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认证和品牌保护市场 - 全球规模、份额、趋势分析、机会、预测报告，2019-2029
市场调查报告书
商品编码
1347295

认证和品牌保护市场 - 全球规模、份额、趋势分析、机会、预测报告，2019-2029

Authentication and Brand Protection Market - Global Size, Share, Trend Analysis, Opportunity and Forecast Report, 2019-2029, Segmented By Offering ; By Technology ; By Application ; By Region
出版日期: | 出版商: Blueweave Consulting | 英文 400 Pages | 商品交期: 2-3个工作天内

价格
简介目录

到2029年，全球认证和品牌保护市场规模将达到48.1亿美元

由于对保护产品和品牌完整性的日益关注以及追踪技术的出现，全球认证和品牌保护市场正在蓬勃发展。

领先的策略咨询和市场研究公司 BlueWeave Consulting 在最近的一项研究中估计，2022 年全球认证和品牌保护市场规模将达到 26.9 亿美元。 BlueWeave 预测，2023 年至 2029 年预测期内，全球认证和品牌保护市场规模将以 8.7% 的年复合成长率大幅增长，到 2029 年达到 48.1 亿美元。认证技术可以对抗对认证和品牌保护的威胁以及相关问题，从而减轻仿冒品的潜在损害。复杂的供应链需要透明度和可追溯性的解决方案。在数位时代，安全的身份和交易至关重要。这些技术可以保护品牌完整性，同时解决药品和电子设备产品等劣质和仿冒品带来的风险。透过投资高阶身份验证，公司可以确保消费者的安全、信任和有弹性的市场环境。然而，现有技术的局限性预计将限制预测期内的整体市场成长。

该报告的详细分析提供了有关全球认证和品牌保护市场的成长潜力、未来趋势和统计数据的资讯。它还涵盖了推动市场总规模预测的要素。该报告致力于提供全球认证和品牌保护市场的最新技术趋势以及行业见解，以帮助决策者做出明智的策略决策。此外，我们也分析了市场的成长促进因素、挑战和竞争力。

目录

第1章研究框架

第2章执行摘要

第3章全球认证与品牌保护市场洞察

  • 产业价值链分析
  • DROC分析
    • 成长促进因素
      • 越来越注重保护产品和品牌完整性
      • 追踪技术的出现
    • 抑制因素
      • 现有技术的局限性
    • 机会
      • 品牌侵权现像日益普遍
      • 身份验证技术的进步
    • 任务
      • 假货增加
      • 复杂的供应链
  • 科技进步/最新发展
  • 法律规范
  • 波特五力分析

第4章全球认证与品牌保护市场概述

  • 2019-2029年市场规模及预测
    • 按金额
  • 市场占有率及预测
    • 按认证方式
      • 智慧型手机认证
      • 区块链认证
    • 按报价
      • 安全标籤
      • 防伪油墨
      • 全息图
      • 条码
      • RFID（无线射频辨识）
      • 认证晶片
      • QR 图码
    • 依技术
      • 公然的
      • 秘密
      • 数位的
      • 法医学
    • 按用途
      • 药品
      • 家用电器
      • 饮食
      • 服饰/服饰
      • 奢侈品
      • 汽车
      • 其他的
    • 按地区
      • 北美洲
      • 欧洲
      • 亚太地区 (APAC)
      • 拉丁美洲 (LATAM)
      • 中东和非洲 (MEA)

第5章北美认证与品牌保护市场

  • 2019-2029年市场规模及预测
    • 按金额
  • 市场占有率及预测
    • 按认证方式
    • 按报价
    • 依技术
    • 按用途
    • 按国家/地区
      • 美国
      • 加拿大

第6章欧洲认证与品牌保护市场

  • 2019-2029年市场规模及预测
    • 按金额
  • 市场占有率及预测
    • 按认证方式
    • 按报价
    • 依技术
    • 按用途
    • 按国家/地区
      • 德国
      • 英国
      • 义大利
      • 法国
      • 西班牙
      • 比利时
      • 俄罗斯
      • 荷兰
      • 其他欧洲国家

