa

Chapter 10 Competitive Landscape

  • 10.1 Players Analysis
  • 10.2 Strategic Analysis

Chapter 11 Patent Analysis

  • 11.1 Patent Analysis
  • 11.2 List of Recently Granted Patents

Chapter 12 Company Profiles

  • ADOBE INC.
  • ALIBABA HOLDING GROUP LTD.
  • ALPHABET INC.
  • AMAZON.COM INC.
  • BAIDU INC.
  • DENTSU GROUP INC.
  • ENIRO GROUP AB
  • EPSILON DATA MANAGEMENT LLC
  • IAC INC.
  • LIVERAMP HOLDINGS INC.
  • META PLATFORMS INC.
  • MICROSOFT CORP.
  • SIRIUS XM HOLDINGS INC. (ONHOLD)
  • SOHU.COM LTD.
  • TENCENT HOLDINGS LTD.
  • TRADEDOUBLER AB
  • TWITTER INC.
  • XAXIS LLC

List of Tables

  • Summary Table : Global Market for Digital Advertising, by Region, Through 2027
  • Table 1 : Digital vs. Traditional Ads
  • Table 2 : Digital Ads Providers, by Ad Format
  • Table 3 : Global Market for Digital Advertising, by Ad Format, Through 2027
  • Table 4 : Monthly Active Users on Top Social Media Platforms
  • Table 5 : Global Market for Digital Advertising, by Device Type, Through 2027
  • Table 6 : Global Market for Digital Advertising, by Pricing Model, Through 2027
  • Table 7 : Top Performance-Based Ad Providers
  • Table 8 : Global Market for Digital Advertising, by End-User Industry, Through 2027
  • Table 9 : Global Market for Digital Advertising, by Region, Through 2027
  • Table 10 : North American Market for Digital Advertising, by Country, Through 2027
  • Table 11 : North American Market for Digital Advertising, by Ad Format, Through 2027
  • Table 12 : North American Market for Digital Advertising, by Device Type, Through 2027
  • Table 13 : North American Market for Digital Advertising, by Pricing Model, Through 2027
  • Table 14 : North American Market for Digital Advertising, by End-User Industry, Through 2027
  • Table 15 : European Market for Digital Advertising, by Country, Through 2027
  • Table 16 : European Market for Digital Advertising, by Ad Format, Through 2027
  • Table 17 : European Market for Digital Advertising, by Device Type, Through 2027
  • Table 18 : European Market for Digital Advertising, by Pricing Model, Through 2027
  • Table 19 : European Market for Digital Advertising, by End-User Industry, Through 2027
  • Table 20 : Asia-Pacific Market for Digital Advertising, by Country, Through 2027
  • Table 21 : Asia-Pacific Market for Digital Advertising, by Ad Format, Through 2027
  • Table 22 : Asia-Pacific Market for Digital Advertising, by Device Type, Through 2027
  • Table 23 : Asia-Pacific Market for Digital Advertising, by Pricing Model, Through 2027
  • Table 24 : Asia-Pacific Market for Digital Advertising, by End-User Industry, Through 2027
  • Table 25 : RoW Market for Digital Advertising, by Subregion, Through 2027
