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市场调查报告书
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全球产品资讯管理 (PIM) 市场（按组件、部署类型、组织规模、垂直产业、地区划分）预测 - 2020 年

Global Product Information Management Market by Component, By Deployment Type, By Organization Size, By Industry Vertical, By Geographic Scope and Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

产品资讯管理（PIM）全球市场规模及预测

2024 年全球产品资讯管理 (PIM) 市场价值为 90.9 亿美元，预计到 2032 年将达到 181.1 亿美元，2026 年至 2032 年的复合年增长率为 9.00%。

  • 产品资讯管理 (PIM) 是管理和集中透过各种分销管道行销和销售产品所需的所有资料的过程。 PIM 确保产品资讯在所有接触点上保持一致、准确和统一。
  • PIM 解决方案可协助企业在日益全通路的零售环境中简化产品资料管理、增强客户体验并提高业务效率。
  • PIM 的未来在于与人工智慧和机器学习等先进技术的融合，以实现数据丰富的自动化、提供预测分析并支援扩增实境产品视觉化等新零售技术。

全球产品资讯管理（PIM）市场动态

影响全球产品资讯管理 (PIM) 市场的关键市场动态：

关键市场驱动因素

  • 电子商务的成长：网路零售的快速成长推动了跨多个销售管道对一致、准确的产品资讯的需求，以确保消费者获得无缝的购物体验。
  • 产品复杂性不断增加：随着产品变得越来越复杂，对先进系统进行有效管理详细规格和属性以及组织和搜寻产品资讯的需求也日益增长。
  • 专注于客户经验：公司正在使用产品资讯管理 (PIM) 系统提供丰富、一致的产品讯息，以提高客户满意度、减少退货并培养长期忠诚度。
  • 法规遵循：PIM 系统可以帮助公司确保产品资讯的准确性和最新性，从而遵守各种行业法规，降低与不正确的资讯和违规相关的风险。

主要挑战

  • 资料品质与整合：在将产品资讯管理 (PIM) 系统与现有企业软体整合的同时确保资料准确性是一项复杂且资源密集的工作，对组织在实施过程中构成了重大挑战。
  • 抵制变革：这会导致员工犹豫和不情愿，特别是如果需要对现有工作流程进行重大改变时。

主要趋势：

  • 人工智慧驱动的 PIM 解决方案：将人工智慧融入您的产品资讯管理 (PIM) 系统，可自动化资料输入、丰富和分类流程，显着提高产品资讯管理 (PIM) 的效率和准确性。
  • 采用云端基础的PIM：企业正在向云端基础的PIM 解决方案转变，这使得企业能够透过其可扩展性、可访问性和减少的IT基础设施需求来简化业务并降低成本。
  • 与数位资产管理的整合：PIM 系统越来越多地与数位资产管理 (DAM) 系统集成，以提供全面的解决方案，有效地管理产品资料及其相关的数位资产，提高整体工作流程效率。

全球产品资讯管理 (PIM) 市场区域分析

以下是对全球产品资讯管理 (PIM) 市场的更详细的区域分析：

北美：

  • 根据 Verified Market Research 的调查，北美预计将主导全球产品资讯管理 (PIM) 市场。
  • 该地区受益于早期采用先进的零售技术、成熟的电子商务行业以及领先的 PIM解决方案供应商的存在。
  • 美国和加拿大高度重视改善客户经验和简化全通路运营，这推动了对复杂 PIM 解决方案的需求。
  • 该地区强大的IT基础设施和较高的数位素养促进了各行业快速采用和实施 PIM 系统。
  • 北美大型企业对数位转型计画的投资不断增加，进一步推动了 PIM 市场的成长。

欧洲：

  • 根据 Verified Market Research 的调查，欧洲是产品资讯管理 (PIM) 解决方案的第二大市场。
  • 该地区拥有严格的资料保护条例，例如 GDPR，这推动了 PIM 系统的采用，以确保合规性和正确的资料管理。
  • 德国、英国和法国等国家在製造业和零售业中占有重要地位，这对 PIM 解决方案的需求产生了重大影响。
  • 欧盟 (EU) 日益重视产品数据标准化也有助于该地区 PIM 市场的成长。
  • 欧洲电子商务的快速成长推动了对 PIM 解决方案的需求，企业希望提高线上产品可见度并透过各种数位管道提供准确的资讯。