第7章亚太认证与品牌保护市场

  • 2019-2029年市场规模及预测
    • 按金额
  • 市场占有率及预测
    • 按认证方式
    • 按报价
    • 依技术
    • 按用途
    • 按国家/地区
      • 中国
      • 印度
      • 日本
      • 韩国
      • 澳洲和纽西兰
      • 印尼
      • 马来西亚
      • 新加坡
      • 越南
      • 亚太地区其他国家

第8章拉丁美洲认证与品牌保护市场

  • 2019-2029年市场规模及预测
    • 按金额
  • 市场占有率及预测
    • 按认证方式
    • 按报价
    • 依技术
    • 按用途
    • 按国家/地区
      • 巴西
      • 墨西哥
      • 阿根廷
      • 秘鲁
      • 拉丁美洲其他地区

第9章中东及非洲认证及品牌保护市场

  • 2019-2029年市场规模及预测
    • 按金额
  • 市场占有率及预测
    • 按认证方式
    • 按报价
    • 依技术
    • 按用途
    • 按国家/地区
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 卡达
      • 科威特
      • 南非
      • 奈及利亚
      • 阿尔及利亚
      • MEA 的其余部分

第10章竞争形势

  • 主要企业及其产品列表
  • 2022 年全球认证与品牌保护市场占有率分析
  • 透过管理参数进行竞争基准化分析
  • 主要策略发展（合併、收购、合作伙伴关係等）

第11章COVID-19 对全球认证与品牌保护市场的影响

12：公司简介（公司简介、财务矩阵、竞争形势、关键人员、主要竞争、联络地址、策略展望、SWOT分析）

  • Authentix
  • Avery Dennison
  • Checkpoint Systems
  • Domino Printing Sciences
  • Giesecke &Devrient
  • Kodak
  • Lumigent
  • Manhattan Associates
  • Oberthur Technologies
  • Sealed Air
  • Brady
  • DE LA RUE
  • WiseKey
  • Infineon
  • Centro Grafico
  • Sunchemicals
  • 其他主要企业

第13章关键战略建议

第14章调查方法

简介目录
Product Code: BWC23681

Global Authentication and Brand Protection Market Size Set to Touch USD 4.81 Billion by 2029.

Global authentication and brand protection market is flourishing because of the growing focus on safeguarding product and brand integrity and the emergence of track and trace technologies.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the global authentication and brand protection market size at USD 2.69 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects global authentication and brand protection market size to grow at a significant CAGR of 8.7% reaching a value of USD 4.81 billion by 2029. Authentication technologies combat threats to the authentication and brand protection and related concerns and mitigate potential harm from counterfeit goods. Amid complex supply chains, transparency and traceability solutions are sought. In the digital era, secure identities and transactions are paramount. These technologies safeguard brand integrity while addressing risks posed by inferior counterfeit products such as pharmaceuticals and electronics. By investing in advanced authentication, companies ensure consumer safety, trust, and a resilient market landscape. However, the limitations of existing technologies is anticipated to restrain the overall market growth during the forecast period.

Global Authentication and Brand Protection Market - Overview:

The global authentication and brand protection market encompasses a range of solutions and technologies aimed at ensuring the authenticity of products, safeguarding brand reputation, and countering issues such as counterfeiting and fraud. It involves methods like authentication technologies, traceability solutions, and secure digital identity measures. This market has emerged due to the rising demand from companies to combat counterfeit goods, maintain customer trust, and navigate complex supply chains. The market's core objective is to provide tools that verify the origin and authenticity of products, thereby fostering consumer safety and bolstering brand credibility in a rapidly evolving business landscape.

