Global Augmented Reality Market is valued at approximately USD25.33 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 40.9% over the forecast period 2022-2029. Augmented Reality is a technology that enhances the users virtual experience of real world through adding sound, effects and graphics. It is a growing trend due to its wider use in a number of applications. AR gives an excellent experience to its user through the combination of the physical and virtual world. Accurate interactions are made in real-time with 3D identification of real and virtual objects. Additionally, COVID-19 laid a positive impact on the augmented reality (AR) market and the wider use of AR in several industries is driving the demand.
The growthof augmented reality (AR) is seen in several applications by providingexperience using 2D/3D models, AR books, and AR games. The highest demand is witnessed by the healthcare industry, the adoption of 3D imaging technology is driving the demand for augmented reality. In 2017 the total market share for the 3D imaging industry accounted to be around USD 800 million. In 2020 it was projected that several hospitals adopted AR Devices for aiding patients. AR Technology in construction, architectural and consumer application is evolving rapidly. The uncertain pandemic led to a positive effect on the market growth of augmented reality. The businesses turned to remote and online work further creating a demand for AR. For instance, during the pandemic, the U.S. employee number working from home increased to 44%. Moreover, increasing investments in augmented reality and continuous advancements and formulation are boosting the market demand. However, the harmful effects of excessive use ofAugmented Reality stifle market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Augmented Reality Marketstudy includes Asia Pacific, North America, Europe, Latin America, and Rest of the World.North America dominated the market with a market share of 33.9%. This region is a fast adopter of new technologies in gaming and entertainment applications. The rising interest of individuals in augmented reality (AR) experience is playing a major role. Asia-Pacific is anticipated to be the fastest-growing region due to the increasing adoption of AR technologies and AR-based solutions. During the pandemic,healthcare experts shifted to AR technologies in order to trace and aid patients. It improved the patients' surveillance through live video streaming and face time.
Major market players included in this report are:
- Microsoft Corporation
- Google LLC
- Apple, Inc.
- Sony Corporation
- Blippar Limited BLIPPAR COM INDIA PRIVATE LIMITED
- Infinity Augmented Reality Limited
- Niantic, Inc.
- Zappar Limited.
- Qualcomm Technologies, Inc.
- Wikitude GmbH
Recent Developments in the Market:
- In February 2022, Microsoft partnered with Qualcomm to produce industry-first chip to cloud solutions for private organizations to easily implement private 5G networks globally.
- In March 2021, a new product was launched 'Microsoft Mesh' by Microsoft. This allows its user to interact and share experiencesfrom anywhere across an AR meeting space.
Global Augmented Reality Market Report Scope:
- Historical Data 2019-2020-2021
- Base Year for Estimation 2021
- Forecast period 2022-2029
- Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered Component, Display, Application, Region
- Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
- Customization Scope Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Component offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
By Display:
- HMD & smart glass
- HUD
- Handheld devices
By Application:
- Aerospace & Defense
- Automotive
- Education
- E-Commerce & Retail
- Gaming & Entertainment
- Healthcare
- Industrial & Manufacturing
- Others
By Region:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
- Latin America
- Brazil
- Mexico
- Rest of the World
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
- 1.2.1. Augmented Reality Market, by Region, 2019-2029 (USD Billion)
- 1.2.2. Augmented Reality Market, by Component,2019-2029 (USD Billion)
- 1.2.3. Augmented Reality Market, by Display, 2019-2029 (USD Billion)
- 1.2.4. Augmented Reality Market, by Application, 2019-2029 (USD Billion)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Augmented Reality Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Scope of the Study
- 2.2.2. Industry Evolution
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Augmented Reality Market Dynamics
- 3.1. Augmented Reality Market Impact Analysis (2019-2029)
- 3.1.1. Market Drivers
- 3.1.1.1. Growing use in several applications.
- 3.1.1.2. Positive effect of COVID-19.
- 3.1.2. Market Challenges
- 3.1.2.1. Harmful effects of excessive use of Augmented Reality.
- 3.1.3. Market Opportunities
- 3.1.3.1. Increasing investment in Augmented Reality.
- 3.1.3.2. Advancements and Formulation.