目录

第 1 章 全球产品资讯管理 (PIM) 市场简介

  • 市场概览
  • 研究范围
  • 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

  • 资料探勘
  • 验证
  • 第一手资料
  • 资料来源列表

第四章全球产品资讯管理（PIM）市场展望

  • 概述
  • 市场动态
    • 驱动程式
    • 限制因素
    • 机会
  • 波特五力模型
  • 价值链分析

5. 全球产品资讯管理 (PIM) 市场（按组件）

  • 概述
  • 软体
  • 服务

6. 全球产品资讯管理 (PIM) 市场（按部署类型）

  • 概述
  • 本地
  • 云端基础

第七章。全球产品资讯管理 (PIM) 市场（按组织规模）

  • 概述
  • 大公司
  • 中小型企业

8. 全球产品资讯管理 (PIM) 市场（按行业垂直划分）

  • 概述
  • 零售
  • 製造业
  • 资讯科技/通讯
  • 卫生保健
  • BFSI
  • 其他的

9. 全球产品资讯管理 (PIM) 市场（按地区）

  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地区
    • 拉丁美洲
    • 中东和非洲

第 10 章全球产品资讯管理 (PIM) 市场的竞争格局

  • 概述
  • 各公司市场排名
  • 主要发展策略

第十一章 公司简介

  • IBM Corporation
  • SAP SE
  • Oracle Corporation
  • Informatica LLC,
  • Pimcore,
  • Akeneo
  • Inriver
  • Winshuttle
  • Riversand Technologies
  • Salsify Inc

第十二章 附录

  • 相关调查
简介目录
Product Code: 36025

Global Product Information Management Market Size and Forecast

The Global Product Information Management Market was valued at USD 9.09 Billion in 2024 and is projected to reach USD 18.11 Billion by 2032 growing at a CAGR of 9.00% from 2026 to 2032.

  • Product Information Management (PIM) refers to the process of managing and centralizing all the data required to market and sell products through various distribution channels. It ensures consistency, accuracy and uniformity of product information across all touchpoints.
  • PIM solutions help businesses streamline their product data management, enhance customer experience and improve operational efficiency in an increasingly omnichannel retail environment.
  • The future scope of PIM lies in its integration with advanced technologies like AI and machine learning to automate data enrichment, provide predictive analytics and support emerging retail technologies such as augmented reality product visualization.

Global Product Information Management Market Dynamics

The key market dynamics that are shaping the global product information management market include:

Key Market Drivers:

  • Growth of E-commerce: The rapid growth of online retail is creating a demand for consistent and accurate product information across multiple sales channels, ensuring seamless shopping experiences for consumers.
  • Increasing Product Complexity: As products grow increasingly complex, there is a heightened need for sophisticated systems that effectively manage detailed specifications and attributes, enabling better organization and retrieval of product information.
  • Focus on Customer Experience: Companies are utilizing Product Information Management (PIM) systems to deliver rich, consistent product information, which enhances customer satisfaction, reduces returns and fosters long-term loyalty.
  • Regulatory Compliance: PIM systems support companies in maintaining compliance with various industry regulations by ensuring that product information remains accurate and up-to-date, mitigating risks associated with misinformation and non-compliance.

Key Challenges:

  • Data Quality and Integration: Ensuring data accuracy while integrating Product Information Management (PIM) systems with existing enterprise software can be complex and resource-intensive, posing significant challenges for organizations during implementation.
  • Resistance to Change: Organizations often encounter internal resistance when adopting new PIM systems, especially if implementation necessitates substantial changes to established workflows, leading to hesitation and reluctance among employees.

Key Trends:

  • AI-powered PIM Solutions: The incorporation of artificial intelligence into Product Information Management (PIM) systems is automating data entry, enrichment and categorization processes, significantly enhancing efficiency and accuracy in managing product information.
  • Cloud-based PIM Adoption: There is a notable shift toward cloud-based PIM solutions due to their scalability, accessibility and reduced IT infrastructure requirements, allowing organizations to streamline operations and reduce costs.
  • Integration with Digital Asset Management: PIM systems are increasingly being integrated with Digital Asset Management (DAM) systems, providing a comprehensive solution for effectively managing product data alongside associated digital assets, improving overall workflow efficiency.