Impact of COVID-19 on Global Authentication and Brand Protection Market:

COVID-19 pandemic adversely affected the global authentication and brand protection market. Supply chain disruptions, remote work, and heightened online transactions created opportunities for counterfeit operations. The market witnessed a transition towards digital authentication solutions to facilitate contactless interactions. However, decreased consumer spending and economic uncertainties hindered extensive investments in brand protection. The pandemic accelerated the demand for secure digital identities, yet budget limitations slowed widespread adoption. Despite challenges, the crisis underscored the necessity for advanced authentication and brand protection measures in an evolving business environment, prompting a renewed emphasis on innovation and resilience.

Global Authentication and Brand Protection Market - By Offering:

Based on offering, the global authentication and brand protection market is divided into Security Labels, Security Inks, Holograms, Barcodes, RFID (Radio-Frequency Identification), Authentication Chips, and QR Code segments. The holograms segment held the highest market share by offering due to its multifaceted advantages. Holograms offer a visually striking and easily recognizable form of authentication that acts as a potent deterrent against counterfeiting. Their quick verification process enables rapid authentication, crucial in industries where swift identification is essential. Customizable designs and intricate security features make holograms challenging to replicate, bolstering their effectiveness. Also, holograms often incorporate tamper-evident properties, further enhancing security. They enjoy wide-ranging applications, from consumer goods to official documents, catering to diverse industries. Meanwhile, the barcodes segment is expected to witness the fastest growth rate during the forecast period. This is due to their cost-effectiveness, ease of implementation, efficiency in supply chain management, and widespread acceptance across industries, making them a practical solution for enhancing brand integrity and combating counterfeiting.

Competitive Landscape:

Major players operating in the global authentication and brand protection market include: Authentix, Avery Dennison, Checkpoint Systems, Domino Printing Sciences, Giesecke & Devrient, Kodak, Lumigent, Manhattan Associates, Oberthur Technologies, Sealed Air, Brady, DE LA RUE, WiseKey, Infineon, Centro Grafico, and Sunchemicals. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Global Authentication and Brand Protection Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Authentication and Brand Protection Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

Table of Contents

1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

2. Executive Summary

3. Global Authentication and Brand Protection Market Insights

  • 3.1. Industry Value Chain Analysis
  • 3.2. DROC Analysis
    • 3.2.1. Growth Drivers
      • 3.2.1.1. Increasing focus on safeguarding product and brand integrity
      • 3.2.1.2. Emergence of track & trace technologies
    • 3.2.2. Restraints
      • 3.2.2.1. Limitations of existing technologies
    • 3.2.3. Opportunities
      • 3.2.3.1. Increasing prevalence of brand infringement
      • 3.2.3.2. Advancements in authentication technologies
    • 3.2.4. Challenges
      • 3.2.4.1. Rising counterfeit activities
      • 3.2.4.2. Complex supply chains
  • 3.3. Technological Advancements/Recent Developments
  • 3.4. Regulatory Framework
  • 3.5. Porter's Five Forces Analysis
    • 3.5.1. Bargaining Power of Suppliers
    • 3.5.2. Bargaining Power of Buyers
    • 3.5.3. Threat of New Entrants
    • 3.5.4. Threat of Substitutes
    • 3.5.5. Intensity of Rivalry

4. Global Authentication and Brand Protection Market Overview

  • 4.1. Market Size & Forecast, 2019-2029
    • 4.1.1. By Value (USD Million)
  • 4.2. Market Share and Forecast
    • 4.2.1. By Authentication Mode
      • 4.2.1.1. Smartphone Authentication
      • 4.2.1.2. Blockchain Authentication
    • 4.2.2. By Offering
      • 4.2.2.1. Security Labels
      • 4.2.2.2. Security Inks
      • 4.2.2.3. Holograms
      • 4.2.2.4. Barcodes
      • 4.2.2.5. RFID (Radio-Frequency Identification)
      • 4.2.2.6. Authentication Chips
      • 4.2.2.7. QR Codes
    • 4.2.3. By Technology
      • 4.2.3.1. Overt
      • 4.2.3.2. Covert
      • 4.2.3.3. Digital
      • 4.2.3.4. Forensic
    • 4.2.4. By Application
      • 4.2.4.1. Pharmaceuticals
      • 4.2.4.2. Consumer Electronics
      • 4.2.4.3. Food & Beverages
      • 4.2.4.4. Clothing & Apparel
      • 4.2.4.5. Luxury Goods
      • 4.2.4.6. Automotive
      • 4.2.4.7. Others
    • 4.2.5. By Region
      • 4.2.5.1. North America
      • 4.2.5.2. Europe
      • 4.2.5.3. Asia Pacific (APAC)
      • 4.2.5.4. Latin America (LATAM)
      • 4.2.5.5. Middle East and Africa (MEA)