Chapter 4. Global Augmented Reality MarketIndustry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
- 4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.4. Investment Adoption Model
- 4.5. Analyst Recommendation & Conclusion
- 4.6. Top investment opportunity
- 4.7. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
- 5.1. Assessment of the overall impact of COVID-19 on the industry
- 5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Augmented Reality Market, by Component
- 6.1. Market Snapshot
- 6.2. Global Augmented Reality Market by Component, Performance - Potential Analysis
- 6.3. Global Augmented Reality Market Estimates & Forecasts by Component 2019-2029 (USD Billion)
- 6.4. Augmented Reality Market, Sub Segment Analysis
- 6.4.1. Hardware
- 6.4.2. Software
Chapter 7. Global Augmented Reality Market, by Display
- 7.1. Market Snapshot
- 7.2. Global Augmented Reality Market by Display, Performance - Potential Analysis
- 7.3. Global Augmented Reality Market Estimates & Forecasts by Display2019-2029 (USD Billion)
- 7.4. Augmented Reality Market, Sub Segment Analysis
- 7.4.1. HMD & smart glass
- 7.4.2. HUD
- 7.4.3. Handheld devices
Chapter 8. Global Augmented Reality Market, byApplication
- 8.1. Market Snapshot
- 8.2. Global Augmented Reality Market by Application, Performance - Potential Analysis
- 8.3. Global Augmented Reality Market Estimates & Forecasts by Application 2019-2029 (USD Billion)
- 8.4. Augmented Reality Market, Sub Segment Analysis
- 8.4.1. Aerospace & Defense
- 8.4.2. Automotive
- 8.4.3. Education
- 8.4.4. E-Commerce & Retail
- 8.4.5. Gaming & Entertainment
- 8.4.6. Healthcare
- 8.4.7. Industrial & Manufacturing
- 8.4.8. Others
Chapter 9. Global Augmented Reality Market, Regional Analysis
- 9.1. Augmented Reality Market, Regional Market Snapshot
- 9.2. North America Augmented Reality Market
- 9.2.1. U.S.Augmented Reality Market
- 9.2.1.1. Componentbreakdown estimates & forecasts, 2019-2029
- 9.2.1.2. Display breakdown estimates & forecasts, 2019-2029
- 9.2.1.3. Application breakdown estimates & forecasts, 2019-2029
- 9.2.2. Canada Augmented Reality Market
- 9.3. Europe Augmented Reality Market Snapshot
- 9.3.1. U.K. Augmented Reality Market
- 9.3.2. Germany Augmented Reality Market
- 9.3.3. France Augmented Reality Market
- 9.3.4. Spain Augmented Reality Market
- 9.3.5. Italy Augmented Reality Market
- 9.3.6. Rest of EuropeAugmented Reality Market
- 9.4. Asia-PacificAugmented Reality Market Snapshot
- 9.4.1. China Augmented Reality Market
- 9.4.2. India Augmented Reality Market
- 9.4.3. JapanAugmented Reality Market
- 9.4.4. Australia Augmented Reality Market
- 9.4.5. South Korea Augmented Reality Market
- 9.4.6. Rest of Asia PacificAugmented Reality Market
- 9.5. Latin America Augmented Reality Market Snapshot
- 9.5.1. Brazil Augmented Reality Market
- 9.5.2. MexicoAugmented Reality Market
- 9.6. Rest of The World Augmented Reality Market
Chapter 10. Competitive Intelligence
- 10.1. Top Market Strategies
- 10.2. Company Profiles
- 10.2.1. Microsoft Corporation
- 10.2.1.1. Key Information
- 10.2.1.2. Overview
- 10.2.1.3. Financial (Subject to Data Availability)
- 10.2.1.4. ProductSummary
- 10.2.1.5. Recent Developments
- 10.2.2. Google LLC
- 10.2.3. Apple, Inc.
- 10.2.4. Sony Corporation
- 10.2.5. Blippar Limited BLIPPAR COM INDIA PRIVATE LIMITED
- 10.2.6. Infinity Augmented Reality Limited
- 10.2.7. Niantic, Inc.
- 10.2.8. Zappar Limited.
- 10.2.9. Qualcomm Technologies, Inc.
- 10.2.10. Wikitude GmbH
Chapter 11. Research Process
- 11.1. Research Process
- 11.1.1. Data Mining
- 11.1.2. Analysis
- 11.1.3. Market Estimation
- 11.1.4. Validation
- 11.1.5. Publishing
- 11.2. Research Attributes
- 11.3. Research Assumption