现代生命科学采购旅程视觉化：2025 年顾客如何思考、决策与购买

Mapping the Modern Life Science Purchasing Journey: How Customers Think, Decide, and Purchase in 2025

出版日期: 2025年11月26日 | 出版商:

BioInformatics | 英文 87 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

表面上看，生命科学客户的采购旅程似乎非常简单，尤其是在如今一键购买的时代。然而，仔细观察就会发现，从决定需要特定产品，到经历所有接触点、管道和互动，最终完成购买，整个旅程实际上相当复杂。这份客户采购旅程图以视觉化的方式呈现了客户在生命科学市场选择各种产品时所经历的每一个接触点。它有助于讲述客户的体验故事，并确保在任何环节都不会遗漏任何一位客户。

本研究对 31 家供应商的绩效进行了深入分析，使我们能够了解供应商策略如何随时间推移影响客户体验评分，并将每家供应商的绩效与其竞争对手的绩效进行比较。

在 2025 年版报告中，我们邀请了 739 位科学家评估他们在特定接触点与供应商的互动体验，包括对潜在产品的认知和研究、产品采购流程以及交付后的服务评估。

本报表包含一个 Tableau 工作簿，可让您：

发现并比较 31 个顶级品牌的产品类别表现。

涵盖的产品类别：

生物製品（例如，组织培养基、酵素、试剂）
数据分析软体
玻璃器皿/塑胶器皿
测量设备
研究/专用试剂盒
完整的产品解决方案：整合仪器、试剂、耗材等
客製化产品（例如，全长合成基因、模型系统[工程细胞系、动物模型]）
客製化服务（例如，专业检测方法开发、次世代定序文库製备）
研究顾客购买流程中特定接触点的复杂性（2016-2025 年）。
了解 31 个品牌中每个接触点对顾客满意度的相对重要性。
了解顾客购买趋势的区域差异。
追踪客户购买接点的世代变化。
调查不同就业部门对顾客购买趋势的影响。

Tableau 工作簿具有完全互动性，图表可以汇出用于演示、进一步研究或其他用途。这使您可以对客户进行基准测试。想要建立一份仅显示贵公司资讯和调查回应的报告？您也可以做到。想要将自己与几位竞争对手比较？ Tableau 可以帮助您实现这一点。

对于希望获得竞争优势的供应商而言，这份报告是一项关键工具，它为您的团队提供了保持竞争优势所需的洞察。

Bioinformatics, Inc. 设计了一个线上定量调查来实现这一目标。

本报告所依据的调查在 739 名受访者中进行，他们均为科学顾问委员会 (SAB) 的成员，该委员会是科学界的一个组成部分，他们积极参与市场调查活动。

公司列表：

Abcam
Agilent Technologies
ATCC
BD Biosciences
Beckman Coulter
Bio-Rad Laboratories
Bio-Techne (R&D Systems, Novus Biologicals, ProteinSimple)
Bruker
Cell Signaling Technology
Corning Life Sciences
Eppendorf
Cytiva/Pall (Danaher)
IDT （Integrated DNA Technologies）
Illumina
Leica
MilliporeSigma/Merck

New England Biolabs
Revvity
Promega
QIAGEN
Repligen
Roche Molecular Systems
Santa Cruz Biotechnology
Sartorius
SCIEX
STEMCELL Technologies
Tecan
Thermo Fisher Scientific（包括所有子品牌，如Applied Biosystems、Invitrogen等）
VWR
Waters
Zeiss

On the surface, the journey the life science customer takes may seem very simple - especially in the modern age of point and click purchasing. However, if you look more closely, it is easy to see that the journey a customer takes from deciding they need a specific product, through all of the touchpoints, channels, and interactions, to the point of purchase, this journey is quite complex. This customer purchasing journey is a visual representation of all those touchpoints a customer goes through when selecting different products in the life sciences market. It helps tell the story of their experiences and aids in ensuring that no customer slips through the cracks at any given touchpoint.

This study offers in-depth analysis of the performance of 31 different suppliers, allowing for analysis of how supplier strategies have shaped customer experience scores over time and how individual suppliers compare to their competitors over time.

In the 2025 edition, we asked 739 scientists to evaluate their experience with suppliers during specific touchpoints including their awareness and research of potential products, the purchasing process of those products, and evaluation of the delivery and any post-delivery interactions and service.

The report includes a Tableau workbook and will allow you to:

Uncover and compare different product category performances for 31 top-tier brands.

Product categories include:

Biologicals (e.g., tissue culture media, enzymes, reagents)
Data analysis software
Glassware / Plastics
Instrumentation
Research / Specialty kits
Complete product solutions that integrate instrumentation, reagents, consumables, etc.
Customized products (e.g., full-length synthetic genes, model systems [engineered cell lines, animal models])
Customized services (e.g., specialized assay development, NGS library prep)
Explore the intricacies of the customer purchasing journey at select touchpoints (2016- 2025).
Gain clarity on the relative significance of purchasing journey touchpoints that drive customer satisfaction across 31 brands.
Discern regional nuances in customer purchasing trends.
Track generational shifts in customer purchasing journey touchpoints.
Investigate how various employment sectors influence customer purchasing trends.

The Tableau workbook is fully interactive, and can be used to export charts for presentations, further research, or other needs. This will allow you to target your benchmarking to your customers. Want only to see YOUR company's information and survey responses and produce a report? You can do that. Want to compare your company against a few competitors? Use Tableau for this function.

A key tool for suppliers looking to gain a competitive edge, this report equips teams with the insights needed to stay ahead of the competition.

BioInformatics designed an online quantitative survey to address the objectives.

The survey this report was based on was fielded to n=739 respondents who were members of the Science Advisory Board (SAB) - a segment of the scientific community with a demonstrated willingness to participate in market research activities.

Companies Mentioned:

Abcam
Agilent Technologies
ATCC
BD Biosciences
Beckman Coulter
Bio-Rad Laboratories
Bio-Techne (R&D Systems, Novus Biologicals, ProteinSimple)
Bruker
Cell Signaling Technology
Corning Life Sciences
Eppendorf
Cytiva/Pall (Danaher)
IDT (Integrated DNA Technologies)
Illumina
Leica
MilliporeSigma/Merck

New England Biolabs
Revvity
Promega
QIAGEN
Repligen
Roche Molecular Systems
Santa Cruz Biotechnology
Sartorius
SCIEX
STEMCELL Technologies
Tecan
Thermo Fisher Scientific (including all sub-brands, Applied Biosystems, Invitrogen, etc.)
VWR
Waters
Zeiss