5. North America Authentication and Brand Protection Market

  • 5.1. Market Size & Forecast, 2019-2029
    • 5.1.1. By Value (USD Million)
  • 5.2. Market Share & Forecast
    • 5.2.1. By Authentication Mode
    • 5.2.2. By Offering
    • 5.2.3. By Technology
    • 5.2.4. By Application
    • 5.2.5. By Country
      • 5.2.5.1. United States
      • 5.2.5.1.1. By Authentication Mode
      • 5.2.5.1.2. By Offering
      • 5.2.5.1.3. By Technology
      • 5.2.5.1.4. By Application
      • 5.2.5.2. Canada
      • 5.2.5.2.1. By Authentication Mode
      • 5.2.5.2.2. By Offering
      • 5.2.5.2.3. By Technology
      • 5.2.5.2.4. By Application

6. Europe Authentication and Brand Protection Market

  • 6.1. Market Size & Forecast, 2019-2029
    • 6.1.1. By Value (USD Million)
  • 6.2. Market Share & Forecast
    • 6.2.1. By Authentication Mode
    • 6.2.2. By Offering
    • 6.2.3. By Technology
    • 6.2.4. By Application
    • 6.2.5. By Country
      • 6.2.5.1. Germany
      • 6.2.5.1.1. By Authentication Mode
      • 6.2.5.1.2. By Offering
      • 6.2.5.1.3. By Technology
      • 6.2.5.1.4. By Application
      • 6.2.5.2. United Kingdom
      • 6.2.5.2.1. By Authentication Mode
      • 6.2.5.2.2. By Offering
      • 6.2.5.2.3. By Technology
      • 6.2.5.2.4. By Application
      • 6.2.5.3. Italy
      • 6.2.5.3.1. By Authentication Mode
      • 6.2.5.3.2. By Offering
      • 6.2.5.3.3. By Technology
      • 6.2.5.3.4. By Application
      • 6.2.5.4. France
      • 6.2.5.4.1. By Authentication Mode
      • 6.2.5.4.2. By Offering
      • 6.2.5.4.3. By Technology
      • 6.2.5.4.4. By Application
      • 6.2.5.5. Spain
      • 6.2.5.5.1. By Authentication Mode
      • 6.2.5.5.2. By Offering
      • 6.2.5.5.3. By Technology
      • 6.2.5.5.4. By Application
      • 6.2.5.6. Belgium
      • 6.2.5.6.1. By Authentication Mode
      • 6.2.5.6.2. By Offering
      • 6.2.5.6.3. By Technology
      • 6.2.5.6.4. By Application
      • 6.2.5.7. Russia
      • 6.2.5.7.1. By Authentication Mode
      • 6.2.5.7.2. By Offering
      • 6.2.5.7.3. By Technology
      • 6.2.5.7.4. By Application
      • 6.2.5.8. The Netherlands
      • 6.2.5.8.1. By Authentication Mode
      • 6.2.5.8.2. By Offering
      • 6.2.5.8.3. By Technology
      • 6.2.5.8.4. By Application
      • 6.2.5.9. Rest of Europe
      • 6.2.5.9.1. By Authentication Mode
      • 6.2.5.9.2. By Offering
      • 6.2.5.9.3. By Technology
      • 6.2.5.9.4. By Application