Global Product Information Management Regional Analysis

Here is a more detailed regional analysis of the global product information management market:

North America:

  • According to Verified Market Research, North America is expected to dominate the Global Product Information Management market.
  • The region benefits from early adoption of advanced retail technologies, a mature e-commerce sector and the presence of major PIM solution providers.
  • Strong focus on enhancing customer experience and streamlining omnichannel operations in the U.S. and Canada drives the demand for sophisticated PIM solutions.
  • The region's robust IT infrastructure and high digital literacy contribute to the rapid adoption and implementation of PIM systems across various industries.
  • Increasing investments in digital transformation initiatives by large enterprises in North America further fuel the growth of the PIM market.

Europe:

  • According to Verified Market Research, Europe is the second-largest market for Product Information Management solutions.
  • The region's stringent data protection regulations, such as GDPR, drive the adoption of PIM systems to ensure compliance and proper data management.
  • The strong presence of manufacturing and retail sectors in countries like Germany, UK and France contributes significantly to the demand for PIM solutions.
  • Growing emphasis on product data standardization across the European Union supports the expansion of the PIM market in the region.
  • The rapid growth of e-commerce in Europe is fuelling the demand for PIM solutions, as businesses seek to enhance online product visibility and provide accurate information across various digital channels.

Global Product Information Management Market: Segmentation Analysis

The Global Product Information Management Market is segmented on the basis of Component, Deployment Type, Organization Size, Industry Vertical and Geography.

Global Product Information Management Market, by Component

  • Software
  • Services

Based on Component, the Product Information Management market is segmented into Software and Services. The Software segment is the most dominating, driven by the core functionality it provides in managing and distributing product information. The increasing complexity of product data and the need for scalable, feature-rich PIM solutions contribute to the software segment's dominance. Additionally, the growing trend of integrating PIM software with other enterprise systems further solidifies its leading position in the market.

Global Product Information Management Market, by Deployment Type

  • On-Premise
  • Cloud-Based

Based on Deployment Type, the Product Information Management market is categorized into On-Premise and Cloud-Based solutions. Cloud-Based PIM solutions are becoming the most dominating segment, driven by their scalability, cost-effectiveness and ease of implementation. The ability of cloud-based systems to support remote work environments, provide real-time updates and offer flexible pricing models contributes significantly to their growing adoption across various industries, particularly among SMEs.

Global Product Information Management Market, by Organization Size

  • Large Enterprises
  • Small and Medium-sized Enterprises (SMEs)

Based on Organization Size, the Product Information Management market is segmented into Large Enterprises and Small and Medium-sized Enterprises (SMEs). Large Enterprises constitute the most dominating segment, driven by their complex product portfolios, multi-channel sales strategies and substantial resources for implementing comprehensive PIM solutions. The need for enterprise-wide data consistency and the ability to manage vast amounts of product information across global operations contribute to the dominance of this segment.

Global Product Information Management Market, by Industry Vertical

  • Retail
  • Manufacturing
  • IT & Telecom
  • Healthcare
  • BFSI
  • Others

Based on Industry Vertical, the Product Information Management market is segmented into Retail, Manufacturing, IT & Telecom, Healthcare, BFSI and Others. The Retail sector is the most dominating vertical, driven by the industry's need to manage vast product catalogs across multiple sales channels. The growing e-commerce sector, increasing product complexity and the need for consistent omnichannel experiences contribute significantly to the retail industry's dominant position in PIM adoption.

Global Product Information Management Market, by Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa

Based on Geography, the Product Information Management market is segmented into North America, Europe, Asia-Pacific, Latin America and the Middle East & Africa. North America is both the largest and one of the fastest-growing regions, driven by advanced retail technologies, a mature e-commerce sector and the presence of major PIM solution providers. The region's focus on enhancing customer experience, streamlining omnichannel operations and ongoing digital transformation initiatives contribute significantly to its market dominance and continued rapid growth.

Key Players

The Global Product Information Management Market study report will provide valuable insight with an emphasis on the global market. The major players in the Product Information Management Market include IBM Corporation, SAP SE, Oracle Corporation, Informatica LLC, Pimcore, Akeneo, Inriver, Winshuttle, Riversand Technologies and Salsify Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above- mentioned players globally.