  • Table 26 : RoW Market for Digital Advertising, by Ad Format, Through 2027
  • Table 27 : RoW Market for Digital Advertising, by Device Type, Through 2027
  • Table 28 : RoW Market for Digital Advertising, by Pricing Model, Through 2027
  • Table 29 : RoW Market for Digital Advertising, by End-User Industry, Through 2027
  • Table 30 : Top 5 Players Ranking in the Global Digital Advertising Market, 2021
  • Table 31 : Product Launches and Developments in the Global Market for Digital Advertising, April 2020 to January 2023
  • Table 32 : Agreements, Collaborations and Partnerships in the Global Market for Digital Advertising, February 2021 to January 2023
  • Table 33 : M&A Deals in the Global Market for Digital Advertising, 2021
  • Table 34 : Patent Applications on Digital Advertising Technologies, by Country, 2018-Jan. 2023
  • Table 35 : Top Patent Applicants on Digital Advertising
  • Table 36 : Adobe Inc.: Company Snapshot
  • Table 37 : Adobe Inc.: Annual Revenue, 2019-2021
  • Table 38 : Alibaba Group Holding Group Ltd.: Company Snapshot
  • Table 39 : Alibaba Group Holding Group Ltd.: Annual Revenue, 2019-2021
  • Table 40 : Alphabet Inc.: Company Snapshot
  • Table 41 : Alphabet Inc.: Annual Revenue, 2019-2021
  • Table 42 : Amazon.com Inc.: Company Snapshot
  • Table 43 : Amazon.com Inc.: Annual Revenue, 2019-2021
  • Table 44 : Baidu Inc.: Company Snapshot
  • Table 45 : Baidu Inc.: Annual Revenue, 2019-2021
  • Table 46 : Dentsu Group Inc.: Company Snapshot
  • Table 47 : Dentsu Group Inc.: Annual Revenue, 2019-2021
  • Table 48 : Eniro Group AB: Company Snapshot
  • Table 49 : Eniro Group AB: Annual Revenue, 2019-2021
  • Table 50 : Epsilon Data Management LLC: Company Snapshot
  • Table 51 : IAC Inc.: Company Snapshot
  • Table 52 : IAC Inc.: Annual Revenue, 2019-2021
  • Table 53 : LiveRamp Holdings Inc.: Company Snapshot
  • Table 54 : LiveRamp Holdings Inc.: Annual Revenue, 2019-2021
  • Table 55 : Meta Platforms Inc.: Company Snapshot
  • Table 56 : Meta Platforms Inc.: Annual Revenue, 2019-2021
  • Table 57 : Microsoft Corp.: Company Snapshot
  • Table 58 : Microsoft Corp.: Annual Revenue, 2019-2021
  • Table 59 : Sirius XM Holdings Inc.: Company Snapshot
  • Table 60 : Sirius XM Holdings Inc.: Annual Revenue, 2019-2021
  • Table 61 : Sohu.com Ltd.: Company Snapshot
  • Table 62 : Sohu.com Ltd.: Annual Revenue, 2019-2021
  • Table 63 : Tencent Holdings Ltd.: Company Snapshot
  • Table 64 : Tencent Holdings Ltd.: Annual Revenue, 2019-2021
  • Table 65 : Tradedoubler AB: Company Snapshot
  • Table 66 : Tradedoubler AB: Annual Revenue, 2019-2021
  • Table 67 : Twitter Inc.: Company Snapshot
  • Table 68 : Twitter Inc.: Annual Revenue, 2019-2021
  • Table 69 : Xaxis LLC: Company Snapshot

