市场调查报告书
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1498330
全球产品资讯管理市场规模研究,按部署、按企业类型、按最终用户和区域预测 2022-2032Global Product Information Management Market Size study, by Deployment, By Enterprise Type, By End-user and Regional Forecasts 2022-2032 |
2023年全球产品资讯管理市场价值约为13亿美元,预计在2024-2032年预测期内将以超过10.80%的健康成长率成长。产品资讯管理 (PIM) 解决方案包含旨在整合和监督公司产品资讯的流程和工具,确保产品资料的统一和精确表示。 PIM 使企业能够透过提供集中式平台有效地收集有关其产品和服务的全面资料。这种方法有助于在所有客户接触点维护统一且高品质的产品讯息,从而促进更好的客户体验和营运效率。 PIM 简化了尺寸、成分、重量、颜色和规格等复杂产品详细资讯的管理,满足需要集中平台的零售商、製造商和批发商不断变化的需求。 PIM 透过将多个来源的产品资料整合到单一储存库中,保持资料的一致性和质量,同时简化内部和外部行销流程。各行业越来越多地采用 PIM 解决方案,从而改善客户体验并优化全通路策略。扩增实境技术与电子商务的日益融合以改善客户体验是全球产品资讯管理市场成长的关键趋势。
此外,管理数位商务资料的复杂性日益增加,也推动了对 PIM 解决方案的需求。随着线上销售的成长,企业需要 ERP、供应链和 CRM 等高效系统来提供即时产品讯息,以满足客户需求。由于产品目录错综复杂,公司寻求 PIM 来简化跨多个管道的资料建立、维护和发布。 PIM 简化了资料分发,使其对于管理大量产品内容具有吸引力,从而推动其采用来处理数位商务资料的复杂性。此外,对集中式资料管理工具的需求激增以及对先进技术的投资不断增加正在利用全球产品资讯管理市场的各种成长机会。这种激增是由于提高团队生产力、有效管理产品资料、实现无缝资料联合以及利用蓬勃发展的电子商务行业的迫切需求而推动的。这些因素共同促进了 PIM 市场在各个地区的扩张。然而,对资料安全和隐私风险的担忧,以及跨行业和地区的不同资料和政府法规,预计将抑制 2022 年至 2032 年间的市场成长。
全球产品资讯管理市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。 2023 年,北美占据了市场份额,主要是受到电子商务活动激增的推动。这一趋势导致对旨在增强整体客户体验的产品资讯管理软体的需求增加。根据美国人口普查局的数据,2023 年电子商务销售总额约为 11,187 亿美元,较 2022 年增长 7.6%。 。该软体在零售和电子商务领域的广泛采用,在推动北美地区美国和加拿大等国家的电子商务销售方面发挥关键作用。
Global Product Information Management Market is valued approximately USD 1.3 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 10.80% over the forecast period 2024-2032. Product information management (PIM) solutions encompass processes and tools designed to consolidate and oversee a company's product information, ensuring a unified and precise representation of product data. PIM enables businesses to efficiently gather comprehensive data about their products and services by providing a centralized platform. This approach facilitates the maintenance of uniform and high-quality product information across all customer touchpoints, promoting better customer experiences and operational efficiency. PIM simplifies the management of complex product details like size, ingredients, weight, colors, and specifications, catering to the evolving needs of retailers, manufacturers, and wholesalers who require a centralized platform. PIM maintains data consistency and quality while streamlining internal and external marketing processes by consolidating product data from multiple sources into a single repository. This growing adoption of PIM solutions across various industries leads to improved customer experiences and optimized omnichannel strategies. The increasing integration of augmented reality technology with e-commerce to improve customer experience is a key trend for the growth of the Global Product Information Management Market.
Additionally, the increasing complexity of managing data from digital commerce is driving demand for PIM solutions. As online sales grow, businesses need efficient systems like ERP, supply chain, and CRM to provide real-time product information to meet customer demands. With intricate product catalogs, companies seek PIM to streamline creation, maintenance, and publication of data across multiple channels. PIM simplifies data distribution, making it appealing for managing vast product content, fueling its adoption to handle digital commerce data complexities. Moreover, the surge in demand for centralized data management tools, as well as rising investment in advanced technologies is leveraging various growth opportunities for the Global Product Information Management Market. This surge is fueled by the imperative to enhance team productivity, effectively manage product data, enable seamless data syndication, and capitalize on the flourishing eCommerce sector. These factors collectively contribute to the expansion of the PIM market across various regions. However, concern related to data security and privacy risks, along with varied data and government regulations across industries and regions is anticipated to stifle market growth between 2022 and 2032.
The key regions considered for the Global Product Information Management Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, North America dominated the market share, primarily driven by the surge in e-commerce activities witnessed. This trend has led to a heightened demand for product information management software, aimed at enhancing the overall customer experience. According to the United States Census Bureau, the total e-commerce sales for 2023 reached approximately USD 1,118.7 billion, marking a 7.6 percent increase compared to 2022. E-commerce sales constituted 15.4 percent of total sales in 2023, reflecting a growth from 14.7 percent in 2022. The strong presence of key market players in North America is poised to further propel the market's growth. The widespread adoption of this software within the retail and e-commerce sectors is playing a pivotal role in driving e-commerce sales in countries like the U.S. and Canada across the North American region.