7. Asia-Pacific Authentication and Brand Protection Market

  • 7.1. Market Size & Forecast, 2019-2029
    • 7.1.1. By Value (USD Million)
  • 7.2. Market Share & Forecast
    • 7.2.1. By Authentication Mode
    • 7.2.2. By Offering
    • 7.2.3. By Technology
    • 7.2.4. By Application
    • 7.2.5. By Country
      • 7.2.5.1. China
      • 7.2.5.1.1. By Authentication Mode
      • 7.2.5.1.2. By Offering
      • 7.2.5.1.3. By Technology
      • 7.2.5.1.4. By Application
      • 7.2.5.2. India
      • 7.2.5.2.1. By Authentication Mode
      • 7.2.5.2.2. By Offering
      • 7.2.5.2.3. By Technology
      • 7.2.5.2.4. By Application
      • 7.2.5.3. Japan
      • 7.2.5.3.1. By Authentication Mode
      • 7.2.5.3.2. By Offering
      • 7.2.5.3.3. By Technology
      • 7.2.5.3.4. By Application
      • 7.2.5.4. South Korea
      • 7.2.5.4.1. By Authentication Mode
      • 7.2.5.4.2. By Offering
      • 7.2.5.4.3. By Technology
      • 7.2.5.4.4. By Application
      • 7.2.5.5. Australia & New Zealand
      • 7.2.5.5.1. By Authentication Mode
      • 7.2.5.5.2. By Offering
      • 7.2.5.5.3. By Technology
      • 7.2.5.5.4. By Application
      • 7.2.5.6. Indonesia
      • 7.2.5.6.1. By Authentication Mode
      • 7.2.5.6.2. By Offering
      • 7.2.5.6.3. By Technology
      • 7.2.5.6.4. By Application
      • 7.2.5.7. Malaysia
      • 7.2.5.7.1. By Authentication Mode
      • 7.2.5.7.2. By Offering
      • 7.2.5.7.3. By Technology
      • 7.2.5.7.4. By Application
      • 7.2.5.8. Singapore
      • 7.2.5.8.1. By Authentication Mode
      • 7.2.5.8.2. By Offering
      • 7.2.5.8.3. By Technology
      • 7.2.5.8.4. By Application
      • 7.2.5.9. Vietnam
      • 7.2.5.9.1. By Authentication Mode
      • 7.2.5.9.2. By Offering
      • 7.2.5.9.3. By Technology
      • 7.2.5.9.4. By Application
      • 7.2.5.10. Rest of APAC
      • 7.2.5.10.1. By Authentication Mode
      • 7.2.5.10.2. By Offering
      • 7.2.5.10.3. By Technology
      • 7.2.5.10.4. By Application

8. Latin America Authentication and Brand Protection Market

  • 8.1. Market Size & Forecast, 2019-2029
    • 8.1.1. By Value (USD Million)
  • 8.2. Market Share & Forecast
    • 8.2.1. By Authentication Mode
    • 8.2.2. By Offering
    • 8.2.3. By Technology
    • 8.2.4. By Application
    • 8.2.5. By Country
      • 8.2.5.1. Brazil
      • 8.2.5.1.1. By Authentication Mode
      • 8.2.5.1.2. By Offering
      • 8.2.5.1.3. By Technology
      • 8.2.5.1.4. By Application
      • 8.2.5.2. Mexico
      • 8.2.5.2.1. By Authentication Mode
      • 8.2.5.2.2. By Offering
      • 8.2.5.2.3. By Technology
      • 8.2.5.2.4. By Application
      • 8.2.5.3. Argentina
      • 8.2.5.3.1. By Authentication Mode
      • 8.2.5.3.2. By Offering
      • 8.2.5.3.3. By Technology
      • 8.2.5.3.4. By Application
      • 8.2.5.4. Peru
      • 8.2.5.4.1. By Authentication Mode
      • 8.2.5.4.2. By Offering
      • 8.2.5.4.3. By Technology
      • 8.2.5.4.4. By Application
      • 8.2.5.5. Rest of LATAM
      • 8.2.5.5.1. By Authentication Mode
      • 8.2.5.5.2. By Offering
      • 8.2.5.5.3. By Technology
      • 8.2.5.5.4. By Application