List of Figures

  • Summary Figure : Global Market Shares of Digital Advertising, by Region, 2021
  • Figure 1 : Digital Ads Supply-Demand Analysis
  • Figure 2 : Porter's Five Forces Analysis: Global Digital Ad Market
  • Figure 3 : Market Dynamics: Digital Advertising Industry
  • Figure 4 : Global Market Shares of Digital Advertising, by Ad Format, 2021
  • Figure 5 : Global Market Shares of Search Engines, by Provider, 2021
  • Figure 6 : Types of Search Engine Ads
  • Figure 7 : Types of Display Ads
  • Figure 8 : Types of Digital Video Ads
  • Figure 9 : Global Market Shares of Social Media Platfroms, 2021
  • Figure 10 : Types of Social Media Ads
  • Figure 11 : Global Market Shares of Digital Advertising, by Device Type, 2021
  • Figure 12 : Global Market Shares of Digital Advertising, by Pricing Model, 2021
  • Figure 13 : Global Market Shares of Digital Advertising, by End-User Industry, 2021
  • Figure 14 : Global Market Shares of Digital Advertising, by Region, 2021
  • Figure 15 : North American Market Shares of Digital Advertising, by Country, 2021
  • Figure 16 : North American Market Shares of Digital Advertising, by Ad Format, 2021
  • Figure 17 : North American Market Shares of Digital Advertising, by Device Type, 2021
  • Figure 18 : North American Market Shares of Digital Advertising, by Pricing Model, 2021
  • Figure 19 : North American Market Shares of Digital Advertising, by End-User Industry, 2021
  • Figure 20 : European Market Shares of Digital Advertising, by Country, 2021
  • Figure 21 : European Market Shares of Digital Advertising, by Ad Format, 2021
  • Figure 22 : European Market Shares of Digital Advertising, by Device Type, 2021
  • Figure 23 : European Market Shares of Digital Advertising, by Pricing Model, 2021
  • Figure 24 : European Market Shares of Digital Advertising, by End-User Industry, 2021
  • Figure 25 : Asia-Pacific Market Shares of Digital Advertising, by Country, 2021
  • Figure 26 : Asia-Pacific Market Shares of Digital Advertising, by Ad Format, 2021
  • Figure 27 : Asia-Pacific Market Shares of Digital Advertising, by Device Type, 2021
  • Figure 28 : Asia-Pacific Market Shares of Digital Advertising, by Pricing Model, 2021
  • Figure 29 : Asia-Pacific Market Shares of Digital Advertising, by End-User Industry, 2021
  • Figure 30 : RoW Market Shares of Digital Advertising, by Subregion, 2021
  • Figure 31 : RoW Market Shares of Digital Advertising, by Ad Format, 2021
  • Figure 32 : RoW Market Shares of Digital Advertising, by Device Type, 2021
  • Figure 33 : RoW Market Shares of Digital Advertising, by Pricing Model, 2021
  • Figure 34 : RoW Market Shares of Digital Advertising, by End-User Industry, 2021
  • Figure 35 : Digital Advertising Patent Applications vs. Granted, 2018-Jan. 2023*
  • Figure 36 : Adobe Inc.: Sales Share, by Business Segment, 2021
  • Figure 37 : Adobe Inc.: Sales Share, by Region, 2021
  • Figure 38 : Alibaba Group Holding Group Ltd.: Sales Share, by Business Segment, 2021
  • Figure 39 : Alphabet Inc.: Sales Share, by Business Segment, 2021
  • Figure 40 : Alphabet Inc.: Sales Share, by Region, 2021
  • Figure 41 : Amazon.com Inc.: Sales Share, by Business Segment, 2021
  • Figure 42 : Amazon.com Inc.: Sales Share, by Region, 2021
  • Figure 43 : Baidu Inc.: Sales Share, by Business Segment, 2021
  • Figure 44 : Eniro Group AB: Sales Share, by Business Segment, 2021
  • Figure 45 : Eniro Group AB: Sales Share, by Region, 2021
  • Figure 46 : IAC Inc.: Sales Share, by Business Segment, 2021
  • Figure 47 : IAC Inc.: Sales Share, by Region, 2021
  • Figure 48 : LiveRamp Holdings Inc.: Sales Share, by Business Segment, 2021
  • Figure 49 : LiveRamp Holdings Inc.: Sales Share, by Region, 2021
  • Figure 50 : Meta Platforms Inc.: Sales Share, by Platform Segment, 2021
  • Figure 51 : Meta Platforms Inc.: Sales Share, by Region, 2021
  • Figure 52 : Microsoft Corp.: Sales Share, by Business Segment, 2021
  • Figure 53 : Microsoft Corp.: Sales Share, by Region, 2021
  • Figure 54 : Sirius XM Holdings Inc.: Sales Share, by Business Segment, 2021
  • Figure 55 : Sohu.com Ltd.: Sales Share, by Business Segment, 2021
  • Figure 56 : Tencent Holdings Ltd.: Sales Share, by Business Segment, 2021
  • Figure 57 : Tencent Holdings Ltd.: Sales Share, by Region, 2021
  • Figure 58 : Tradedoubler AB: Sales Share, by Business Segment, 2021
  • Figure 59 : Tradedoubler AB: Sales Share, by Region, 2021
  • Figure 60 : Twitter Inc.: Sales Share, by Business Segment, 2021
  • Figure 61 : Twitter Inc.: Sales Share, by Region, 2021