Product Information Management Recent Developments

  • In January 2024, SAP SE launched an AI-powered PIM solution that automates product data enrichment and categorization, aiming to reduce manual effort and improve data quality for its enterprise customers.
  • In March 2024, Akeneo announced a strategic partnership with a leading e-commerce platform to provide seamless integration of its PIM solution, enhancing product information management capabilities for online retailers.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL PRODUCT INFORMATION MANAGEMENT MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL PRODUCT INFORMATION MANAGEMENT MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL PRODUCT INFORMATION MANAGEMENT MARKET, BY COMPONENT

  • 5.1 Overview
  • 5.2 Software
  • 5.3 Services

6 GLOBAL PRODUCT INFORMATION MANAGEMENT MARKET, BY DEPLOYMENT TYPE

  • 6.1 Overview
  • 6.2 On-Premise
  • 6.3 Cloud-Based

7 GLOBAL PRODUCT INFORMATION MANAGEMENT MARKET, BY ORGANIZATION SIZE

  • 7.1 Overview
  • 7.2 Large Enterprises
  • 7.3 Small and Medium-sized Enterprises (SMEs)

8 GLOBAL PRODUCT INFORMATION MANAGEMENT MARKET, BY INDUSTRY VERTICAL

  • 8.1 Overview
  • 8.2 Retail
  • 8.2 Manufacturing
  • 8.3 IT & Telecom
  • 8.4 Healthcare
  • 8.5 BFSI
  • 8.6 Others

9 GLOBAL PRODUCT INFORMATION MANAGEMENT MARKET, BY GEOGRAPHY

  • 9.1 Overview
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 U.K.
    • 9.3.3 France
    • 9.3.4 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 Japan
    • 9.4.3 India
    • 9.4.4 Rest of Asia Pacific
  • 9.5 Rest of the World
    • 9.5.1 Latin America
    • 9.5.2 Middle East and Africa

10 GLOBAL PRODUCT INFORMATION MANAGEMENT MARKET COMPETITIVE LANDSCAPE

  • 10.1 Overview
  • 10.2 Company Market Ranking
  • 10.3 Key Development Strategies

11 COMPANY PROFILES

  • 11.1 IBM Corporation
    • 11.1.1 Overview
    • 11.1.2 Financial Performance
    • 11.1.3 Product Outlook
    • 11.1.4 Key Developments
  • 11.2 SAP SE
    • 11.2.1 Overview
    • 11.2.2 Financial Performance
    • 11.2.3 Product Outlook
    • 11.2.4 Key Developments
  • 11.3 Oracle Corporation
    • 11.3.1 Overview
    • 11.3.2 Financial Performance
    • 11.3.3 Product Outlook
    • 11.3.4 Key Developments
  • 11.4 Informatica LLC,
    • 11.4.1 Overview
    • 11.4.2 Financial Performance
    • 11.4.3 Product Outlook
    • 11.4.4 Key Developments
  • 11.5 Pimcore,
    • 11.5.1 Overview
    • 11.5.2 Financial Performance
    • 11.5.3 Product Outlook
    • 11.5.4 Key Developments
  • 11.6 Akeneo
    • 11.6.1 Overview
    • 11.6.2 Financial Performance
    • 11.6.3 Product Outlook
    • 11.6.4 Key Developments
  • 11.7 Inriver
    • 11.7.1 Overview
    • 11.7.2 Financial Performance
    • 11.7.3 Product Outlook
    • 11.7.4 Key Developments
  • 11.8 Winshuttle
    • 11.8.1 Overview
    • 11.8.2 Financial Performance
    • 11.8.3 Product Outlook
    • 11.8.4 Key Developments
  • 11.9 Riversand Technologies
    • 11.9.1 Overview
    • 11.9.2 Financial Performance
    • 11.9.3 Product Outlook
    • 11.9.4 Key Developments
  • 11.10 Salsify Inc
    • 11.10.1 Overview
    • 11.10.2 Financial Performance
    • 11.10.3 Product Outlook
    • 11.10.4 Key Developments

12 Appendix

  • 12.1 Related Research