9. Middle East & Africa Authentication and Brand Protection Market

  • 9.1. Market Size & Forecast, 2019-2029
    • 9.1.1. By Value (USD Million)
  • 9.2. Market Share & Forecast
    • 9.2.1. By Authentication Mode
    • 9.2.2. By Offering
    • 9.2.3. By Technology
    • 9.2.4. By Application
    • 9.2.5. By Country
      • 9.2.5.1. Saudi Arabia
      • 9.2.5.1.1. By Authentication Mode
      • 9.2.5.1.2. By Offering
      • 9.2.5.1.3. By Technology
      • 9.2.5.1.4. By Application
      • 9.2.5.2. UAE
      • 9.2.5.2.1. By Authentication Mode
      • 9.2.5.2.2. By Offering
      • 9.2.5.2.3. By Technology
      • 9.2.5.2.4. By Application
      • 9.2.5.3. Qatar
      • 9.2.5.3.1. By Authentication Mode
      • 9.2.5.3.2. By Offering
      • 9.2.5.3.3. By Technology
      • 9.2.5.3.4. By Application
      • 9.2.5.4. Kuwait
      • 9.2.5.4.1. By Authentication Mode
      • 9.2.5.4.2. By Offering
      • 9.2.5.4.3. By Technology
      • 9.2.5.4.4. By Application
      • 9.2.5.5. South Africa
      • 9.2.5.5.1. By Authentication Mode
      • 9.2.5.5.2. By Offering
      • 9.2.5.5.3. By Technology
      • 9.2.5.5.4. By Application
      • 9.2.5.6. Nigeria
      • 9.2.5.6.1. By Authentication Mode
      • 9.2.5.6.2. By Offering
      • 9.2.5.6.3. By Technology
      • 9.2.5.6.4. By Application
      • 9.2.5.7. Algeria
      • 9.2.5.7.1. By Authentication Mode
      • 9.2.5.7.2. By Offering
      • 9.2.5.7.3. By Technology
      • 9.2.5.7.4. By Application
      • 9.2.5.8. Rest of MEA
      • 9.2.5.8.1. By Authentication Mode
      • 9.2.5.8.2. By Offering
      • 9.2.5.8.3. By Technology
      • 9.2.5.8.4. By Application

10. Competitive Landscape

  • 10.1. List of Key Players and Their Offerings
  • 10.2. Global Authentication and Brand Protection Market Share Analysis, 2022
  • 10.3. Competitive Benchmarking, By Operating Parameters
  • 10.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)

11. Impact of Covid-19 on Global Authentication and Brand Protection Market

12. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)

  • 12.1. Authentix
  • 12.2. Avery Dennison
  • 12.3. Checkpoint Systems
  • 12.4. Domino Printing Sciences
  • 12.5. Giesecke & Devrient
  • 12.6. Kodak
  • 12.7. Lumigent
  • 12.8. Manhattan Associates
  • 12.9. Oberthur Technologies
  • 12.10. Sealed Air
  • 12.11. Brady
  • 12.12. DE LA RUE
  • 12.13. WiseKey
  • 12.14. Infineon
  • 12.15. Centro Grafico
  • 12.16. Sunchemicals
  • 12.17. Other Prominent Players

13. Key Strategic Recommendations

14. Research Methodology

  • 14.1. Qualitative Research
    • 14.1.1. Primary & Secondary Research
  • 14.2. Quantitative Research
  • 14.3. Market Breakdown & Data Triangulation
    • 14.3.1. Secondary Research
    • 14.3.2. Primary Research
  • 14.4. Breakdown of Primary Research Respondents, By Region
  • 14.5. Assumptions & Limitations